A Great Year for LinkedIn | statista.com


This chart shows the stock performance of selected newly public tech companies in 2012.

So far, 2012 has been a great year for LinkedIn. While the stocks of other high profile newly public tech companies such as Facebook, Groupon and Zynga cratered, LinkedIn’s stock has been on a tear for good parts of the year. Carried by solid financials and decent user growth, LinkedIn’s stock is up around 70 percent since January.

The only flaw in LinkedIn’s otherwise great track record was the leakage of user data in June, when hackers reportedly gained access to the passwords of 6.5 million users, because the data was not sufficiently protected. LinkedIn issued an apology and ensured users that no login data had been leaked alongside the passwords. Further damage was successfully averted and the issue could be put away as a minor hickup in an good year.

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thedrum.com | News in Review


thedrum.com
MODERN MARKETING & MEDIA

Five things we’d love to see Bond advertise in Skyfall

With Bond set to sip on a Heineken rather than a Martini in the latest film, we take a look at… Read more


Groupon’s UK and Ireland MD and global VP of mobile defend Groupon’s UK offering and discuss future plans

Four years ago discount website Groupon brought daily deals commerce into the mainstream offering… Read more

 

6 Steps to a Perfect Social Media Strategy | vía SiteProNews


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Social Media Strategy

SiteProNews
If you are seeking to increase leads, sales, visibility or all of the above, the first thing you want to do is make sure everything you do online and offline obeys these six principles, that Dr. Robert Cialdini covers in his book Influence: The Psychology of Persuasion.

1. Scarcity: Run limited offers on your Twitter and Facebook pages that provide attractive reasons to register, enroll or buy right away. Offers exclusively for current or past customers can be effective but one adding the element of scarcity is really your secret weapon. Groupon has a countdown that shows you how much time you have left to purchase and it certainly encourages people to buy sooner than later!

2. The Law of Reciprocity Leer más “6 Steps to a Perfect Social Media Strategy | vía SiteProNews”

The Risk-Averse Entrepreneur’s Guide to Startup Success

1. Know how you’ll fund it. There are many costs to starting a business, even if it’s an online one. Do you have money saved up, or access to a credit line you could tap? Will you work a side job? Get relatives to help you? Have a strategy for how you will pay for business expenses.

2. Be realistic about ramp time. Even with a simple business idea, expect it will be at least six months to a year before the business starts throwing off enough cash to support you. Know how you will cover your living expenses until then.

3. Keep overhead low. See how you could start getting sales before paying rent on a big retail store. Try a kiosk, direct sales, e-commerce or even renting space within an existing store.


Via Scoop.ithuman being in – perfección

Thinking about starting a small business? Here’s a step-by-step guide for how to launch your business in a low-risk way.Get the latest blog articles on…

So you’ve got an idea for a small business. Congratulations! Now, it’s time to figure out how to make it one that survives and even thrives.

Many would-be entrepreneurs are held back by fears of failure due to the risks of starting a business. But there are ways to lessen those risks — by taking a sane, step-by-step approach to getting ready to launch.

Here are seven fundamental steps for planning a low-risk launch… Leer más “The Risk-Averse Entrepreneur’s Guide to Startup Success”

De acuerdo con una encuesta realizada la preocupación en torno a la seguridad y la falta de colaboración entre los distintos actores…

… se ve obstaculizado la implantación y adopción masiva de los pagos móviles”

La compañía de servicios de mensajería y comercio móvil Sybase 365, acaba de dar a conocer los resultados de una encuesta encaminada a revelar las proyecciones de crecimiento del mercado del comercio móvil. Por Segundo año consecutivo, Sybase 365 ha entrevistado a los expertos de la industria móvil de España que han asistido al Mobile World Congress 2012 de Barcelona, para descubrir sus opiniones sobre tendencias y perspectivas de adopción de la tecnología NFC.

De acuerdo a la encuesta, el 63% de los encuestados opina que el NFC no se adoptará masivamente para realizar pagos móviles por lo menos hasta dentro de dos a cuatro años. Además, menos de un 10% de los entrevistados opina que la tecnología de pagos móviles NFC se adoptará masivamente a lo largo de 2012.

“Los pagos móviles son, probablemente, el mayor asunto de debate en el ecosistema del comercio móvil,” comenta John Sims, Presidente de Sybase 365.


… se ve obstaculizado la implantación y adopción masiva de los pagos móviles” 

La compañía de servicios de mensajería y comercio móvil Sybase 365, acaba de dar a conocer los resultados de una encuesta encaminada a revelar las proyecciones de crecimiento del mercado del comercio móvil. Por Segundo año consecutivo, Sybase 365 ha entrevistado a los expertos de la industria móvil de España que han asistido al Mobile World Congress 2012 de Barcelona, para descubrir sus opiniones sobre tendencias y perspectivas de adopción de la tecnología NFC.

De acuerdo a la encuesta, el 63% de los encuestados opina que el NFC no se adoptará masivamente para realizar pagos móviles por lo menos hasta dentro de dos a cuatro años.  Además, menos de un 10% de los entrevistados opina que la tecnología de pagos móviles NFC se adoptará masivamente a lo largo de 2012.

“Los pagos móviles son, probablemente, el mayor asunto de debate en el ecosistema del comercio móvil,” comenta John Sims, Presidente de Sybase 365.

“Gracias a nuestra amplia experiencia global en despliegues de comercio móvil, Sybase 365 ha venido definiendo las mejores prácticas de mCommerce y fomentando la aceptación de todos los canales de pagos móviles. A medida que este ecosistema se desarrolla y va alcanzando la madurez, seguiremos permitiendo la colaboración y la comunicación entre operadores móviles, instituciones financieras, y empresas para conseguir la adopción masiva de los pagos móviles.”

Mientras que productos como e-Mango, Smart Money, resuelve de manera práctica lo que otros plantean como dificultad apostando a innovar y hacer las cosas más sencillas.

Característica del producto >>>

Leer más “De acuerdo con una encuesta realizada la preocupación en torno a la seguridad y la falta de colaboración entre los distintos actores…”

LivingSocial’s 5 Simple Tactics for Getting 30 Million Subscribers

When LivingSocial launched in 2007, the co-founders thought it would be interesting to match a user’s location with their interests. The model has evolved to selling vouchers to users for local experiences, and LivingSocial now serves daily deals to over 30 million subscribers. Want to know how they did it? Earlier this month, Andrew Warner of Mixergy.com interviewed LivingSocial co-founder Tim O’Shaughnessy. In the interview, Tim reflects on the early days and shares the strategies LivingSocial used to fuel its explosive growth. This post includes five of those strategies.
1. Build Connective Tissue

LivingSocial Email Tactic

Tim believes LivingSocial’s over 30 million customers are “establishing that connective tissue with us, where we send [them] a great thing to do every single day”. How can you reach as many people as LivingSocial does? Tim explains, “to do that, we have to know what your email is”, so “we just made it as blatant as we possibly could”.

By requiring first-time visitors to provide an email address, Tim says you help those people who “would want to subscribe and wouldn’t really know how to do it”. Don’t miss out on this opportunity, because as Tim points out, “email is one of those things that people keep open as a tab in their browser all day long. So if you have a compelling value proposition, then it can work”.

Take Away: Email is still a powerful way to directly communicate with your users and it can amplify the viral spread of your messages. In certain businesses it may be more effective than social media.


 

http://blog.kissmetrics.com/30-million-subscribers/

 

When LivingSocial launched in 2007, the co-founders thought it would be interesting to match a user’s location with their interests. The model has evolved to selling vouchers to users for local experiences, and LivingSocial now serves daily deals to over 30 million subscribers. Want to know how they did it? Earlier this month, Andrew Warner of Mixergy.com interviewed LivingSocial co-founder Tim O’Shaughnessy. In the interview, Tim reflects on the early days and shares the strategies LivingSocial used to fuel its explosive growth. This post includes five of those strategies.

1. Build Connective Tissue

LivingSocial Email Tactic

Tim believes LivingSocial’s over 30 million customers are “establishing that connective tissue with us, where we send [them] a great thing to do every single day”. How can you reach as many people as LivingSocial does? Tim explains, “to do that, we have to know what your email is”, so “we just made it as blatant as we possibly could”.

By requiring first-time visitors to provide an email address, Tim says you help those people who “would want to subscribe and wouldn’t really know how to do it”. Don’t miss out on this opportunity, because as Tim points out, “email is one of those things that people keep open as a tab in their browser all day long. So if you have a compelling value proposition, then it can work”.

Take Away: Email is still a powerful way to directly communicate with your users and it can amplify the viral spread of your messages. In certain businesses it may be more effective than social media.

2. Help Your Customers Find Lunch

find lunch with livingsocial deals

Have you ever thought “Hey, I’m going out with one of my coworkers, we’re going to grab something to eat, where should we go to lunch today?” Tim realized, “right now, there’s really no way for merchants to compete for your business or try to compel you to go there when you’re in the market”. So the LivingSocial team created Instant Deals, which Tim thinks, “is one of the big, new places that the space can go”.

Instant Deals work by providing real time offers with all sorts of different merchants. Tim describes Instant Deals as being “like an offline Google search. If you went to Google and typed in ‘nice blue handbag,’ they’d give you a great set of results. If you typed in ‘where should I go to lunch today,’ they don’t”. Tim says Instant Deals is “really providing the answer to that” and that “it’s a really compelling experience that we can bring to our members”.

Take Away: Ask yourself: What problem am I solving? Is there a demand for my solution? If you can confidently answer those two questions, then you might be on your way to something great!… Leer más “LivingSocial’s 5 Simple Tactics for Getting 30 Million Subscribers”

In internet marketing, be significant, or be roadkill

You got everyone’s attention. They just don’t care.

Now you’ve got a choice: Rend your garments, tear your hair and whine about how stupid the average consumer is these days. Or, you can realize something:
Attention does not equal significance

Getting attention is nice. It gives you a proto-audience: Folks who might stay to listen.


http://www.conversationmarketing.com/2012/01/in-internet-marketing-be-significant-or-be-roadkill.htm
by ian

You send an e-mail to 40,000 people, and get 1 response. Or, you run a Groupon deal that brings 1,000 new customers, who never buy from you again. Wonder why?

You got everyone’s attention. They just don’t care.

Now you’ve got a choice: Rend your garments, tear your hair and whine about how stupid the average consumer is these days. Or, you can realize something:

Attention does not equal significance

Getting attention is nice. It gives you a proto-audience: Folks who might stay to listen.

Now, though, you have to show them you’re significant. That’ll get everyone to stick around. Once they do that, you have a chance to reap opportunity. Here’s the whole equation:

Attention + Significance = Opportunity

Or, if you want a nice, purty poster to add to the pile of other infographics you download each day:

the internet marketing lifecycleThe Internet Marketing Lifecycle

The Social Buying Universe

Social buying or group buying websites have become increasingly more popular over the past few years, and with the business being reportedly worth more than $1 billion, a flurry of new investors has bumped their net traffic 75 times higher than last year. Here is a look at some of the most popular social buying sites, including: Woot!, LivingSocial, Gilt, 8Coupons, Groupon, Yipit, Qponus, Dealon, Pricebunch, MyDailyDeals, Jasmere, Buywithme, TIppr, KGB Deals, homerun, socialbuy, scoopst, dailydeal, dealster.


Daily-Deal Study: Good for Customers, Bad for Businesses

The study, conducted at Rice University’s Jesse H. Jones Graduate School of Business by associate professor Utpal Dholakia, polled 150 businesses that did Groupon deal offers in the past year. The results: About one-third of participating businesses said their daily-deal offers were unprofitable

More than 40 percent said they wouldn’t do a daily deal again. Business owners who were unhappy with their deal experience reported Groupon deal users didn’t buy additional items beyond the deal offer. They also reported the Groupon customers tended to be one-time visitors and didn’t become repeat customers. [Más…]
Some of the study’s recommendations on how to make a Groupon promotion successful:

* Design your deal so that it will appeal to new customers and not cannibalize sales to existing customers.
* Know whether your business type is well-suited to benefit from a daily deal — the study found restaurants and education companies fared the worst, while salons and spas were the most successful.
* Offer the deal on merchandise you’re looking to unload or underutilized services you want to grow
* Design your deal to build a customer relationship. Make it good for $20 off on each of your next three visits instead of $60 off the customer can spend all at once.
* Avoid offering a discount off the total bill — you may end up giving away too much margin, as you aren’t in control of the size of your discount.

Has your company done a daily-deal offer? Would you? Leave a comment and let us know what you think about daily-deal promotions.


If you haven’t turned on a computer lately, the hottest thing in online marketing is the daily deal. Mega-successful company Groupon started this trend, and a million imitators have sprouted. Another daily-deal startup, Woot, was recently snapped up by Amazon.com for more than $100 million.

So the business of being a daily-deal company is great. But how are those daily deals working out for the businesses that offer them? A new study says: Not so hot.
For the uninitiated, a business that offers a daily deal through one of these sites must provide a substantial discount — often 50 percent off. Then, a minimum number of customers must buy the deal, prepaying up-front and getting a coupon they present to the company. If not enough customers buy into the deal, it’s cancelled. The tradeoff is a guarantee of a large volume of new-customer traffic in exchange for the discount.

The study, conducted at Rice University’s Jesse H. Jones Graduate School of Business by associate professor Utpal Dholakia, polled 150 businesses that did Groupon deal offers in the past year. The results: About one-third of participating businesses said their daily-deal offers were unprofitable

More than 40 percent said they wouldn’t do a daily deal again. Business owners who were unhappy with their deal experience reported Groupon deal users didn’t buy additional items beyond the deal offer. They also reported the Groupon customers tended to be one-time visitors and didn’t become repeat customers. Leer más “Daily-Deal Study: Good for Customers, Bad for Businesses”

It’s not going to happen here?

In countries like Mexico, new ways of doing business don’t get adopted until very late in the game (years later!) where the approach has been turned into a winning algorithm by someone else on another part of the world (See Groupon). Being the first to market doesn’t mean you’ll win the game, building a better business model does. And this depends more on a unique insight you found that feeds your point of view and not someone else’s.

Saying that a certain trend won’t affect you is really saying that you and organization don’t care if you become irrelevant. Your role in the future is simply not important. Why not increase the rate of change where you are and force your competitors to adopt to you? Why not shape the ecosystem and position yourself as the apex? Why wait?


‘That’s not going to happen here’. This is one of the claims I hear a lot here in Mexico, whatever trends are happening elsewhere are not going to happen here anytime soon.

They talks as if Mexico were isolated from the rest of the trends of society. First of all if you’re in a country where there’s internet access, you’re going to be affected sooner than later. Saying ‘that’s not going to happen’ here is a clear signal that you or your organization has no point of view whatsoever about the future, you have a no-sight trap. You merely react to what happens, and by that time you’re way behind the times. Also by design, all your strategies will be copycats of others because your point of view stands for nothing more of the same. That’s why it’s important to have your own point of view instead of participating in mindless copycatting and doing what the guy next door does. Leer más “It’s not going to happen here?”

MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Local Social Media Marketing: Obama is not the mayor of the White House
Daniel Burstein

I recently found out that Andy Mott is the Mayor of MarketingExperiments. Which got me thinking…who rules the roost at other austere workplaces according to Foursquare?

Well, it turns out that Rob R. is the so-called Mayor of the White House. Rob who? I don’t know, but clearly not Barack O. So, if the Leader of the Free World can’t even be in charge of his own house, how valuable of a technology is this really?

I don’t care where you are

After I found out about his Mayordom, I also learned that Andy is the Mayor of a local Dunkin’ Donuts and Chili’s. But what do I really learn from this other than that Andy could be making healthier choices in life than scarfing down Boston Kreme donuts and Baby Back Ribs?

After all, when he checks in somewhere, all I really see is “I’m at BLANK.” So how social is FourSquare really?


Daniel Burstein

Local Social Media Marketing: Obama is not the mayor of the White House

I recently found out that Andy Mott is the Mayor of MarketingExperiments. Which got me thinking…who rules the roost at other austere workplaces according to Foursquare?

Well, it turns out that Rob R. is the so-called Mayor of the White House. Rob who? I don’t know, but clearly not Barack O. So, if the Leader of the Free World can’t even be in charge of his own house, how valuable of a technology is this really?

I don’t care where you are

After I found out about his Mayordom, I also learned that Andy is the Mayor of a local Dunkin’ Donuts and Chili’s. But what do I really learn from this other than that Andy could be making healthier choices in life than scarfing down Boston Kreme donuts and Baby Back Ribs?

After all, when he checks in somewhere, all I really see is “I’m at BLANK.” So how social is FourSquare really?

image001 Leer más “MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas”