La nueva televisión: adiós al zapping tradicional | via Marketing Comunidad

Marketing Comunidad

La televisión tal y como la conocemos es una especie en extinción. Los dispositivos y la forma en la que consumimos los contenidos audiovisuales están cambiando.

La televisión fue el medio de comunicación por antonomasia del siglo XX. A través de ella los espectadores se informaron y se emocionaron. La humanidad en su conjunto pudo asistir en vivo y en directo a hechos paradigmáticos como la llegada del hombre a la luna. Hoy en día, la realidad de esa pantalla que marcó durante tanto tiempo nuestras vidas ha cambiado definitivamente. Internet ha modificado de manera radical la forma en que consumimos contenidos audiovisuales.

Si la televisión necesitó 13 años para alcanzar los 50 millones de espectadores, la web superó ese número de usuarios en apenas 4 años. La revolución que implica la red en el ecosistema mediático impacta en las audiencias, en los contenidos y en los medios, que deben reconfigurarse alrededor del nuevo esquema comunicacional planteado por la web.

En cualquier momento y en todo lugar

En el nuevo contexto de la televisión online, el lugar y el horario ya no son problemas a la hora de ver una película, una serie o un programa televisivo de cualquier índole. Existen plataformas online, como Netflix o Hulu, que cuentan con un servicio de transmisión de videos por streaming a distintos dispositivos que puedan conectarse a Internet, desde la misma TV hasta un teléfono móvil, una tablet o notebook.

En el caso de Netflix, pagando una cuota mensual los usuarios pueden acceder a todos los contenidos del sitio, los cuales son resultado de acuerdos realizadas con distintas cadenas de TV. Hulu, por su parte, fue creada por NBC y Fox para realizar streaming de videos online, y en la plataforma se incluye la programación de ambas cadenas. Estos servicios, que son los más importantes de Norteamérica, aún no están disponibles en todo el mundo, pero sin lugar a dudas marcan la tendencia mundial en consumo de contenidos audiovisuales online.

El rey sigue siendo YouTube Seguir leyendo “La nueva televisión: adiós al zapping tradicional | via Marketing Comunidad”

21 Ways to Save Minutes Each Day

time saving

I have a confession to make: I’m obsessed with time. On my phone I track every minute of the day and how it is being used. I can even show you a spreadsheet with months of data where my time up to the minute.

For example, I can tell you that on average I sleep 7 hours and 14 minutes a day and I spend on average 87 minutes a week running errands. You might wonder why I’m doing this. The reason is that I want to be on the fast-track to success. One of the ways to reach my destination faster is by maximizing the time I have at my disposal. In other words, by time saving.

Over the months of tracking my time I wanted to figure out ways to shave minutes of certain low value activities so I could refocus that to more important matters. The list of time saving tips below is the one I’ve done myself to free up time, and I have redirected those minutes and hours to work and personal projects.

21 Time Saving Tips That Work

1. Check your smart phone in lineWaiting in line is a waste of time, so use this time to check your email, respond to text messages or participate on social media.

2. Automate your monthly expenses – Stop paying bills through the mail and switch to paying your expenses online. If you are already doing that, the next step is to automate your payments and set a time once a month to review all your monthly payments.

3. Maximize your commute times – Read a book, listen to audiobooks, call people, email or get other work done.

4. Eat your frog – The first thing you do in the morning is the task you dread the most. Brian Tracy coined this term and he got it from the saying: “If the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worst thing that is going to happen to you all day long!” By doing the dreadful task first, the rest of the day is going to be easy in comparison.

5. Stop watching TV – Cut back on watching television and switch over to on-demand media. TV commercials provide little value and revolving your day around the TV’s schedule is an inefficient use of your time. You can still watch most your favorite shows on Hulu or Netflix, but at your own pace and time. Seguir leyendo “21 Ways to Save Minutes Each Day”

[Incógnita en ARG??] Blockbuster cae y el vídeo online o sitios como Netflix se hacen con el mercado


OUT OF POST BY  Gabriel Catalano

Blockbuster está casi en bancarrota. La empresa de alquiler de vídeos debe una fortuna y ha tenido que cerrar muchas de sus tiendas (1.000 de unas 3.000 tiendas en todo Estados Unidos). La compañía tratará de recortar su deuda de 1 billón de dólares a 100 millones por lo menos. Dedicará 125 millones a mantener a flote sus tiendas.

La mayoría del dinero se lo debe a los estudios de cine: 21,6 millones a Fox, 20 millones a Warner Brothers, 13,3 millones a Sony Pictures…Por ello, Blockbuster ha activado un plan para salvar su compañía, al que han llamado “recapitalización pre-organizada”. Seguir leyendo “[Incógnita en ARG??] Blockbuster cae y el vídeo online o sitios como Netflix se hacen con el mercado”

Ad Giant Thinks You’ll Pay for Media Again With the Content Project

Fast Company Logo

BY Austin Carr

The Content Project

How much content are you willing to pay for online? That’s what providers from publishers to media outlets want to know as they gear up to launch subscription services. Hulu and the New York Times are just two of the many experimenting with paywalls. But the idea has yet to become viable among consumers who are used to free, ad-supported content. Seguir leyendo “Ad Giant Thinks You’ll Pay for Media Again With the Content Project”

Intel optimizes netbooks with dual-core Atom chip

Aharon Etengoff

Intel’s latest dual-core, mobile Atom processor is hitting store shelves today in netbooks designed by a number of OEMs, including Acer, Asus, Fujitsu, Lenovo, LG, Samsung, MSI and Toshiba.

Intel spokesperson Suzy Ramirez told TG Daily that the next-gen chip would enable “new levels” of support for applications such as games, Adobe Flash and video streaming sites like YouTube and Hulu. Seguir leyendo “Intel optimizes netbooks with dual-core Atom chip”

Google Goes to the Guggenheim to Take YouTube Fare Upmarket

Image representing YouTube as depicted in Crun...
Image via CrunchBase

In an effort to woo skittish advertisers to the video sharing service, Google is adding more high-class fare

By Douglas MacMillan
YouTube will fill the cylindrical atrium of New York’s Guggenheim Museum with video installations that may feature anthropomorphic sneakers, avatars from virtual world Second Life, and a woman turning into an animated crow.

The exhibition, set for October, will showcase videos from as many as 20 finalists of YouTube Play, a contest for graphic artists and users of Google’s (GOOG) video site. A celebrity jury that includes Japanese pop artist Takashi Murakami and The Wrestler director Darren Aronofsky will wade through about 200 videos whittled down from thousands submitted in July.

Google’s dalliance with the fine arts is part of a broader initiative to attract top advertisers and a wider variety of users to YouTube. The world’s largest video site, which Google bought in 2006 for $1.65 billion, is still synonymous with clips of babies and other amateur fare. Teaming with a premier art institution and rewarding contemporary artists may help make YouTube’s brand more upscale, analysts said. Seguir leyendo “Google Goes to the Guggenheim to Take YouTube Fare Upmarket”

iPad dock looks like an old TV

We have seen our share of kooky iPad docks around these parts and they just keep coming. The latest DIY iPad dock comes from designer Jonas Damon. Damon is the creative director at the New York Frog Design office.

ipadtv sg

The iPad dock is made from wood and looks like an early CRT TV. I had one similar to this style in my room as a kid. The old TV effect is carried on with a background for the iPad that looks like snow you used to get when a broadcast ended.

There aren’t many shots of the dock overall, but it appears that the sync and charge cable runs out of the back of the faux TV. That would allow you to use the dock and charge the iPad. This would be great when you are streaming Hulu or YouTube videos.


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Vevo Traffic Up 62 Percent, Thanks To YouTube

Posted by Megan O’Neill

Vevo LogoVevo is one of the fastest growing video sites of all time, having built themselves up to a whopping 48 million unique visitors in June, only half a year after their launch in December 2009.  According to recent statistics released by the video site, Vevo’s traffic has grown 62 percent since the site launched at the end of last year.  Though Vevo has done very well on it’s own, YouTube has played a huge factor in the site’s growth, as YouTubers can stream Vevo clips and many viewers initially discovered the music video site because of videos they watched on YouTube.

According to Vevo statistics published by MediaBeat, the site is currently attracting 62 percent more unique monthly viewers in the United States than they did when they first launched.  Over the months they have surpassed ABC, MTV, NBC Universal, Hulu, CBS Interactive and Myspace in the number of viewers and continue to grow. Seguir leyendo “Vevo Traffic Up 62 Percent, Thanks To YouTube”

11 Ways to Speed Up WordPress

Cyrus Patten is the editor of, a blog about everything WordPress. He specializes in the role of technology in community organizing.

WordPress (WordPress) is inherently fast, and that’s why so many professional bloggers call it their choice platform.

Like many new bloggers, I used to think that until I had enough traffic to make a difference, I’d worry about the bandwidth and site speed later. But that’s not thinking ahead considering that today social media can drive an overwhelming amount of traffic in a very short period of time; you don’t want to get caught with a crashed site.

When you’re not prepared for lots of traffic, it’s common for a web host to suspend your account temporarily, and that’s something you don’t want. If your writing is decent and you’ve been doing some minimal promotion, then it could happen to you. Think positively and prepare your blog as though it’s going to be a huge success. To do that, here is a tutorial on how to speed up your WordPress site.

Note: As always, with everything, you should backup your WordPress installation before making any code changes. Seguir leyendo “11 Ways to Speed Up WordPress”

YouTube Dominates Online Video Views


Videos viewed online graphic

Although Google’s purchase of YouTube hasn’t paid of financially, it has clearly made Google a giant in the world of online video, displaying more than 13 billion videos during the month of April.

On Tuesday, comScore, which monitors online usages of e-commerce, advertising and video, released its April data of video usage on the Internet. According to a company press release, 178 million United States Internet users, or 83.5 percent of the total American Internet audience, watched some form of video online during April. Seguir leyendo “YouTube Dominates Online Video Views”

La industría del porno se alza contra la piratería

by Marcus Hurst

“Trabajamos duro para entreteneros y excitaros. Por favor muéstranos tu apoyo comprando nuestros productos”. Las estrellas del porno estadounidenses piden compasión y ayuda en estos momentos de ‘dificultad’ en una serie de spots. El “servicio que aportan a la sociedad” no se está viendo recompensado de manera justa. Las ventas de DVD han bajado un tercio en el último año. Los consumidores de estos productos migran a páginas gratuitas que copian el modelo YouTube. Las descargas y contrabando de vídeos pirateados que, según dicen, “infectan los ordenadores con spyware y malware”, están a la orden del día. Seguir leyendo “La industría del porno se alza contra la piratería”