microMARKETING through the eyes of an indexer


Micromarketing_index As long-time readers know, I often rant against social media marketers who focus too much on the tools and technologies (especially when those tools or technologies might be commonly believed to be the “next big thing”), generally losing sight of the more permanent and more important human behaviors that underlie those tools or are enabled by them.

So when I set out to write microMARKETING, I challenged myself to keep the focus firmly on the big picture (ironic perhaps, but the right thing to do nonetheless.) I knew that — by default, if not design — my book would be a product of its time and would, therefore, be loaded with references to Facebook and Twitter, YouTube and Flickr, blogs and lifestreams, Buzz and Brightkite. But I hoped that it wouldn’t read as nothing more than a document of what’s hot right now, and remain relevant for years to come. Leer más “microMARKETING through the eyes of an indexer”

You really really like me.

Like lots of publishers, I’m testing out Facebook’s new open graph take on the social web. You can now “like” this blog by clicking the button near the top of the middle column. From what I’ve gleaned, you’re not joining another Facebook Page; simply showing your support, staying connected by letting the blog push updates to your feed, and making it even easier to share posts you like with just one click that sends links scuttling off into your live stream. I hope you’ll like me even better now. 😉


Thumbs_up_you_like_this_bumper_sticker-p128096592726024722trl0_400

Like lots of publishers, I’m testing out Facebook‘s new open graph take on the social web. You can now “like” this blog by clicking the button near the top of the middle column. From what I’ve gleaned, you’re not joining another Facebook Page; simply showing your support, staying connected by letting the blog push updates to your feed, and making it even easier to share posts you like with just one click that sends links scuttling off into your live stream. I hope you’ll like me even better now. 😉 Leer más “You really really like me.”

Your green can pump some life into ‘Killer Green’

With social media usage approaching something like ubiquity, it’s not surprising to see creative endeavors that are are hatched and nurtured in social find their way into the more traditional mainstream media. To name just a few: Twitter’s @shitmydadsays has been optioned for television, countless writers have gone from blog to book including the successful and surprisingly good horror send-up John Dies at the End, more still — like J.C. Hutchins (who is profiled in my book) — go from podcast to print.


Killer-Green-3-copy With social media usage approaching something like ubiquity, it’s not surprising to see creative endeavors that are are hatched and nurtured in social find their way into the more traditional mainstream media. To name just a few: Twitter’s @shitmydadsays has been optioned for television, countless writers have gone from blog to book including the successful and surprisingly good horror send-up John Dies at the End, more still — like J.C. Hutchins (who is profiled in my book) — go from podcast to print. Leer más “Your green can pump some life into ‘Killer Green’”