La nueva televisión: adiós al zapping tradicional | via Marketing Comunidad


Marketing Comunidad

La televisión tal y como la conocemos es una especie en extinción. Los dispositivos y la forma en la que consumimos los contenidos audiovisuales están cambiando.

La televisión fue el medio de comunicación por antonomasia del siglo XX. A través de ella los espectadores se informaron y se emocionaron. La humanidad en su conjunto pudo asistir en vivo y en directo a hechos paradigmáticos como la llegada del hombre a la luna. Hoy en día, la realidad de esa pantalla que marcó durante tanto tiempo nuestras vidas ha cambiado definitivamente. Internet ha modificado de manera radical la forma en que consumimos contenidos audiovisuales.

Si la televisión necesitó 13 años para alcanzar los 50 millones de espectadores, la web superó ese número de usuarios en apenas 4 años. La revolución que implica la red en el ecosistema mediático impacta en las audiencias, en los contenidos y en los medios, que deben reconfigurarse alrededor del nuevo esquema comunicacional planteado por la web.

En cualquier momento y en todo lugar

En el nuevo contexto de la televisión online, el lugar y el horario ya no son problemas a la hora de ver una película, una serie o un programa televisivo de cualquier índole. Existen plataformas online, como Netflix o Hulu, que cuentan con un servicio de transmisión de videos por streaming a distintos dispositivos que puedan conectarse a Internet, desde la misma TV hasta un teléfono móvil, una tablet o notebook.

En el caso de Netflix, pagando una cuota mensual los usuarios pueden acceder a todos los contenidos del sitio, los cuales son resultado de acuerdos realizadas con distintas cadenas de TV. Hulu, por su parte, fue creada por NBC y Fox para realizar streaming de videos online, y en la plataforma se incluye la programación de ambas cadenas. Estos servicios, que son los más importantes de Norteamérica, aún no están disponibles en todo el mundo, pero sin lugar a dudas marcan la tendencia mundial en consumo de contenidos audiovisuales online.

El rey sigue siendo YouTube Leer más “La nueva televisión: adiós al zapping tradicional | via Marketing Comunidad”

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21 Ways to Save Minutes Each Day

I have a confession to make: I’m obsessed with time. On my phone I track every minute of the day and how it is being used. I can even show you a spreadsheet with months of data where my time up to the minute.

For example, I can tell you that on average I sleep 7 hours and 14 minutes a day and I spend on average 87 minutes a week running errands. You might wonder why I’m doing this. The reason is that I want to be on the fast-track to success. One of the ways to reach my destination faster is by maximizing the time I have at my disposal. In other words, by time saving.

Over the months of tracking my time I wanted to figure out ways to shave minutes of certain low value activities so I could refocus that to more important matters. The list of time saving tips below is the one I’ve done myself to free up time, and I have redirected those minutes and hours to work and personal projects.
21 Time Saving Tips That Work

1. Check your smart phone in line – Waiting in line is a waste of time, so use this time to check your email, respond to text messages or participate on social media.

2. Automate your monthly expenses – Stop paying bills through the mail and switch to paying your expenses online. If you are already doing that, the next step is to automate your payments and set a time once a month to review all your monthly payments.

3. Maximize your commute times – Read a book, listen to audiobooks, call people, email or get other work done.

4. Eat your frog – The first thing you do in the morning is the task you dread the most. Brian Tracy coined this term and he got it from the saying: “If the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worst thing that is going to happen to you all day long!” By doing the dreadful task first, the rest of the day is going to be easy in comparison.

5. Stop watching TV – Cut back on watching television and switch over to on-demand media. TV commercials provide little value and revolving your day around the TV’s schedule is an inefficient use of your time. You can still watch most your favorite shows on Hulu or Netflix, but at your own pace and time.


time saving

I have a confession to make: I’m obsessed with time. On my phone I track every minute of the day and how it is being used. I can even show you a spreadsheet with months of data where my time up to the minute.

For example, I can tell you that on average I sleep 7 hours and 14 minutes a day and I spend on average 87 minutes a week running errands. You might wonder why I’m doing this. The reason is that I want to be on the fast-track to success. One of the ways to reach my destination faster is by maximizing the time I have at my disposal. In other words, by time saving.

Over the months of tracking my time I wanted to figure out ways to shave minutes of certain low value activities so I could refocus that to more important matters. The list of time saving tips below is the one I’ve done myself to free up time, and I have redirected those minutes and hours to work and personal projects.

21 Time Saving Tips That Work

1. Check your smart phone in lineWaiting in line is a waste of time, so use this time to check your email, respond to text messages or participate on social media.

2. Automate your monthly expenses – Stop paying bills through the mail and switch to paying your expenses online. If you are already doing that, the next step is to automate your payments and set a time once a month to review all your monthly payments.

3. Maximize your commute times – Read a book, listen to audiobooks, call people, email or get other work done.

4. Eat your frog – The first thing you do in the morning is the task you dread the most. Brian Tracy coined this term and he got it from the saying: “If the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worst thing that is going to happen to you all day long!” By doing the dreadful task first, the rest of the day is going to be easy in comparison.

5. Stop watching TV – Cut back on watching television and switch over to on-demand media. TV commercials provide little value and revolving your day around the TV’s schedule is an inefficient use of your time. You can still watch most your favorite shows on Hulu or Netflix, but at your own pace and time. Leer más “21 Ways to Save Minutes Each Day”

[Incógnita en ARG??] Blockbuster cae y el vídeo online o sitios como Netflix se hacen con el mercado

[EN LATAM NUNCA COMPRENDÍ LA NECEDAD DE NEGARSE A INNOVAR Y REPLANTEARSE EL MODELO DE NEGOCIO. LA RESPONSABILIDAD TAMBIÉN EN BUENA PARTE ES DE LAS DISTRIBUIDORAS]

OUT OF POST BY Gabriel Catalano
gabrielcatalano@gmail.com

Blockbuster está casi en bancarrota. La empresa de alquiler de vídeos debe una fortuna y ha tenido que cerrar muchas de sus tiendas (1.000 de unas 3.000 tiendas en todo Estados Unidos). La compañía tratará de recortar su deuda de 1 billón de dólares a 100 millones por lo menos. Dedicará 125 millones a mantener a flote sus tiendas.

La mayoría del dinero se lo debe a los estudios de cine: 21,6 millones a Fox, 20 millones a Warner Brothers, 13,3 millones a Sony Pictures…Por ello, Blockbuster ha activado un plan para salvar su compañía, al que han llamado “recapitalización pre-organizada”.


[EN LATAM NUNCA COMPRENDÍ LA NECEDAD DE NEGARSE A INNOVAR Y REPLANTEARSE EL MODELO DE NEGOCIO. LA RESPONSABILIDAD TAMBIÉN EN BUENA PARTE ES DE LAS DISTRIBUIDORAS]

OUT OF POST BY  Gabriel Catalano
gabrielcatalano@gmail.com

Blockbuster está casi en bancarrota. La empresa de alquiler de vídeos debe una fortuna y ha tenido que cerrar muchas de sus tiendas (1.000 de unas 3.000 tiendas en todo Estados Unidos). La compañía tratará de recortar su deuda de 1 billón de dólares a 100 millones por lo menos. Dedicará 125 millones a mantener a flote sus tiendas.

La mayoría del dinero se lo debe a los estudios de cine: 21,6 millones a Fox, 20 millones a Warner Brothers, 13,3 millones a Sony Pictures…Por ello, Blockbuster ha activado un plan para salvar su compañía, al que han llamado “recapitalización pre-organizada”. Leer más “[Incógnita en ARG??] Blockbuster cae y el vídeo online o sitios como Netflix se hacen con el mercado”

Ad Giant Thinks You’ll Pay for Media Again With the Content Project

TCP was created as a joint venture between two WPP subsidiaries: 24/7 RealMedia, a digital marketing and analytics company, and design firm Schematic. Restrepo says WPP’s technology, user-experience expertise, and “right relationships” will help TCP succeed.

So what exactly are these “right relationships?” Restrepo could only say that there would be a number of “major initial charter members” that would help introduce TCP when the service launches in early 2011.

With any paywall scheme, there are a number of important questions. How much access will users have to these sites? Which sites are involved in TCP’s network? Will consumers have to pay for sites even if they are not interested in subscribing to them? How will these network partners agree to share revenue? Is shared revenue a sustainable model?

Restrepo admits that “our solution isn’t going to be right for everyone.” As he puts it, TCP needs to “experiment before it can draw any hard conclusions.”


Fast Company Logo

BY Austin Carr

The Content Project

How much content are you willing to pay for online? That’s what providers from publishers to media outlets want to know as they gear up to launch subscription services. Hulu and the New York Times are just two of the many experimenting with paywalls. But the idea has yet to become viable among consumers who are used to free, ad-supported content. Leer más “Ad Giant Thinks You’ll Pay for Media Again With the Content Project”

Intel optimizes netbooks with dual-core Atom chip

Intel’s latest dual-core, mobile Atom processor is hitting store shelves today in netbooks designed by a number of OEMs, including Acer, Asus, Fujitsu, Lenovo, LG, Samsung, MSI and Toshiba.

Intel spokesperson Suzy Ramirez told TG Daily that the next-gen chip would enable “new levels” of support for applications such as games, Adobe Flash and video streaming sites like YouTube and Hulu.


Aharon Etengoff

Intel’s latest dual-core, mobile Atom processor is hitting store shelves today in netbooks designed by a number of OEMs, including Acer, Asus, Fujitsu, Lenovo, LG, Samsung, MSI and Toshiba.

Intel spokesperson Suzy Ramirez told TG Daily that the next-gen chip would enable “new levels” of support for applications such as games, Adobe Flash and video streaming sites like YouTube and Hulu. Leer más “Intel optimizes netbooks with dual-core Atom chip”

Google Goes to the Guggenheim to Take YouTube Fare Upmarket

YouTube will fill the cylindrical atrium of New York’s Guggenheim Museum with video installations that may feature anthropomorphic sneakers, avatars from virtual world Second Life, and a woman turning into an animated crow.

The exhibition, set for October, will showcase videos from as many as 20 finalists of YouTube Play, a contest for graphic artists and users of Google’s (GOOG) video site. A celebrity jury that includes Japanese pop artist Takashi Murakami and The Wrestler director Darren Aronofsky will wade through about 200 videos whittled down from thousands submitted in July.

Google’s dalliance with the fine arts is part of a broader initiative to attract top advertisers and a wider variety of users to YouTube. The world’s largest video site, which Google bought in 2006 for $1.65 billion, is still synonymous with clips of babies and other amateur fare. Teaming with a premier art institution and rewarding contemporary artists may help make YouTube’s brand more upscale, analysts said.


Image representing YouTube as depicted in Crun...
Image via CrunchBase

In an effort to woo skittish advertisers to the video sharing service, Google is adding more high-class fare

By Douglas MacMillan
YouTube will fill the cylindrical atrium of New York’s Guggenheim Museum with video installations that may feature anthropomorphic sneakers, avatars from virtual world Second Life, and a woman turning into an animated crow.

The exhibition, set for October, will showcase videos from as many as 20 finalists of YouTube Play, a contest for graphic artists and users of Google’s (GOOG) video site. A celebrity jury that includes Japanese pop artist Takashi Murakami and The Wrestler director Darren Aronofsky will wade through about 200 videos whittled down from thousands submitted in July.

Google’s dalliance with the fine arts is part of a broader initiative to attract top advertisers and a wider variety of users to YouTube. The world’s largest video site, which Google bought in 2006 for $1.65 billion, is still synonymous with clips of babies and other amateur fare. Teaming with a premier art institution and rewarding contemporary artists may help make YouTube’s brand more upscale, analysts said. Leer más “Google Goes to the Guggenheim to Take YouTube Fare Upmarket”

iPad dock looks like an old TV

The iPad dock is made from wood and looks like an early CRT TV. I had one similar to this style in my room as a kid. The old TV effect is carried on with a background for the iPad that looks like snow you used to get when a broadcast ended.

There aren’t many shots of the dock overall, but it appears that the sync and charge cable runs out of the back of the faux TV. That would allow you to use the dock and charge the iPad. This would be great when you are streaming Hulu or YouTube videos.


We have seen our share of kooky iPad docks around these parts and they just keep coming. The latest DIY iPad dock comes from designer Jonas Damon. Damon is the creative director at the New York Frog Design office.

ipadtv sg

The iPad dock is made from wood and looks like an early CRT TV. I had one similar to this style in my room as a kid. The old TV effect is carried on with a background for the iPad that looks like snow you used to get when a broadcast ended.

There aren’t many shots of the dock overall, but it appears that the sync and charge cable runs out of the back of the faux TV. That would allow you to use the dock and charge the iPad. This would be great when you are streaming Hulu or YouTube videos.

[http://www.slashgear.com/ipad-dock-looks-like-an-old-tv-1097109]

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