Online Copywriting: Make Your Website Copy Dazzle

If there’s one generalization you should make as a website writer, it’s that your visitors have short attention spans and are overly saturated with information.

If you’d rather generalize, then just think about this fact: search is the most popular function on the internet. This means most visitors to your site are looking for something in particular. If they click on your site and can’t tell whether you will provide what they are looking for, they will leave.

Internet users think of their time as precious and the internet as a never-ending trove of information. Your visitors are information scavengers with little loyalty and even less time; this means you need to tailor your writing specifically to them to get their attention.

You may be interested in the following related articles as well.

* Why SEO Doesn’t Matter Anymore and What You Should Do Instead
* How to Deal With Negative Criticism
* How to Improve Your Online Social Life?
* How to Boost Your Online Portfolio
* Are You Just a Freelancer? Or a Successful One?
* Bulletproof Email Marketing: Overview, Tips and Tools

Please feel free to join us and you are always welcome to share your thoughts even if you have more related tips that our readers may like.
Things To Remember While Writing Online
instantShift – Make Your Website Copy Dazzle

Headings

Headings should have one purpose: force your readers to stay. Most readers will happily read your headline, but a much smaller percentage will stick around. Be descriptive, compelling or interesting.
Profiles

You’re a real estate agent and you have two types of clients: buyers and sellers. You could try to weave around both objectives, selling to buyers one moment and sellers the next. Or, you could target both of them with gusto. To do the latter, you must segment your audience; persuade both types of visitor to read different copy. You could place the copy under different headings or link to where visitors should go.
Importance First

instantShift – Make Your Website Copy Dazzle

If readers want to know what your site is about as quickly as possible it makes sense to explain the most important things about your site early. Take a cue from daily newspaper’s inverted pyramid style. Newspapers give the most important information (the “who,” what,” “where,” “when,” “why” and “how”) about an event as early as possible and fan out the details in the rest of the paragraphs.

Newspaper readers want the latest news, but also want to be able to move quickly to another story if it isn’t relevant to them. For example, if there is dangerous flooding in Chicago, but if you live in California you most likely don’t care. This is why it’s important for a newspaper reporter to note where the flooding is immediately so readers who aren’t concerned can move to the next story that does pertain to them. The same applies to websites.


InstantShift - Online Copywriting: Make Your Website Copy Dazzle

If there’s one generalization you should make as a website writer, it’s that your visitors have short attention spans and are overly saturated with information.

If you’d rather generalize, then just think about this fact: search is the most popular function on the internet. This means most visitors to your site are looking for something in particular. If they click on your site and can’t tell whether you will provide what they are looking for, they will leave.

Internet users think of their time as precious and the internet as a never-ending trove of information. Your visitors are information scavengers with little loyalty and even less time; this means you need to tailor your writing specifically to them to get their attention.

You may be interested in the following related articles as well.

Please feel free to join us and you are always welcome to share your thoughts even if you have more related tips that our readers may like.

Things To Remember While Writing Online

instantShift - Make Your Website Copy Dazzle

Headings

Headings should have one purpose: force your readers to stay. Most readers will happily read your headline, but a much smaller percentage will stick around. Be descriptive, compelling or interesting.

Profiles

You’re a real estate agent and you have two types of clients: buyers and sellers. You could try to weave around both objectives, selling to buyers one moment and sellers the next. Or, you could target both of them with gusto. To do the latter, you must segment your audience; persuade both types of visitor to read different copy. You could place the copy under different headings or link to where visitors should go.

Importance First

instantShift - Make Your Website Copy Dazzle

If readers want to know what your site is about as quickly as possible it makes sense to explain the most important things about your site early. Take a cue from daily newspaper’s inverted pyramid style. Newspapers give the most important information (the “who,” what,” “where,” “when,” “why” and “how”) about an event as early as possible and fan out the details in the rest of the paragraphs.

Newspaper readers want the latest news, but also want to be able to move quickly to another story if it isn’t relevant to them. For example, if there is dangerous flooding in Chicago, but if you live in California you most likely don’t care. This is why it’s important for a newspaper reporter to note where the flooding is immediately so readers who aren’t concerned can move to the next story that does pertain to them. The same applies to websites. Leer más “Online Copywriting: Make Your Website Copy Dazzle”

Effective and Powerful CSS Tools & Generators for Designers

Effective and Powerful CSS Tools & Generators for Designers

Realizing the increasing demand of useful apps across the web, we regularly feature commercial and free software on instantShift, so decided it was time to bring a roundup of highly essential CSS tools & generators applications to your attention. Just keep in mind that this list isn’t a ranking list of web apps. So, Let’s start with this compilation that every web developer, designer and freelancer should consider.

CSS Tools for HTML Newsletters
* Primer CSS
* Mail Chimp CSS Inliner
* CSS – Sprit
* CSS Text Wrap
CSS Layouts Tools
* CSS Layout Generator
* Layout Generator
* Grid System Generator
* Design by Grid
CSS Frameworks Tools
* Blueprint CSS
* Bluetrip
* CSS Framework from Content with Style
* Unobtrusive CSS
* Elements
* xCSS
* Ez – CSS
* YAML Builder
Typography CSS Tools
* CSS Typeset
* Typetester
* Fonttester
* Typogridphy
* CSS font style
* CSS Color Replace
CSS Colors Tools
* Somacon CSS Color Chart
* Colors Conversion
* CSS Color Codes
* CSS Colors
* Crockford
* Color Scheme Designer
CSS Sprite Tools
* Spritegen CSS Sprites
* CSS Sprites
* Website Performance (CSS Sprite Generator)
* CSS Sprite Generator
CSS Grids Tools
* 960
* Mindplay Grid
* Net Protozo
* Spry Soft Variable Grid System
* Grid based Layout
* Grid Layout Generator
Other CSS Tools
* Drawter
* Developer
* Firebug
* Pagelayout
* Spiffy Corners
* Sky CSS tool
* Simple CSS
* CSS Compressor
* iSnoop CSS SuperScrub
* PageColumn Layout Generators
* CSS Menumaker
* Em Calculator
* IE6 Fixer
* CSSEvolv
* WordOff
* CSS Sorter
* Quick Form Builder
CSS Browser Extension Plugins
* Dust-Me selector
* Fireshot
* CSS Viewer
* Web Developer
* Measure It


http://www.instantshift.com/2010/10/01/effective-and-powerful-css-tools-generators-for-designers/

InstantShift - Effective and Powerful CSS Tools & Generators for Designers

CSS has come a long way from formatting the structured content. It was used to control layout of documents precisely and to apply different layouts to media types. Today CSS is used to give the look and feel of giving importance to the layout and design. It saves the time which makes loading much faster and is quite easy to maintain. But not so easy to design a page with CSS because of the compatibility issues with different browsers and even the best designers may find it time consuming to develop the whole by themselves, due to which they have to rely on online tools sometimes because they are quite easy to download, work well with your browser and provide you with ample time for testing too. So we have development tools which help you to overcome these problems.

We present you with some of the solutions in the form Powerful and Effective tools presented in this section which allows you to overcome the inconsistencies of the browsers and also gives a new and fresh look to your website.

You may be interested in the following application related articles as well.

Please feel free to join us and you are always welcome to share your thoughts even if you have more reference links that our readers may like.

Don’t forget to Subscribe to our RSS-feed subscribe to our RSS-feed and Follow us on Twitter follow us on Twitter — for recent updates.

Effective and Powerful CSS Tools & Generators for Designers

Realizing the increasing demand of useful apps across the web, we regularly feature commercial and free software on instantShift, so decided it was time to bring a roundup of highly essential CSS tools & generators applications to your attention. Just keep in mind that this list isn’t a ranking list of web apps. So, Let’s start with this compilation that every web developer, designer and freelancer should consider.

CSS Tools for HTML Newsletters

CSS technology allows for more powerful and flexible website designs. But there are certain restrictions using CSS and HTML support, and even with inline styles, So presenting you some of the tools for CSS for designing your email newsletter to make your job easier.

Primer CSS

InstantShift - Effective and Powerful CSS Tools & Generators

Primer covers your CSS by pulling out all of your classes and id’s and placing them into a starter stylesheet. Paste your HTML in the space given to get started.

Official Link Back To Top…. Leer más “Effective and Powerful CSS Tools & Generators for Designers”

35 Fresh High-Quality Free Fonts for Professional Designers

Typography is the art and techniques of arranging type, type design, and modifying type glyphs. Display typography is a potent element in graphic design, where there is less concern for readability and more potential for using type in an artistic manner.

The proper selection of typography can convert your normal design into very attractive piece of art. Among other things, effective typography manages to achieve three necessary objectives of web designing are Look, Appearance and Outcome which helps you to keep apart from normal wave.

Below you’ll find Collection of Fresh High-Quality Free Fonts to Enhance Your Designs by which you can save money and focus on making great applications.

The basic purpose behind this post is to show you Popular, Artistic and most importantly Free Downloadable font types to save your time searching them online. Direct download link available for the entire fonts.

You can also find some related free references at the end of the post. Just make sure to read the license agreements carefully as they can change from time to time.


Typography is the art and techniques of arranging type, type design, and modifying type glyphs. Display typography is a potent element in graphic design, where there is less concern for readability and more potential for using type in an artistic manner.

The proper selection of typography can convert your normal design into very attractive piece of art. Among other things, effective typography manages to achieve three necessary objectives of web designing are Look, Appearance and Outcome which helps you to keep apart from normal wave.

Below you’ll find Collection of Fresh High-Quality Free Fonts to Enhance Your Designs by which you can save money and focus on making great applications.

The basic purpose behind this post is to show you Popular, Artistic and most importantly Free Downloadable font types to save your time searching them online. Direct download link available for the entire fonts.

You can also find some related free references at the end of the post. Just make sure to read the license agreements carefully as they can change from time to time.

You may be interested in the following professional typography and free fonts related articles as well.

Fresh High-Quality Free Fonts For Your Designs

We know that typography can be used as a way of mutual understanding between you and your users. To communicate effectively, typography requires appropriate typefaces as there are a lot of unsung fonts out there that have really inspired us. Color and size of type elements are much more prevalent than in text typography. Most display typography exploits type at larger sizes, where the details of letter design are magnified. Color is used for its emotional effect in conveying the tone and nature of subject matter.

Why SEO Doesn’t Matter Anymore and What You Should Do Instead

Search engine optimization used to be the holy grail of getting more traffic. Placing high in search engine rankings for prime keywords related to your niche could send thousands of visitors to your site on a regular basis. But more and more, search engine traffic isn’t as important to most websites. They’re finding their traffic from other places.

What do you think the reason for this. Here in this post we trying to explain why search engine optimization doesn’t matter anymore and what are the alternatives for getting more and more traffic.

7 Reasons SEO Doesn’t Matter Anymore

Social media is a big part of the blame for this situation. People can now ask their friends or complete strangers for recommendations on virtually anything, and get human-filtered results within minutes through Facebook, Twitter, or other social networking sites. Internet users are also becoming more savvy and can cut through search results to find the best content, regardless of optimal placement for the best keywords.

Even in cases where search engines still send significant traffic to a site, search engines are becoming so much more intelligent that it’s getting harder and harder to get good placement unless you’re providing the best content.

Read on fore more information about what’s making search engine optimization less important, what you should do about it, and even when it still is important.


By
Cameron Chapman

Search engine optimization used to be the holy grail of getting more traffic. Placing high in search engine rankings for prime keywords related to your niche could send thousands of visitors to your site on a regular basis. But more and more, search engine traffic isn’t as important to most websites. They’re finding their traffic from other places.

What do you think the reason for this. Here in this post we trying to explain why search engine optimization doesn’t matter anymore and what are the alternatives for getting more and more traffic.

7 Reasons SEO Doesn’t Matter Anymore

Social media is a big part of the blame for this situation. People can now ask their friends or complete strangers for recommendations on virtually anything, and get human-filtered results within minutes through Facebook, Twitter, or other social networking sites. Internet users are also becoming more savvy and can cut through search results to find the best content, regardless of optimal placement for the best keywords.

Even in cases where search engines still send significant traffic to a site, search engines are becoming so much more intelligent that it’s getting harder and harder to get good placement unless you’re providing the best content.

Read on fore more information about what’s making search engine optimization less important, what you should do about it, and even when it still is important. Leer más “Why SEO Doesn’t Matter Anymore and What You Should Do Instead”

How to Design a Phone Icon in Photoshop

As modern people, we all have a certain attraction to the fresh gadgets offered by latest technology. Here we talking about Phones which I find usually amaze me more than anything. Phones are often reinterpreted by many artists according to their view or outlook of the type. Unsurprisingly, these interpretations are often sure-fire hits with many other designers out there.

In this detailed Photoshop Tutorial, you will learn how to create a high end professional Phone icon with a limited knowledge in Layers and Layer Styles. The only necessary skills to get through this tutorial are the basic knowledge of how to use the most common tools in Photoshop. In just a few steps we are going to create a truly eye catching Phone icon ready to be used in any way you want and can think of.

When it comes to Image editing or photo enhancement, Adobe Photoshop is usually the primary option to consider. However, the software package itself is a quite hard to learn — and extremely hard to master.

For those, who don’t know what is Adobe Photoshop? And what it can do? Then follow the link below for detail introduction.


InstantShift - How to Design a Phone Icon in Photoshop

As modern people, we all have a certain attraction to the fresh gadgets offered by latest technology. Here we talking about Phones which I find usually amaze me more than anything. Phones are often reinterpreted by many artists according to their view or outlook of the type. Unsurprisingly, these interpretations are often sure-fire hits with many other designers out there.

In this detailed Photoshop Tutorial, you will learn how to create a high end professional Phone icon with a limited knowledge in Layers and Layer Styles. The only necessary skills to get through this tutorial are the basic knowledge of how to use the most common tools in Photoshop. In just a few steps we are going to create a truly eye catching Phone icon ready to be used in any way you want and can think of.

When it comes to Image editing or photo enhancement, Adobe Photoshop is usually the primary option to consider. However, the software package itself is a quite hard to learn — and extremely hard to master.

For those, who don’t know what is Adobe Photoshop? And what it can do? Then follow the link below for detail introduction. Leer más “How to Design a Phone Icon in Photoshop”

HoneyThemes: A Free XHTML-CSS-Layout for Online Theme Shop

Once Again, we’ve got something special for our community. We’ve again came up with cool freebies giveaway as promised. This is our way of saying thanks to our readers for being part of the instantShift community and helping us make it to where we are right now. We never wait for special occasions to announce good freebies. To continue our grateful attitude to our readers and community in general, we are glad to release this free XHTML/CSS Layout HoneyThemes. It’s our latest high-quality freebies addition for instantShift readers.

“HoneyThemes”, as the name implies, it’s something to do with themes which is actually a XHTML/CSS Layout suitable for any online theme business and has all the requirements and features of a typical theme shop. This layout was designed and developed by RapidxHTML as an exclusive gift for instantShift readers.


wallpaper 960 Base Theme WordPress
Image by Domenico / Kiuz via Flickr

Once Again, we’ve got something special for our community. We’ve again came up with cool freebies giveaway as promised. This is our way of saying thanks to our readers for being part of the instantShift community and helping us make it to where we are right now. We never wait for special occasions to announce good freebies. To continue our grateful attitude to our readers and community in general, we are glad to release this free XHTML/CSS Layout HoneyThemes. It’s our latest high-quality freebies addition for instantShift readers.

“HoneyThemes”, as the name implies, it’s something to do with themes which is actually a XHTML/CSS Layout suitable for any online theme business and has all the requirements and features of a typical theme shop. This layout was designed and developed by RapidxHTML as an exclusive gift for instantShift readers.

Leer más “HoneyThemes: A Free XHTML-CSS-Layout for Online Theme Shop”

Case-Study: Make Web, Not War

Internet is the most important scientific and technological discovery since mankind conquered the Moon in 1969. No discovery over the last years had such a great influence on our civilization. Since the 90’s a new step in human evolution was written, the new “Homo digitalis” makes room for a new era, driven by technological and scientific development, filling it furthermore with an essence of life. All the main discoveries in the post Internet period were helped by it due to its capability of showing everyone, everything at anytime. For instance, the human genome was decrypted more easily and faster because of the possibility of changing information almost instantly between scientists situated all over the world.

It was the perfect situation that revealed to all people from all over the world that without communication and collaboration (which is the same as without Internet) the great discoveries would have remained still hidden. From this point of view the Internet is not only a discovery, it is a catalyst for changing and finding information or why not for a better life.


InstantShift - Case-Study: Make Web, Not War

Internet is the most important scientific and technological discovery since mankind conquered the Moon in 1969. No discovery over the last years had such a great influence on our civilization. Since the 90’s a new step in human evolution was written, the new “Homo digitalis” makes room for a new era, driven by technological and scientific development, filling it furthermore with an essence of life. All the main discoveries in the post Internet period were helped by it due to its capability of showing everyone, everything at anytime. For instance, the human genome was decrypted more easily and faster because of the possibility of changing information almost instantly between scientists situated all over the world.

It was the perfect situation that revealed to all people from all over the world that without communication and collaboration (which is the same as without Internet) the great discoveries would have remained still hidden. From this point of view the Internet is not only a discovery, it is a catalyst for changing and finding information or why not for a better life. Leer más “Case-Study: Make Web, Not War”