Google Goes Wide With Remarketing

– Mike Shields, Mediaweek
Google wants to encourage its thousands of search advertisers to spend more money on the Google Content Network. So it’s opening up its previously-in-beta Remarketing product to its entire ad base.

Going forward, advertisers can re-target customers that have previously visited their sites anywhere on the Google Content Network. Display, video and/or text ads can be employed.  Executives at Google said its ad network covers roughly 1 million sites, reaching over 80 percent of the U.S. Web audience.

Google a year ago introduced Remarketing to hundreds of select brands as part of a pilot program. So far, the results have been excellent, said officials, as brands are able to reach users that are likely interested in their products, since they have recently visited or shopped on their sites or even interacted with brands’ ad campaigns on YouTube.
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