They started out as a social media experiment and then suddenly everyone wanted a piece.
A couple years back, if you dropped the word ‘Infographic’ or ‘Dataviz’ in a conversation, you would have been greeted by a good number of confused looks even if you were among other web designers.
Today, so many infographics have gone viral that it’s practically impossible to ignore them. You’ll find them tweeted by your friends who want to share an interesting new find, promoted by companies eager to display their growth trends and utilized by even the White House for its progress reports.
No matter what you are searching for online, whether employment statistics or endangered animals, you are sure to find an infographic for it. If you, miraculously, aren’t able to recall any that you have seen, take a look at this list of the 10 best infographics of 2011 via Nowsourcing to catch up.
Infographics spice up ‘boring’ data
Infographics are useful because they turn historically lengthy and tedious bulks of data in to something that’s much more interesting: a visual.
As a society heading into the new decade, we want to read less and see more. While this doesn’t bode too well for book publishers, it’s opened a whole new creative area for designers.
An increasing number of companies and clients are recognizing the benefits of infographics and want their data jazzed up and dressed for the prom. They know that their assiduously compiled information has a far better chance of being read, appreciated, shared and widely circulated if it looks less like an annual report and more like the next big meme. And if you aren’t convinced yet, here’s an infographic on why you should use infographics.
You will need your existing skills. And more.
While the graphics used in infographics have become more eye-catching and sophisticated, they are not too different in purpose from the charts and graphs we used to make in high school. After all, the objective is still to present data in a more visually engaging and accessible way.
However, print and web designers are having a hard time transferring their existing skills to infographics because, as the many aspiring infographics designers will tell you, designing good infographics isn’t as simple as it looks. Sure, you still need the same essential aesthetic and technical skills but you should also be able to effectively translate data into visuals. Most importantly, you need to ensure that the infographic acts as an informative tool and not as a visual distraction. Seguir leyendo “Infographics: How to Strike the Elusive Balance between Data and Visualization”