Una de los Simpson. Ganar un cliente & Impact of Twitter, on scientific research


Cómo ganarle a Nelson

¿Conocen a Nelson de los Simpsons? Si no les  suena, tienen un problema grave de infancia o adolescencia.  Nelson, aquel inadaptado alumno de la Escuela de Springfield que se suele burlar con un molesto Haaa Haaa ante cualquier tipo de error ajeno.



Continúa leyendo…


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Por qué es tan difícil captar clientes nuevos

La dificultad para captar clientes nuevos radica en que los clientes nuevos son como la energía, que no se crea ni se destruye, sino que se transforma. Los clientes

nuevos más interesantes son los furiosos, los insatisfechos, y por otra parte los más difíciles de conseguir. Descubre cómo detectarlos en este artículo.

– See more at: http://orlandocotado.com/#sthash.gE8nK1bm.dpuf

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Researchers’ Tweets Move Science Forward

This infographic illustrates the impact of social media, specifically Twitter, on scientific research. Credit: Catherine Pratt

Impact of social media, specifically Twitter, on scientific research. Credit: Catherine Pratt

Social media is changing the way thatscientists are interacting with each other and with the global community. One example is the way that researchers useTwitter to increase the impact of their research. David Shiffman, a Ph.D. student at the University of Miami‘s Abess Center for Ecosystem Science and Policy, describes the advantages of tweeting during the development of scientific publications.

Incorporating Twitter into the different stages of a scientific publication allows scientists to connect more quickly, facilitates interdisciplinary collaboration and makes it possible to communicate results to a large and diverse audience, according to Shiffman. It also encourages post-publication conversations about the findings.

“Social media, which allows information to be shared instantly around the world, gives internet-savvy scientists the ability to drastically accelerate the pace of scientific communication and collaboration,” says Shiffman, who was recently named one of the top biologists to follow on Twitter (@WhySharksMatter) by the Huffington Post.

 

Read more at: http://phys.org/news/2013-09-tweets-science.html#jCp

 

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British War Memorial Incorporates QR Codes – thnxz to @QReateAndTrack


According to an article from the Huffington Post, “special panels have been installed at First World War memorials enabling the public to use their smartphones to learn about the history of the service personnel who lost their lives.”

Over 100 panels are being places across the UK as educational tools to shed light on the events of WWI. The article goes on to say that, “when scanned with a smartphone, the QR code provides access to information including personal stories of some of the casualties buried or commemorated at the memorial.”

Roughly 100 years after the first World War, this QR Code campaign is meant to offer an effective and long-lasting educational facet to the war memorials. Prince Edward was quoted as saying, “it is a powerful means of combining traditional methods with new technology to ensure we never forget.”

These efforts by the British government signal more widespread acceptance for QR Codes and various mobile technologies – a bridge from historic events to our smartphones.

See more practical uses of QR Codes in the Wild >>>

400.000 followers no significan poder | vía mandomando.com


437,356 followers on Twitter | 3 Secrets of a Twitter MadmanSuelo leerlo al bueno de Jeff Bullas. Me molesta lo demasiado simple de su lenguaje, pero lo leo.

Veo hoy vía RSS: 3 Secrets of a Twitter Madman | como consiguió 437,356 followers sin ser famoso

Frunzo el ceño. Me tiene harto la manía de hacer solo hincapié en la cantidad de followers (y recientemente, con la cantidad de contenido generado). Volvemos a las sumas en lugar de a la estadística, a aplaudir métricas en lugar de alcanzar objetivos, a los cañonazos publicitarios de los 90 en lugar de a la conversación digital del milenio. Otra vez con quien tiene mas grande la cifra de seguidores. Sigo. Pico y me pongo a ver el post.

Van 30 segundos

Ok. Dice Bullas:

Martin es casi un desconocido …bla bla bla … contenido de valor (ahá, la verdad revelada) … seguir a todo el mundo … filtrar y usar saludos automático (ya necesito un Alka-Seltzer)

*(Comparto ampliamente la opinión vertida por Armando…)*Gabriel Catalano

¿Hay algo de todo esto que en 2012 sea necesario decir y que no cause -minimamente- molestia? Leer más “400.000 followers no significan poder | vía mandomando.com”

Tributo al reggae


 

Yorokobu

Benicàssim se ha convertido en un enclave del reggae. Los mismos terrenos donde se celebra el FIB son estos días un santuario de la música jamaicana. En su interior hay un rincón, llamado el Reggae University Camp, cubierto de carteles de todo el mundo que homenajean a este genero de música que celebra su 50 aniversario este año.

Todos los trabajos fueron presentados al Reggae Poster Festival, un concurso internacional que pidió a diseñadores aportar su visión sobre esta música. Estos son algunos de ellos:

Dimitris Evagelou:

Arvee Fider:

Alon Brier:

Leer más “Tributo al reggae”

[Video] 4 razones por las que las mujeres dirigirán el futuro


Ellas 2.0

Swisher contó su historia en relación a una apoplejía que sufrió el año pasado. “Después de sufrirla, la gente me preguntaba si finalmente iba a bajar mi ritmo un poco, no puedo imaginar a nadie preguntando lo mismo a un hombre”.

Por Carly Schwartz (Escritora, Huffington Post)

“No voy a dar un discurso quejándome sobre las pocas mujeres que hay en tecnología”, afirmó Kara Swisher, periodista legendaria de tecnología u fundadora de All Things D, durante su ponencia en la ceremonia de premios de Anita Borg Women of Vision awards ceremony.

Swisher habría tenido razón en quejarse. Las mujeres hemos estado dramáticamente infrarrepresentadas en cualquier campo de la tecnología desde que internet cambió hace dos décadas la manera en la que interactuamos con el resto del mundo.

Sólo el 8% de las startups que han conseguido capital cuentan con mujeres al frente y muy pocas son las que forman parte de los Consejos de Administración de las compañías más importantes del ámbito 2.0 (el de Facebook, por ejemplo, está exclusivamente formado por hombres blancos).

Aunque las asistentes a esta ceremonia pusieron un punto claro de contraste a esas estadísticas.

» Lee el artículo completo en Huffington Post. Aquí te dejamos el vídeo de la ponencia de Kara Swisher

English version here

Scalado’s Remove Lets You Eliminate The People Who Ruined Your Photo

With Remove, imaging technology company Scaladobrings us one step closer to a world in which our photographs aren’t so much record of where we were as they are a representation of what we would have liked that place to be.

Remove is a photographic tool for smartphones thatallows for the ex post facto removal of errant moving objects — cars, people, tumbleweeds from smartphone photographs. Given the ease with which ex lovers can now be removed from your snapshots (or, more optimistically, the ease with which you can perfect that photo of your special someone),HuffPostTech’s Captain Gadget notes that having the technology debut on Valentine’s Day, of all days, is “pretty perfect.”


http://www.huffingtonpost.com/

Hell is other people, in your pictures. Meandering strangers have been the bane of photography since people stopped painting their vacations and started photographing them.

With Remove, imaging technology company Scaladobrings us one step closer to a world in which our photographs aren’t so much record of where we were as they are a representation of what we would have liked that place to be.

Remove is a photographic tool for smartphones thatallows for the ex post facto removal of errant moving objects — cars, people, tumbleweeds from smartphone photographs. Given the ease with which ex lovers can now be removed from your snapshots (or, more optimistically, the ease with which you can perfect that photo of your special someone),HuffPostTech’s Captain Gadget notes that having the technology debut on Valentine’s Day, of all days, is “pretty perfect.”

According to DroidMatters, Remove works by taking multiple shots during each shutter click and using those frames to create a composite image in which only the stationary items are left, i.e. you still have your girlfriend smiling in front of the Taj Mahal, but you don’t have all of those tourists who were milling around her. Leer más “Scalado’s Remove Lets You Eliminate The People Who Ruined Your Photo”

Lo que es Social Media y lo que no es *** Plus ++++ Puesta en jaque***

Hace unos días nos ha llegado el último gran éxito del Social Media. Decían que una niña de tres años, gracias a Facebook, vence a un gigante de los supermercados ingleses Sainsbury’s. Pero la historia no es exactamente como la cuentan. Supongo que quienes han escrito o retuiteado la historia, no se han tomado la molestia de buscar las fuentes originales y analizar el caso.

Por eso, tengo tantos recelos hacia los dinamizadores y creadores de estrategias pensadas sólo para la red, y no para la vida real. Quienes además, en cuanto pueden, me quieren convencer del inmenso poder que tienen. Hay cosas que son Social Media y cosas que no. Y esta, no lo es. O no como se cuenta…

Lo primero que tenemos que hacer es conocer la historia completa, en las fuentes originales y en el orden adecuado. Y los hechos son éstos:

La niña le pregunta a su madre por qué se llama pan de tigre si parece una jirafa. La madre, que demuestra que escucha a su hija y la sabe educar, le ayuda a escribir una carta de papel al supermercado, que firmaba “Con cariño, Lily Robinson. Edad 3 y 1/2″
El responsable de atención al cliente. No el community manager, lee la carta, y en lugar de tirarla a la papelera, o responder rutinariamente, hace un trabajo perfecto de relaciones públicas. Contesta personalizado, con sentido del humor: “Le pusimos ese nombre porque hace muuucho tiempo, el pastelero que lo hizo dijo que se parecía a un tigre, probablemente sea un poco tonto llamarlo así”, firmando al estilo de la niña “Chris King, 27 años y ⅓” y además le envía una tarjeta regalo de 3 libras. Todo ello, también en sobre de papel con sello.


Hace unos días nos ha llegado el último gran éxito del Social Media. Decían que una niña de tres años, gracias a Facebook, vence a un gigante de los supermercados ingleses Sainsbury’s. Pero la historia no es exactamente como la cuentan. Supongo que quienes han escrito o retuiteado la historia, no se han tomado la molestia de buscar las fuentes originales y analizar el caso.

Por eso, tengo tantos recelos hacia los dinamizadores y creadores de estrategias pensadas sólo para la red, y no para la vida real. Quienes además, en cuanto pueden, me quieren convencer del inmenso poder que tienen. Hay cosas que son Social Media y cosas que no. Y esta, no lo es. O no como se cuenta…

Lo primero que tenemos que hacer es conocer la historia completa, en las fuentes originales y en el orden adecuado. Y los hechos son éstos:

  1. La niña le pregunta a su madre por qué se llama pan de tigre si parece una jirafa. La madre, que demuestra que escucha a su hija y la sabe educar, le ayuda a escribir una carta de papel al supermercado, que firmaba “Con cariño, Lily Robinson. Edad 3 y 1/2″
  2. El responsable de atención al cliente. No el community manager, lee la carta, y en lugar de tirarla a la papelera, o responder rutinariamente, hace un trabajo perfecto de relaciones públicas. Contesta personalizado, con sentido del humor: “Le pusimos ese nombre porque hace muuucho tiempo, el pastelero que lo hizo dijo que se parecía a un tigre, probablemente sea un poco tonto llamarlo así”, firmando al estilo de la niña “Chris King, 27 años y ⅓” y además le envía una tarjeta regalo de 3 libras. Todo ello, también en sobre de papel con sello. Leer más “Lo que es Social Media y lo que no es *** Plus ++++ Puesta en jaque***”

Is there a new measure of success for social media?

The difference between popularity and effectiveness

The findings of this survey have to be taken in context. This was not looking at which companies worldwide are the most social, but using the indicator of the Fortune 40 companies that are listed as the most admired. So how does that admiration translate in social terms? While there are some companies in the top 10 of that list that fully deserve their place – such as Disney and Coca-Cola, others are more surprising, such as Apple and Google. Were I to think of the top social companies, these certainly wouldn’t be in my top 10. That’s where the difficulty comes for what is actually effective, and what is perceived to be effective. Because the whole of Twitter is talking about Apple, does that mean their social media strategy is effective, or that in fact that are an incredibly popular company that is talked about by default, rather than engaging with these conversations directly?


Author of Is there a new measure of success for social media?

http://www.simplyzesty.com/social-media/measure-success-social-media/

measuring success Is there a new measure of success for social media?Well according to the Huffington Post and APCO – there is. A recent study by the two organisations – Social EQ – sought to rank the Fortune 40’s top admired companies, in terms of the effectiveness of their social media strategies. The results (shown below) might be surprising, which begs the question of whether this really is an accurate measure of success in social media. To give some context to the study, it was run by working with a group of Social Informants (avid users of social media inside and out) who identified 6 key factors of social media success : dialogue ; customer service ; quality of content ; platform diversity ; engagement & interaction ; optimisation. Then a larger group of over 4,000 people were surveyed, to rank the 40 companies according to these factors. The graphic below shows the rankings :

SocialEQ Rankings Is there a new measure of success for social media?

The difference between popularity and effectiveness

The findings of this survey have to be taken in context. This was not looking at which companies worldwide are the most social, but using the indicator of the Fortune 40 companies that are listed as the most admired. So how does that admiration translate in social terms? While there are some companies in the top 10 of that list that fully deserve their place – such as Disney and Coca-Cola, others are more surprising, such as Apple and Google. Were I to think of the top social companies, these certainly wouldn’t be in my top 10. That’s where the difficulty comes for what is actually effective, and what is perceived to be effective. Because the whole of Twitter is talking about Apple, does that mean their social media strategy is effective, or that in fact that are an incredibly popular company that is talked about by default, rather than engaging with these conversations directly? Leer más “Is there a new measure of success for social media?”

Everything You Need to Know About Social Media Marketing, You Already Know

In the rush to gain subject matter credibility in the eyes of anyone who’s paying attention, PR firms, advertising agencies, marketing organizations, application service providers, and consultants and consultancies in nearly every business vertical are all publishing reports, studies, white papers and more about social media-related marketing. But in nearly every case, they’re either repeating what someone else has already said or, worse yet, they’re wasting everyone’s time by pointing out the obvious.

Take, for example, Social EQ, a “first-of-its-kind study of social media effectiveness, identifying six key factors that drive successful online campaigns.” Long story short, the geniuses over at APCO Worldwide and — no, this isn’t a typo — The Huffington Post, can now tell you with absolute certainty (because they have a model, an “advanced statistical analysis” of an “extensive qualitative and quantitative research study among Social Informants”) that dialogue, customer service, quality of content, platform diversity, engagement/interaction and optimization all play a role in the effectiveness of your social media marketing. Duh!


In the rush to gain subject matter credibility in the eyes of anyone who’s paying attention, PR firms, advertising agencies, marketing organizations, application service providers, and consultants and consultancies in nearly every business vertical are all publishing reports, studies, white papers and more about social media-related marketing. But in nearly every case, they’re either repeating what someone else has already said or, worse yet, they’re wasting everyone’s time by pointing out the obvious. 

Take, for example, Social EQ, a “first-of-its-kind study of social media effectiveness, identifying six key factors that drive successful online campaigns.” Long story short, the geniuses over at APCO Worldwide and — no, this isn’t a typo — The Huffington Post, can now tell you with absolute certainty (because they have a model, an “advanced statistical analysis” of an “extensive qualitative and quantitative research study among Social Informants”) that dialogue, customer service, quality of content, platform diversity, engagement/interaction and optimization all play a role in the effectiveness of your social media marketing. Duh!
Leer más “Everything You Need to Know About Social Media Marketing, You Already Know”

The Rise of Page View Journalism

In the early days of newspapers, success and advertising was measured by total circulation. The ability to measure how many people were reading just the business section, lifestyle section, or sports section didn’t exist. As more consumers switch their news reading habits to online consumption, our ability to track which section and pages are being read has improved. However, this enhanced tracking has a dark side: the rise of page view journalism. Simply put, page view journalism is the deliberate creation of stories that are designed to increase page views. It often results in an increase of low quality, high volume reporting and off topic stories.
people will have to reach the conclusion that there is some quality news that is worth paying to have access to …

While page view journalism is often attributed as the primary cause of demand media style content, the fact is it’s so pervasive now that it has almost become the norm. Look at the homepage of Techmeme on any given day and you’ll see an increasingly large number of websites trying to siphon off some of that traffic by “reblogging ” the top stories of the day, adding little or no value to the discussion. While rebloggers are at the lower end of the food chain, page view journalism also occurs at the top. Techcrunch, for example, covers with voluminous detail almost every story that is even slightly connected to twitter. It wouldn’t surprise me if MG Siegler did an expose on how Mary in the AP department at Twitter killed the staple market by switching to paper clips. Don’t laugh…it’s not that far fetched.

Want an example of how to lose your focus? Check out Mashable, a site that regularly stretches to cover things like Tiger Woods and Fashion Week in an effort to bolster page views. The king of page view media is the Huffington Post, which reblogs, over-covers everything, and has gone off-topic so much it no longer has a main topic.
if you aren’t paying something, then you aren’t a customer: you are the product that’s being sold…


In the early days of newspapers, success and advertising was measured by total circulation. The ability to measure how many people were reading just the business section, lifestyle section, or sports section didn’t exist. As more consumers switch their news reading habits to online consumption, our ability to track which section and pages are being read has improved. However, this enhanced tracking has a dark side: the rise of page view journalism. Simply put, page view journalism is the deliberate creation of stories that are designed to increase page views. It often results in an increase of low quality, high volume reporting and off topic stories.

people will have to reach the conclusion that there is some quality news that is worth paying to have access to …

While page view journalism is often attributed as the primary cause of demand media style content, the fact is it’s so pervasive now that it has almost become the norm. Look at the homepage of Techmeme on any given day and you’ll see an increasingly large number of websites trying to siphon off some of that traffic by “reblogging ” the top stories of the day, adding little or no value to the discussion. While rebloggers are at the lower end of the food chain, page view journalism also occurs at the top. Techcrunch, for example, covers with voluminous detail almost every story that is even slightly connected to twitter. It wouldn’t surprise me if MG Siegler did an expose on how Mary in the AP department at Twitter killed the staple market by switching to paper clips. Don’t laugh…it’s not that far fetched.

Want an example of how to lose your focus? Check out Mashable, a site that regularly stretches to cover things like  Tiger Woods and Fashion Week in an effort to bolster page views. The king of page view media is the Huffington Post, which reblogs, over-covers everything, and has gone off-topic so much it no longer has a main topic.

if you aren’t paying something, then you aren’t a customer: you are the product that’s being sold… Leer más “The Rise of Page View Journalism”

Recruiting is more fun than you think

Twenty years ago, you could embellish your resume or list of professional qualifications more or less with impunity – no one would bother to take the time to find out whether you were, in fact, the president of your university newspaper or a keynote speaker at an industry conference a couple of years ago.

These days, recruiters and potential employers can check all this info by spending less than 5 minutes Googling. So if your company website lists you as ‘Marketing Coordinator’, don’t give yourself a more senior title (like ‘Marketing Director’) on your social media channels – I guarantee that you’ll be found out faster than you think.


I like recruiting and branding.
Sometimes in that order, sometimes not.

7 ways to ensure social media isn’t ruining your job hunt

posted by Sarah WelsteadFACT: More than 90% of recruiters say that social media is now their first resource when they’re looking for candidates to fill a role.

WHAT THIS MEANS FOR YOU: No matter what stage you’re at in your career, what industry you work in, and what job title you have, social media is going to be a big factor in finding – and landing! – your next new job.

There’s no such thing as not being in the job market… (let’s see >>) Leer más “Recruiting is more fun than you think”

Social Media Case Study: Facebook plus integrated marketing helps raise $950,000


Recently, I wrote about a case study that included excellent use of integrated marketing and social media – Facebook Case Study: From 517 to 33,000 fans in two weeks (plus media coverage). The MarketingExperiments community of marketers wanted to get a deeper look at the details, so I figured, why not go straight to the source?

Brenna Holmes, a senior online account executive and strategist at Adams Hussey & Associates (AH&A), was the digital brand strategic advisor on this campaign for her client, the California State Parks Foundation (CSPF). I asked her many questions from our audience along with a few of my own…

Let’s start with your role in this campaign. Social media operations is a huge challenge in itself. We’ll get to what you did in a moment. But first, how did you get it done? Leer más “Social Media Case Study: Facebook plus integrated marketing helps raise $950,000”

Social Media Case Study: Facebook plus integrated marketing helps raise $300,000

Recently, I wrote about a case study that included excellent use of integrated marketing and social media – Facebook Case Study: From 517 to 33,000 fans in two weeks (plus media coverage). The MarketingExperiments community of marketers wanted to get a deeper look at the details, so I figured, why not go straight to the source?

Brenna Holmes, a senior online account executive and strategist at Adams Hussey & Associates (AH&A), was the digital brand strategic advisor on this campaign for her client, the California State Parks Foundation (CSPF). I asked her many questions from our audience along with a few of my own…


Image representing Facebook as depicted in Cru...
Image via CrunchBase

Recently, I wrote about a case study that included excellent use of integrated marketing and social media – Facebook Case Study: From 517 to 33,000 fans in two weeks (plus media coverage). The MarketingExperiments community of marketers wanted to get a deeper look at the details, so I figured, why not go straight to the source?

Brenna Holmes, a senior online account executive and strategist at Adams Hussey & Associates (AH&A), was the digital brand strategic advisor on this campaign for her client, the California State Parks Foundation (CSPF). I asked her many questions from our audience along with a few of my own… Leer más “Social Media Case Study: Facebook plus integrated marketing helps raise $300,000”

Driveby culture and the endless search for wow


Posted by Seth Godin

The net has spawned two new ways to create and consume culture.

The first is the wide-open door for amateurs to create. This is blogging and online art, wikipedia and the maker movement. These guys get a lot of press, and deservedly so, because they’re changing everything.

The second, though, is distracting and ultimately a waste. We’re creating a culture of clickers, stumblers and jaded spectators who decide in the space of a moment whether to watch and participate (or not).

Imagine if people went to the theatre or the movies and stood up and walked out after the first six seconds. Imagine if people went to the senior prom and bailed on their date three seconds after the car pulled away from the curb.

The majority of people who sign up for a new online service rarely or never use it. The majority of YouTube videos are watched for just a few seconds. Chatroulette institutionalizes the glance and click mentality. I’m guessing that more than half the people who started reading this post never finished it.

This is all easy to measure. And it drives people with something to accomplish crazy, because they want visits to go up, clicks to go up, eyeballs to go up.

Should I write blog posts that increase my traffic or that help change the way (a few) people think?

Should a charity focus on instant donations by texting from a million people or is it better to seek dedicated attention and support from a few who understand the mission and are there for the long haul?

More and more often, we’re seeing products and services coming to market designed to appeal to the momentary attention of the clickers. The Huffington Post has downgraded itself, pushing thoughtful stories down the page in exchange for linkbait and sensational celebrity riffs. This strategy gets page views, but does it generate thought or change?

If you create (or market) should you be chasing the people who click and leave? Or is it like trying to turn a cheetah into a house pet? Is manipulating the high-voltage attention stream of millions of caffeinated web surfers a viable long-term strategy?

Mass marketing used to be able to have it both ways. Money bought you audience. Now, all that buys you a mass market is wow and speed. Wow keeps getting harder and dives for the lowest common denominator at the same time.

Time magazine started manipulating the cover and then the contents in order to boost newsstand sales. They may have found a short-term solution, but the magazine is doomed precisely because the people they are pandering to don’t really pay attention and aren’t attractive to advertisers.

My fear is that the endless search for wow further coarsens our culture at the same time it encourages marketers to get ever more shallow. That’s where the first trend comes in… the artists, idea merchants and marketers that are having the most success are ignoring those that would rubberneck and drive on, focusing instead on cadres of fans that matter. Fans that will give permission, fans that will return tomorrow, fans that will spread the word to others that can also take action. Leer más “Driveby culture and the endless search for wow”

Cuartopoder comienza su andadura online


Fue en el siglo XVIII cuando el pensador liberal Edmund Burke acuñó el término ‘cuarto poder’ para referirse a la prensa. Ahora, un grupo de periodistas españoles le adhiere el ‘.es’ para bautizar al primer periódico de blogs en castellano.


Francisco Frechoso, Félix Bornstein, Juan Carlos Escudier, Pedro de Álzaga e Irene Lozano son algunos de los promotores de esta nueva fórmula editorial en la que la herramienta de trabajo son los blogs personales de periodistas especializados en diversas áreas y que cuenta con algunos antecedentes en el mercado estadounidense  (con medios como Huffington Post y Politico). Leer más “Cuartopoder comienza su andadura online”