The Economic Impact of LOTR


Via onlinemba.com

It’s hard to believe that it’s been 75 years since J.R.R. Tolkien first imagined the inhabitants of Middle-earth. Tolkien said he originally wrote The Hobbit, with its adventures of halflings and goblins and elves, to amuse his children. He ended up writing a story that would last for generations, though, and the three-volume novel that followed — The Lord of the Rings — cemented his place in literary history. With more than 150 million copies sold, the trilogy is one of the best-selling novels ever, and today it stands as one of the highest-grossing franchises of all time.

The economic impact of Tolkien’s masterpiece is difficult to fathom, but the brand is obviously a goldmine. Today’s readers are as enraptured with the against-all-odds heroics of the hobbits as they were over 50 years ago. And New Zealand, home to the locations from Peter Jackson’s film adaptations of Lord of the Rings, has seen an explosion in tourism. (Jackson’s three movies grossed almost $2 billion worldwide.) Additionally, businesses from movie theaters and toy and game manufacturers owe Tolkien a debt of gratitude.

Check out the latest video from OnlineMBA.com to see the breakdown of the economic impact of this fantasy epic. With the arrival of The Hobbit: An Unexpected Journey in movie theaters, the franchise doesn’t look to be slowing down any time soon.

Video Transcript Leer más “The Economic Impact of LOTR”

Tips to Become a Better Writer

# 2 Listen to “Music Writing”
Not all songs are created equal. Some music makes you dance, some make you cry, and some brands that you write.

For me, the compositions of slow piano to make “music writing” large.

You can build your own playlist written to put you in the mood when you write, but you do not need. Click here to start listening a 8tracks playlist created specifically for writing (it will open in a new window).

# 3 Know your audience

We spend much time thinking about how to write an abstract collection rules and principles that we sometimes forget that our words are eventually read by real people.

Ultimately, it is our ability to communicate powerfully written for those individuals who determines whether it is good.

That is why it is important to learn as much as possible about people who are reading your work. Discover their average age, sex and location. More importantly, learn about their lifestyles, aspirations and problems.

You can do this by putting a poll on your site or simply following up with comments and retweets. The more you know about your audience, the better you will be able to help them.

# 4 Do your research…


Ernest Hemingway 1923 Passport Photograph, 1923
Ernest Hemingway 1923 Passport Photograph, 1923 (Photo credit: The U.S. National Archives)

Via Scoop.ithuman being in – perfección

 

# 1 Read More

“If you do not have time to read, you do not have the time or the tools to write.”

Stephen King

Do not expect to be a great writer unless you are familiar with the great writing. Find writers you admire and do your reading of the work of your daily schedule.

His skill with words seep into your sub-conscious and begin to appear in his own writing.

# 2 Listen to “Music Writing”
Not all songs are created equal. Some music makes you dance, some make you cry, and some brands that you write.

For me, the compositions of slow piano to make “music writing” large.

You can build your own playlist written to put you in the mood when you write, but you do not need. Click here to start listening a 8tracks playlist created specifically for writing (it will open in a new window).

# 3 Know your audience

We spend much time thinking about how to write an abstract collection rules and principles that we sometimes forget that our words are eventually read by real people.

Ultimately, it is our ability to communicate powerfully written for those individuals who determines whether it is good.

That is why it is important to learn as much as possible about people who are reading your work. Discover their average age, sex and location. More importantly, learn about their lifestyles, aspirations and problems.

You can do this by putting a poll on your site or simply following up with comments and retweets. The more you know about your audience, the better you will be able to help them.

# 4 Do your research… Leer más “Tips to Become a Better Writer”

Why Entrepreneurs who want to ‘Change the World’ should learn from Damien Hirst and Harry Potter


by jeremywaite

Heartfelt criticism of your idea or your art is usually right (except when it isn’t…)

Check out this letter from the publisher of a magazine you’ve never heard of to the founder of a little magazine called Readers Digest:

Personally, I don’t see how you will be able to get enough subscribers to support it. It is expensive for its size. It isn’t illustrated… I have my doubts about the undertaking as a publishing venture”.

Of course, he was right–given his assumptions. And that’s the except part.



Criticism of your idea is usually based on assumptions about the world as it is. How was the publisher to know that the world would change it’s reading habits and turn Readers Digest into a multi-million dollar empire.

Think about Damien Hirst for a second. The world’s richest living artist. He could never have made it as an artist in the world as it was. He was one of the first modern artists to sell directly to buyers (cutting out the dealers and auction houses).

He also took the unprecedented step of having a price list of his obscenely expensive creations without explaining the logic of their existence to justify their price tag – fine art, cows in formaldehyde, bottles of religious drugs, diamond encrusted skulls… He broke many barriers to clear the way for a new generation of artists who now don’t know any differently.  In the beginning though, Hirst himself was written off by the art world because he was too rock’n’roll!

  • Harry Potter was rejected by just about everyone because for it to succeed the way kids read would have to change.
  • Starbuck’s didn’t listen when they were told, “No-one will pay $4 for a cup of coffee. Not even in New York”.
  • Analysts said that the world’s biggest book retailer needed to be on every High Street. Apparently no-one told that to Amazon.

Big ideas are always resisted initially because things need to change in order for them to succeed. Leer más “Why Entrepreneurs who want to ‘Change the World’ should learn from Damien Hirst and Harry Potter”

40 Truly Awesome Celebrity Drawings

By: Hilde Torbjornsen

In this article, we’re going to show you a collection of 40 hand-picked drawings of celebrities. Not only do we want to show you these great works of art, but we also hope you can draw some inspiration from them. No matter what kind of artistic/creative department you belong to, looking at other peoples work can be a good place to get inspired. Here you’ll find a broad range of celebrities from Russell Crowe to Bob Marley.

40 Truly Awesome Celebrity Drawings

There are many celebrity drawings that can be enjoyed in various online galleries. This time we’ve looked at the ones to be found over at deviantART – one of the biggest online communities dedicated to art and creativity. There are many more good drawings there to have a look at. Click on the previews in this list to be taken to the original, full-sized versions.


By: Hilde Torbjornsen

In this article, we’re going to show you a collection of 40 hand-picked drawings of celebrities. Not only do we want to show you these great works of art, but we also hope you can draw some inspiration from them. No matter what kind of artistic/creative department you belong to, looking at other peoples work can be a good place to get inspired. Here you’ll find a broad range of celebrities from Russell Crowe to Bob Marley.

40 Truly Awesome Celebrity Drawings

There are many celebrity drawings that can be enjoyed in various online galleries. This time we’ve looked at the ones to be found over at deviantART – one of the biggest online communities dedicated to art and creativity. There are many more good drawings there to have a look at. Click on the previews in this list to be taken to the original, full-sized versions. Leer más “40 Truly Awesome Celebrity Drawings”