by Jamie Beck and Kevin BurgPress
The History of Cinemagraphs
A Cinemagraph is an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly.
Visual Graphics Artist Kevin Burg began experimenting with the .gif format in this style in 2009 but it wasn’t until he partnered with photographer Jamie Beck to cover NYFW that Cinemagraphs were born. Marrying original content photography with the desire to communicate more to the viewer birthed the cinemagraph process. Starting in-camera, the artists take a traditional photograph and combine a living moment into the image through the isolated animation of multiple frames. To quote supermodel Coco Rocha “it’s more than a photo but not quite a video”.
Beck and Burg named the process “Cinemagraphs” for their cinematic quality while maintaining at its soul the principles of traditional photography. Launched virally through social media platforms Twitter and Tumblr, both the style of imagery and terminology has become a class of its own. The creative duo are looking forward to exploring future display technologies for gallery settings as well as pushing this new art form and communication process as the best way to capture a moment in time or create a true living portrait in our digital age while embracing our need to communicate visually and share instantly.
Jamie Beck and Kevin Burg reside in New York City.
Leer más “Cinemagraphs™ – cinemagraphs.com”
La gente de A Nerds World — quienes descubrieron la cámara — crearon unos GIF animados que nos permiten darnos una idea de una de las guerras más terribles de la humanidad.
Vía http://anerdsworld.com & fayerwayer.com
Each slide is a piece of history in photographic form and I get shivers every time I place a glass slide into the 3D stereo viewer. Only at A Nerd’s World 986 Bathurst street can you see the 3D stereo camera, viewer, and actual World War I slides in person – leaving you with an experience you’ll never forget.
To celebrate the release of STOKER on 3/1, we’ve crafted this TV spot made of GIFs from our microsite Letters To India (http://www.letterstoindia.com). Watch it on Adult Swim this Thursday (2/28) on Cartoon Network.
Esto es porque un artista en Europa –bajo el seudónimo de INSA– nos muestra el potencial de lo que él le llama los ‘GIF-iti’, una palabra que mezcla grafiti con GIF, y que es una animación stop motion cuyo último cuadro debe ser lo más parecido al original para que así nos evoque ese eterno e hipnótico loop del antiguo formato de imágenes que ha visto su resurgimiento este último tiempo gracias a Tumblr y 4Chan (entre otros).
“Amo el hecho de que Internet te permita ver las obras de distintas personas alrededor del mundo. Suelo ver diariamente cientos de creaciones increíbles… Leer más “GIF-iti, el arte callejero que sólo puedes ver online”
Three Experts Speak Out On The Intersection of Branding and Content Marketing
The rise of consumer control, particularly via social media, and the unprecedented ability of consumers to choose, or reject, messages Content marketing has been around for over 100 years, ever since The John Deere company introduced The Furrow, a custom-published magazine designed to help farmers (and John Deere) be more successful.
For most of that century-plus, many of the denizens of “sexier,” higher-profile brand marketing firms have looked down at content marketing as one of the lesser “below the line services.’ However, a confluence of powerful factors suggests that all marketers – and their agencies – will be wise to consider how to best marry traditional brand messaging with the informational, educational, entertaining charms of content marketing, online and off. Those factors include, but certainly aren’t limited to: The shift toward search algorithms that favor quality content over SEO manipulation.The growing consumer distrust of traditional, paid advertising and marketing communications.
The opportunity to shift from a forced “push” marketing model to a natural “pull” model, a shift beyond the short-term value of transaction to create the long-term value of trust.“We Are Just At the Beginning of Thinking Differently” >>>> Sensing a sea change at hand, we asked three content leaders and practitioners to give their forecast as to what extent content would finally penetrate brand marketing programs in 2013. Leer más “2013: THE YEAR BRANDING MARRIES CONTENT? BY CHUCK KENT”
See on Scoop.it – Gabriel Catalano the name of the game
Si quieres crear tus propias imágenes animadas, en formato gif, para enviar por email o compartir con tus amigos de las redes sociales, puedes hacerlo de forma muy sencilla con LooGix. Se trata de una utilidad web de uso gratuito, no hay que descargar ni instalar nada, donde con apenas unos clics tendrás lista tu animación. Leer más “LooGix, herramienta web gratuita para crear gif animados en pocos pasos”
HBR Blog Network
While the globe grapples with uncertain economic realities, “mobile” appears to be gold.
Facebook is expected to announce their uniquely targeted mobile advertising model before the end of the month. Amazon is talking to Chinese manufacturer Fox Conn with ambitions of building their own mobile device to serve as a compliment to Amazon’s considerable digital ecosystem of products and services. China itself has surpassed the US as the world’s dominant smartphone market with over a billion subscribers and roughly 400 million mobile web users. Advisory firm IDC predicts that by 2014 there will have been over 76 billion mobile apps downloaded resulting in an app economy worth an estimated thirty five billion in the same year. Mobile business will become big business in the not so distant future.
However, there will be blood as the business world pursues the mobile gold rush. Leer más “The Future Isn’t About Mobile; It’s About Mobility”