Infographics have really been around for a couple of decades; traditional print media has long featured graphic-dominated presentations in places like the color front and back pages, often covering topics like intriguing statistical sporting events. But it has only been the last couple of years that they’ve become the go-to representation on the web for teaching an audience about the numerical, in a sleek and distributable format, which often goes viral when done right.
In this post we present to you a range of 10 contemporary infographics and some key takeaways that you can gain from each individual design. It should be noted that infographics really come in all shapes and sizes – but there are important differentiators that make some spread more widely, convey a real message (opposed to pooling “related” statistics together for “organization’s” sake), are clear in routing the reader along a relevant path(s) and use design elements that offer a helping hand in the information consumption process.
1. Balance Your Media Diet
Wired Magazine came up with what probably wouldn’t be considered a conventional infographic by today’s standards, but is a throwback to where infographics came from. Shaped like the food pyramid, this condensed media diet approach is just what might remedy scores of information loaded readers. With a sectional look at all of the different ways that people spend their time online, we might see a move of infographics towards this style, tending to the most important reasons why infographics exist in the first place – to visualize the data.
- PRO: Brilliant 3D design that provides quickly consumable information. It’s immediately engaging.
- CON: The unhealthy message of telling their readers that they should be “enjoying media” for 9 hours a day!