6 Ways to Get Customers to YES! | Inc. |


 

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Influence your customers to buy from you using these six easy methods.I’ve got some good news, some bad news, and then some even better news.

The good news is that most customers truly want to say yes! The bad news is that, although people love to buy, they hate being sold to.

Finally, here’s the even better news: There are six ways to influence a customer to buy without explicitly selling to them, according to Dr. Robert B. Cialdini, author of the bestseller Influence: The Psychology of Persuasion: Leer más “6 Ways to Get Customers to YES! | Inc. |”

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The Psychology of Why Sexy Websites Suck at Sales


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Did you know we trust attractive people more than unattractive ones?

Illogical, but true.

We like people who are nice to look at—and we want to say yes to people we like. Not only that, but we actually think beautiful people are smarter, kinder, and more trustworthy.

Personally speaking, I was once suckered into paid membership with an organization I’m ideologically opposed to because the young woman selling subscriptions was, well….let’s just say I bought it. True story. On the other side of the coin, I was pretty suspicious of famed internet marketer Bob Bly when I first saw his photo.

But don’t take my word for it — Dr Robert Cialdini wrote all about it in Influence: The Psychology of Persuasion.

trustworthy and untrustworthy websites

WEB DESIGNERS AUTOMATICALLY GRASP THIS PRINCIPLE AND APPLY IT TO THE WEBSITES THEY CREATE

And good for them. Recent research from Melbourne University vindicates their instinctive belief that attractive websites are more trustworthy—and thus more likely to convince prospects to buy. It shows that consumers are 20% more trusting of websites than they were five years ago—largely because websites today are prettier than the websites of 2006:

As aesthetically orientated humans, we’re psychologically hardwired to trust beautiful people, and the same goes for websites. Our offline behaviour and inclinations translate to our online existence … With websites becoming increasingly attractive and including more trimmings, this creates a greater feeling of trustworthiness and professionalism in online consumers.

All great news—we can rest easy knowing our desire for a flashy, sexy, all-singing and all-dancing website is actually going to increase sales as well as our egos. Right? Leer más “The Psychology of Why Sexy Websites Suck at Sales”