If Facebook Introduces Hashtags are you Ready? – thnxz to @socialbakers


1. Keep it Short and SweetIf Facebook Introduces Hashtags are you Ready? image

When choosing a hashtag, make sure that it´s easy for users to remember and that it´s easy to spell. Short and concise hashtags are more effective and compelling than #verylongones­thatarehardto­read.

2. Pay Attention to Formatting

Hashtags should consist of a word or phrase with no spaces or punctuation in between in order for them to be clickable by users. The #underscore_is_an_ex­ception but why would you do that when you can make hashtags more readable by starting each word with an uppercase letter like #PayAttention­ToFormating? It looks neat and it will definitely eliminate the chance that your audience will forget to type the underscore and will therefore get lost in the conversation.

3. Create Unique Hashtags

Try to create one that will stand out of the crowd and differentiate you from your competition. Using hashtags like #conference or #webinar are too general to trigger conversations related exclusively to your company.

4. Promote Your Hashtag

To trigger the buzz and the volume of conversations you are aiming for, help your hashtag out with promoting it anywhere you can. Stick it on to your website, to all your social media channels, to your email signature and even to your marketing materials.

Leer más “If Facebook Introduces Hashtags are you Ready? – thnxz to @socialbakers”

Hashtag Basics: How They Work – Why They Fail | via blog.myprgenie.com


 

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Nearly every marketer uses Twitter – and the vast majority of us also use hashtags – the letters that follow the pound or number sign (#) in a tweet. But here are five things you might not know about hashtags that could help you boost your Twitter results dramatically.

For example, did you know that Twitter didn’t invent hashtags? Twitter users did. Google employee Chris Messina is credited as the “hashtag Godfather” for an August, 2007 tweet in which he suggested using the pound sign as a way to organize groups on Twitter. His original idea was that like minded people could find and follow each other more easily if they self-identified their interests with hashtags.

Also, hashtags can be used in two different ways – to group tweets into categories, so they’re easier to find, and also to indicate that the person tweeting is adding an ironic comment to the message. Most of the time, people use them to add personality to a tweet, and reach people who might be searching for a particular topic.

A lot of entertainment marketers use hashtags to build communities around television programming, celebrities, books or movies – and so do smart brand marketers. They’re especially useful during natural disasters — hurricanes, earthquakes, blizzards and the like — when people want to know what’s happening in a specific location.

Of course, there are times when a hashtag is not appropriate. For instance, last year Entenmann’s was promoting its line of low-fat bakery products with the hashtag #notguilty. Unfortunately, on the day Florida mother Casey Anthony was found not guilty of killing her young daughter, the company’s ongoing social media campaign sent a scheduled tweet using that hashtag – and it wound up in the middle of the comments about the murder trial.

So the first rule of using a hashtag is to search for it before you use it, and make sure that you aren’t dropping a marketing message into the middle of something else that uses the same hashtag.  This is especially true if you schedule tweets in advance – check periodically to make sure that the hashtags you’ve added to pending tweets haven’t become associated with something you’d rather not be associated with.

Here are five times when you should definitely use hashtags.

Engaging Event Attendees Leer más “Hashtag Basics: How They Work – Why They Fail | via blog.myprgenie.com”

5 Strategies for Using Twitter Effectively


askaaronlee.com

This post originally appeared on the iStrategy blog where I contribute regularly articles about leveraging social media and technology for small businesses. Subscribe to their blog for more great articles.

Can you imagine that just a few years ago Twitter didn’t exist (I won’t “exist” too)? Today the phrase “follow us” or ”follow me” is commonly used everywhere – on the news, radio, on ads and more. And let’s not forget #hashtags that appear on TV shows like X-Factor so that viewers can easily follow the conversations.

Today Twitter is not only used by individuals but is also adopted by brands and businesses to both promote their business on this network and also to be a part of a wider conversation (as McDonald’s did recently).

Buddy Media recently analysed over 320 Twitter handles of the world’s biggest brands to determine what works and what doesn’t; here are some of the key insights from it.

5 Strategies for Using Twitter Effectively

1. Keep Tweets Short

According to their insights, tweets that contained less than 100 characters received 17% higher engagement compared to tweets that were longer. <tweet this>

2. Use one or two hashtags

The study also found that many brands are underutilising hashtags – only 24% of brands’ tweets constains hashtags. Brands that uses hashtags received two times more engagement than those without them. However, the engagement levels drop if brands use more than three hashtags. Remember: Less is MORE!

Brands and businesses should limit usage to one or two hashtags per tweet. Leer más “5 Strategies for Using Twitter Effectively”

Top analyst tweeters (coming soon)


Image representing Twitter as depicted in Crun...
Image via CrunchBase

The next table of analyst tweeters will be published very soon. If you were not included in the previous list and believe you should be mentioned please let me know.

Note – all calculations will be done via TweetLevel on Friday 18th February. Even though this tool is dynamic, I will only be able to report a static list on this blog.

Algorithm and Methodology

tmp9CD FollowingTwitter lists the number of people each user follows. The tendency for most celebrities is to only follow a few individuals. The more people that someone follows, there is an increased likelihood of them actively participating in conversations with the community instead of simply broadcasting to it. Following ranges were determined (i.e. more than 20, more than 30, etc.) and each range was assigned a number (0 to 30) that was used as part of the algorithm. Note: Twitter opened its API to TweetLevel so that data could be sourced easily and quickly to benefit the user. Leer más “Top analyst tweeters (coming soon)”