Scoop.it Now Runs on HootSuite’s Social Media Dashboard


Author: Scoop.it

Social Media is easy. But only in theory.

When you get down to the practical things Social Media requires, you realize that a lot of them take time, require some special skills or are simply too complex to bother. While blogging and social networks have now been around for years, the truth is that for a lot of people, using Social Media in a professional way is still anything but a no-brainer; whether your job consists of running a business, pitching new customers, fundraising for a cause, educating students or coaching clients, it usually takes a good 100% of your time, so how can you “do Social Media” on top of that?

The key to solve this includes working on smarter workflows. At Scoop.it, for instance, we realized that having a suggestion engine combined with a bookmarklet for 1-click publishing greatly helped our users. And by adding features like the connections to the social networks they wanted or the ability to rescoop one another’s content, we have taken – and continue to take – steps towards making the whole Social Media Publishing workflow much simpler.

HootSuite is another company that has worked extensively on this workflow problem. By combining monitoring and cross-posting, they’ve built one of the most popular Social Media platforms to date with millions of professional users.

We’re therefore thrilled to be partnering with HootSuite today and to introduce the Scoop.it App for HootSuite. From now on, HootSuite users can combine the powerful stream layout that enables them to monitor various sources of content at once with Scoop.it’s easy content curation capabilities.

This means more relevant content but also more visibility for this content when it’s published to your Scoop.it pages, whose topic-centric nature drives on average 3 clicks per visitor and greater discovery from Social and Search.

Scoopiteers who already leverage topic-centric content curation to develop their visibility online can now diversify their sources of content by using HootSuite to monitor various content streams, including the topics they follow on Scoop.it or some specific Scoop.it searches to closely monitor their interests.

Read more »

Hootsuite está de celebración: supera los cuatro millones de usuarios, infografía


genbetasocialmedia.com

Interesantes las cifras que ha hecho públicas Hootsuite. El popular cliente multiplataforma, del que hemos publicado por aquí algún tutorial, ha hecho públicas sus estadísticas, que no pueden ser más positivas: más de 4 millones de usuarios se han registrado y, en total, desde 2009 se han enviado más de 1.000 millones de mensajes a través de su aplicación.

Lo mejor de estos datos es que, como muestra la infografía que han preparado a tal efecto, el crecimiento cada vez es mayor. Hootsuite incluso está viendo cómo un gran porcentaje de usuarios (36%) se registran desde dispositivos móviles. Además, este crecimiento se está reflejando en sus cuentas Pro y de Empresa. Sin duda, los ejecutivos de la compañía tienen hoy razones para estar contentos.

Vía | All Twitter
En Genbeta Social Media | Hootsuite está que lo rompe: alcanza dos millones de usuarios

No por ser PYME podemos prescindir de un Social Media Plan: 5 claves para hacerlo más fácil | por: Eleonor Estévez



roastbrief.com.mx

La mayor parte de PYMEs no pueden invertir en crear y mantener un buen Departamento de Marketing y Comunicación, pero ello no es excusa para descuidar las tareas de dicho ámbito. Al igual que el empresario realiza planes estratégicos sobre la venta o distribución de sus productos, debe realizarlos para explicar “al mundo” lo que hace y, sobre todo, “lo bien” que lo hace. Para ello, podemos utilizar herramientas tradicionales de publicidad (como puede ser la inserción de anuncios) y comunicación corporativa (ya hemos hablado en alguna ocasión sobre las notas y dossiers de prensa) o podemos valernos de las posibilidades 2.0, con diferentes medios de difusión online y redes sociales.

Disponer de una estrategia previa en redes sociales (también conocido por Social Media Plan) es imprescindible para cualquier empresa que actualmente esté presente en Internet: tendremos una visión mucho más clara de dónde queremos llegar y cómo queremos hacerlo. Por este motivo, a continuación expondremos los cinco puntos esenciales que debe tener cualquier Social Media Plan…() Continuar leyendo «No por ser PYME podemos prescindir de un Social Media Plan: 5 claves para hacerlo más fácil | por: Eleonor Estévez»

HootSuite adds Instagram, SlideShare and more to its App Directory


 

http://thenextweb.com

Less than ten days after Social media management dashboard HootSuite announced4m users, the Canadian company has revealed the latest additions to its App Directory, with Instagram and SlideShare among the new recruits. Document-focused app Edocr, and engagement app Zuum have also been added.

Launched in 2008, HootSuite is a platform that lets users manage multiple social networks through a single dashboard, and the Vancouver-based company has grown into a global social media brand used by individuals and companies alike. Earlier this year, we reported that HootSuite had released its Engagement API and reeled in the likes of Digg and Trendspottr to its App Directory.

With these new apps, HootSuite edges closer towards providing a single, solitary dashboard for its users to manage all their online communications.

HootInst 520x344 HootSuite adds Instagram, SlideShare and more to its App Directory

Instagram and SlideShare were among the top requested app integrations.With the Instagram inclusion, users can view and search Instagram photos, filter the stream to view key feeds (Home, Popular, My Photos, My Likes), view and add comments, ‘Like’ photos, and share photos to social networks. As for SlideShare, you’ll be able to view, upload and share SlideShare content. Continuar leyendo «HootSuite adds Instagram, SlideShare and more to its App Directory»

Cómo desarrollar una rutina en redes sociales


Por: Víctor Martín, emprendedor, empresario y editor del blog victormartinp.com
twago.es

Las redes sociales se han convertido en ungran  escaparate en el que podemos promocionar nuestros servicios, tanto si somos empresas como si somos profesionales freelance. Así pues, utilizando las redes sociales podemos incrementar de forma increíble nuestra visibilidad creando así nuevas posibilidades de negocio y nuevas vías de comercialización.

Sin embargo no basta con tener presencia en estos medios sociales. También hay que tener definida una estrategia y una rutina para llevarla a cabo.

Por lo tanto con el objetivo de desarrollar una rutina de Social Media, te recomiendo seguir los siguientes pasos:

  • Recopila fuentes

La esencia del social media es compartir contenidos y crear conversaciones. Para ello no siempre vas a hablar de ti mismo. Si algo está mal visto en las redes sociales es lo que se denomina “autobombo”. Recopilando fuentes de contenidos relacionados con tu ámbito o nicho, podrás compartirlos y harás que tus seguidores los difundan de nuevo, cosa que te dará mucha visibilidad. Continuar leyendo «Cómo desarrollar una rutina en redes sociales»

17 Little Known Social Media Tools You Should Be Using (and Why)

To make matters worse, for every social site launched, there seems to be two or more services created to measure, track and monitor that service. What’s a marketing professional to do?

To help you cut through the clutter I thought I’d share with you 17 must-use social media tools that have helped my clients and their businesses. You’ll also get my reasons for why you should be using these tools, too.
1. EditFlow

An open source project led by Daniel Bachhuber, Mo Jangda and Scott Bressler, EditFlow is a WordPress plugin that allows you to manage your editorial team seamlessly.

Get a snapshot of your month-to-month content with the calendar:


 

http://blog.kissmetrics.com

 -.-

 

Everywhere you look there is social media. It’s in our homes, businesses, places of worship and schools. And everywhere you look people are using it and talking about it. And it seems that every week there is a new social site launched.

To make matters worse, for every social site launched, there seems to be two or more services created to measure, track and monitor that service. What’s a marketing professional to do?

To help you cut through the clutter I thought I’d share with you 17 must-use social media tools that have helped my clients and their businesses. You’ll also get my reasons for why you should be using these tools, too.

1. EditFlow

An open source project led by Daniel Bachhuber, Mo Jangda and Scott Bressler, EditFlow is a WordPress plugin that allows you to manage your editorial team seamlessly.

Get a snapshot of your month-to-month content with the calendar:

edit-flow-calendar

Improved content status beyond WordPress’ default draft and pending review: Continuar leyendo «17 Little Known Social Media Tools You Should Be Using (and Why)»

How Industry Marketers Can Save Twitter’s Ecosystem

The Demise of the Ecosystem

Until this year, twitter had plenty of feature gaps. I remember when it wasn’t unusual to go to Twitter.com or text 40404 to share my thoughts with my followers. Over time, new companies were formed to take advantage of what Twitter wasn’t doing on its own. Smartphone apps, analytics, scheduled tweets, pictures and video, among others, were integrated into the service through third-party development efforts to make Twitter easier and more useful to its rapidly growing user base. This trend gave us a new wave of social media household names, such as HootSuite, TweetDeck, UberTwitter and Topsy.

The market for enhancing Twitter was robust and growing … which his probably what caught the company’s attention.

Though Twitter has dabbled in closing its feature gaps in the past – e.g., with the 2008 acquisition of Summize – it approached the task in 2010 with unparalleled vigor. Kicking off the Chirp developer conference in April with the acquisition of iPhone app developer Tweetie, Twitter introduced new features, applications and revenue models at a rapid pace, much of it coming at the expense of the ecosystem that fueled its popularity. Then, with the “new Twitter” rolled out, it almost looked as though the company was truly going head-to-head with its own application ecosystem.

And, it makes perfect sense.

Twitter is ostensibly eager to demonstrate the legitimacy of its sky-high valuation, estimated to be around $4 billion recently, especially if a liquidity event is in the cards. In the near-term, it’s prudent for the company to consolidate user interaction and traffic to increase revenues, widen margins and cultivate end-user loyalty. Consequently, what’s good for Twitter isn’t necessarily good for the companies that have tied their future to the platform – leaving the ecosystem exposed to considerable risk.

The Standard Coping Mechanism

The prevailing wisdom for ecosystem companies has been to pursue broader reach. It’s a straightforward diversification play, in which Twitter ecosystem companies expand their services to other platforms. HootSuite, for example, lets users publish to LinkedIn, Facebook and WordPress, as well as Twitter.

This tactic does reduce platform-related and strategy risks, but it fails to provide an opportunity for differentiation. Social media content and analytics management is already well on its way to commoditization, leaving little room for the rapid growth that Twitter ecosystem companies (and their investors) likely crave. The only ways to compete are on usability, insight and cross-platform reach. The barriers to entry are low – as Twitter has demonstrated in triggering this problem for its ecosystem – making differentiation virtually impossible.

For the ecosystem as a whole to recapture its momentum, a fundamentally different approach is necessary. Finding a way to cut through the endless tweets to help users with specific interests monitor and participate in a targeted manner could provide a wide range of opportunities to a sector that’s watching its future shrink.


The future of the Twitter ecosystem is uncertain, to say the least. A wave of enhancements this year has allowed Twitter to take traffic share back from the third-party application developers that helped accelerate Twitter’s growth. And, this appears to be a significant part of Twitter’s strategy going forward.

As Twitter looks to shore up its position, particularly as suitors reportedly bring multibillion dollar offers for the company, the ecosystem could suffer. Many of these companies are looking for ways to survive, yet they don’t seem to be looking in the right places: a great opportunity could be slipping through their fingers. For this sector of the social media market to regain its footing, it should look back to an approach that’s been around in the marketing world for decades. Continuar leyendo «How Industry Marketers Can Save Twitter’s Ecosystem»

5 Steps to a Stronger Social Media Presence

Social media and social networking sites present tremendous opportunities to all kinds of business, including web design. If you’re not currently active with social media you are missing out on one of the best methods for networking and for free or low-cost marketing.

Many designers who are using social media are not getting the most out of it. In this post we’ll look at 5 simple steps that you can take to improve your effectiveness with social media, regardless of whether you are already a user or if you have not yet gotten started with social media.
Step 1: Identify Your Goals and Priorities

It’s important to set a solid foundation for your efforts with social media by first defining what you hope to get out of it. This is a critical step that many designers and freelancers overlook. Yes, social media can have a significant impact on your business, but you need to have some direction or else you will be wasting your time.

Some common goals or priorities for designers who are using social media include finding new clients, networking with other designers, increasing traffic to their website or blog, improving name recognition and branding, finding a new job, and simply enjoying activity with the community of users. It’s possible to improve your business or career in any number of ways with social media, but you need to be aware of what is important to you because it should shape the way in which you use social media.
Step 2: Target a Few Specific Social Media Sites…


http://vandelaydesign.com/blog/social-media/stronger-social-media-presence/

Social media and social networking sites present tremendous opportunities to all kinds of business, including web design. If you’re not currently active with social media you are missing out on one of the best methods for networking and for free or low-cost marketing.

Many designers who are using social media are not getting the most out of it. In this post we’ll look at 5 simple steps that you can take to improve your effectiveness with social media, regardless of whether you are already a user or if you have not yet gotten started with social media.

Step 1: Identify Your Goals and Priorities

It’s important to set a solid foundation for your efforts with social media by first defining what you hope to get out of it. This is a critical step that many designers and freelancers overlook. Yes, social media can have a significant impact on your business, but you need to have some direction or else you will be wasting your time.

Some common goals or priorities for designers who are using social media include finding new clients, networking with other designers, increasing traffic to their website or blog, improving name recognition and branding, finding a new job, and simply enjoying activity with the community of users. It’s possible to improve your business or career in any number of ways with social media, but you need to be aware of what is important to you because it should shape the way in which you use social media.

Step 2: Target a Few Specific Social Media Sites… Continuar leyendo «5 Steps to a Stronger Social Media Presence»

5 Steps to a Stronger Social Media Presence

Social media and social networking sites present tremendous opportunities to all kinds of business, including web design. If you’re not currently active with social media you are missing out on one of the best methods for networking and for free or low-cost marketing.

Many designers who are using social media are not getting the most out of it. In this post we’ll look at 5 simple steps that you can take to improve your effectiveness with social media, regardless of whether you are already a user or if you have not yet gotten started with social media.
Step 1: Identify Your Goals and Priorities…


http://bit.ly/bxpV2J Business, Social Media

Social media and social networking sites present tremendous opportunities to all kinds of business, including web design. If you’re not currently active with social media you are missing out on one of the best methods for networking and for free or low-cost marketing.

Many designers who are using social media are not getting the most out of it. In this post we’ll look at 5 simple steps that you can take to improve your effectiveness with social media, regardless of whether you are already a user or if you have not yet gotten started with social media.

Step 1: Identify Your Goals and Priorities… Continuar leyendo «5 Steps to a Stronger Social Media Presence»

SwitchTip: Manage Multiple Facebook Pages with Hootsuite

For some reason, there are many people with multiple facebook pages. Sometimes this is for a business or community group, or a special hobby. For example, perhaps you admin a different fan page for each of the characters for Twilight. In this case, it’s imperative that you make sure that you don’t accidently post something on Edwards’s page that should have gone on Jacob’s page, or else you might risk an epic vampire/werewolf battle royale. And who wants that to happen?

One easy way to do this(manage the facebook page, not the battle royale) is with HootSuite. Not only can you manage your multiple twitter accounts (just in case you’re tweeting as Bella and as Edward), but now you can manage your various Facebook pages.


For some reason, there are many people with multiple facebook pages. Sometimes this is for a business or community group, or a special hobby.  For example, perhaps you admin a different fan page for each of the characters for Twilight.   In this case, it’s imperative that you make sure that you don’t accidently post something on Edwards’s page that should have gone on Jacob’s page, or else you might risk an epic vampire/werewolf battle royale.  And who wants that to happen?

One easy way to do this(manage the facebook page, not the battle royale)  is with HootSuite. Not only can you manage your multiple twitter accounts (just in case you’re tweeting as Bella and as Edward), but now you can manage your various Facebook pages. Continuar leyendo «SwitchTip: Manage Multiple Facebook Pages with Hootsuite»

How to Conduct a Tweet Chat for Your Business or Brand

To promote our recent book, The Complete Idiot’s Guide to Facebook, my co-author, Joe Kraynak, and I participated in a ‘Tweet Chat’ (also called a Tweetchat) about Facebook. If you have never heard of Tweet Chats and have no idea of what they are, just think of them as online, real-time conversations broadcast via Twitter. They are typically held at a pre-arranged time, among a group of Twitter users, using a specific Twitter hashtag–such as #AskCIG–to identify the discussion and Twitter users are invited to ask questions via tweets using the designated hashtag.

While all this sounds simple enough, conducting an effective Tweet Chat can be a little awkward, especially for the ill prepared. Although this feature is referred to as a chat, it is much more cumbersome than chatting online with any of today’s popular instant messaging platforms. Personally, I would rather conduct such an interview on a Facebook Page in the comments area of a Status Update; there at least the discussion is all in one place and easy to follow, instantly archived, and associated with whatever brand’s page it appears on. On Twitter, there’s no branding, the discussion is not archived in any reasonably accessible manner, and the platform itself is entirely devoid of the type of analytics today’s businesses need to gauge the effectiveness of the effort.


To promote our recent book, The Complete Idiot’s Guide to Facebook, my co-author, Joe Kraynak, and I participated in a ‘Tweet Chat’ (also called a Tweetchat) about Facebook. If you have never heard of Tweet Chats and have no idea of what they are, just think of them as online, real-time conversations broadcast via Twitter. They are typically held at a pre-arranged time, among a group of Twitter users, using a specific Twitter hashtag–such as #AskCIG–to identify the discussion and Twitter users are invited to ask questions via tweets using the designated hashtag.

While all this sounds simple enough, conducting an effective Tweet Chat can be a little awkward, especially for the ill prepared. Although this feature is referred to as a chat, it is much more cumbersome than chatting online with any of today’s popular instant messaging platforms. Personally, I would rather conduct such an interview on a Facebook Page in the comments area of a Status Update; there at least the discussion is all in one place and easy to follow, instantly archived, and associated with whatever brand’s page it appears on. On Twitter, there’s no branding, the discussion is not archived in any reasonably accessible manner, and the platform itself is entirely devoid of the type of analytics today’s businesses need to gauge the effectiveness of the effort. Continuar leyendo «How to Conduct a Tweet Chat for Your Business or Brand»

19 Top 20 Sites to Improve Your Twitter Experience

“140-character status updates to a network of followers.” That makes Twitter sound simple. But in fact, the social information platform has grown to be much more complex than its 140 character-limit suggests. The site not only connects people, but has also become an intricate information resource for everything from news to shopping deals.

Yet in many ways, the site’s actual functionality hasn’t exactly kept up with user interactions. Twitter’s (Twitter) interface has remained simple, which is why a lot of tweets take place through third-party sites and applications that make the experience more useful.

We’ve compiled a list of the top 20 third-party websites for making your Twitter experience more useful and easier to manage. Although this does not include the many desktop or mobile applications that are available for Twitter, we hope that it will make your browsing experience more enjoyable as you dive into the Twittersphere. Also, as a one-stop shop for Twitter apps, check out OneForty. We’d love to hear what’s missing from this list, including sites that you find useful in the comments.


Vadim Lavrusik

Twitter Graph Image“140-character status updates to a network of followers.” That makes Twitter sound simple. But in fact, the social information platform has grown to be much more complex than its 140 character-limit suggests. The site not only connects people, but has also become an intricate information resource for everything from news to shopping deals.

Yet in many ways, the site’s actual functionality hasn’t exactly kept up with user interactions. Twitter’s (Twitter) interface has remained simple, which is why a lot of tweets take place through third-party sites and applications that make the experience more useful.

We’ve compiled a list of the top 20 third-party websites for making your Twitter experience more useful and easier to manage. Although this does not include the many desktop or mobile applications that are available for Twitter, we hope that it will make your browsing experience more enjoyable as you dive into the Twittersphere. Also, as a one-stop shop for Twitter apps, check out OneForty. We’d love to hear what’s missing from this list, including sites that you find useful in the comments.


Web Applications: HootSuite and Brizzly


With its recent update and HTML5 support, social media dashboard HootSuite (HootSuite) has become one of the most useful Twitter web applications not only for individual users, but teams managing several accounts. In some ways, HootSuite has the look and feel of TweetDeck (TweetDeck) with the big differentiator of it being a web-based application, not requiring any downloads.

HootSuite enables you to update to multiple accounts at once, and supports Twitter, Facebook (Facebook) profiles and pages, LinkedIn (LinkedIn), Ping (Ping).fm, WordPress (WordPress), MySpace (MySpace) and Foursquare (Foursquare). Similar to TweetDeck, these features make the application useful for maintaining your overall social presence. Moreover, you can allow other users to jointly update an account, integrate Google Analytics (Google Analytics) for your stats and schedule tweets and updates ahead of time.

The HTML5 interface enables you to easily include an image or file with your update by simply dragging it from the desktop into the message box, which will automatically upload the file with an “Ow.ly” shortener for sharing. The fast loading of the dashboard is perhaps one of the most notable improvements, making the site more usable for users who manage dozens of accounts. If you don’t like Hootsuite, you should also check out Seesmic (Seesmic), which has a lot of similar features, but a different interface.

Brizzly has a different functionality from Hootsuite, but may be more appealing because of its simple interface. Brizzly is specifically focused on Twitter and no other networks, which makes the experience somewhat less distracting. It also includes subtle, but worthy features like automatically expanded URLs, which shows you exactly where you are going if you click, and displays replies and direct messages in a threaded form, making it easier to follow the conversation. Continuar leyendo «19 Top 20 Sites to Improve Your Twitter Experience»

Hootsuite, one of the most popular media dashboard

Hootsuite, one of the most popular media dashboards out there released its version 5 today. Termed as Hootsuite5, the new version gets a complete makeover with a brand new user interface (UI), and several new features using the new HTML 5 standards.

The highlights of the new version include language localization, improvements to Facebook media publishing, and multiple design themes. Also included are geo-located searches, native Twitter ReTweets, and integrated Google Analytics.


Hootsuite, one of the most popular media dashboards out there released its version 5 today. Termed as Hootsuite5, the new version gets a complete makeover with a brand new user interface (UI), and several new features using the new HTML 5 standards.

The highlights of the new version include language localization, improvements to Facebook media publishing, and multiple design themes. Also included are geo-located searches, native Twitter ReTweets, and integrated Google Analytics.


Here we discuss some of the new features brought to the web by Hootsuite5:

Geo-Search

hootsuite

Geo Search

Hootsuite5 incorporates the HTML 5 standards in its new version, which is now backed by Google and Apple as well. With the use of HTML 5 technology standard, HootSuite5 has unique features like drag & drop, and better performance with tabs and streams. With the new geo-search option, users can search for tweets by the location information sent by those who’re tweeting. Using this new and innovative way to search, users can read updated tweets from their locations even if they’re on the move. How awesome is that? The possibilities of use of geo-search are endless as users can find information about the locality from the locals!

User Interface (UI)

interface

Hootsuite5 supports a completely new look UI, with adequate space for almost everything. The new UI looks brilliant and crisp, with Hootsuite5’s many features neatly arranged. Users can choose from three design themes (Classic, Blue Steel, or Magnum) available to comfort their own needs and taste.

Facebook Features

HootSuite5 improves on many of the existing Facebook features it provides and adds some new ones as well. Users can now insert a photo to the link which they’re uploading and can add titles and descriptions as well to the link information. Some great keyboard shortcuts have also been added for the ease of usage for users.

Full article here:
http://www.smashingapps.com/2010/06/24/hootsuite5-comes-with-html5-to-improve-the-way-you-tweet.html

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Twitter tips for analysts (guest post by Alyssa Gilmore)


Guest post by Alyssa Gilmore, Director of Analyst Relations, SunGard Financial Systems

The rise of social networks for professional publicity purposes presents influencers—including industry analysts—with a new brand challenge. In a virtual world aflame with big ideas and big names, how do you get your light to shine?

Several of the industry analysts I work with have recently asked me how they can best begin or improve their use of Twitter. As a means of expression of expertise, education and engagement, Twitter is a natural extension of the daily activities of an industry analyst and a powerful promotional tool to add to your publicity arsenal. Here are some of my thoughts on good analyst Twitter practices I’ve seen so far:

Cultivate the right community: it’s not just “Tweet it and they will follow”. To build your follower community, first stake your spot on Sage Circle’s Twitter Directory (http://sagecircle.com); it’s like a neon-lit billboard for attracting social-savvy AR pros and media. Also, make sure your firm handle announces you. Then, go for organic growth: find “Tweeple” whose following you’d like to emulate—the CEO of a company you cover, a prominent media figure for your industry—and reply to a few of their tweets on your topics of expertise. People using Twitter are often more social than those you may encounter in more traditional venues – you can build relationships with industry leaders that you might not come across in your usual circles. Continuar leyendo «Twitter tips for analysts (guest post by Alyssa Gilmore)»

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