360i Report on Hispanic Digital Influencers

Hispanics are spending, on average, 16 hours a week browsing the Internet, comparable to the 18 hours spent by the total US online population (Forrester). In the past year alone, the number of Hispanics using social media grew 38 percent versus 16 percent for the general population (comScore). Additionally, higher mobile device penetration enables Hispanics to stay connected on the go, both through traditional text and phone calls, as well as through mobile social media. While utility and information-seeking play a big role in motivating their digital behaviors, social networking and content creation form the centerpiece of Hispanics’ online lives.

Our first report in the series is about Hispanic Digital Influencers – their motivations, passions and behaviors. .Through our research, we identify trends that will help brands craft an outreach strategy to better engage and build relationships with US Hispanics online.


http://blog.360i.com

Why a POV series?

According to the 2010 US Census, the Hispanic population rose by 15.2 million between 2000 and 2010, , accounting for more than half of the nation’s population increase. Furthermore, in sheer dollar power, Hispanics’ economic influence rose from $212 billion in 1990 to $489 billion in 2000, to $978 billion in 2009, and is estimated to rise to roughly $1.3 trillion in 2014 (Selig Center for Economic Growth, Dec. 2010).

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PhotobucketBeyond the amplification of their economic clout, Hispanics are also taking on a more critical role within the digital landscape. Hispanics have long prided themselves on living extremely social lives filled with family and friends; the fluidity of digital media serves as an effortless extension of centuries-old cultural habits.

Currently, there are roughly 32.2 million US Hispanics online, which represents 14 percent of the total online population. This number is expected to increase to 42 million by 2015 (Interactive Advertising Bureau). Leer más “360i Report on Hispanic Digital Influencers”

Who’s Calling? Some More Than Others

The idea that Americans are talking less on their phones and texting more might be true in many instances, but you can exclude a couple of groups of people from that category.

In a report released Tuesday, Nielsen, a consumer data and trend-tracking agency, said blacks are talking on their phones more than ever before, on average more than 1,300 minutes a month. Hispanics, the “next more talkative group,” talk on the phone 826 minutes a month.

Compare these numbers to whites, who only use 647 minutes a month of talk time, half the average of blacks.

In a blog post on Nielsen’s Web site, the company said it carried out the study in March by analyzing the phone bills of 60,000 mobile phone subscribers in the United States.


By NICK BILTON

Nielsen The number of voice minutes and text messages used each month by age bracket.

number of text messages a month

The heaviest use of cellphone minutes is in the Southern states.

location of most cell phone talk time

The idea that Americans are talking less on their phones and texting more might be true in many instances, but you can exclude a couple of groups of people from that category.

In a report released Tuesday, Nielsen, a consumer data and trend-tracking agency, said blacks are talking on their phones more than ever before, on average more than 1,300 minutes a month. Hispanics, the “next more talkative group,” talk on the phone 826 minutes a month.

Compare these numbers to whites, who only use 647 minutes a month of talk time, half the average of blacks.

In a blog post on Nielsen’s Web site, the company said it carried out the study in March by analyzing the phone bills of 60,000 mobile phone subscribers in the United States. Leer más “Who’s Calling? Some More Than Others”