When you’re looking at your business blog metrics, it’s always nice to see high traffic. But the number of visitors your site receives is just a small part of the picture. What’s even more important? Finding out whether your visitors are truly engaging with your content — and, even more importantly, if your site visitors are viable sales prospects.
Try these strategies for assessing whether your content marketing efforts are reaching the right audiences.
Analyze your referral traffic sources
Most business sites receive traffic from a mix of referring sources, which might include social media platforms such as Facebook and Twitter; social bookmarking sites like StumbleUpon, Digg, or Reddit; and links from websites on similar topics.
Social bookmarking sites often send the most traffic — in fact, StumbleUpon accounts for more than half of all U.S.-based social media traffic, according to a recent report. But, even when the numbers are high, you may not be reaching the audience you’re seeking.
Consider the common audience demographics of your referral traffic sources: If you run a business-to-business site, does traffic from individual-focused sites like StumbleUpon and Digg fit your mission, or should you focus your promotional efforts on business networking sites like LinkedIn? Leer más “4 Ways to Tell if You’re Getting the Right Visitors to Your Business Blog”