Teens And Tech: Why Marketers Should Follow Their Lead – thnxz to @cmo_com

For teens, it’s cool to be connected—and connected a lot.

by Dina Gerdeman Contributing Writer CMO.com

A study released in March by Wikia and Ipsos MediaCT found that 100 percent of teenagers say they are online for at least an hour per day and nearly half—46 percent—said they are connected to the Web a whopping 10 or more hours per day.

Marketers may want to keep their fingers on the pulse of where teens are choosing to spend those 10 hours a day online because the technology wave young people are riding today could soon become the stuff of everyday life for the rest of us. Plus, the teenage market itself is huge; in the U.S. alone, consumers ages 12 to 17 spent more than $200 billion on products in 2011, according to the consulting firm Packaged Facts.

Full story > here <

“It’s important for marketers to understand what’s happening with this group because these are the future consumers,” said Joe Kessler, president of the Intelligence Group, in an interview with CMO.com. “The trends that emerge from what the youngest consumers are doing tend to spread to the broader population. We’ve got 10-year-olds and 15-year-olds who are the CTOs of their families. They are the influencers helping to educate their parents and grandparents about the use of social media, mobile devices, and other technology.”

So how are teens accessing the Internet and where are they hanging out online for those 10-plus hours a day?


  • The trends that emerge from what the youngest consumers are doing tend to spread to the broader population.
  • For teens, bolting to a new place is a very easy thing to do.
  • Marketers should consider the bigger picture of how teens spend time online since those habits could reveal future trends.

Full story > here <

México: Blockbuster quiere lanzar su servicio de streaming en el país

Bluckbuster 2

A principios de octubre pasado, la cadena Blockbuster reveló que sus planes para competir contra Netflix con su propio servicio de streaming habían pasado a mejor vida, ya que la Comisión Federal de Comunicaciones en Estados Unidos retrasó el trámite de autorización solicitado por Dish para utilizar su espacio satelital en la transmisión terrestre de datos y voz; sin embargo, esta situación podría cambiar en México.

“Blockbuster México va a tener una oferta digital en el corto o mediano plazo. En seis meses, aproximadamente”, dijo Edward Argüelles, director general de la firma en el país.

Esta medida podría sólo aparecer exclusivamen6te en la región, ya que según el cabecilla regional de la compañía, la cadena opera de forma separada con respecto a su contraparte en los Estados Unidos. Seguir leyendo “México: Blockbuster quiere lanzar su servicio de streaming en el país”

Why Quitting Your Job Might Not Be a Bad Idea


Have you ever wondered what you could do if you did not have to go to work? Are you unsatisfied with your job or your employer? Sometimes we need to “dump the trash” to make room for new opportunities. So many of us get caught in the daily grind, and we forget what is important to us. Our happiness is just as important if not more important than our finances.

Assess Your Situation

Are you unhappy when you come home from work? If you are, try to understand why you feel the way you do after a day of work. Do you feel passionate about your work? Do you think you could be happier doing something else? Are you making enough money? If you are not passionate about what you are doing in your current profession, it can often mean it is time to start exploring other options.

Dream Big

Too often people do not let themselves dream. They do not want to be unrealistic. What would make you happy? If you have been tied down by the same job for a while you realize how important a change can be for a person.  Allow yourself to explore all options and interests. Perhaps you want a job in a similar field, or maybe you want to change professions completely. It is okay to stay in the same job field, but it is also completely natural to want to explore new opportunities. What would you like to spend the next few years doing? Maybe you have a particular hobby you enjoy doing, and perhaps you would like to do something related to that. Seguir leyendo “Why Quitting Your Job Might Not Be a Bad Idea”

“Garden Cities of Tomorrow” by Ebenezer Howard

See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

Written by Ebenezer Howard and originally published in 1898, the book was titled “To-morrow: A Peaceful Path to Real Reform”. In 1902 it was reprinted as “Garden Cities of To-Morrow”. Howard’s ideas gave rise not only to the garden city movement, but also were the origin of  modern planning concepts such as network urbanism or polycentric cities. Seguir leyendo ““Garden Cities of Tomorrow” by Ebenezer Howard”

The Great Depression and the Rise of the Refrigerator

• By  • psmag.com

When I moved to Los Angeles and began my search for an apartment I was a little surprised by the fact that a refrigerator wasn’t included with most of the units I toured. In every other city where I’ve ever lived, the average apartment always included a refrigerator with the cost of rent. I was only looking for a one-bedroom apartment, but I was expecting that this was the norm everywhere for the most basic of apartments.

When I asked the manager of the apartment building I wound up renting from why there was no refrigerator, she explained that the property only supplies “the essentials.” When I pointed out that the building came with an underground parking space, she just stared at me blankly. It was in her silence that I came to understand a subtle difference between Los Angeles and the rest of the country: parking is essential, keeping perishable food fresh is not.

My belief that a refrigerator is an essential part of any home obviously comes from a place of tremendous privilege. For centuries, people have struggled with attempts at keeping food fresh. Only in the 20th century (after the first World War) did American consumers see the arrival of a slick new invention that would dramatically change our relationship with food; how we shopped and how we ate. But somewhat surprisingly, the rapid adoption of the electric refrigerator in American homes has its roots in an unlikely decade: the 1930s.

The Great Depression, despite all the hardships of the American people, would see the meteoric rise of the refrigerator. At the start of the 1930s, just 8 percent of American households owned a mechanical refrigerator. By the end of the decade, it had reached 44 percent. The refrigerator came to be one of the most important symbols of middle class living in the United States. While the upper class rarely interacted with such appliances, given the fact that they had servants, the middle class woman of the 1930s lived in a “servantless household”—a phrase you see repeatedly in scholarship about this era. The refrigerator was tied to one of the most fundamental and unifying of middle class events: the daily family meal. And it was in providing for your family that the refrigerator became a point of pride.

The refrigerator of the 1930s was often the color white, which people associated with cleanliness and proper hygiene. As Shelley Nickles notes in her 2002 paper “Preserving Women: Refrigerator Design as Social Process in the 1930s,” the whiteness of the appliance was supposed to signify that a woman cared about the safety and health of her family:

The refrigerator’s primary function, preserving food, was now linked visually to the responsibilities of the average housewife to provide a clean, safe environment for her family. Contrasting to diverse, localized practices of food preservation and wooden iceboxes kept in service areas and used primarily by servants, these white, steel refrigerators were conceptualized as part of the ordinary kitchen. By buying a white refrigerator and keeping it in the kitchen, the housewife expressed her awareness of modern sanitary and food preservation standard; her ability to keep the refrigerator white and devoid of dirt represented the extent to which she met these standards.


The newspapers and magazines of the 1930s…   Seguir leyendo “The Great Depression and the Rise of the Refrigerator”

¿Puede la publicidad cambiar el mundo? | via masr.com.mx


¿Puede la publicidad cambiar el mundo? Según Jeff Rosenblum, co-fundador de la agenciaQuestus, la respuesta es sí; para probar este punto, co-escribió y co-dirigió un documental sobre las marcas que han entendido este poder, crean mejores productos, ayudan al planeta y dicen la verdad en su publicidad.

El documental The Naked Brand, que se presentará este mes en festivales de cine y conferencias de marketing, no presenta a clientes de Questus, pero sí incluye entrevistas a ejecutivos de grandes empresas como UnileverPatagonia,PepsiCo y Zappos, además de personalidades como Shaquille O’Neal.

Todos ellos comparten sus experiencias y filosofía detrás de sus políticas. La tesis del documental es que, en la era de la comunicación y la tecnología, es imposible que una empresa ofrezca un mal producto o incurra en comportamientos poco éticos, porque la gente se dará cuenta eventualmente. Así lo resume Keith Weed, CEO de Unilever: “En el mundo digital, una marca es juzgada por lo que dice, pero también por lo que hace. La publicidad puede presentarle una marca a los consumidores, pero finalmente será juzgada por sus actos”. Seguir leyendo “¿Puede la publicidad cambiar el mundo? | via masr.com.mx”

¿En qué debo fijarme a la hora de comprar un teléfono Android? vía wayerless.com


Cuando pensamos en comprarnos un smartphone con Android tenemos un amplio abanico para escoger, tan amplio que puede que nos veamos abrumados por el extenso catálogo de terminales de todos los tamaños y precios a nuestra disposición.

Para haceros algo más fácil la elección, aquí os traemos una pequeña guía de esos puntos imprescindibles en los que nos tenemos que fijar antes de comprarlo.

¿Para qué lo quiero? Seguir leyendo “¿En qué debo fijarme a la hora de comprar un teléfono Android? vía wayerless.com”

11 Ways To To Annoy Your Parents On Facebook | Jeffbullas’s Blog

See on Scoop.ithuman being in – perfección

It was an update on Facebook that I wasn’t quite sure whether I was reading it correctly or not. It seemed that my youngest daughter who shall remain nameless but not anonymous was leaving school forever. I had spent many hours going to school meetings, reviewing the school curriculum and discussing subject options and months later she had started her new school year and here we were a few days later with an apparent announcement that she had left school.
Many discussions were had !!
Now I don’t know about you but I prefer to receive that sort of family news in a more traditional manner.
So what are 11 ways to annoy your parents on Facebook?
Post on Facebook that you are leaving school without telling your parents first
Update Facebook with photos of your first tatoo
Reveal that your father is starting to go bald
Announce that you have a new boyfriend before telling your parents via the phone or even face to face
Post embarrassing photos of your parents while they are sleeping, snoring or wearing their gardening clothes
Friend and then flirt with your Mums new boyfriend via updates and photos on Facebook
Announce on Facebook that your mum has just discovered her first grey hairs
Invite your parents constantly to play games on Facebook like Mafia Wars
Spell incorrectly and use bad grammar (they will feel they have failed as a parent)
Tag your parents on random photos on Facebook (they will receive emails constantly with links to photos that have nothing to do with them)
Using the Facebook “Places” feature take photos on your iPhone of places where you shouldn’t be and upload them to Facebook
“How have your children annoyed you on Facebook?” or I can also ask the other question “How have you annoyed your own parents on Facebook?”

See on www.jeffbullas.com

Popcorn Popping In Super Slow Motion (VIDEO)


Feel like relaxing? Enjoy this slow motion video of popcorn popping. When it comes to food videos, slow motionseems to make everything look so much cooler. Maybe that’s a hint that we should stop and appreciate what we’re eating a bit more. Or maybe now we just really want some popcorn.[Via: Laughing Squid]


HTC estrena campaña global realizada en caída libre


HTC estrena campaña global realizada en caída libre


La marca de móviles HTC presume de ofrecer nuevas experiencias personales e tomar la inspiración directamente de la gente. Para demostrarlo y anunciar su gama de smartphones HTC One ha creado un spot publicitario junto a la agenciaMother.  En el spot un fotógrafo aficionado se ha encargado de realizar las fotografías de la campaña publicitaria mientras se lanzaba en paracaídas. Esta campaña que se engloba dentro de su estrategia global “Recomendado por” ha retado a los protagonistas a realizar una sesión de fotos en caída libre.

Agencia: Mother
Anunciante: HTC

Seguir leyendo “HTC estrena campaña global realizada en caída libre”

Huggies Ad Removed: Failed Humor at Dads to Blame

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Why did Huggies’ ad fail in its attempt to humour dad’s across the country? The popular diaper brand, Huggies hope for a light-hearted teaser campaign that would honor fathers by poking fun and labelling them as fumbling parents, backfired as it suddenly “hit a nerve” among dads. Now the advertisement is being pulled from its Facebook campaign after unleashing an unexpected backlash from the very same customers it was hoping to woo.

Poor marketing techniques that reflected a stagnant worldview of gender roles and tell-tale disregard for customer demographics seemed at the root of the problem. What should have been a fun series of events where “mom” customers nominated their spouses to participate in the Huggies’ campaign, did not turn out so well for the top brand maker. The dads, housed together, were handed Huggies diapers, and >>>> Seguir leyendo “Huggies Ad Removed: Failed Humor at Dads to Blame”

The (Dis)Advantages of Working From Home



Being a freelancer means you often have complete freedom on where to work. However, we tend to stay at home and work from our beds, dining room tables, a corner in our room, or if we’re lucky enough, a whole room dedicated as an office. What we mostly do not do, is leave our home to work in a separate office or co-working space.

Working from home comes with several advantages after all – no overhead, free range of the kitchen, no dress code and the ability to sleep as late as we want and stroll from the bedroom to our computer.

However, there are also several disadvantages we should be aware of. Distractions from family, children or pets being the biggest issue we come across. Also, walking two feet from our bedroom to our office means we don’t get the exercise we should – and we’re increasingly becoming an unhealthy industry. It also means you lead a distinctly lonely work day  – and without a boss breathing down your neck you’re more apt to goof off on the internet.

Even with all of these disadvantages – I still wouldn’t trade it for any other job in the world, nor would I bother with paying the high costs of renting an office space. Instead, I’ve aimed to become more productive and turn these into non-issues. How can you do it?

Distractions From Family & Pets Seguir leyendo “The (Dis)Advantages of Working From Home”

Magnetic Small Biz Brand: Raising CEO Kids

Name: Sarah L. Cook
Business Name: Raising CEO Kids
Niche: Parenting and entrepreneurship
Target Market: Parents of children who are or potentially want to be in business or parents who want their children to understand business, finance and life skills
Website: www.RaisingCEOKids.com

1. What are the three words that best decsribe your business brand?

Young, Bold, Creative

2. What is your business’ strongest feature? What makes you stand out?

The strongest feature in our business is consistent delivery of excellent content in the area of parenting young entrepreneurs and raising financially smart confident kids.  Every day except for Sunday there is at least one new article on our site.  In less than 14 months we have put together nearly 500 articles, two teleconferences, several online courses and monthly tweet chats. Seguir leyendo “Magnetic Small Biz Brand: Raising CEO Kids”

Get Organized Now: 3 Ways to Get Organized


Getting organized can be a huge pain the butt. Tasks pile up, your to-do list gets out of control, you feel overwhelmed with all that needs done, and you dread home office organization. Yet, if you want to have peace of mind and a clean work space, you need to get organized. So how to get organized, then? Well, you’re in luck, because this article features three ways to get organized.

Learning how to get organized is very simple. The point is to get organized so that you then focus on your important task at hand. Or your life. But definitely not focusing on the organizing itself. Getting organized is a means to an end.

So without further ado, here are the three ways to get organized:

1. Productively Procrastinate

You will inevitably procrastinate during part of your week. It’s fine – we all do. We’re only human. But just because you procrastinate doesn’t mean you need to waste time. You should productively procrastinate.

When you want to avoid doing the major task in front of you, take care of some not-as-important-but-still-useful tasks on your to-do list. The ones that don’t require much thought are especially good. Maybe it’s cleaning and organizing files and folders on your computer, or doing some home office organization. Anything that’s been lingering on your to-do list.

While these tasks aren’t the really important ones, they’re still useful. And rather than wasting your time surfing the web or watching cat videos, you can more effectively spend your procrastination time. Plus, you don’t have to set aside special time for getting organized: you simply use the pockets of time for when you feel like procrastinating. Productive procrastination is actually some of the best moments to get organized. Seguir leyendo “Get Organized Now: 3 Ways to Get Organized”