Marketing Lessons From The Obama Campaign

Regardless of your political affiliation, one can’t help but admire the Obama campaign’s relentless and successful marketing strategy. In the next few months, marketers of all stripes will be
scrutinizing what worked and what missed the mark. As marketers, we can all learn more about our craft by studying this recent election cycle. In the following, let’s examine how some of these
lessons can be applied to green marketing strategies.

via MediaPost | Marketing: Green

Holidays Mean More Than Just Green Trees To Consumers

According to a recent BBMG Report, two out of three Americans would consider themselves a “Conscious Consumer,” that is, more likely to buy from companies that offer energy-efficient products and
commit to environmentally-friendly business practices. One in two Americans are even willing to pay a premium for products if they have proven environmental benefits.

via MediaPost | Marketing: Green

A Spirit Of Transparency: Not As Frightening As You Think

In keeping with the spooky theme of the season, let’s talk about a scary topic for a lot of folks in the C-suite: openly sharing the status of their sustainability efforts.

via MediaPost | Marketing: Green

Walking A Mile In Your Pet’s Shoes

I consider myself to be quite environmentally conscious. But since I became the owner of an adorable puppy that eats anything in its path – and frantically scramble to pick up any trash on the
sidewalk that he might eat – I’ve become acutely aware of the amount of garbage that we produce, so cavalierly discard, and the impact that it has on others.

via MediaPost | Marketing: Green

Twitter Hack: 5 Ways to Automate Twitter | by Thomas Samph

About Thomas Samph
Grovo Learning Inc.

When IFTTT launched in late 2011, tech publications lauded the startup as a haven for nerds. Almost a year later, the same may be true for IFTTT, a website that connects digital channels, from RSS feeds and social networks to cell phones and email clients, into an “If This Then That” formula. But these days, IFTTT is catching a lot more commercial success, in part due to its simple, powerful and easy-to-use interface, but mostly because it simplifies everything.

In celebration of simplifying social media, here are the top 5 ways that IFTTT Twitter automations can simplify your life:

1. Automatically greet a new Twitter follower
Instead of sending messages to new followers individually thanking them for following you, use this IFTTT recipe. First, connect the Twitter channel to IFTTT, then enable the recipe and customize the message that’s sent to new followers. In using IFTTT, you can turn recipes on and off as you like, so if the recipe isn’t working as you’d like it, just turn it off to edit it, then turn it back on when you’re ready.
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