Bare Minimum SEO


Proven SEO

If you don’t have the resources for a full SEO campaign, you don’t have to worry. The good news is that you can get away with bare minimum SEO. This will enable you to be competitive enough even with your limited resources. For smaller businesses and some larger ones, SEO is not an option because of various reasons.

Let’s take a look at minimal SEO tasks that you need to keep up with the competition.

Monitor Indexing Status

Bare Minimum SEOThe first step to ensure that your site will be found by many searchers is indexing. You can check indexing status by usingGoogle Webmaster Tools. This will let you see the pages on your website that are indexed by Google. Just log in and click on Health then Index Status on the left side menu.

You can also click on the Advanced button to find other important information. Look at the number of indexed pages and try to see if there is an indication of a problem. If too few pages are indexed or too many are “not selected” then you have a problem. If this is the case then the next step of this bare minimum SEO process will help you solve your problem.

Target keywords Leer más “Bare Minimum SEO”

Google still penalizing for unnatural links


 

Google Screenshot

REPORT: Google still penalizing for unnatural links – What to do if you are affected…

As you may already know, early this year Google had a mandate to reach out to the sites that might have had a poor link scheme and asked politely that site owners make corrections if they wanted their rankings back. This proved to be one of the most major updates, followed by more Panda and Penguin updates causing widespread penalization for some.

Realizing the criticality of this mandate to their site ranking, our new SEO client approached us with a notice from Google, asking us to fix their little dilemma created by their old SEO provider. It basically stated: “We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Google Webmaster Tools notice of detected unnatural links…”

If you receive a notice in your inbox like this, don’t panic. It is a good thing. No, really it is. Think of it as a 12-Step AA Program for SEO. Basically, it suggests that you come to terms with how your SEO has been built up until now for your entire website’s life and somehow find the “bad” links so you can “fix” them. Not a simple task. What they want you to do specifically is to look for possible artificial or unnatural links pointing to your site that could be intended to manipulate PageRank.

Panda “Algorithm is in their words is a change to their search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin content sites” (sites with no real quality content) Page layout and content quality are key in this update. Panda is also designed to stop “scrappers” (sites publishing other site’s content) and return higher-quality page results at the top of the search queries.

 

Penguin Algorithm update was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using unethical and black had SEO techniques to gain favorable rankings. Black hat techniques targeted are keyword stuffing, cloaking, participating in link schemes, or deliberate creation of duplicate content.

Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes. There are SEO firms all over the planet that will have no idea what Google is talking about in this letter. If you receive a letter like this, you might want to use a different SEO company. One site to look out for is BMR’s network; Google went through this with a fine tooth comb.

Google will request that you specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Bad linking practices are a real concern for Google. I have seen this many times clients come to me saying their “SEO Guy” did some stuff and they lost their keyword terms overnight. Or “our SEO guys are the best” (landing them low searched keyword phrases) thinking they did some magnificent SEO work.

This is why you want to use Webmaster Tools. If you run into this problem, then at least you are alerted to the problem quickly. There are probably tens of thousands of sites out there having this same issue and probably don’t know it’s due to poor SEO practices.

Organic SEO has always been one of the highest converting traffic sources for website conversions if done correctly. Organic keywords have been a consistent provider of revenues for many small and large brands worldwide and they work extremely hard to maintain these rankings. Organic SEO for your company should not be taken lightly. It is one of the best long-term strategies and even if a social media train comes into town and you feel like hitching a ride, do not neglect your Organic SEO Strategy.

We have clients converting at very high percentages on just a few organic keyword phrases and leading their industry for online exposure.

Remember: If someone can build a website, it doesn’t mean they are an SEO professional.

***This is not to discredit anybody with web experience but merely show that SEO is a very specific algorithmic equation that takes full time analysis and should be taking seriously. Hire only proven professionals that stay current on SEO topics and trends. It is knowledge that you are looking for that does not come at a cheap price. It is worth it. It will be a viable long-term solution for your brand that you will be thankful for investing in.

Let’s get one thing straight. Google doesn’t owe anybody anything. It is a privilege to be ranked high on their search engine. This is why it is critical to only practice ethical SEO techniques.

 

Google isn’t fooling around. They are continuing to investigate sites and they will want to know specifics on the SEO practices since their ultimate goal is to provide the most relevant content in their searches. They are relentless in doing whatever it takes to provide the most relevant listings in their search queries. Google will want a breakdown in your words what happened.

Google might also request the following:                                                              Leer más “Google still penalizing for unnatural links”

The Ultimate Online Marketing Recipe

At this point you also want to set up your corporate blog and start posting right away. Make sure you submit your content to social sharing services (like StumbleUpon) and bookmark it on sites like Delicious. Research popular keywords related to your content and make sure you tag your posts with those words, and include them naturally within the content itself.

On the technical end of things, you’ll want to set up a Google Analytics account, a Google Webmaster Tools account, and a Feedburner account for managing and monitoring your RSS feeds. Analytics will help you monitor exactly what’s happening on your website, where your traffic is coming from, etc. Make sure you set up some goals and conversion funnels there, and annotate any important events (like a mention on a big blog) so you can remember six months from now why you saw a spike or a dip in traffic at a particular time.

At the same time, you should be gathering up leads for your product or service launch. Make sure you use a hosted email provider like Gmail, not a program like Outlook. Create your email template at this time, too.

Step-by-Step Breakdown

Set Up Your Website Correctly.
Build a website. Chances are your company already has one. But if they don’t you can’t go any farther. Your website is the central hub of your entire online marketing strategy.
Install Google Analytics. Make sure the analytics code is on every page of your website.
Set up a Google Webmaster Tools account. Create a sitemap XML file and submit it to Google Webmaster Tools. Be sure to have your web designers or developers fix any errors that Google Webmaster Tools may alert you to. We have a pretty comprehensive guide to Google Webmaster Tools here.
Claim Your Social Networking Profiles.
Sign up for a Twitter account. Think about your Twitter name because people will naturally “mention you” on Twitter by typing @yourcompanyname. Therefore you’ll most likely pick a Twitter name and URL like: http://twitter.com/yourcompanyname. Be sure to link back to your website in your profile.
Have a professional designer create your Twitter background. Your Twitter background should be consistent with your website branding and offer some basic contact information. Consider communicating your value proposition on the background or in your profile description.
Create a Facebook page (not a profile). Like Twitter, create a Facebook page and claim your Facebook URL to be something like: http://facebook.com/yourcompanyname.
Set up Your Company Blog.
Keep your blog on your company domain name. The whole point of blogging is to attract relevant traffic back to your website. Blogging on another domain other than your company domain, defeats this purpose. This is the fundamental reason why blogging is good for SEO. For example, your blog should be located somewhere like: http://www.yourcompanyname.com/blog or http://blog.yourcompanyname.com.
Keep your blog design consistent with your website design. They don’t have to look identical, but for the same reason you keep your Twitter profile in alignment with your company branding and design style, you should do the same for your company blog.
Get your Email Marketing Ready.
Choose an email distribution service. Sending mass emails from your personal computer email client or web based email account is a sure fire way to shoot your email marketing campaign in the foot. Choose an email distribution service like Mailchimp, Constant Contact or Aweber to send out your company newsletter. Each of these services are great for making sure your emails get through to your email base while minimizing the dreaded spam folder. On top of that, they make adding new emails to your marketing list a snap.
Create an Email Template. Again keep your email template consistent with your website branding and design style.


http://blog.kissmetrics.com

 

 

The basis for any good online marketing plan is an awesome landing page. But regardless of how incredible your landing page is, you still need to get people there. That’s often the part that breaks down when a company actually starts marketing a new product or service online. They’ve got the landing page that’s been expertly designed and follows all the best practices, but they’re not getting conversions because they’re not getting traffic.

There’s tons of information out there for crafting an online marketing program that won’t cost you much more than time. One little problem: there’s so much information available that it’s often overwhelming. Even things like infographics that try to break it down can be too much.

So we’ve crafted the ultimate online marketing recipe. One that’s easy to follow and breaks everything down into steps. We’ve linked more information about most steps throughout the article so you can easily access more in-depth information if you need it.

Stage One: Gather Your Ingredients

ingredients

Image by Like_the_Grand_Canyon

The first stage of your marketing recipe consists of gathering up your ingredients. You’re laying the groundwork here for the rest of your marketing efforts, so make sure you don’t skip anything. Think about what happens when you leave out an ingredient in a recipe for a cake. Leave out the flour, and you get a soupy mess. Leave out the sugar and the taste is horrible. Leave out your eggs and the whole thing crumbles. The same thing happens if you leave out a key ingredient of your online marketing plan.

So let’s start by claiming your brand on the major social networks: Google+ (as soon as brand pages are available), Facebook, and Twitter. Depending on your industry, there might be niche social networks where you also want accounts (for example, an author might want to set up an account on Goodreads and LibraryThing as well). Make sure you customize your Twitter background. This can serve as your social landing page until your website and other landing pages are ready.

At this point you also want to set up your corporate blog and start posting right away. Make sure you submit your content to social sharing services (like StumbleUpon) and bookmark it on sites like Delicious. Research popular keywords related to your content and make sure you tag your posts with those words, and include them naturally within the content itself.

On the technical end of things, you’ll want to set up a Google Analytics account, a Google Webmaster Tools account, and a Feedburner account for managing and monitoring your RSS feeds. Analytics will help you monitor exactly what’s happening on your website, where your traffic is coming from, etc. Make sure you set up some goals and conversion funnels there, and annotate any important events (like a mention on a big blog) so you can remember six months from now why you saw a spike or a dip in traffic at a particular time.

At the same time, you should be gathering up leads for your product or service launch. Make sure you use a hosted email provider like Gmail, not a program like Outlook. Create your email template at this time, too.

Step-by-Step Breakdown

  1. Set Up Your Website Correctly.
    • Build a website. Chances are your company already has one. But if they don’t you can’t go any farther. Your website is the central hub of your entire online marketing strategy.
    • Install Google Analytics. Make sure the analytics code is on every page of your website.
    • Set up a Google Webmaster Tools accountCreate a sitemap XML file and submit it to Google Webmaster Tools. Be sure to have your web designers or developers fix any errors that Google Webmaster Tools may alert you to. We have a pretty comprehensive guide to Google Webmaster Tools here.
  2. Claim Your Social Networking Profiles.
    • Sign up for a Twitter account. Think about your Twitter name because people will naturally “mention you” on Twitter by typing @yourcompanyname. Therefore you’ll most likely pick a Twitter name and URL like: http://twitter.com/yourcompanyname. Be sure to link back to your website in your profile.
    • Have a professional designer create your Twitter background. Your Twitter background should be consistent with your website branding and offer some basic contact information. Consider communicating your value proposition on the background or in your profile description.
    • Create a Facebook page (not a profile). Like Twitter, create a Facebook page and claim your Facebook URL to be something like: http://facebook.com/yourcompanyname.
  3. Set up Your Company Blog.
    • Keep your blog on your company domain name. The whole point of blogging is to attract relevant traffic back to your website. Blogging on another domain other than your company domain, defeats this purpose. This is the fundamental reason why blogging is good for SEO. For example, your blog should be located somewhere like: http://www.yourcompanyname.com/blog or http://blog.yourcompanyname.com.
    • Keep your blog design consistent with your website design. They don’t have to look identical, but for the same reason you keep your Twitter profile in alignment with your company branding and design style, you should do the same for your company blog.
  4. Get your Email Marketing Ready.
    • Choose an email distribution service. Sending mass emails from your personal computer email client or web based email account is a sure fire way to shoot your email marketing campaign in the foot. Choose an email distribution service like MailchimpConstant Contact or Aweber to send out your company newsletter. Each of these services are great for making sure your emails get through to your email base while minimizing the dreaded spam folder. On top of that, they make adding new emails to your marketing list a snap.
    • Create an Email Template. Again keep your email template consistent with your website branding and design style. Leer más “The Ultimate Online Marketing Recipe”

How can I recover from a Google penalty?

SEO is one of the fastest growing and changing IT industries, with the techniques that bring SEO success constantly evolving. SEO techniques considered effective and a great way to do SEO may not be as effective a month later, and could result in adverse effects for your site and its SEO campaign. Therefore, focus on white hat SEO techniques and keep up with the goings on and changes that bring success when it comes to SEO. As a general rule, this ought to prevent you from obtaining a Google penalty. However, Google penalties do happen, but recovery from such a penalty is possible.

The biggest downside of a penalty from Google is the loss of rankings, and removal from search results. One of the most talked about examples of Google penalty being imposed on a business is that of J.C. Penney. This was a case a while back where J.C. Penney used link building strategies that violated Google webmaster rules. When discovered and written about by The New York Times, Google’s response was to issue a penalty that removed the site from search results.

Fast forward two months, and J.C. Penney is now starting to return to the Google search results, showing it is possible to recover from a Google penalty should it occur.

Accept that the problem has occurred and take steps to fix it

First of all, accept the reality that the Google penalty occurred, and focus on making things right. Determine what caused the penalty and take corrective action to fix it. Depending on what the issue was the fix may be a lengthy process, but this is the first step to take when it comes to resolving the issue that incurred the penalty.

Once resolved, submit a reconsideration request to Google

Once you feel that the problem has been resolved, submit a reconsideration request to Google. This will ask Google to visit your site and assess its suitability to be added (or re-added, in this instance) to Google search results.

If successful, don’t expect results to be what they once were right away. Chances are your site will be quite low in search results, and you have to build up trust with Google that your site should be higher up. Rebuilding is a process that takes time, just like an SEO campaign does in its early days.

Utilise SEO techniques that are within Google guideline


http://www.webmarketingexperts.com.au/blog/2011/08/how-can-i-recover-from-a-google-penalty/

SEO is one of the fastest growing and changing IT industries, with the techniques that bring SEO success constantly evolving. SEO techniques considered effective and a great way to do SEO may not be as effective a month later, and could result in adverse effects for your site and its SEO campaign. Therefore, focus on white hat SEO techniques and keep up with the goings on and changes that bring success when it comes to SEO. As a general rule, this ought to prevent you from obtaining a Google penalty. However, Google penalties do happen, but recovery from such a penalty is possible.

The biggest downside of a penalty from Google is the loss of rankings, and removal from search results. One of the most talked about examples of Google penalty being imposed on a business is that of J.C. Penney. This was a case a while back where J.C. Penney used link building strategies that violated Google webmaster rules. When discovered and written about by The New York Times, Google’s response was to issue a penalty that removed the site from search results.

Fast forward two months, and J.C. Penney is now starting to return to the Google search results, showing it is possible to recover from a Google penalty should it occur.

Accept that the problem has occurred and take steps to fix it

First of all, accept the reality that the Google penalty occurred, and focus on making things right. Determine what caused the penalty and take corrective action to fix it. Depending on what the issue was the fix may be a lengthy process, but this is the first step to take when it comes to resolving the issue that incurred the penalty.

Once resolved, submit a reconsideration request to Google

Once you feel that the problem has been resolved, submit a reconsideration request to Google. This will ask Google to visit your site and assess its suitability to be added (or re-added, in this instance) to Google search results.

If successful, don’t expect results to be what they once were right away. Chances are your site will be quite low in search results, and you have to build up trust with Google that your site should be higher up. Rebuilding is a process that takes time, just like an SEO campaign does in its early days.

Utilise SEO techniques that are within Google guidelines

When re-building your SEO strategy, consider the techniques you wish to use. Google is tough on what it considers black hat techniques, so ensure any strategies you wish to carry out abide by its guidelines. If a link building strategy is planned, ensure that links are obtained from good quality sites. These can be from sites that are an authority or leader in the industry, or otherwise are relevant to your business. Don’t buy links from sites, these are now showing to have no benefit due to the fact that anyone can obtain them, and offer very little value when it comes to your own website.

50 Cool and Creative 404 Error Pages

I bet you’ve already run into 404 error page many times before. (For those living in a cave: 404 error page occurs when you try to open a page (or a file) that doesn’t exist on the server).

Most often it has a lot of text and looks ugly. Right?

And what do we do when we see something ugly?

Run away! Close that ugly peace of sh*** faster! That is our reaction.

So instead of scaring your potential page viewers and customers, why not create something creative and more pleasant for the eye to catch your visitor’s attention? Remember you don’t want to loose them!

Another thing, you should do is politely tell why could this happen, and what to do next.

I’m pretty sure that 99% of webmasters think, that such a little thing as customized 404 error page is unimportant, whereas panda thinks, that such little details separates you from the rest of the crowd.

P.S.: if you happen to run into a creative 404 error page, feel free to share it in the comment section.


50 Cool and Creative 404 Error Pages (Part I)

I bet you’ve already run into 404 error page many times before. (For those living in a cave: 404 error page occurs when you try to open a page (or a file) that doesn’t exist on the server).

Most often it has a lot of text and looks ugly. Right?

And what do we do when we see something ugly?

Run away! Close that ugly peace of sh*** faster! That is our reaction.

So instead of scaring your potential page viewers and customers, why not create something creative and more pleasant for the eye to catch your visitor’s attention? Remember you don’t want to loose them!

Another thing, you should do is politely tell why could this happen, and what to do next.

I’m pretty sure that 99% of webmasters think, that such a little thing as customized 404 error page is unimportant, whereas panda thinks, that such little details separates you from the rest of the crowd.

P.S.: if you happen to run into a creative 404 error page, feel free to share it in the comment section.

1. www.boredpanda.com/404

1.catswhocode.com

24. limpfish.com

3. homestarrunner.com

4. thetruth.com

Things You Should Do Immediately After Launching a Website

So you’ve just launched your website. The only thing left now is to start creating content and arranging for some promotion, right? Well, not so fast. You first have to do several things to ensure that your site is set up properly and ready for the public.

Here are a few things you should do right after launching a website (and if you can, do them prior to launching your website publicly).
Create a Sitemap.xml File and a Robots.txt File

What are these files? These files are essential for search engines and other web services. They are two out of the five web files that will improve your site.

The Sitemap.xml file is a standard protocol for listing all the URLs that are contained within your website. It gives web spiders like Googlebot a better understanding of your website’s structure.

If you’re using WordPress, you’re in luck: The only thing you need to do is to install a plugin called Google XML Sitemaps, and it will do all the work for you. This is a valuable WordPress plugin, and is one of six plugins that Six Revisions uses on the site.

If you’re not using WordPress, you can have a look at XML-Sitemaps.com, a simple tool for generating a Sitemap.xml file just by providing your website’s URL.


http://sixrevisions.com/website-management/things-you-should-do-immediately-after-launching-a-website/

So you’ve just launched your website. The only thing left now is to start creating content and arranging for some promotion, right? Well, not so fast. You first have to do several things to ensure that your site is set up properly and ready for the public.

Here are a few things you should do right after launching a website (and if you can, do them prior to launching your website publicly).

Create a Sitemap.xml File and a Robots.txt File

What are these files? These files are essential for search engines and other web services. They are two out of the five web files that will improve your site.

The Sitemap.xml file is a standard protocol for listing all the URLs that are contained within your website. It gives web spiders like Googlebot a better understanding of your website’s structure.

If you’re using WordPress, you’re in luck: The only thing you need to do is to install a plugin called Google XML Sitemaps, and it will do all the work for you. This is a valuable WordPress plugin, and is one of six plugins that Six Revisions uses on the site.

If you’re not using WordPress, you can have a look at XML-Sitemaps.com, a simple tool for generating a Sitemap.xml file just by providing your website’s URL.

XML-Sitemaps.com Leer más “Things You Should Do Immediately After Launching a Website”

Beginner’s Guide to Google Webmaster Tools

Are you looking for some love… from Google? Other than buying paid traffic through their AdWords program, the best way to get more traffic from them is through search engine optimization. But before you start optimizing your site, the first thing you should do is sign up for Google Webmaster Tools (GWT).

GWT is a free toolset provided by Google that helps you first understand what’s going on with your website. This way you make decisions based off of data instead of going in blindly.

Here is how GWT works.


gwt-image 

Are you looking for some love… from Google? Other than buying paid traffic through their AdWords program, the best way to get more traffic from them is through search engine optimization. But before you start optimizing your site, the first thing you should do is sign up for Google Webmaster Tools (GWT).GWT is a free toolset provided by Google that helps you first understand what’s going on with your website. This way you make decisions based off of data instead of going in blindly.

Here is how GWT works.

Adding your website

add website to google webmaster tools

The first thing you need to do after you login to GWT (it’s free to sign up) is to add your website.

After you add your website you’ll have to verify that you actually own the website. You can do this through four ways:

  1. Add a DNS record to your domain’s configuration – You can use this option if you can sign in to your domain registrar or hosting provider and add a new DNS record.
  2. Add a meta tag to your sites homepage – You can choose this option if you can edit your site’s HTML.
  3. Upload an HTML file to your server – You can choose this option if you can upload new files to your site.
  4. Link your Google Analytics account to GWT – You can use this option if your site already has a Google Analytics tracking code that uses the asynchronous snippet. You must be an administrator on the analytics account for this to work. Leer más “Beginner’s Guide to Google Webmaster Tools”

4 factores claves para atraer clientes con el marketing digital

James Gurd, consultor de ecommerce y marketing, ha revelado en Catalogue e-business las claves básicas del marketing digital para todos los propietarios de páginas web que quieren desarrollar el ecommerce y el marketing digital. El mayor reto, según afirma Gurd, es saber cómo y dónde empezar, y para ello hay que tener en cuenta los cuatro factores esenciales en el marketing digital: estar preparado, ser visto, ser encontrado y gustar.


http://www.marketingdirecto.com

James Gurd, consultor de ecommerce y marketing, ha revelado en Catalogue e-business las claves básicas del marketing digital para todos los propietarios de páginas web que quieren desarrollar el ecommerce y el marketing digital. El mayor reto, según afirma Gurd, es saber cómo y dónde empezar, y para ello hay que tener en cuenta los cuatro factores esenciales en el marketing digital: estar preparado, ser visto, ser encontrado y gustar.

1. Estar preparado.
• Búsqueda de palabras clave
o Utilizando herramientas gratuitas como Google Traffic Estimator realiza búsquedas para todas las combinaciones de palabras clave que sean relevantes para tu marca, tus productos y tus servicios. Así se podrán estimar también cuánto costarán las palabras clave de pago además de saber qué verán los usuarios cuando busquen tus palabras claves.
o Evalúa los volúmenes de búsqueda globales y locales y las tendencias de estos volúmenes.

• Examina la actividad de la competencia
o Haz una lista de los tres principales competidores online o multicanal y observa lo que hacen.
o Realiza búsquedas de palabras claves que sean importantes para ti y con las que no consigues situarte en la primera página de resultados en los motores de búsqueda.
o Evalúa el esitlo de tus rivales a la hora de escribir títulos y descripciones.
o Entra en sus páginas, mira sus contenidos y valora la efectividad de sus llamadas a la acción.
o Anota lo que te gusta y lo que podrían hacer tú mejor.

• Define una lista de palabras clave
o De las búsquedas, mira las combinaciones de palabras claves que tienen un potencial de tráfico significativo y para las que tienes páginas relevantes que satisfarán las búsquedas de tus clientes.
o La lista es la base de tu trabajo de optimización y ayudará a focalizar tus esfuerzos.

• Desarrolla una estrategia de contenidos
o Agrupa las combinaciones de palabras clave en grupos de objetivos lógicos como marca, productos y consejos.
o Dentro de cada grupo, establece las páginas de tu website que tienen que ser optimizadas.
o Define una lista de contenidos adicionales que puedas producir para ayudar a los clientes y a los motores de búsqueda, como nuevas páginas o contenidos extra.
o Define cómo interactuará cada una de las páginas de tu site con las demás páginas asociadas.
o Define la jerarquía de prioridad de las distintas áreas. Leer más “4 factores claves para atraer clientes con el marketing digital”

How to Diagnose and Improve Website Crawling

Sitemap Statistics

If things are radically out of whack, you can download a table of pages in the index from webmaster central and diagnose on a page by page level to see what is or or isn’t in the index.

Next, you want to try and do a full crawl of the website using something like Xenu. While it’s usually used to check for broken links, in the process it does crawl the website. If you have a large website, you are going to want to limit the crawling.

Another product that I like to use is Website Auditor. One of the interesting things about using Website Auditor is that you can specify crawling depth, which is how deep you want a crawl to go. Start at the homepage and go only one level. Run it again, this time with 2 levels, then 3. Additionally use your Webmaster Central report on most linked pages (think of them as link hubs). If your important pages aren’t within 2-3 pages of linking hubs on your website, you will have problems. IMHO it’s more important than ever to cultivate deep linking and to use that deep linking to spread your link equity, inbound trust, and authority wisely around your website.

In recent years Google has done away with the term/classification “supplemental index.” IMHO this was more of a public relations move, as they just grew tired of hearing from people who were upset that any part of their site was in the supplemental index–but I digress. There are certain parts of your website that aren’t as important as others or, as in the case of say a privacy policy, are important to people but not for rankings. To help you understand what pages Google thinks are important, you need to look at last crawl date in the Google Cache.

Pages that have the most links are going to get crawled more frequently. Pages that have the most trust and authority are going to get crawled most often. Pages that are linked to from those linking hubs, or trusted and authoritative hubs, will get crawled next most frequently. At each step away from the linking hubs, or authority points, crawl frequency will decrease–think of it like a classic pagerank model.


Michael Gray - Graywolf's SEO Blog

Michael Gray

By Michael Gray | http://www.wolf-howl.com/seo/diagnose-improve-crawling/

When you are reviewing a website, whether for your own projects or for a client project, one of the important areas to review is crawlability. In this post I’d like to talk about some of the ways you can look for and diagnose crawling issues.

If your important pages aren’t within 2-3 pages of linking hubs on your website, you will have problems …

The first step to diagnosing a crawling problem is to use a simple [site:example.com] search and compare how many pages you really have with how many Google thinks you have. Now, bear in mind that this number is an estimate. What you are trying to do is get a rough estimate of how many pages Google knows about, as Matt Cutts recently discussed in a Webmaster Central Video:

If you have several hundred or thousand pages but Google only shows 100, then you have a problem. Depending on how large the site is, anywhere from 10-30% accuracy would be a good rule of thumb.

The second thing you would want to look at would be Webmaster Central. If you submit a sitemap, Google tells you how many URLs you submitted and how many are in the index. The closer those numbers are, the better. Don’t worry if it’s not a 100% match because sometimes you include pages in your sitemap that get blocked at the page level with a robots meta tag. At this point, you are just concerned with gross numbers. Leer más “How to Diagnose and Improve Website Crawling”

Sitemaps de vídeo, más ayuda desde Google para indexar nuestros vídeos en la web. « Sem y SEO para todos los públicos


Image representing Google as depicted in Crunc...

Si la semana pasada publicábamos el enlace a la GUIA SEO de Google, hoy comento otro de los detalles interesantes de todos los cambios que están existiendo en Google.Suele ser habitual (y si no tienen un problema) que los sitios web que alojan vídeos tengan una página común de nivel superior en la que aparecen agrupados estos.

Para esto es recomendable utilizar un Sitemap para indicar a Google la URL de la página de la galería en la que aparecen los videos, con objeto de que queden indexados perfectamente (Google ya lo permite).

La etiqueta a  utilizar para especificar la URL es <video:gallery_loc> en cada uno de los vídeos. Ten en cuenta que no se puede utilizar más de una etiqueta “gallery_loc” por vídeo.

Fuente:  http://googlewebmaster-es.blogspot.com/

Sitemaps de vídeo, más ayuda desde Google para indexar nuestros vídeos en la web. « Sem y SEO para todos los públicos.

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Brent Payne’s SEO ConvergeSouth Keynote

Brent Payne (@brentdpayne) works for the Tribune Company, and makes sure that SEO is an important of the business communciations and content process at the paper. Brent gave the ConvergeSouth keynote on Friday Oct 1st.

History of Search: infoseek, metacrawler, Lycos, Excite, AltaVista, HotBot, Ask Jeeves. 10 years ago Google just being born. Yahoo! was big. Today we are down to four: Google, Bing, Yahoo! and Ask. Big merger coming in 2012 with Yahoo! and Bing.

Google: Trying to response to the search competition. Pulling in one boxes, music and more. Will do partnerships, example of instead of seeing LA Times will see results from who ever Google chooses to link to.

Why Care About SEO?: Lots of people do a lot of searches. Lots of opportunities to acquire customers.

Why Listent To Brent?: He started off as a spammer. Realized he did not have to beg people to buy products, when Amazon.com bought stuff from him, and he starting ranking highly.

Tribune Story: Since Jan 2007, tripped search traffic.

Traffic & Google: Over 50% of traffic should come from search. Trick of SEO is that you have to be on the first page of Google, or the other search engines. Expectations have changed. If you are not on the 1st page you are missing on 70% of the opportunity. 40% of people believe that you are the authority on a topic, if you show up on the first page of Google.

White & Black Hats: White hat, commnicating with search engines, making sure you are working to help users. Following best practices and guidelines provided by the search engines. Black hat, working against the search engines. In 2003 updated Google, and made it difficult to do black hat today. Will mention a few things on the fringe.

How People Search: When you go on the web, people are searching the copy that’s on the web. Google finds your copy, and copies it. Google Webmaster tools can help content get found. Helps you get discovered, but then your job to make sure you can get ranked. Then index the content, for Google that’s about page ranking. Used acedemic references as inspiration for the model for Google, where linking and authority are very important.


Brent Payne http://pr.typepad.com/pr_communications/2010/10/brent-paynes-seo-keynote.html

Brent Payne (@brentdpayne) works for the Tribune Company, and makes sure that SEO is an important of the business communciations and content process at the paper. Brent gave the ConvergeSouth keynote on Friday Oct 1st.

History of Search: infoseek, metacrawler, Lycos, Excite, AltaVista, HotBot, Ask Jeeves. 10 years ago Google just being born. Yahoo! was big. Today we are down to four: Google, Bing, Yahoo! and Ask. Big merger coming in 2012 with Yahoo! and Bing.

Google: Trying to response to the search competition. Pulling in one boxes, music and more. Will do partnerships, example of instead of seeing LA Times will see results from who ever Google chooses to link to.

Why Care About SEO?: Lots of people do a lot of searches. Lots of opportunities to acquire customers.

Why Listent To Brent?: He started off as a spammer. Realized he did not have to beg people to buy products, when Amazon.com bought stuff from him, and he starting ranking highly.

Tribune Story: Since Jan 2007, tripped search traffic.

Traffic & Google: Over 50% of traffic should come from search. Trick of SEO is that you have to be on the first page of Google, or the other search engines. Expectations have changed. If you are not on the 1st page you are missing on 70% of the opportunity. 40% of people believe that you are the authority on a topic, if you show up on the first page of Google.

White & Black Hats: White hat, commnicating with search engines, making sure you are working to help users. Following best practices and guidelines provided by the search engines. Black hat, working against the search engines. In 2003 updated Google, and made it difficult to do black hat today. Will mention a few things on the fringe.

How People Search: When you go on the web, people are searching the copy that’s on the web. Google finds your copy, and copies it. Google Webmaster tools can help content get found. Helps you get discovered, but then your job to make sure you can get ranked. Then index the content, for Google that’s about page ranking. Used acedemic references as inspiration for the model for Google, where linking and authority are very important. Leer más “Brent Payne’s SEO ConvergeSouth Keynote”

Designing Websites that Cross Cultures

By christianarno

Building a successful website is no small task, especially if you’re going into business – it takes time, effort and dedication, from working out your business plan and unique selling point (USP) through to designing and managing your website and optimizing it for search engine rankings.

So with all the effort you’re putting into your site, why restrict yourself to just one language market?

If you decide to just stick with a single language for your web presence, you’re cutting out a huge number of potential customers from the 1.8bn people currently online around the world. If English is your language of choice, then your native-speaking web audience will account for less than a third of all web surfers (internetworldstats).

Going multilingual with your web presence is especially crucial for online businesses, since research shows that 85% of consumers – even multilingual consumers – will not buy from a website unless they can read about the product in their own native language (Common Sense Advisory).

So how exactly do you go from being a monolingual website with one target market, to being a world-conquering behemoth with virtual branches in countries around the world?


By christianarno

Building a successful website is no small task, especially if you’re going into business – it takes time, effort and dedication, from working out your business plan and unique selling point (USP) through to designing and managing your website and optimizing it for search engine rankings.So with all the effort you’re putting into your site, why restrict yourself to just one language market?


If you decide to just stick with a single language for your web presence, you’re cutting out a huge number of potential customers from the 1.8bn people currently online around the world. If English is your language of choice, then your native-speaking web audience will account for less than a third of all web surfers (internetworldstats).

Going multilingual with your web presence is especially crucial for online businesses, since research shows that 85% of consumers – even multilingual consumers – will not buy from a website unless they can read about the product in their own native language (Common Sense Advisory).

So how exactly do you go from being a monolingual website with one target market, to being a world-conquering behemoth with virtual branches in countries around the world? Leer más “Designing Websites that Cross Cultures”

Microsoft Warns Webmasters: You Might Be Dropped From New Search Formats


Written by Mike Melanson
Both Microsoft and Yahoo have announced that the two companies have begun testing the partnership originally inked a year ago, which will bring Bing search results to Yahoo.

The testing is currently affecting a quarter of Yahoo’s search traffic and, while not site-wide, Microsoft is warning on its blog that webmasters should be diligent in making sure that their sites are showing up in search results correctly, lest they be left behind. To that end, Microsoft is releasing a completely redesigned version of its Bing Webmaster Tools. Leer más “Microsoft Warns Webmasters: You Might Be Dropped From New Search Formats”

Saving Bandwidth and Improving Site Speed Using CSS Sprites

As a site owner, possibly the worst experience that you could serve upon your visitors is a frustrating wait whilst the clock spins and the page loads. In most cases, most of your potential customers would have pressed the back button in their browser and headed off somewhere else; this inevitably means a loss of potential business.

Site speed is predicted to become one of Google’s next ranking factors, although as per normal, the company tends to keep the nitty-gritty close to its chest.


July 3rd, 2010 by Peter Richards

Saving Bandwidth and Improving Site Speed Using CSS Spites

As a site owner, possibly the worst experience that you could serve upon your visitors is a frustrating wait whilst the clock spins and the page loads. In most cases, most of your potential customers would have pressed the back button in their browser and headed off somewhere else; this inevitably means a loss of potential business.

Site speed is predicted to become one of Google’s next ranking factors, although as per normal, the company tends to keep the nitty-gritty close to its chest. Leer más “Saving Bandwidth and Improving Site Speed Using CSS Sprites”

Essential Tools For SEO on a Budget

While the social, real-time Web is hogging all the buzz as of lately, it’s still important to keep an eye on good old fashioned search engine optimization for your company’s site. SEO can be an expensive endeavor, especially if you hire an expert, but it doesn’t have to be.

We’ve covered the basics on how to improve your business website’s search rankings, and here are a few tools to get you started without breaking the bank.


Written by John Paul Titlow

Google Webmaster ToolsWhile the social, real-time Web is hogging all the buzz as of lately, it’s still important to keep an eye on good old fashioned search engine optimization for your company’s site. SEO can be an expensive endeavor, especially if you hire an expert, but it doesn’t have to be.

We’ve covered the basics on how to improve your business website’s search rankings, and here are a few tools to get you started without breaking the bank. Leer más “Essential Tools For SEO on a Budget”