Microsoft developers planned “industry-leading” privacy features in Internet Explorer 8 that would have automatically blocked third-party tracking tools like beacons, but one feature was scaled back and another was dropped because they went against the interests of advertisers, the Wall Street Journal reported in its seven-part feature on Internet privacy today.
The privacy features sparked an internal debate in 2008 between revenue-minded executives and developers who wanted to make Internet Explorer 8 better for consumers in order to gain back the market share lost to browsers like Mozilla Firefox, the WSJ reported.
A senior executive in Microsoft’s web advertising division became angry when he heard about the privacy features and complained that the plan would disrupt ad sales by Microsoft and other companies, the WSJ said. Microsoft said it weighed considerations like ad revenue for free sites before deciding to scale back the plan. Leer más “Microsoft Cut IE8 Privacy Features to Sell Ads”