YouTube Ads Leaderboard January 2013 | Ads People Choose


Youtube Ads Leaderboard

What makes an ad great? Simple: people choose to watch it. On YouTube, we see this more and more – fans are opting to view and share content they’re passionate about, be it a music video, a favorite show, or an ad. The January 2013 YouTube Ads Leaderboard celebrates the U.S. ads uploaded within the month that most moved audiences through a winning combination of promotion (paid ads) and popularity (organic views). And with over 51 million combined views, it’s proof that if you make it great, they will come.

Via
Think with Google

number position
company logo

Nike Golf: No Cup Is Safe

Uploaded 1/14/13 by NikeGolf

Creative Agency: Wieden+Kennedy
Media: Wieden+Kennedy

views

9,128,633

number position
company logo

Child of the 90s | Internet Explorer

Uploaded 1/23/13 by internetexplorer

Creative Agency: Microsoft with Column Five
Media: Starcom MediaVest

views

8,797,321

number position
company logo

Toyota RAV4 2013 Big Game Commercial “Wish Granted”…

Uploaded 1/28/13 by ToyotaUSA

Creative Agency: Saatchi & Saatchi LA
Media: Saatchi & Saatchi LA

views

6,111,078

number position
company logo

Huge Bear Surprises Crew on EcoBubble Photo Shoot in BC

Uploaded 1/14/13 by SamsungHomeApp…

Creative Agency: The Viral Agency

views

5,887,234

number position
company logo

Kate Upton Washes the All-New Mercedes-Benz CLA in Slow…

Uploaded 1/21/13 by mbusa

Creative Agency: Merkley+Partners
Media: Razorfish

views

5,705,545

number position
company logo

Volkswagen Super Bowl 2013 Game Day Commercial | Get In…

Uploaded 1/27/13 by Volkswagen

Creative Agency: Deutsch LA
Media: Mediacom

views

3,502,311

number position
company logo

Audi 2013 Big Game Commercial – “Prom”

Uploaded 1/24/13 by AudiofAmerica

Creative Agency: Venables Bell & Partners
Media: Mediacom

views

3,422,075

number position
company logo

Toyota Game Day Teaser “I Wish” Starring Kaley Cuoco (Official)

Uploaded 1/23/13 by ToyotaUSA

Creative Agency: Saatchi & Saatchi LA
Media: Saatchi & Saatchi LA

views

3,208,036

number position
company logo

The Replacer – Official Call of Duty: Black Ops 2 Video

Uploaded 1/22/13 by CALLOFDUTY

Creative Agency: 72andSunny
Media: OMD

views

2,959,747

number position
company logo

Nike Basketball | Kobe Bryant:#COUNTONKOBE

Uploaded 1/17/13 by nikebasketball

Creative Agency: Wieden+Kennedy
Media: Razorfish

views

2,558,900

View count as of 01/31/13

For additional coverage of the YouTube Ads Leaderboard, go to Adweek.com
Ads were included on this list based on organic views, paid views and view rate. All ads were uploaded in the U.S.

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Browsing Around – Exploring User Browser Preferences (Infographic by Litmus)


Email and web users worldwide now have access to more browsers than ever before. Existing browsers they know and love compete with brand new browsers they can explore. So, which browsers do users prefer? Does it vary between email browsing and general browsing? Let’s take a look.

Browsing Around - Exploring User Browser Preferences

GLOSSARY… términos usuales y cotidianos!


staysafeonline.org

We encourage people to use this glossary in presentations, teaching materials and other documents. Select the terms you think are most appropriate for your audience and use them in resources.

Avatar—a personalized graphic file or rendering that represents a computer user or user’s alter ego, often used on Web exchange boards and in online gaming; can be a real-life digital photo, but is more often a graphical representation.

App—a web application, accessed over the Internet, for a mobile device (e.g., smartphone, tablet) that works much like user-installed software on a computer allowing the device to perform specific tasks.

Bandwidth –also called “data transfer rate,” the amount of data that can be carried online from one point to another in a given time period, usually expressed in bits (of data) per second (bps) or bytes per second (Bps). Dial-up Internet accounts, which use a standard telephone line to connect to an Internet Service Provider (ISP), have a very narrow bandwidth (about 50 Kbps or 50,000 bits per second) and take a long time to download data. A broadband Internet account can move data at anywhere from 128 Kbps to 2,000 Kbps or more and can download large files, such as video files, much faster.

Blog—from “web log,” a regularly updated personal journal, conversation, commentary, or news forum on virtually any topic that is published on the Web and may include text, hypertext, images, and links; typically displayed in reverse chronological order, blog posts invite comments from readers creating online communities of individuals with shared interests over time; updating a blog is “blogging,” someone who keeps a blog is a “blogger,” and blog entries are called “posts.”

Botnet—a network of private computers, each of which is called a “bot,” infected with malicious software (malware) and controlled as a group without the owners’ knowledge for nefarious and, often, criminal purposes; computers are typically infected when users open up an infected attachment or visit an infected website.

Browser—short for Web browser, a software application that locates, retrieves, and displays information resources on the World Wide Web. An information resource is identified by a URL (Uniform Resource Locator), and may be a web page, image, video, or other piece of content. Popular browsers include Microsoft Internet Explorer, Firefox, Google Chrome, and Apple Safari.

Byte—a unit of digital information commonly consisting of eight “bits” (a binary unit and the smallest increment of computer data) used as a measurement of computer memory size and storage capacity (usually in terms of MBs or “megabytes,” and GBs or “gigabytes”). Bits and bit rates (bits over time, as in bits per second [bps]) are also commonly used to describe connection speeds.  Leer más “GLOSSARY… términos usuales y cotidianos!”

Usuarios de Windows 7 ya pueden probar Internet Explorer 10



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Internet Explorer 10Siendo honestos, Internet Explorer no es un nombre grato para la mayoría de quienes tenemos alguna idea de tecnología. Pero, siendo justos, el navegador de Microsoft está haciendo méritos para que le demos una nueva oportunidad. La versión 10, que ya venía incluida en Windows 8, ha recibido buenos comentarios de parte de la prensa internacional y es -según un estudio de New Relix, una firma de estudio de rendimiento de software- el browser más rápido para cualquier versión de Windows.

Desde este martes, los usuarios de Windows 7 podrán descargarse una versión de prueba para echar un vistazo. Entre sus nuevas funcionalidades está la activación por defecto de la opción ‘do not track’, una mejor compatibilidad con estándares Web como HTML 5 y CSS3 y mejoras en el rendimiento y en la compatibilidad con pantallas táctiles, un formato no muy extendido en Windows 7, pero presente. Leer más “Usuarios de Windows 7 ya pueden probar Internet Explorer 10”

IAB Supports Consumer Control over Internet Ad Experiences


 

Interactive Advertising Bureau -- Dedicated to the growth of interactive advertising

Says Machine-Driven ‘Do-Not-Track’ Systems Limit Users’ Freedom of Choice

Publishers Will Not Be Penalized by Council of Better Business Bureaus for Ignoring Web Browsers’ Ineffective & Confusing ‘Do-Not-Track’ Mechanisms

NEW YORK, NY (October 9, 2012) — The Interactive Advertising Bureau’s (IAB) is issuing its full support for the Digital Advertising Alliance’s (DAA) position against machine-driven “do-not-track” (DNT) browser standards, because they restrict consumer control and freedom of choice. The announcement comes on the heels of a just-released DAA statement opposing the DNT settings automatically imposed on consumers by the Microsoft Internet Explorer version 10 (IE10) browser.

The DAA’s statement addresses publishers’ concerns about what will happen if they do not honor IE10-imposed DNT flags. DAA, the digital advertising industry’s self-regulatory body, does not require companies to honor DNT signals fixed by browser manufacturers and set by them in browsers. Specifically, it is not a DAA principle or in any way a requirement under the DAA standards to honor a DNT signal that is automatically set in IE10 or any other browser. The Council of Better Business Bureaus (CBBB) will not sanction or penalize companies that ignore the default settings on IE10 or other browsers and intermediaries. In contrast, the DAA and CBBB will continue to impose disciplinary measures on companies that violate legitimate consumer choices under the “AdChoices” self-regulation program.

In a report issued last week, researchers from the Harvard Business School determined that the ad-supported internet ecosystem was responsible for 5.1 million jobs and contributed $530 billion to the U.S. economy in 2011 alone.

About the IAB Leer más “IAB Supports Consumer Control over Internet Ad Experiences”

4 Google Analytics Features You Probably Haven’t Used


See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

Excerpted from article:

“Hidden in the nest of menus are 4 powerful features you might have overlooked.

1) Page Speed … Leer más “4 Google Analytics Features You Probably Haven’t Used”

Toda la terminología de AdWords


Glosario