What makes an ad great? Simple: people choose to watch it. On YouTube, we see this more and more – fans are opting to view and share content they’re passionate about, be it a music video, a favorite show, or an ad. The January 2013 YouTube Ads Leaderboard celebrates the U.S. ads uploaded within the month that most moved audiences through a winning combination of promotion (paid ads) and popularity (organic views). And with over 51 million combined views, it’s proof that if you make it great, they will come.


Nike Golf: No Cup Is Safe
Uploaded 1/14/13 by NikeGolf
Media: Wieden+Kennedy
views
9,128,633


Child of the 90s | Internet Explorer
Uploaded 1/23/13 by internetexplorer
Media: Starcom MediaVest
views
8,797,321


Toyota RAV4 2013 Big Game Commercial «Wish Granted»…
Uploaded 1/28/13 by ToyotaUSA
Media: Saatchi & Saatchi LA
views
6,111,078


Huge Bear Surprises Crew on EcoBubble Photo Shoot in BC
Uploaded 1/14/13 by SamsungHomeApp…
views
5,887,234


Kate Upton Washes the All-New Mercedes-Benz CLA in Slow…
Uploaded 1/21/13 by mbusa
Media: Razorfish
views
5,705,545


Volkswagen Super Bowl 2013 Game Day Commercial | Get In…
Uploaded 1/27/13 by Volkswagen
views
3,502,311


Audi 2013 Big Game Commercial – «Prom»
Uploaded 1/24/13 by AudiofAmerica
Media: Mediacom
views
3,422,075


Toyota Game Day Teaser «I Wish» Starring Kaley Cuoco (Official)
Uploaded 1/23/13 by ToyotaUSA
Media: Saatchi & Saatchi LA
views
3,208,036


The Replacer – Official Call of Duty: Black Ops 2 Video
Uploaded 1/22/13 by CALLOFDUTY
views
2,959,747


Nike Basketball | Kobe Bryant:#COUNTONKOBE
Uploaded 1/17/13 by nikebasketball
Media: Razorfish
views
2,558,900
View count as of 01/31/13
For additional coverage of the YouTube Ads Leaderboard, go to Adweek.com
Ads were included on this list based on organic views, paid views and view rate. All ads were uploaded in the U.S.
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