QR codes bring new life to the packaging at CRC – tnhxz @qrcodepress


Via qrcodepress.com

The manufacturer of the products has announced that its labels will now be smartphone friendly.

CRC Brakleen manufacturer,CRC Industries, has announced that it has launched a whole new look for the packaging of its DIY penetrants and lubricants which includes QR codes to allow smartphone users to gain more information about the products.

The new packaging has already been added to the products, which are now on the shelves and bays in repair shops.

The marketing manager for the company, Dori Ahart, explained the strategy for changing the product packaging and adding QR codes by saying that “The new look is more retail-friendly, yet still easily recognizable as CRC, a brand that professionals have trusted for more than half a century.” Ahart went on to say that the new product labeling provides a prominent display of the item while highlighting its primary features.

It was pointed out that the QR codes will be important for helping customers access additional information.

Ful article here 🙂

Las 3 funciones del packaging | evenmk.com


 

packagingUna de las decisiones más importantes para una empresa es decidir cómo será el envase de sus productos. Es el momento clave para la empresa ya que se juega la imagen que tendrá el producto y la marca. Fundamental porque como decía un antiguo anuncio de colonia… en las distancias cortas es donde un envase se la juega.

Sí, en las distancias cortas. El producto estará en el lineal del supermercado o en el escaparate del comercio. Pero no estará solo, estará compitiendo con otros productos y otras marcas que buscan lo mismo: llamar tu atención e intentar destacar frente a la competencia (primer reto).

packaging Leer más “Las 3 funciones del packaging | evenmk.com”

Especial: Packaging, los mejores y más creativos productos con estilo propio


Especial: Packaging, los mejores y más creativos productos con estilo propio
por Redacción | bit.ly/LFFGdn | puromarketing.com

Se define como packaging o packages a los envases, envoltorios utilizados para empaquetar y comercializar todo tipo de productos. Su función principal es la de embalar, guardar o proteger el producto. Sin embargo el Packaging es uno de los elementos estratégicos de la mercadotecnia con los que las empresas y marcas pueden influir en las decisiones de compra de los consumidores.

Esta es una de las principales razones por las que muchas marcas se esfuerzan en desarrollar un diseño de Packaging para hacer que los productos resultes atractivos para el público y los consumidores, pues el envase es generalmente la única forma de contacto directo entre el propio producto y el consumidor.

Sin embargo, no todos los envases muestran un aspecto tradicional. En muchas ocasiones surgen conceptos novedosos y propuestas altamente creativas que pueden multiplicar el primer impacto visual que recibe el consumidor. Embalajes creativos y genuinos que marcan la diferencia y un sello de estilo e identidad única y personalizada.

Por ello, en nuestra nueva colección, nos sumergimos en el mundo del Packaging con algunas de las mejores colecciones de embalajes de productos que sin duda no te dejarán indiferente.

  

35 Bottle Packaging and Label Designs


http://vandelaydesign.com/

Last week we published a post that showcased excellent examples of packaging design, and today we are taking that a step further by exploring the topic of bottle packaging and label designs. We’ll show 35 examples of beautiful examples for your design inspiration.

Esporao

Viljamovka

Defesa

Herdade do Esporao

Leer más “35 Bottle Packaging and Label Designs”

Packaging Design Inspiration

Packaging design is a critical aspect of product development and can play a significant role in sales by capturing the attention and interest of customers. Products that feature effective packaging design are typically more appealing to customers than equal products with sub-par packaging. A high level of quality in the packaging often results in a higher opinion of the quality of the actual product by potential customers.

In this post we’ll showcase 30 examples of great packaging design for your own inspiration.


http://vandelaydesign.com

 

Packaging design is a critical aspect of product development and can play a significant role in sales by capturing the attention and interest of customers. Products that feature effective packaging design are typically more appealing to customers than equal products with sub-par packaging. A high level of quality in the packaging often results in a higher opinion of the quality of the actual product by potential customers.

In this post we’ll showcase 30 examples of great packaging design for your own inspiration.

Phillips

Packaging Design

Sweet Revolution Caramels

Packaging Design

Looks Good

Packaging Design

Tenzo

Packaging Design

Feijao Gourmet

Packaging Design

Square Mile Coffee Roasters

Packaging Design

Connivence

Packaging Design

Herdade do Esporao

Packaging Design

Herdade do Esporao

Packaging Design

Leer más “Packaging Design Inspiration”

10 Unique Apple iPad Case Designs

iPad is a beautiful product. You must have notice iPad as watching movies, reading e-books, or browsing internet. We need to protect the fashionable iPad Product. In this regard, we can use varieties of modern and traditional covers designs. Here is a hand picked selection of iPad covers, you can purchase and make your iPad unique among your fellows.


by admin | //smashinghub.com

iPad is a beautiful product. You must have notice iPad as watching movies, reading e-books, or browsing internet. We need to protect the fashionable iPad Product. In this regard, we can use varieties of modern and traditional covers designs. Here is a hand picked selection of iPad covers, you can purchase and make your iPad unique among your fellows.

iMaxi iPad Case with Wings

ipad cases imaxi with wings 10 Unique Apple iPad Case Designs

ColcaSac Hanakapiai Sleeve

ipad cases colcasac hanakapiai 10 Unique Apple iPad Case Designs

Stylish Handmade Fabric iPad Cases

ipad cases handmade blytheking 10 Unique Apple iPad Case Designs Leer más “10 Unique Apple iPad Case Designs”

Gorgeous Packaging Designs and Concepts

By Callum Chapman

Packaging design is all around us. On a day-to-day basis we probably see hundreds of different packaging designs, a high percentage of them being food or drink products; especially when making breakfast, lunch and dinner. Walking through the grocery store we’ll see thousands of different packaging designs, some good, some bad and some just generally average. If you want your product to stand out from the norm, you need to create something special.

This post features a handful of beautiful packaging designs, from music EP’s to snack food products and alcohol bottles to disposable “take out” coffee cups. Let us know what your favorites are, and why!


By Callum Chapman Packaging design is all around us. On a day-to-day basis we probably see hundreds of different packaging designs, a high percentage of them being food or drink products; especially when making breakfast, lunch and dinner. Walking through the grocery store we’ll see thousands of different packaging designs, some good, some bad and some just generally average. If you want your product to stand out from the norm, you need to create something special.

This post features a handful of beautiful packaging designs, from music EP’s to snack food products and alcohol bottles to disposable “take out” coffee cups. Let us know what your favorites are, and why!

Brittany Bosco – Spectrum EP

This EP album is truly fantastic, combining several packaging options into one to produce an interesting design that is not only great to look at, but also gives a great opening experience.

Keen Fruit

Keen Fruit use some gorgeous minimalistic plastic bottles with super sleek typographic labels. The image of the fruit itself is actually printed on the other side of the bottle and therefore causes it to magnify when looking through the liquid at the front of the bottle – an interesting and fun approach. Leer más “Gorgeous Packaging Designs and Concepts”

Why aren’t companies committed to easier-to-open packaging?

Amazon.com’s efforts to ship things in “frustration-free packaging” (meaning no plastic cases, bubble wrap or other irritants) keeps hitting roadblocks because a lot of manufacturers, and other online retailers, are slow to adopt it. But why? It’s environmentally responsible, less expensive and better for customers who hate complicated packaging. The answer, according to environmental experts like Anne Johnson of the Sustainable Packaging Coalition, is that a lot of big companies drag their heels in response to change, be it fair or foul. “One of the biggest hurdles is to convince a company that it’s worthwhile, or the volume is there, to sell the same product in two different formats,” Johnson tells The New York Times.


By David Kiefaber

Wrap-rageAmazon.com’s efforts to ship things in “frustration-free packaging” (meaning no plastic cases, bubble wrap or other irritants) keeps hitting roadblocks because a lot of manufacturers, and other online retailers, are slow to adopt it. But why? It’s environmentally responsible, less expensive and better for customers who hate complicated packaging. The answer, according to environmental experts like Anne Johnson of the Sustainable Packaging Coalition, is that a lot of big companies drag their heels in response to change, be it fair or foul. “One of the biggest hurdles is to convince a company that it’s worthwhile, or the volume is there, to sell the same product in two different formats,” Johnson tells The New York Times. Leer más “Why aren’t companies committed to easier-to-open packaging?”

35+ Unique & Interesting Product Packaging Designs

By: Ari Suardiyanti

Whenever we’re going to buy a product, especially the new ones we will inevitably pay more attention to the packaging of the product itself. Product packaging has tremendous power to grab our interest. It combines art and technology for protecting products for distribution, storage, until finally reaching the end user.

35+ Unique & Interesting Product Packaging Designs

Over the years, graphic designers and product designers have been creatively inventing new forms of packaging to maximize the function of a product packaging. For the past decade, hundreds of award winning packaging designs have been showcased and displayed in public. New products are invented every single day, and it demands more creativity in developing a unique product packaging design that will have


Whenever we’re going to buy a product, especially the new ones we will inevitably pay more attention to the packaging of the product itself. Product packaging has tremendous power to grab our interest. It combines art and technology for protecting products for distribution, storage, until finally reaching the end user.

35+ Unique & Interesting Product Packaging Designs

Over the years, graphic designers and product designers have been creatively inventing new forms of packaging to maximize the function of a product packaging. For the past decade, hundreds of award winning packaging designs have been showcased and displayed in public. New products are invented every single day, and it demands more creativity in developing a unique product packaging design that will have Leer más “35+ Unique & Interesting Product Packaging Designs”

50 Beautiful and Effective Package Designs


When choosing one product over another, the design of the packaging probably influences your decision far more than you realize.

Effective packaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest.

The packaging should appeal to your target market. It’s also vital to ensure that you’re conveying the necessary information about the contents and quality of the product, while triggering the desired emotion in your customer.

Here are 50 beautifully designed packages that you can draw inspiration from.

//

Leer más “50 Beautiful and Effective Package Designs”

Moving The Ball Forward



by Behance Research

Every action taken (or not taken) either pushes your idea forward or holds it back. Sometimes we ignore the intangible elements of productivity, namely self-awareness, discipline, and confidence. You must manage yourself as you manage ideas. If you stop and think about it, your ability to make ideas happen is dependent on you and…the ball.

Are you moving the ball forward?
With everything you say and do, you either move the ball forward or backwards. Excess chatter in meetings, repetitive questions, and inconsequential concerns only distract you and others from action – thus moving the ball backwards. Aspire to content-make rather than commentate. Moving the ball forward is adding value that enriches and expedites the outcome.

Is the ball even moving?
Insecurity and apathy can inhibit progress. In the process of pursuing ideas, you need to keep the ball in motion. Remember, idle balls sitting still on the floor are dangerous: you can trip on them. Catch yourself when the components of an active project are still. Dwelling over inactive projects can destroy motivation.

Is your eye on the ball?
Typical meetings are full of digressions and points made beyond the scope of the meeting. Sometimes interesting stuff takes the place of relevant stuff. If you can stay focused on the purpose and the points that gain traction, then you can help foster productive discussion.

Who has the ball?
The ball is either in your court or someone else’s. The problem is that, after many meetings, the ball is left in neutral territory. No-man’s land. Are you supposed to call the person to further discuss the problem or are they supposed to come back to you with possible solutions? Always know where the ball is, and never ever leave it in your court. If we all committed to never let the ball rest in our respective court, then the ball would ALWAYS be moving.

It is hard to manage the many forces required to push ideas forward. A ball is round, it rolls, and it is the key to productivity – so keep an eye out for it!

http://the99percent.com/

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