The future of integration platforms is prescriptive rather than descriptive – @gigaom


SUMMARY: The current middleman services that link connected devices and different web platforms are just the first step in building out a context-aware internet of things.

by Seema Jethani, Enstratius

The next generation of integration platforms will be prescriptive where they will be able to observe our behavior across various facets of life and automatically build or recommend integrations for us.

Image representing Zapier as depicted in Crunc...
Image by None via CrunchBase

The popularity of APIs today has given rise to vendors such as IFTTT and Zapier that help us tie various services together very easily, without requiring us to program to the APIs ourselves. Gartner likes to call such vendors iPaaS or Integration Platform as a Service providers.

The beauty of Google NOW is that it passively delivers information to us that it predicts we will want, based on our search habits… Leer más “The future of integration platforms is prescriptive rather than descriptive – @gigaom”

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4 Ways E-commerce Can Drive Conversions From Green Initiatives


Going green, online-is it worth it? The short answer is yes. Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while
maintaining your image as a green-friendly organization. And when applying some personalization to the mix, can also help keep your green friends very, very loyal.

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Targeting The Consumer: Comparing Tablet to Desktop Paid Search Performance


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In my world, we think a lot about reaching affluent audiences with targeted rich media. Of course, rich media isn’t the only way to reach luxury buyers – search engine marketing is also incredibly effective and complimentary to the rich media experience. Since search is extending well beyond the desktop, brands now have to think about targeting audiences by device as well as by keyword phrase.

To talk more about this, I’ve invited my friends at Morpheus Media, who’ve just completed a study on tablet search behavior across five luxury brands, to join me here. Basheer Bergus, Paid Search
Strategist at Morpheus, shares what they’ve learned…

Couch-surfing Sites Appeal Beyond Backpackers


In a review of luxury travel trends, I cited unique experiences, exotic and previously forbidden locales, and healthy, activity-based vacations among the new year’s fads-all tied together by the
social-media savvy. Thank you, Travel + Leisure, Travel Weekly, the International Luxury Travel Market, and others, for backing me up. A new crop of travel sites connects some of these trends.

via MediaPost | Engage:Affluent http://feeds.mediapost.com/~r/engageaffluent/~3/MmhglXsWMRc/couch-surfing-sites-appeal-beyond-backpackers.html In a review of luxury travel trends, I cited unique experiences, exotic and previously forbidden locales, and healthy, activity-based vacations among the new year’s fads-all tied together by the
social-media savvy. Thank you, Travel + Leisure, Travel Weekly, the International Luxury Travel Market, and others, for backing me up. A new crop of travel sites connects some of these trends.

Top Sustainability Consultants: Where Do You Rank?


As green marketers, we spend a lot of time thinking about brands as clients. In Verdantix’s recent study Global Sustainability Leaders Survey: Brands, the tables are turned as they rank the
consultants and service providers offering counsel on sustainability. The study was based on interviews with 250 senior sustainability decision-makers at firms with annual revenues greater than $250
million, across 21 industries in 13 countries.

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New Year’s Resolutions (And The Deeper Meaning Behind Them)


I’ve always loved the start of a new year. New Year’s Eve, as holidays go, is characteristically more about fun and less about family drama, and New Year’s Day is typically a day of relaxed recovery.
I’ve even come to enjoy the promise and potential that is so carefully packaged in the “New Year, New You” promotions that now seem standard fare for every category.

via MediaPost | Engage:Affluent http://feeds.mediapost.com/~r/engageaffluent/~3/3SN3kfFhXrw/new-years-resolutions-and-the-deeper-meaning-beh.html I’ve always loved the start of a new year. New Year’s Eve, as holidays go, is characteristically more about fun and less about family drama, and New Year’s Day is typically a day of relaxed recovery.
I’ve even come to enjoy the promise and potential that is so carefully packaged in the “New Year, New You” promotions that now seem standard fare for every category.

A Resolution For A Sustainable New Year


As marketing professionals, we need to think of “green” marketing not only in terms of helping our clients create socially responsible images, but also how we can practice sustainability within our
own agency cultures. For this New Year, we can resolve to eliminate waste on the back-end for ourselves and our clients, which will in turn make the experiences we create for consumers that much more
delightful and engaging.

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