Microsoft claims Gmail is invading your privacy, makes plea to use Outlook.com


Microsoft claims Gmail is invading your privacy, makes plea to use Outlook.com

Microsoft really wants its Outlook.com email app to pick up new users. Its solution? Attack the hell out of Google’s incredibly popular Gmail service.

via Sean Ludwig | Venturebeat.com

In November, Microsoft tried to go after Google’s credibility by claiming that Google Shopping results were all advertisements rather than fair comparisons of products around the web. Now it appears Microsoft is going after an even meatier target than Google Shopping by attacking Gmail.

The new Scroogled.com site from Microsoft makes the case that Gmail snoops on all of your emails to serve you better ads.

“Google goes through every Gmail that’s sent or received, looking for keywords so they can target Gmail users with paid ads,” the site claims. “And there’s no way to opt out of this invasion of your privacy.”

Some of what Microsoft is saying is true. Google does scan email keywords so it can contextually serve you advertising. However, it is clearly lying when it says there is no way opt out. As Marketing Land points out, you can not have Google reading your emails by using the basic HTML version of Gmail, using a third-party email client, or paying $50 a year for Google Apps and opting out that way.

Continuar leyendo «Microsoft claims Gmail is invading your privacy, makes plea to use Outlook.com»

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Picks de lo más relevante que leí hasta ahora | Editor’s picks reading Up Till Now


Enrique Dans

Spotbros: sobre David, Goliath y las estrategias (moderadamente) provocativas

Como comenté en esta entrada anterior, estoy trabajando con mis amigos de Spotbros en el lanzamiento de su mensajería instantánea segura y social, intentando convertirla en la alternativa a una WhatsApp que es líder de mercado hasta el punto de haberse convertido en genérico conversacional (“te mando un guasap” o incluso “teguasapeo“).

La realidad es la que es: WhatsApp tiene una masa crítica de muchos millones de usuarios, pero es un verdadero desastre en lo que a seguridad serefiere. Pero enfrentarse a un líder de mercado en función de un criterio que, paradójicamente, parece poco apreciado por una base de usuarios, resulta como mínimo complejo. El usuario medio de WhatsApp llega a él por la enorme simplicidad de su proceso de registro y construcción de red, y aparentemente, no tiene ningún tipo de problema en seguir utilizando una herramienta en la que cualquiera puede hacerse pasar por él,  cambiar su status, enviarle mensajes no deseados o interceptar sus conversaciones.

Historia completa

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Inicio

Bill Gates habla de Windows 8 (Video)
Bill Gates pretende encantar a todo el mundo con Windows 8. En un video posteado por Microsoft el día de hoy
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Marketing Nostálgico y la publicidad que te lleva al pasado
Hay momentos de la vida marcados por la publicidad y hoy, el marketing nostálgico se encarga de sacarla del pasado.
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Seguridad online: ¿Vigilamos o espiamos a nuestros hijos? Se vuelve a dar la discusión en relación a la seguridad online cuando nuestros hijos usan Internet.

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How Hotmail lets down its users security-wise compared to Gmail and Yahoo

How Hotmail lets down its users security-wise compared to Gmail and Yahoo

Hotmail lets down its over 350 million users when it comes to security, by not giving them an easy way to tell if their account has been accessed by unauthorised third parties.
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dropbox1.jpg

5 usos originales para nuestra cuenta de Dropbox.

Por Juan J. Velasco.

Bitelia.

Servicios de almacenamiento en la nube como Box o Dropbox se han convertido muy populares entre los usuarios y, poco a poco, en un servicio de casi obligado registro para compartir archivos, trabajar de manera colaborativa o mantener siempre disponibles archivos a los que acceder desde cualquier ubicación y dispositivo.

Esta semana, Dropbox puso en marcha una promoción con la que
aumentaba el espacio a los estudiantes y profesores de instituciones educativas de todo el mundo.

Hay muchos usuarios que cuando ven este tipo de promociones se

(Leer más)

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Cómo actuar contra los virus en Twitter

A menudo cuando empezamos a seguir, nos llegan mensajes directos de este tipo: “hey someone is writing offensive things that are about you” más un enlace que se supone que te dirige a lo que están hablando mal sobre ti.

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VentureBeat | News About Tech, Money and Innovation

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Si buscamos éxito en el modelo educativo, miremos a Singapur por Equipo Social Media
Educación en Singapur

En mitad del debate sobre la educación en España, con otra reforma legislativa encima de la mesa, conviene ampliar horizontes y mirar lo que hay más allá del entorno europeo. Y un caso destaca sobre todos los demás: el de Singapur, que se ha convertido en un referente internacional, logrando posicionarse en los puestos de cabeza del ya conocido informe PISA. Las dos patas sobre las que se sustenta su exitoso modelo son la exigencia y la valoración, tanto del profesorado como de…

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A LIST Apart: For People Who Make Websites

Responsive Comping: Obtaining Signoff without Mockups

If you’re making websites, chances are you’ve given some thought to what constitutes a responsive-friendly design process—and you’ve probably found that adding a mockup for every breakpoint isn’t a sustainable approach. Designing in code sounds like the answer, but you may be mystified at where to begin—or feel unmoored and disoriented at the prospect of giving up the approach you’ve long relied on. Enter responsive comping. This new, mockup-less web design process makes it easy to get that Photoshop monkey off your back, and have a fresh new beginning with your old friend the web browser.

Complete history >>>

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Tablets and smartphones drive e-Commerce in Asia: Visa

SINGAPORE – The growth of smartphones and tablets, along with an improved perception of security is leading the internet to play a significantly bigger role in consumption across Asia, according to a recent study published by Visa.

Tablets and smartphones drive e-Commerce in Asia: Visa

Improved security perception is leading consumers to purchase online, according to Visa

In economies where smartphone and tablet penetration are high, consumers are already showing a tendency of picking up products through their phones or tablets. Of the 8,000 consumers surveyed, four in ten said they browsed products on their phones or tablet device last year. In fact, browsing on mobile phones exceeded 40 per cent in Korea, Hong Kong and Singapore. Hong Kong saw 13 per cent of its online purchases on mobile phones and 11 per cent on tablets.

“The prevalence of smartphones and tablets translates to easier online access for consumers to retailers anytime, anywhere, and we expect to see more people browsing and shopping on-the-go as a result,” said Paul Jung, Visa’s head of e-Commerce solutions for Asia, Central Europe, Middle East and Africa.

 

 

 

Complete history >>>

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Como salir de la burbuja en la que te encerró Google

Muy interesante (y entretenido) el video que publicó la gente de Duck Duck Go (el buscador «libre«), en el cual plantean que ya no existen los resultados regulares en las búsquedas de Google. Por medio de un sistema que tiene en cuenta nuestro perfil de usuario, las páginas que visitamos, nuestros contactos y nuestras interacciones en redes sociales (entre otras miles de variables), Google ofrece resultados únicos y personalizados para cada individuo. La idea no es del todo mala pero… ¿y si uno quiere salir de su propia burbuja? ¿Que nos queda a los curiosos que queremos pensar «fuera de la caja»? La respuesta, la tienen los chicos de Duck Duck Go. ¡Bien por ellos!

Complete history >>>____________________________________________________________________________

LA CLAVE: MOTIVAR

Luis Galindo: “Hay directivos que creen que dirigir es mandar”

09:00 –

 El especialista español en recursos humanos habló con Apertura.com sobre los desafíos del área más caliente en época de crisis. Cómo deben manejarse los grupos donde reina el ego.Por Joaquín Garau

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i.d.e.a.

10 Ways To Land A Job In Advertising

Currently unemployed? Just out of school? Graduating in December? Whether you are out of work or just looking to land the job you want, hopefully the below will help. #10: Be Gone Cover Letter. Adios Resume. 1998 called. They want their cover letter back. Case in point for the cover letter I sent below back in 1998. Somehow, it sort of worked then (even though I spelled ‘Copyrighting’ vs ‘Copywriting’). Those days are long gone. I get more cover letters and resumes …

READ MORE Read More

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Building a Brand Management Service Vision

At i.d.e.a., we have dedicated ourselves to building a Brand Management Service Vision that will move People, Product, and Culture both for ourselves and our brand partners. We have challenged the Brand Management team with the task of defining what constitutes outstanding Brand Management and how to implement those best practices every day. Before starting this voyage of discovery there were a couple of questions that I asked myself and my team to ensure we were providing ourselves a framework …

READ MORE Read More


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Inbound Marketing Expert Blog – Get Found:Create, Optimize & Convert

Is Your Site Still Being Hit By Google’s Penguin?

Google Penguin algorithmRemember two or three years ago, when it was almost impossible to find any valuable information on Google? Too often the websites that ranked at the top of Google were poorly-written attempts to display ads or sell products. The major search engines … [Continue reading]

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Inbound Marketing Expert Blog – Get Found:Create, Optimize & Convert

How to Choose the Best WordPress Hosting

 by  

Two of the most important things for a web developer to consider is the web hosting company they will use and the type of hosting package they will choose. There are a lot of options and unfortunately, not all of them are right for hosting a WordPress website.

WordPress Specifics

There are a few things that are required in order to effectively run WordPress on a web hosting account. However, there are a few specifics that must be adhered to in order to run the latest versions of WordPress.

  • PHP – Version 5.2.4 or greater.
  • MySQL – Version 5.0 or greater.

Most web hosting companies not only support WordPress and its requirements, but there are many that will install the latest version for you on your server as a part of your set-up service at no extra charge.

What Makes a Good Web Host?

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Pinterest influye en 7 cada 10 usuarios para realizar compra de productos

pinterest

De acuerdo con un estudio realizado por la firma BizRate InsightsPinterest no sólo le gana la partida a Facebook en cuanto a las ventajas que ofrece la red social para el comercio social, sino que también lo supera como referencia para los consumidores antes de adquirir algún producto en línea.

Después de analizar y estudiar el comportamiento de cerca de 7.500 compradores online, el estudio realizado por la firma antes mencionada, llegó a la conclusión de que Pinterest induce más a los usuarios a realizar compras a través de internet que otras plataformas como Facebook.

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The product design sprint: understand (day 1)

Jake Knapp
Design Partner, Google Ventures

At the Google Ventures Design Studio, we have a five-day process for taking a product or feature from design through prototyping and testing. We call it a product design sprint. This is the third in a series of seven posts on running your own design sprint. Now that you know…

Using Outlook.com with your own Web Domain | labnol.org


Technology Blog

How do you setup the new Outlook mail service on a custom web domain so that your email address reads like you@yourdomain.com instead of you@outlook.com?

If you are on Google Apps, you can leave your existing setup untouched and access your Gmail account from inside Outlook.com via POP3. This is a recommended option if you are just experimenting with Outlook and aren’t ready to make the complete switch to Outlook (see: Gmail vs Outlook).

The disadvantage with the above approach is that your incoming mails won’t be delivered to your Outlook mailbox instantly. They’ll first land in your Gmail inbox, Outlook will issue a fetch request after a minute or two and only then will your messages show up in Outlook.

Alternatively, you can remove Gmail from the loop and let Outlook.com handle all your incoming and outgoing email traffic. Here’s how you do that in five easy steps.

Outlook on Custom Web Domain

Guide: Setup Outlook on a Custom Domain Continuar leyendo «Using Outlook.com with your own Web Domain | labnol.org»

10 Better Alternatives to Your iPhone’s Native Apps | by Stephanie Buck


 

Microsoft previews new Metro website


 | http://www.neowin.net

Microsoft has released a preview of a new Metro version of its website. The new website features a streamlined look, including Metro-style tiles, large text and an easier navigation options.ms11111

The tiles and large text will likely appeal to users with touchscreen devices, as links will now be easier to select without zooming in. Microsoft had previously redesigned its website to its current look featuring Metro-style tiles last January, although the current site lacks large text for more touch-friendly navigation. Users can provide Microsoft with feedback on the new design by visiting the preview and clicking the scrolling «Feedback» button on the right side of the page.

Microsoft is also expected to launch a Metro-style redesign of its Hotmail service later this year. As with the new Microsoft.com homepage, the new Hotmail will appeal to both desktop- and touch-based users with its new design. Additionally…, Continuar leyendo «Microsoft previews new Metro website»

Friday Bite Size Digital: More of Your e-DMs Could Be Spam Bound

Due to email overload, Gmail last week released an email filtering & sorting system called Priority Inbox. It attempts to find out which emails are more important & more spam like. It does this by using “predictive signals” & user engagement factors.
Hotmail also announced it will use new engagement metrics that filter based on how actively a user interacts with messages from specific senders.


Image representing Gmail as depicted in CrunchBase
by Haysam Fahmy

Due to email overload, Gmail last week released an email filtering & sorting system called Priority Inbox. It attempts to find out which emails are more important & more spam like. It does this by using “predictive signals” & user engagement factors.

Hotmail also announced it will use new engagement metrics that filter based on how actively a user interacts with messages from specific senders.

Such email filter metrics could factor in:
· Messages read, then deleted
· Messages deleted without being read
· Messages replied to
· Email open frequency
· Decisions made in global spam filters
All which affect the open rates & click through rates (CTR) of your e-DMs. Continuar leyendo «Friday Bite Size Digital: More of Your e-DMs Could Be Spam Bound»

Email UI Faceoff – GMail vs Hotmail vs Yahoo – The results

Welcome back to part two of our email UI faceoff – I recently wrote about the usability testing process, and set up a test for comparing the usability of Yahoo! Mail, Hotmail and Gmail.

Well, the results are in and we’ve got some pretty interesting feedback from the test – you can get directly to the test results yourself, or read on for our analysis and verdict.

Over the days we’ve been running the test, we had north of 300 people take it, and we think the numbers are a pretty good sample. Based on our analytics data, I could see that we had participants from 64 different countries, and it took the average user 2:56 to take the test.

So what did we learn from all that? Read on and find out…


By Jacob Creech

Welcome back to part two of our email UI faceoff – I recently wrote about the usability testing process, and set up a test for comparing the usability of Yahoo! Mail, Hotmail and Gmail.

Well, the results are in and we’ve got some pretty interesting feedback from the test – you can get directly to the test results yourself, or read on for our analysis and verdict.

Over the days we’ve been running the test, we had north of 300 people take it, and we think the numbers are a pretty good sample. Based on our analytics data, I could see that we had participants from 64 different countries, and it took the average user 2:56 to take the test.

So what did we learn from all that? Read on and find out…: Continuar leyendo «Email UI Faceoff – GMail vs Hotmail vs Yahoo – The results»

The New Hotmail Looks Great – And It’s 3X as Popular as Twitter

Written by Marshall Kirkpatrick

As of tonight, every one of Microsoft Hotmail’s 350 million users now has access to the newest version of the webmail service. And you know what? It looks great. Early adopter snobs have long mocked anyone still using Hotmail, but the service has three times as many people using it as Twitter does (100m+). Why does that matter? Because Hotmail deserves some more respect when it innovates and does things well.

It looks really good these days, too. It’s fast, it’s really clean looking, it has cool features that Gmail doesn’t have. It’s worth a look. Your friends might make fun of you if they find out you’re using Hotmail, but who really needs friends like that, anyway? [Más…]

What does the new Hotmail offer? According to an announcement tonight by Mike Schackwitz on the Inside Windows Live blog, the biggest changes in the new version are speed, performance, one-click filtering and «active views» (inline display of multimedia like photos and videos).

I’m impressed by the inbox links to view emails that contain documents or links to documents, a filter for just messages from your trusted content and a filter that automatically pulls aside maintenance messages from social networks like Twitter and Facebook. The integration of Microsoft’s online document creation and collaboration tools are really nice too. It’s more tightly integrated that Gmail and Google Docs are.


As of tonight, every one of Microsoft Hotmail’s 350 million users now has access to the newest version of the webmail service. And you know what? It looks great. Early adopter snobs have long mocked anyone still using Hotmail, but the service has three times as many people using it as Twitter does (100m+). Why does that matter? Because Hotmail deserves some more respect when it innovates and does things well.

It looks really good these days, too. It’s fast, it’s really clean looking, it has cool features that Gmail doesn’t have. It’s worth a look. Your friends might make fun of you if they find out you’re using Hotmail, but who really needs friends like that, anyway? Continuar leyendo «The New Hotmail Looks Great – And It’s 3X as Popular as Twitter»

LOS 13 PECADOS DEL EMAIL MARKETING

1. Gestionar una campaña de envío desde el servidor de correo de tu empresa

Si decides enviar una campaña desde el propio servidor de correo de tu empresa es muy probable que dada la cantidad de receptores a los que va dirigida acabes apareciendo más pronto que tarde en las listas de spam de tus clientes. Los servidores comienzan a catalogar la dirección de tu servidor como la de un spammer, es decir la de alguien que envía spam.

2. No segmentar adecuadamente. Divide y vencerás.


Windows Live Hotmail Icon
Image via Wikipedia

1. Gestionar una campaña de envío desde el servidor de correo de tu empresa

Si decides enviar una campaña desde  el propio servidor de correo de tu empresa es muy probable que dada la cantidad de receptores a los que va dirigida acabes apareciendo más pronto que tarde en las listas de spam de tus clientes. Los servidores comienzan a catalogar la dirección de tu servidor como la de un spammer, es decir la de alguien que envía spam.

2. No segmentar adecuadamente. Divide y vencerás.

Esta campaña por ejemplo la recibieron tanto hombres como mujeres. No parece ser un target bien definido.

Es conveniente hacer tantas divisiones de la base de datos como nos imponga la lógica o en función de los datos que dispongamos en nuestro poder: sexo, edad, poder adquisitivo,…

En el sector inmobiliario he visto enviar el mismo emailing ofertando chalet en Alcobendas, Paracuellos del Jarama o Majadahonda a listados de contactos tanto del norte de Madrid como del sur, a contactos que habían realizado consultas de inmuebles por importes similares a 150.000€ cuando los chalet ofertados en el emailing rozaban el millón de euros… Crearnos una buena base de datos segmentada y bien definida es imprescindible. Continuar leyendo «LOS 13 PECADOS DEL EMAIL MARKETING»

A Cooler Hotmail?

The retooled Hotmail will filter messages into four buckets — mail from people you know, mail from social networks, personal business and spam.

At this point, Microsoft must have developed its own seminar for employees called something like Apologizing With Optimism: How to Persuade People to Give You Another Try.


By ASHLEE VANCE
New Hotmail E-Mail
The retooled Hotmail will filter messages into four buckets — mail from people you know, mail from social networks, personal business and spam.

At this point, Microsoft must have developed its own seminar for employees called something like Apologizing With Optimism: How to Persuade People to Give You Another Try. Continuar leyendo «A Cooler Hotmail?»

Microsoft presenta la nueva versión de su correo Hotmail

El nuevo Hotmail no solamente recibirá un lavado de cara necesario sino que además integrará características que facilitarán al usuario la lectura y organización de sus correos electrónicos, la previsualización de los contenidos adjuntos o la posibilidad de editar directamente documentos como presentaciones o textos.


windows live hotmail Microsoft presenta la nueva versión de su  correo Hotmail

Hotmail, el veterano cliente de correo electrónico de Microsoft y que cuenta con cerca de 360 millones de usuarios, recibirá próximamente un aluvión de nuevas funcionalidades en su proceso de intregación completa en el proyecto Windows Live con las mejoras de Wave 4.

El nuevo Hotmail no solamente recibirá un lavado de cara necesario sino que además integrará características que facilitarán al usuario la lectura y organización de sus correos electrónicos, la previsualización de los contenidos adjuntos o la posibilidad de editar directamente documentos como presentaciones o textos. Continuar leyendo «Microsoft presenta la nueva versión de su correo Hotmail»

Microsoft Previews New Windows Live Messenger Beta

«The new Messenger will provide a great way to have more meaningful conversations with the people consumers care about most while also bringing together their social networks and sharing updates, cutting through the clutter, and staying up to date with their favorite friends,» the rep says. «Messenger integrates into the things consumers are already doing, so they can stay in touch not only from their PC, but also from across the Web and their mobile phone.»


Windows Live Messenger Mobile
Image via Wikipedia
New Live Messenger to Provide Richer Conversations
By Chris Crum

Steve Ballmer just previewed the new Windows Live Messenger beta during his «Five Dimensions of Cloud Computing» speech to students at the Universidade de Sao Paulo in Brazil. Windows Live Messenger has over 320 million active consumers every month who send 10 billion messages to one another every day, a Microsoft representative tells WebProNews. Continuar leyendo «Microsoft Previews New Windows Live Messenger Beta»

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Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

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