Google now selling Apps to the government

Hoping to grab some money away from the federal government’s current $76 billion per year computing and software budget, Google today announced that it has a special version of its Apps platform for official government use.

The online search giant just recently received the level of security certification that is required for vendors of the federal government, and it’s taking no time in taking that all the way to the bank.

Google wants the government to shift away from its current system that stores everything on specific internal servers, up to the cloud where everything could be more easily accounted for.

Google Apps for Government would be just like civilian Google Apps, providing e-mail, word processing, and other software services, except everything saved on the former platform would be partitioned in a separate “cloud” than regular users. The Wall Street Journal reports that the Government apps platform would not be any more secure than the user experience, but of course even regular users have the same level of security that just netted Google a government certification.

Anuncios

Mike Luttrell

Hoping to grab some money away from the federal government‘s current $76 billion per year computing and software budget, Google today announced that it has a special version of its Apps platform for official government use.

The online search giant just recently received the level of security certification that is required for vendors of the federal government, and it’s taking no time in taking that all the way to the bank.

Google wants the government to shift away from its current system that stores everything on specific internal servers, up to the cloud where everything could be more easily accounted for.

Google Apps for Government would be just like civilian Google Apps, providing e-mail, word processing, and other software services, except everything saved on the former platform would be partitioned in a separate “cloud” than regular users. The Wall Street Journal reports that the Government apps platform would not be any more secure than the user experience, but of course even regular users have the same level of security that just netted Google a government certification. Leer más “Google now selling Apps to the government”

Yahoo! sella una alianza con Google en Japón

La división nipona de Yahoo! ha llegado a un acuerdo con Google para integrar el motor de búsqueda de la empresa de Mountain View en su portal. El acuerdo ha sido acogido con sorpresa, pues Yahoo! es ya aliado de Microsoft (Bing) en el ámbito de las búsquedas en internet.

De todos modos, Yahoo! controla únicamente el 35% de su filial japonesa. El 40% de su capital está en manos de Softbank, un consorcio nipón de telecomunicaciones.


La división nipona de Yahoo! ha llegado a un acuerdo con Google para integrar el motor de búsqueda de la empresa de Mountain View en su portal. El acuerdo ha sido acogido con sorpresa, pues Yahoo! es ya aliado de Microsoft (Bing) en el ámbito de las búsquedas en internet.

De todos modos, Yahoo! controla únicamente el 35% de su filial japonesa. El 40% de su capital está en manos de Softbank, un consorcio nipón de telecomunicaciones. Leer más “Yahoo! sella una alianza con Google en Japón”

Search Analysis with Google Analytics

Tracking and studying searches on your site is a valuable part of site analytics, but many site owners underestimate the benefit of it. Website search analytics can provide advantageous insights into what people are looking for on your site and also what your site looks like in search engine results.

In this guide, we’ll go over the fundamentals of search analytics, using Google Analytics as our tool.

Types of Searches

We’ll look at the two broad categories of search: external search and internal search, both of which offer different information to you as a site owner.

External search relates to the keywords people use to arrive at your site through search engines such as Google.

Internal search is tracking what users input into the search feature on your site. For example, WordPress and Drupal have built-in website search capabilities that you can log through Google Analytics. Internal search capabilities in Google Analytics require some additional set up (which we’ll cover later down in this guide).



by Dave Sparks

Search Analysis with Google Analytics

Tracking and studying searches on your site is a valuable part of site analytics, but many site owners underestimate the benefit of it. Website search analytics can provide advantageous insights into what people are looking for on your site and also what your site looks like in search engine results.

In this guide, we’ll go over the fundamentals of search analytics, using Google Analytics as our tool.

Types of Searches

We’ll look at the two broad categories of search: external search and internal search, both of which offer different information to you as a site owner.

External search relates to the keywords people use to arrive at your site through search engines such as Google.

Internal search is tracking what users input into the search feature on your site. For example, WordPress and Drupal have built-in website search capabilities that you can log through Google Analytics. Internal search capabilities in Google Analytics require some additional set up (which we’ll cover later down in this guide). Leer más “Search Analysis with Google Analytics”

Google Earth on iPad…Wow!

Google Earth’s iPhone application has just been updated with iPad support, allowing you to now touch and swipe your way through the high-resolution satellite and aerial imagery available in the desktop version of Google Earth and its prior mobile counterparts. The end result is an application that’s well worth the download, especially considering the price is free.

Playing around with the new application, it’s almost as if Google Earth was originally designed for the iPad, but had to limit itself to desktop computers and tiny mobile screens until now. Yes, it’s just that good.

There aren’t many new features in this update (version 3.0) which now bundles in iPad support with the Apple mobile application, a 12 MB download. In fact, the only added feature listed on the iTunes page is a road layer for iPad and iPhone 3GS.


Google Earth’s iPhone application has just been updated with iPad support, allowing you to now touch and swipe your way through the high-resolution satellite and aerial imagery available in the desktop version of Google Earth and its prior mobile counterparts. The end result is an application that’s well worth the download, especially considering the price is free.

Playing around with the new application, it’s almost as if Google Earth was originally designed for the iPad, but had to limit itself to desktop computers and tiny mobile screens until now. Yes, it’s just that good.

There aren’t many new features in this update (version 3.0) which now bundles in iPad support with the Apple mobile application, a 12 MB download. In fact, the only added feature listed on the iTunes page is a road layer for iPad and iPhone 3GS.

Leer más “Google Earth on iPad…Wow!”

América Latina es la región con mayor crecimiento en uso de internet

IAB Chile y comScore han dado a conocer los resultados del State of Internet, estudio anual sobre la situación de internet en Latinoamérica. La medición, realizada a través del panel global de comScore, que incluye a dos millones de habitantes en más de 170 países durante 2009, arrojó cifras respecto de visitas Web, demografía de los visitantes, comportamiento de las audiencias, estado de la publicidad online y consumo de medios, entre otros factores.

América Latina -con un 23%- fue la región de mayor crecimiento en el uso de internet durante el año pasado. Pese a esto, representó sólo un 8% de la audiencia global. Por su parte, Chile, con un crecimiento del 16%, fue el país de menor aumento porcentual en la región, que estuvo encabezada por Colombia (36%) y Argentina (28%).

En cuanto al tiempo de consumo online, Chile se ubicó en el antepenúltimo lugar, con 22,4 horas mensuales de uso. Quienes lideran este ítem son Brasil y México, con 26,4 y 25,7 horas respectivamente. El factor más determinante, en esta área es la disponibilidad y penetración de banda ancha. Por otra parte, las mediciones indican que la mayoría de las audiencias prefiere consumir contenidos en su lenguaje nativo.


IAB Chile y comScore han dado a conocer los resultados del State of Internet, estudio anual sobre la situación de internet en Latinoamérica. La medición, realizada a través del panel global de comScore, que incluye a dos millones de habitantes en más de 170 países durante 2009, arrojó cifras respecto de visitas Web, demografía de los visitantes, comportamiento de las audiencias, estado de la publicidad online y consumo de medios, entre otros factores.

América Latina -con un 23%- fue la región de mayor crecimiento en el uso de internet durante el año pasado. Pese a esto, representó sólo un 8% de la audiencia global. Por su parte, Chile, con un crecimiento del 16%, fue el país de menor aumento porcentual en la región, que estuvo encabezada por Colombia (36%) y Argentina (28%).

En cuanto al tiempo de consumo online, Chile se ubicó en el antepenúltimo lugar, con 22,4 horas mensuales de uso. Quienes lideran este ítem son Brasil y México, con 26,4 y 25,7 horas respectivamente. El factor más determinante, en esta área es la disponibilidad y penetración de banda ancha. Por otra parte, las mediciones indican que la mayoría de las audiencias prefiere consumir contenidos en su lenguaje nativo. Leer más “América Latina es la región con mayor crecimiento en uso de internet”

Google adds World Cup extensions to Chrome

Google has also optimised its search service to deliver the information people want, no matter how cryptic the search terms. Googling, for instance, “World Cup”, “World Cup Spain”, or even “World Cup Group G” will pull up live scores, team news and player profiles for the relevant sides.


Fifa plug-in brings latest scores, news headlines and match statistics straight to Google‘s browser

Google's World Cup site

Google and Fifa have teamed up to offer World Cup Chrome extensions Leer más “Google adds World Cup extensions to Chrome”

Samsung, 3D projections, Google speed test and the iPad


by Barney Loehnis
I’ve come across a few interesting ideas this week. The first:

1. Mountains and Mona Lisa – Samsung >> this has limited application as an emerging media I admit, but I offer it firstly because I was bought up on Wales, but more importantly because it was the precursor to the second idea – which is much more applicable:

2. Monuments and masses – Samsung 3D projections>> 3D projection will grow and grow as a brand experience format. These two ideas  in tandem create quite an interesting space that Samsung is beginning to own – innovation with LED and lighting –  similar to the Crowdsourcing ideas in Liverpool Street and Trafalgar Square that T Mobile had so much success in. There are lots of examples of monumental 3D projections – one most recently by BMW in Singapore. I adore this sort of creative work, because it is the true fusion of physical and digital. It creates both a physical and digital Theatre for the Brand in which consumers co-exist and co-create. Developing these “sustained conversations and dialogues” is core to building brands and emotions between them and consumers. Leer más “Samsung, 3D projections, Google speed test and the iPad”