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How Quickly Do You Respond to Customer Service Requests on Social Media?


Social media sites are becoming virtual customer service centers, according to the NM Incite Social Care Survey. Currently, 47 percent of people who use social media sites are actively seeking customer service and 30 percent prefer to reach out to brands on social channels than pick up the phone and call. But customer service reps can breathe easy knowing this: 83 percent of Twitter users and 71 percent of Facebook users only expect brands to respond to them within one day of their post. That’s one day, not one hour or five minutes.

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One Day On Earth To Film Life In Every Country Again On 12/12/12

Megan O’Neill

one day on earth

One Day on Earth, the amazing collaborative film project that documented life on earth in every country on 10/10/10 and 11/11/11 is at it again this year. On 12/12/12 they will be launching their largest filming event to date, telling the world’s story in a day once again, and you can be a part of it.

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Social Media Newsfeed: Facebook Gain | Zynga Bounce | Apps

Facebook Shares Nab Biggest Gain Since IPO on Earnings, Analyst Upgrades (The Wall Street Journal)
Facebook on Wednesday posted its biggest daily stock gain since its initial public offering in May, a day after reporting strong revenue and progress on making money from mobile ads. The social network’s shares rose 19 percent to $23.23 on the Nasdaq Stock Market, its highest closing price in five weeks. Inside Facebook Facebook spent $87 million so far this year on business acquisitions not including its Instagram purchase, the company revealed in a filing with the Securities and Exchange Commission on Wednesday. The social network spent $521 million on Instagram — $300 million of which was in cash, the rest in vested shares of Class B common stock. The New York Times/Bits BlogFacebook still trails Google in online advertising, both on desktop and mobile. Analysts say that like Google, Facebook will most likely have to roll out an ad network that allows marketers to reach Facebook users wherever they are — whether they are browsing the Web or downloading a mobile application. Mashable We’re closer to seeing a widespread updated version of Facebook Messages. On Wednesday, Facebook user Interactive Swim posted a picture of the welcome note for the updated Messages which recently hit its page, indicating that the feature may be starting to roll out to additional users. Reuters U.S. Secretary of State Hillary Clinton said on Wednesday a Facebook post in which an Islamic militant group claimed credit for a recent attack on the U.S. mission in Benghazi, Libya, did not constitute hard evidence of who was responsible. Read more

La mujer más influyente de Facebook prepara un libro sobre liderazgo


Sheryl Sandberg es la mano derecha de Mark Zuckerberg. La directora de Operaciones de la red social es con toda seguridad la mujer más influyente de Facebook, responsable de la toma de muchas de las decisiones que guían el futuro de la compañía.

Ese poder, esa capacidad de liderazgo de Sandberg, va a quedar plasmada sobre el papel en el libro que está preparando la directiva. Sheryl ya ha comenzado a escribir “Women, Work, and the Will to Lead”, su primer libro, que llegará a las librerías en primavera del año que viene. Concretamente será el 12 de marzo cuando comience a venderse en Estados Unidos. Leer más “La mujer más influyente de Facebook prepara un libro sobre liderazgo”

La red social “anti-Facebook” ha cerrado



En noviembre del año pasado os hablábamos de Unthink, una red social que acababa de lanzarse, tras tres años de desarrollo, y cuyo lema principal era el ser la red social “anti-facebook”.

Se distinguía sobre todo por su férreo control de la privacidad y por llamar la atención de aquellos que estaban cansados de las normas estrictas impuestas por Facebook.

Unthink llegó a tener cierta repercusión mediática, y aunque para inscribirse había que solicitar invitación, fueron unos cientos de personas las que se decidieron a probarla. Leer más “La red social “anti-Facebook” ha cerrado”

Twitter Knows How Hot The Facebook IPO Is [Infographic]

Bit Rebels |

So the Facebook stock has now been traded for a whole week. The price has dropped like a rock almost the whole week, and the stock has lost 1/4 of it’s introduction price. It seems to be the reaction to the IPO being valued to high. People are saying it is also a reaction to Facebook not having a clear view of their revenue stream in the near future, or at least how to increase it, which makes it hard to know where the stock is heading. I am no stock market pro, nor am I a day trader, so my 2 cents probably shouldn’t be taken too seriously. However, this is what has been said so far throughout the week. I guess we’ll have to see how the stock does next week.

But just how hot is the Facebook stock in terms of interest? Well, that question could actually be interpreted several different ways. I could be about how much the stock is traded (the volume) and whether it is sold or bought. Another angle would simply be how many people are talking about the stock in general. The latter is quite hard to research without the use of some global database of individual opinions and comments. And where do you find that in the world of the stock market? Well, there is none.

However, there is one thing better, and that is our social networking sites. There can be quite a lot of data derived from just a little group of people. It can actually be as much as you want it to be. To find out about this, IDV Solutionspulled the data from Twitter, a formidable source of opinions. They searched for the words “facebook” and “fb” on the day the IPO launched, and the result is quite clear. Leer más “Twitter Knows How Hot The Facebook IPO Is [Infographic]”

Google’s Brand Value Slips Again, While Facebook’s Soars 74% |

Frank’s taking a needed break today, so you’re stuck with me. Remember me?

Of course, it doesn’t take much to get me back in the saddle, especially when a report is released about branding. ;-)

MillwardBrown has released its annual BrandZ Top 100 Most Valuable Brands in 2012. Among the findings are two little nuggets that caught my attention.

First up, news that once again Google has slipped in its rankings. Just two years ago,Google was the top brand on the list, but this year its gradual decline continues, with a drop to #3. I know, I know, that’s still pretty impressive, but a drop two years in a row sure does look like a trend to me. In fact, Google is dangerously close to being overtaken by McDonalds!

Also worth noting is Facebook’s meteoric rise up the charts. A whopping 74% increase in brand value sees Facebook “liking” its #19 rank in the report… Leer más “Google’s Brand Value Slips Again, While Facebook’s Soars 74%”

Twitter hits 10m UK users, 80% use mobile

Facebook may be the subject of all of the headlines with its public debut looming this Friday, but another major player in the social networking space is reminding the world that it’s still growing too.

Twitter, which has built a company that one day might go public too on the back of 140 character messages, has waived its hands in the air by announcing that it has surpassed 140m users worldwide.

As reported by The Guardian, 10m of those users are in the UK. That’s good enough to make the UK Twitter’s fourth largest audience behind the US, Brazil and Japan, and explains why the company has a 30 person strong office in London.

Although Twitter’s userbase can’t compete with Facebook’s, the service’s impact on society has arguably been nearly as significant, and in some areas, perhaps even more significant. As The Guardian’s Charles Arthur notes, “over the past year [Twitter] has been blamed for inciting riots – a charge that was disproved – and of undermining superinjunctions involving, among others, Ryan Giggs and Jeremy Clarkson.” And, as Arthur points out, Twitter has become a key platform for prominent figures, celebrities and brands to interact with the public. Leer más “Twitter hits 10m UK users, 80% use mobile”

INFOGRAPHIC: Humorous Look At Facebook’s IPO

With all of the serious news and analysis surrounding Friday’s Facebook initial public offering, Victoria, British Columbia-basedForbes blogger Greg Voakes chimed in with Facebook MBA, a humorous infographic based on Facebook’s timeline profile.

We particularly enjoyed the fictional status updates and comments from Facebook Co-Founder and Chief Executive OfficerMark Zuckerberg, legendary investor and Berkshire Hathaway CEO Warren Buffett, and MySpace Co-Founder Tom Anderson, among others.


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