El 64% de los consumidores aumentaría el uso del comercio móvil si se incrementaran los métodos de pago – @mma_spain


El 64% de los consumidores aumentaría el uso del comercio móvil si se incrementaran los métodos de pago

Según un estudio realizado por SAP, los consumidores quieren más comercio móvil a través de sus teléfonos, por lo que piden más interacciones a bancos, telcos, retail y utilities.

De forma generalizada, los consumidores quieren más servicios de comercio móvil a través de sus teléfonos, aunque los elementos que contribuyen a una mayor adopción de la compra por Internet y las barreras que se encuentran, varían entre los distintos países y las diferentes industrias, según indican los resultados del estudio. Los mercados emergentes como Sudáfrica, Arabia Saudí y China muestran una mayor predisposición al cambio, dado que el 96% de los participantes han expresado su deseo de usar su móvil para comprar bienes o servicios, frente al 59% en mercados maduros.

En líneas generales, el estudio muestra que los consumidores serían más proclives a aumentar el uso de los servicios de comercio móvil si tuvieran más opciones de métodos de pago (64%), si los pagos a través del móvil fueran aceptados por más comercios minoristas (51%), si recibieran actualizaciones sobre el estado de sus pedidos de forma regular (41%) y si se incentivaran más por parte de las marcas y servicios (32%). Leer más “El 64% de los consumidores aumentaría el uso del comercio móvil si se incrementaran los métodos de pago – @mma_spain”

“GPS para perderse” :) @JeepArgentina


http://www.gpsparaperderse.com/

Cliente: Chrysler
Producto: Jeep
Agencia: Leo Burnett Argentina
Tema: “GPS para perderse”

Operan con un neuro GPS en un hospital público de Argentina


tomamateyavivate.com.ar

Permite ubicar con exactitud lesiones y tumores en el cerebro .Es una tecnología de punta ya utilizada en establecimientos privados que por primera vez llega a la salud pública: se usó en el Presidente Perón, de Avellaneda. También sirve para tratar la epilepsia y el Mal de Parkinson

Operan con un neuro GPS en un hospital.

Foto: http://es.paperblog.com/

Neuronavegador. Está compuesto por un ordenador, cámaras de infrarrojos y unas pinzas. El método guarda similitudes con la cirugía laparoscópica.

Para un neurocirujano, encontrar una lesión cerebral durante una intervención quirúrgica puede resultar una tarea mucho más complicada que la de hallar una calle de la ciudad de Buenos Aires para un conductor inexperto. Sin embargo, ambos pueden valerse de la misma tecnología para resolver sendos problemas. Un GPS que permita detectar el objetivo rápidamente y con precisión se transforma en una herramienta de suma utilidad para la medicina moderna. El Hospital “Presidente Perón” de Avellaneda se convirtió en el primer nosocomio público que realizó una cirugía asistida por un neuronavegador portátil.

La intervención fue realizada a fines de enero por los profesionales del servicio de Neurocirugía del establecimiento, a cargo del doctor Marcelo Platas, con la asistencia de Federico Villasante, responsable de operar el GPS que permitió con éxito obtener la ubicación exacta del daño.

“Esta tecnología permite ubicar tumores u otras lesiones cerebrales indicando al cirujano, con el cráneo abierto, la ubicación exacta de la lesión”, explicó a Crítica de la Argentina Jorge Trainini, director del hospital.

“Se trata de un elemento técnico innovador que permite avizorar progresos enormes en áreas como la cirugía cerebral o raquimedular”, completó el profesional consultado.

El método guarda similitudes con la cirugía laparoscópica. “La imagen obtenida permite una reconstrucción global del cerebro o columna en tres dimensiones. Además posibilita la visualización de los cortes axiales, coronales y sagitales al mismo tiempo”, puntualizó Trainini. “A través de catéteres ubicados por vías periféricas se tratan los aneurismas y las hemorragias cerebrales”, agregó.

Si bien hay varios establecimientos privados que utilizan esta técnica, éste es el primer hospital público en efectuar este tipo de intervenciones.

EL GPS POR DENTRO. Leer más “Operan con un neuro GPS en un hospital público de Argentina”

The 25 Best Android Apps for Business


businesspundit.com

Have you decked out your Droid with business apps yet? If not, take heed: Google Android phones still have a ways to go in terms of business functionality. But there are a few promising apps already. Here are some of the best Android apps for business we could find.

While the apps below are good, expect to see many improvements from developers in the coming year.

25. Phonebook

Manage your contacts through this slick app, which lets you see missed calls, unread emails, text message, and upcoming birthdays by contact. Also lets you upload a photo of your contact. Handy if you have trouble keeping your contacts straight.

24. Sprite Android Backup


Image: Androidzoom

Prevention is the best medicine for system health. Back up and restore your system using thiscomprehensive $5 app.

23. Google Voice

Use a unique phone number for this VoIP service. It transcribes your voicemails, gives you free text messages, integrates with your phone’s address book, and offers cheap international calls. Like Skype, but Googlified.

22. Cab4Me

If you’re a business traveler, this free app, which finds cab companies near your GPS location, can help keep you out of a jam. Cab company listings include user reviews and contact information.

21. The Weather Channel

This handy app offers the kinds of in-depth forecasts you would expect from the Weather Channel. Features include live video. The app automatically updates your location through your phone’s GPS.

20. Astro File Manager


Image: HTCpedia

An app like Astro’s is essential for keeping your machine healthy. This free program keeps your files and system performance in check. It backs up your apps to a memory card, lets you see what processes are running, how much memory your systems is using, and CPU usage.

19. Stocks


App image not available.

This free app piggybacks on Google Finance data to show you quotes and trends. Covers markets around the world.

18. Talk to Me

An excellent travel survival tool. Say something in one language, and it talks back to you in another. Current languages include English, German, Spanish, French, and Italian. Best of all, it’s free.

17. Greed


Image: Droidapplications

Greed lets you read your RSS feeds without opening a browser. Stay up on news, blogs, and your industry quickly and easily.

16. TripIt

If you’re a frequent traveler, TripIt is your friend. It organizes flight, hotel, restaurant, and other itinerary information in an easy-to-read form. Also helps you find and contact places on the road through directions and contact info. Leer más “The 25 Best Android Apps for Business”

Briggs & Stratton unveils its new QR code-based operator manuals


QR Code Manualqrcodepress.com

Industry first missing guidebook solution based on mobile technology for ease of finding engine information.

Briggs & Stratton has just launched a new solution involving serialized QR code labels that will provide a first-ever opportunity for individuals to obtain the information in their misplaced operator’s manuals for everything from lawnmowers to snow blowers.

Their hope is to use mobile technology to end the frustration of the missing documents… Leer más “Briggs & Stratton unveils its new QR code-based operator manuals”

Nick Bilton’s new book puts Google, GPS, Twitter, Facebook, and your iPhone in proper perspective

Does Facebook make you nervous? Terrified that Google will make you stupid? Alarmed by the frequency and brevity of Twitter? Offended by people talking and texting on their smartphones? Made nauseous by iPads? Compelled to vomit at the sight of somebody reading a book on an iPad? Filled with Orwellian horror by GPS devices? Scared witless at the prospect of what Vinton Cerf calls an “Internet of Things” that will eventually connect the status—lost, unpaired, mismatched, being worn—of your socks to the Internet?

Then I’ve got the book for you: Nick Bilton’s I Live in the Future & Here’s How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted. Bilton, currently the lead writer of the New York Times’ Bits blog, has good news for those who dread our technological present, panic about our future, and pine for the days when you actually dialed a phone call, just three TV networks did business, and computers, which were the size of a VW microbus, were kept in big, air-conditioned rooms.


Digital Native Calms the Anxious Masses

By Jack Shafer

Does Facebook make you nervous? Terrified that Google will make you stupid? Alarmed by the frequency and brevity of Twitter? Offended by people talking and texting on their smartphones? Made nauseous by iPads? Compelled to vomit at the sight of somebody reading a book on an iPad? Filled with Orwellian horror by GPS devices? Scared witless at the prospect of what Vinton Cerf calls an “Internet of Things” that will eventually connect the status—lost, unpaired, mismatched, being worn—of your socks to the Internet?

Then I’ve got the book for you: Nick Bilton’s I Live in the Future & Here’s How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted. Bilton, currently the lead writer of the New York Times Bits blog, has good news for those who dread our technological present, panic about our future, and pine for the days when you actually dialed a phone call, just three TV networks did business, and computers, which were the size of a VW microbus, were kept in big, air-conditioned rooms.

Bilton’s conversational book helps readers understand the current technological upheaval by placing it against the backdrop of previous disruptions. He points to, for example, the arrival of the telephone and cites one Cassandra who predicted in the March 22, 1876, New York Times (PDF) that the experimental device “by bringing music and ministers into every home, will empty the concert-halls and the churches.” On Nov. 7, 1877, the Times reported that the phonograph was going to eclipse the telephone and kill public speaking and reading:

Why should we print a speech when it can be bottled, and why would [the next generation] learn to read when some skillful elocutionist merely repeats a novel aloud in the presence of a phonograph. Instead of libraries filled with combustible books, we shall have vast storehouses of bottled authors. Leer más “Nick Bilton’s new book puts Google, GPS, Twitter, Facebook, and your iPhone in proper perspective”

LIVESTRONG / PRECIOUS

A ‘feeling’ cycle makes its way across the USA to raise money for the Livestrong Foundation

Has someone built a better Chalkbot?

See YouTube video

The cycling world is again the scene of an ‘internet of things’ project, with Precious, a sensor-laden, tweet-emitting bike heading across America to raise money for the Livestrong Foundation.

The Specialized machine is covered with sensors to record cadence, speed, temperature, direction and more, aggregated on the project’s homepage. Its rider, Janeen McCrae, who came up with the idea, is keeping her own record of the journey as well.

The two are set to spend the next three months together on the charity ride as part of Team Fatty, with the data collected interpreted by software and paired with appropriate responses from the bike.

As the company that built Precious, Breakfast, New York, writes on its blog:

‘To gather all of the data from the bike, we developed a device to capture temperature, humidity, grade, speed, cadence (pedal rotation), direction and GPS. The device takes several readings from each sensor, then sends the average values via text message using a cellular module. We utilized the Twitter API to receive and parse the text messages, which are then analyzed by our servers. In order to preserve battery life (we get 35+ hours on a single charge), the device wakes itself up every 5 minutes to check readings and submit data. The rider can also hit a button on the handlebars to trigger the device to report the data for that exact moment.

Once all the information reaches our servers, the “brain” really kicks in. Our servers analyze the data: how many messages have been sent so far today, the time of day, etc. This helps to ensure that every message is appropriate, both in context and timing. The servers look for patterns 24 hours a day, and if they find anything interesting, e.g. it’s been 80ºF with non-stop hills for two days, it will push a message expressing the bike’s feelings on the matter.’


A ‘feeling’ cycle makes its way across the USA to raise money for the Livestrong Foundation

Has someone built a better Chalkbot?

See YouTube video

The cycling world is again the scene of an ‘internet of things’ project, with Precious, a sensor-laden, tweet-emitting bike heading across America to raise money for the Livestrong Foundation.

The Specialized machine is covered with sensors to record cadence, speed, temperature, direction and more, aggregated on the project’s homepage. Its rider, Janeen McCrae, who came up with the idea, is keeping her own record of the journey as well.

The two are set to spend the next three months together on the charity ride as part of Team Fatty, with the data collected interpreted by software and paired with appropriate responses from the bike.

As the company that built Precious, Breakfast, New York, writes on its blog:

‘To gather all of the data from the bike, we developed a device to capture temperature, humidity, grade, speed, cadence (pedal rotation), direction and GPS. The device takes several readings from each sensor, then sends the average values via text message using a cellular module. We utilized the Twitter API to receive and parse the text messages, which are then analyzed by our servers. In order to preserve battery life (we get 35+ hours on a single charge), the device wakes itself up every 5 minutes to check readings and submit data. The rider can also hit a button on the handlebars to trigger the device to report the data for that exact moment.

Once all the information reaches our servers, the “brain” really kicks in. Our servers analyze the data: how many messages have been sent so far today, the time of day, etc. This helps to ensure that every message is appropriate, both in context and timing. The servers look for patterns 24 hours a day, and if they find anything interesting, e.g. it’s been 80ºF with non-stop hills for two days, it will push a message expressing the bike’s feelings on the matter.’ Leer más “LIVESTRONG / PRECIOUS”