Bare Minimum SEO


Proven SEO

If you don’t have the resources for a full SEO campaign, you don’t have to worry. The good news is that you can get away with bare minimum SEO. This will enable you to be competitive enough even with your limited resources. For smaller businesses and some larger ones, SEO is not an option because of various reasons.

Let’s take a look at minimal SEO tasks that you need to keep up with the competition.

Monitor Indexing Status

Bare Minimum SEOThe first step to ensure that your site will be found by many searchers is indexing. You can check indexing status by usingGoogle Webmaster Tools. This will let you see the pages on your website that are indexed by Google. Just log in and click on Health then Index Status on the left side menu.

You can also click on the Advanced button to find other important information. Look at the number of indexed pages and try to see if there is an indication of a problem. If too few pages are indexed or too many are “not selected” then you have a problem. If this is the case then the next step of this bare minimum SEO process will help you solve your problem.

Target keywords Leer más “Bare Minimum SEO”

Google still penalizing for unnatural links


 

Google Screenshot

REPORT: Google still penalizing for unnatural links – What to do if you are affected…

As you may already know, early this year Google had a mandate to reach out to the sites that might have had a poor link scheme and asked politely that site owners make corrections if they wanted their rankings back. This proved to be one of the most major updates, followed by more Panda and Penguin updates causing widespread penalization for some.

Realizing the criticality of this mandate to their site ranking, our new SEO client approached us with a notice from Google, asking us to fix their little dilemma created by their old SEO provider. It basically stated: “We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Google Webmaster Tools notice of detected unnatural links…”

If you receive a notice in your inbox like this, don’t panic. It is a good thing. No, really it is. Think of it as a 12-Step AA Program for SEO. Basically, it suggests that you come to terms with how your SEO has been built up until now for your entire website’s life and somehow find the “bad” links so you can “fix” them. Not a simple task. What they want you to do specifically is to look for possible artificial or unnatural links pointing to your site that could be intended to manipulate PageRank.

Panda “Algorithm is in their words is a change to their search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin content sites” (sites with no real quality content) Page layout and content quality are key in this update. Panda is also designed to stop “scrappers” (sites publishing other site’s content) and return higher-quality page results at the top of the search queries.

 

Penguin Algorithm update was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using unethical and black had SEO techniques to gain favorable rankings. Black hat techniques targeted are keyword stuffing, cloaking, participating in link schemes, or deliberate creation of duplicate content.

Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes. There are SEO firms all over the planet that will have no idea what Google is talking about in this letter. If you receive a letter like this, you might want to use a different SEO company. One site to look out for is BMR’s network; Google went through this with a fine tooth comb.

Google will request that you specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Bad linking practices are a real concern for Google. I have seen this many times clients come to me saying their “SEO Guy” did some stuff and they lost their keyword terms overnight. Or “our SEO guys are the best” (landing them low searched keyword phrases) thinking they did some magnificent SEO work.

This is why you want to use Webmaster Tools. If you run into this problem, then at least you are alerted to the problem quickly. There are probably tens of thousands of sites out there having this same issue and probably don’t know it’s due to poor SEO practices.

Organic SEO has always been one of the highest converting traffic sources for website conversions if done correctly. Organic keywords have been a consistent provider of revenues for many small and large brands worldwide and they work extremely hard to maintain these rankings. Organic SEO for your company should not be taken lightly. It is one of the best long-term strategies and even if a social media train comes into town and you feel like hitching a ride, do not neglect your Organic SEO Strategy.

We have clients converting at very high percentages on just a few organic keyword phrases and leading their industry for online exposure.

Remember: If someone can build a website, it doesn’t mean they are an SEO professional.

***This is not to discredit anybody with web experience but merely show that SEO is a very specific algorithmic equation that takes full time analysis and should be taking seriously. Hire only proven professionals that stay current on SEO topics and trends. It is knowledge that you are looking for that does not come at a cheap price. It is worth it. It will be a viable long-term solution for your brand that you will be thankful for investing in.

Let’s get one thing straight. Google doesn’t owe anybody anything. It is a privilege to be ranked high on their search engine. This is why it is critical to only practice ethical SEO techniques.

 

Google isn’t fooling around. They are continuing to investigate sites and they will want to know specifics on the SEO practices since their ultimate goal is to provide the most relevant content in their searches. They are relentless in doing whatever it takes to provide the most relevant listings in their search queries. Google will want a breakdown in your words what happened.

Google might also request the following:                                                              Leer más “Google still penalizing for unnatural links”

The Ultimate Online Marketing Recipe

At this point you also want to set up your corporate blog and start posting right away. Make sure you submit your content to social sharing services (like StumbleUpon) and bookmark it on sites like Delicious. Research popular keywords related to your content and make sure you tag your posts with those words, and include them naturally within the content itself.

On the technical end of things, you’ll want to set up a Google Analytics account, a Google Webmaster Tools account, and a Feedburner account for managing and monitoring your RSS feeds. Analytics will help you monitor exactly what’s happening on your website, where your traffic is coming from, etc. Make sure you set up some goals and conversion funnels there, and annotate any important events (like a mention on a big blog) so you can remember six months from now why you saw a spike or a dip in traffic at a particular time.

At the same time, you should be gathering up leads for your product or service launch. Make sure you use a hosted email provider like Gmail, not a program like Outlook. Create your email template at this time, too.

Step-by-Step Breakdown

Set Up Your Website Correctly.
Build a website. Chances are your company already has one. But if they don’t you can’t go any farther. Your website is the central hub of your entire online marketing strategy.
Install Google Analytics. Make sure the analytics code is on every page of your website.
Set up a Google Webmaster Tools account. Create a sitemap XML file and submit it to Google Webmaster Tools. Be sure to have your web designers or developers fix any errors that Google Webmaster Tools may alert you to. We have a pretty comprehensive guide to Google Webmaster Tools here.
Claim Your Social Networking Profiles.
Sign up for a Twitter account. Think about your Twitter name because people will naturally “mention you” on Twitter by typing @yourcompanyname. Therefore you’ll most likely pick a Twitter name and URL like: http://twitter.com/yourcompanyname. Be sure to link back to your website in your profile.
Have a professional designer create your Twitter background. Your Twitter background should be consistent with your website branding and offer some basic contact information. Consider communicating your value proposition on the background or in your profile description.
Create a Facebook page (not a profile). Like Twitter, create a Facebook page and claim your Facebook URL to be something like: http://facebook.com/yourcompanyname.
Set up Your Company Blog.
Keep your blog on your company domain name. The whole point of blogging is to attract relevant traffic back to your website. Blogging on another domain other than your company domain, defeats this purpose. This is the fundamental reason why blogging is good for SEO. For example, your blog should be located somewhere like: http://www.yourcompanyname.com/blog or http://blog.yourcompanyname.com.
Keep your blog design consistent with your website design. They don’t have to look identical, but for the same reason you keep your Twitter profile in alignment with your company branding and design style, you should do the same for your company blog.
Get your Email Marketing Ready.
Choose an email distribution service. Sending mass emails from your personal computer email client or web based email account is a sure fire way to shoot your email marketing campaign in the foot. Choose an email distribution service like Mailchimp, Constant Contact or Aweber to send out your company newsletter. Each of these services are great for making sure your emails get through to your email base while minimizing the dreaded spam folder. On top of that, they make adding new emails to your marketing list a snap.
Create an Email Template. Again keep your email template consistent with your website branding and design style.


http://blog.kissmetrics.com

 

 

The basis for any good online marketing plan is an awesome landing page. But regardless of how incredible your landing page is, you still need to get people there. That’s often the part that breaks down when a company actually starts marketing a new product or service online. They’ve got the landing page that’s been expertly designed and follows all the best practices, but they’re not getting conversions because they’re not getting traffic.

There’s tons of information out there for crafting an online marketing program that won’t cost you much more than time. One little problem: there’s so much information available that it’s often overwhelming. Even things like infographics that try to break it down can be too much.

So we’ve crafted the ultimate online marketing recipe. One that’s easy to follow and breaks everything down into steps. We’ve linked more information about most steps throughout the article so you can easily access more in-depth information if you need it.

Stage One: Gather Your Ingredients

ingredients

Image by Like_the_Grand_Canyon

The first stage of your marketing recipe consists of gathering up your ingredients. You’re laying the groundwork here for the rest of your marketing efforts, so make sure you don’t skip anything. Think about what happens when you leave out an ingredient in a recipe for a cake. Leave out the flour, and you get a soupy mess. Leave out the sugar and the taste is horrible. Leave out your eggs and the whole thing crumbles. The same thing happens if you leave out a key ingredient of your online marketing plan.

So let’s start by claiming your brand on the major social networks: Google+ (as soon as brand pages are available), Facebook, and Twitter. Depending on your industry, there might be niche social networks where you also want accounts (for example, an author might want to set up an account on Goodreads and LibraryThing as well). Make sure you customize your Twitter background. This can serve as your social landing page until your website and other landing pages are ready.

At this point you also want to set up your corporate blog and start posting right away. Make sure you submit your content to social sharing services (like StumbleUpon) and bookmark it on sites like Delicious. Research popular keywords related to your content and make sure you tag your posts with those words, and include them naturally within the content itself.

On the technical end of things, you’ll want to set up a Google Analytics account, a Google Webmaster Tools account, and a Feedburner account for managing and monitoring your RSS feeds. Analytics will help you monitor exactly what’s happening on your website, where your traffic is coming from, etc. Make sure you set up some goals and conversion funnels there, and annotate any important events (like a mention on a big blog) so you can remember six months from now why you saw a spike or a dip in traffic at a particular time.

At the same time, you should be gathering up leads for your product or service launch. Make sure you use a hosted email provider like Gmail, not a program like Outlook. Create your email template at this time, too.

Step-by-Step Breakdown

  1. Set Up Your Website Correctly.
    • Build a website. Chances are your company already has one. But if they don’t you can’t go any farther. Your website is the central hub of your entire online marketing strategy.
    • Install Google Analytics. Make sure the analytics code is on every page of your website.
    • Set up a Google Webmaster Tools accountCreate a sitemap XML file and submit it to Google Webmaster Tools. Be sure to have your web designers or developers fix any errors that Google Webmaster Tools may alert you to. We have a pretty comprehensive guide to Google Webmaster Tools here.
  2. Claim Your Social Networking Profiles.
    • Sign up for a Twitter account. Think about your Twitter name because people will naturally “mention you” on Twitter by typing @yourcompanyname. Therefore you’ll most likely pick a Twitter name and URL like: http://twitter.com/yourcompanyname. Be sure to link back to your website in your profile.
    • Have a professional designer create your Twitter background. Your Twitter background should be consistent with your website branding and offer some basic contact information. Consider communicating your value proposition on the background or in your profile description.
    • Create a Facebook page (not a profile). Like Twitter, create a Facebook page and claim your Facebook URL to be something like: http://facebook.com/yourcompanyname.
  3. Set up Your Company Blog.
    • Keep your blog on your company domain name. The whole point of blogging is to attract relevant traffic back to your website. Blogging on another domain other than your company domain, defeats this purpose. This is the fundamental reason why blogging is good for SEO. For example, your blog should be located somewhere like: http://www.yourcompanyname.com/blog or http://blog.yourcompanyname.com.
    • Keep your blog design consistent with your website design. They don’t have to look identical, but for the same reason you keep your Twitter profile in alignment with your company branding and design style, you should do the same for your company blog.
  4. Get your Email Marketing Ready.
    • Choose an email distribution service. Sending mass emails from your personal computer email client or web based email account is a sure fire way to shoot your email marketing campaign in the foot. Choose an email distribution service like MailchimpConstant Contact or Aweber to send out your company newsletter. Each of these services are great for making sure your emails get through to your email base while minimizing the dreaded spam folder. On top of that, they make adding new emails to your marketing list a snap.
    • Create an Email Template. Again keep your email template consistent with your website branding and design style. Leer más “The Ultimate Online Marketing Recipe”

How can I recover from a Google penalty?

SEO is one of the fastest growing and changing IT industries, with the techniques that bring SEO success constantly evolving. SEO techniques considered effective and a great way to do SEO may not be as effective a month later, and could result in adverse effects for your site and its SEO campaign. Therefore, focus on white hat SEO techniques and keep up with the goings on and changes that bring success when it comes to SEO. As a general rule, this ought to prevent you from obtaining a Google penalty. However, Google penalties do happen, but recovery from such a penalty is possible.

The biggest downside of a penalty from Google is the loss of rankings, and removal from search results. One of the most talked about examples of Google penalty being imposed on a business is that of J.C. Penney. This was a case a while back where J.C. Penney used link building strategies that violated Google webmaster rules. When discovered and written about by The New York Times, Google’s response was to issue a penalty that removed the site from search results.

Fast forward two months, and J.C. Penney is now starting to return to the Google search results, showing it is possible to recover from a Google penalty should it occur.

Accept that the problem has occurred and take steps to fix it

First of all, accept the reality that the Google penalty occurred, and focus on making things right. Determine what caused the penalty and take corrective action to fix it. Depending on what the issue was the fix may be a lengthy process, but this is the first step to take when it comes to resolving the issue that incurred the penalty.

Once resolved, submit a reconsideration request to Google

Once you feel that the problem has been resolved, submit a reconsideration request to Google. This will ask Google to visit your site and assess its suitability to be added (or re-added, in this instance) to Google search results.

If successful, don’t expect results to be what they once were right away. Chances are your site will be quite low in search results, and you have to build up trust with Google that your site should be higher up. Rebuilding is a process that takes time, just like an SEO campaign does in its early days.

Utilise SEO techniques that are within Google guideline


http://www.webmarketingexperts.com.au/blog/2011/08/how-can-i-recover-from-a-google-penalty/

SEO is one of the fastest growing and changing IT industries, with the techniques that bring SEO success constantly evolving. SEO techniques considered effective and a great way to do SEO may not be as effective a month later, and could result in adverse effects for your site and its SEO campaign. Therefore, focus on white hat SEO techniques and keep up with the goings on and changes that bring success when it comes to SEO. As a general rule, this ought to prevent you from obtaining a Google penalty. However, Google penalties do happen, but recovery from such a penalty is possible.

The biggest downside of a penalty from Google is the loss of rankings, and removal from search results. One of the most talked about examples of Google penalty being imposed on a business is that of J.C. Penney. This was a case a while back where J.C. Penney used link building strategies that violated Google webmaster rules. When discovered and written about by The New York Times, Google’s response was to issue a penalty that removed the site from search results.

Fast forward two months, and J.C. Penney is now starting to return to the Google search results, showing it is possible to recover from a Google penalty should it occur.

Accept that the problem has occurred and take steps to fix it

First of all, accept the reality that the Google penalty occurred, and focus on making things right. Determine what caused the penalty and take corrective action to fix it. Depending on what the issue was the fix may be a lengthy process, but this is the first step to take when it comes to resolving the issue that incurred the penalty.

Once resolved, submit a reconsideration request to Google

Once you feel that the problem has been resolved, submit a reconsideration request to Google. This will ask Google to visit your site and assess its suitability to be added (or re-added, in this instance) to Google search results.

If successful, don’t expect results to be what they once were right away. Chances are your site will be quite low in search results, and you have to build up trust with Google that your site should be higher up. Rebuilding is a process that takes time, just like an SEO campaign does in its early days.

Utilise SEO techniques that are within Google guidelines

When re-building your SEO strategy, consider the techniques you wish to use. Google is tough on what it considers black hat techniques, so ensure any strategies you wish to carry out abide by its guidelines. If a link building strategy is planned, ensure that links are obtained from good quality sites. These can be from sites that are an authority or leader in the industry, or otherwise are relevant to your business. Don’t buy links from sites, these are now showing to have no benefit due to the fact that anyone can obtain them, and offer very little value when it comes to your own website.

50 Cool and Creative 404 Error Pages

I bet you’ve already run into 404 error page many times before. (For those living in a cave: 404 error page occurs when you try to open a page (or a file) that doesn’t exist on the server).

Most often it has a lot of text and looks ugly. Right?

And what do we do when we see something ugly?

Run away! Close that ugly peace of sh*** faster! That is our reaction.

So instead of scaring your potential page viewers and customers, why not create something creative and more pleasant for the eye to catch your visitor’s attention? Remember you don’t want to loose them!

Another thing, you should do is politely tell why could this happen, and what to do next.

I’m pretty sure that 99% of webmasters think, that such a little thing as customized 404 error page is unimportant, whereas panda thinks, that such little details separates you from the rest of the crowd.

P.S.: if you happen to run into a creative 404 error page, feel free to share it in the comment section.


50 Cool and Creative 404 Error Pages (Part I)

I bet you’ve already run into 404 error page many times before. (For those living in a cave: 404 error page occurs when you try to open a page (or a file) that doesn’t exist on the server).

Most often it has a lot of text and looks ugly. Right?

And what do we do when we see something ugly?

Run away! Close that ugly peace of sh*** faster! That is our reaction.

So instead of scaring your potential page viewers and customers, why not create something creative and more pleasant for the eye to catch your visitor’s attention? Remember you don’t want to loose them!

Another thing, you should do is politely tell why could this happen, and what to do next.

I’m pretty sure that 99% of webmasters think, that such a little thing as customized 404 error page is unimportant, whereas panda thinks, that such little details separates you from the rest of the crowd.

P.S.: if you happen to run into a creative 404 error page, feel free to share it in the comment section.

1. www.boredpanda.com/404

1.catswhocode.com

24. limpfish.com

3. homestarrunner.com

4. thetruth.com

Things You Should Do Immediately After Launching a Website

So you’ve just launched your website. The only thing left now is to start creating content and arranging for some promotion, right? Well, not so fast. You first have to do several things to ensure that your site is set up properly and ready for the public.

Here are a few things you should do right after launching a website (and if you can, do them prior to launching your website publicly).
Create a Sitemap.xml File and a Robots.txt File

What are these files? These files are essential for search engines and other web services. They are two out of the five web files that will improve your site.

The Sitemap.xml file is a standard protocol for listing all the URLs that are contained within your website. It gives web spiders like Googlebot a better understanding of your website’s structure.

If you’re using WordPress, you’re in luck: The only thing you need to do is to install a plugin called Google XML Sitemaps, and it will do all the work for you. This is a valuable WordPress plugin, and is one of six plugins that Six Revisions uses on the site.

If you’re not using WordPress, you can have a look at XML-Sitemaps.com, a simple tool for generating a Sitemap.xml file just by providing your website’s URL.


http://sixrevisions.com/website-management/things-you-should-do-immediately-after-launching-a-website/

So you’ve just launched your website. The only thing left now is to start creating content and arranging for some promotion, right? Well, not so fast. You first have to do several things to ensure that your site is set up properly and ready for the public.

Here are a few things you should do right after launching a website (and if you can, do them prior to launching your website publicly).

Create a Sitemap.xml File and a Robots.txt File

What are these files? These files are essential for search engines and other web services. They are two out of the five web files that will improve your site.

The Sitemap.xml file is a standard protocol for listing all the URLs that are contained within your website. It gives web spiders like Googlebot a better understanding of your website’s structure.

If you’re using WordPress, you’re in luck: The only thing you need to do is to install a plugin called Google XML Sitemaps, and it will do all the work for you. This is a valuable WordPress plugin, and is one of six plugins that Six Revisions uses on the site.

If you’re not using WordPress, you can have a look at XML-Sitemaps.com, a simple tool for generating a Sitemap.xml file just by providing your website’s URL.

XML-Sitemaps.com Leer más “Things You Should Do Immediately After Launching a Website”

Beginner’s Guide to Google Webmaster Tools

Are you looking for some love… from Google? Other than buying paid traffic through their AdWords program, the best way to get more traffic from them is through search engine optimization. But before you start optimizing your site, the first thing you should do is sign up for Google Webmaster Tools (GWT).

GWT is a free toolset provided by Google that helps you first understand what’s going on with your website. This way you make decisions based off of data instead of going in blindly.

Here is how GWT works.


gwt-image 

Are you looking for some love… from Google? Other than buying paid traffic through their AdWords program, the best way to get more traffic from them is through search engine optimization. But before you start optimizing your site, the first thing you should do is sign up for Google Webmaster Tools (GWT).GWT is a free toolset provided by Google that helps you first understand what’s going on with your website. This way you make decisions based off of data instead of going in blindly.

Here is how GWT works.

Adding your website

add website to google webmaster tools

The first thing you need to do after you login to GWT (it’s free to sign up) is to add your website.

After you add your website you’ll have to verify that you actually own the website. You can do this through four ways:

  1. Add a DNS record to your domain’s configuration – You can use this option if you can sign in to your domain registrar or hosting provider and add a new DNS record.
  2. Add a meta tag to your sites homepage – You can choose this option if you can edit your site’s HTML.
  3. Upload an HTML file to your server – You can choose this option if you can upload new files to your site.
  4. Link your Google Analytics account to GWT – You can use this option if your site already has a Google Analytics tracking code that uses the asynchronous snippet. You must be an administrator on the analytics account for this to work. Leer más “Beginner’s Guide to Google Webmaster Tools”