Weekend Reading: Social Networking for Businesses, by Rawn Shah – ReadWriteStart

social_network_mar10.jpgWe have talked about the power of utilizing social networks for businesses before in our Weekend Reading series with books like The Facebook Era, by Clara Shih and Crush It!, by Gary Vaynerchuk, and this week we’ve got another book under a similar vein. Published just last month, Social Networking for Businesses: Choosing the Right Tools and Resources to Fit Your Needs, by Rawn Shah is a guide for companies looking to take advantage of the collaborative communities of social networks to improve their business.

Author Rawn Shah has plenty of experience in this very subject as he is the Best Practices Lead on the Social Software Adoption Team at IBM. In Social Networking for Businesses, Shah breaks down the essentials and methods of modeling social experiences for businesses to get the most out of their users and customers. One of the most important factors to the success of social business experiences is the leadership of those experiences, says Shah, who points to the success of blogs and Wikipedia as examples.

“The success of each blog is a result of the leadership of its owners, who independently set the rules for what to publish and who can contribute,” says Shah. Wikipedia, he says, only succeeded when its leadership structure changed to let anyone to contribute, allowing the best content to rise to the top and be curated by public editors.

shah_cover_mar10.jpg“This defining change in how people could make decisions on the content and direction of the site — a leadership model that allowed anyone to become an editor and leader — drove Wikipedia’s overwhelming success,” says Shah.

Other topics covered by Shah in his book include building skills to create and manage social experiences, building a social culture within your business, collaborating with customers and users on ideas, and measuring the results of social environments.

“Online communities and social computing software are rapidly appearing both on the Internet and within organizations as a means to allow people to collaborate, although quite frequently without a plan or a link to organizational and business value,” says Shah. “By framing collaboration around specific goals and methods instead of herding people towards generic ideas, social computing can help develop and direct innovative development in an organization.”

This book is a little more of a deep-dive than some of the other books we’ve recommended over the last several weeks. If your startup is looking to encourage unique social interaction between your users and your business, this could be a great book to check out.

Disclosure: A review copy of Social Networking for Businesses was provided to ReadWriteWeb by Pearson Education and Wharton School Publishing.


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The Worlds Greatest Top 10 Graphic Designers

Top 10 Graphic Designers

Here it is the best of the best. Some of the most influential and inspiring people of all time, the list of Graphic Designers that have really inspired and influenced us all. These people are not in any particular order because whos to say one is better then the other but the reality is these people will always be known as the greatest of their time.


Saul bass has a very unique style of designing. With a lovley handmade feel to his typography, illustations and layouts Saul’s work creates a masterpiece. Everything about his work is natural, tactile and, above all, unique.

17 Essential Developer Networks

Recently I have been noticing that more and more tech companies are starting up “developer networks”. Some of these, like the Yahoo! Developer Network, consist of great tools and resources (think YQL, YUI etc) that we can all make use of in our work whilst others focus on more specific aspects of developing with a particular service or app.

Whilst tutorials and code examples are great the added bonus of a network is the community that grows around it. It’s likely that you won’t be the first person to experience a particular issue so it’s a great place to share application specific tips and frustrations.

Here are 17 networks and sites that you might not know about but are worth checking out. Leer más “17 Essential Developer Networks”

Cloud ‘Recovery’ or Just The Same Old Thing?

Written by Guest Author

Diagram showing overview of cloud computing in...
Image via Wikipedia

This post is part of our ReadWriteCloud channel, which is dedicated to covering virtualization and cloud computing. The channel is sponsored by Intel and VMware. As you’re planning your Cloud Architecture, check out this helpful resource from our sponsors: IBM Credits Virtualization With Helping Client Contain Server Sprawl.

Cloud computing means many things, but almost all definitions include some key value propositions: scalable on-demand resources, a metered pay-per-use model, access over the Internet, and infrastructure management and optimization that is better than most data centers.

At a more conceptual level, cloud computing abstracts away all the undifferentiated IT tasks. Most businesses don’t add any value to their customers or create any competitive advantage for themselves when they buy, build, configure, and manage servers and storage. This is doubly true for disaster recovery equipment and data centers.

Conversely, poor performance in these tasks can cost value and competitive advantage. There is no benefit in doing these tasks well, but there is cost to doing them badly. This is like the opposite of a financial call option – lots of downside risk, but no upside. Leer más “Cloud ‘Recovery’ or Just The Same Old Thing?”

Los cuatro factores críticos del nacimiento de una idea de negocio

Vínculos con el mercado, pensar en términos de soluciones, diferenciación y timing, los cuatro factores críticos para crear y evaluar una idea de negocio…
Por Jorge A. Gálvez Choy

Habitualmente, se asocia el concepto de “factibilidad” con los estudios que académicos y consultores recomiendan realizar antes de iniciar una aventura empresarial con el objetivo de minimizar el riesgo natural que conlleva la incertidumbre.
Leer más “Los cuatro factores críticos del nacimiento de una idea de negocio”