Stages of Product | via designstaff.org


The product design sprint: a five-day recipe for startups

Jake Knapp

At Google Ventures, we do product design work with startups all the time. Since we want to move fast and they want to move fast, we’ve optimized a process that gets us predictably good results in five days or less. We call it a product design sprint, and it’s great…

The product design sprint: setting the stage

Jake Knapp

At the Google Ventures Design Studio, we have a five-day process for taking a product or feature from design through prototyping and testing. We call it a product design sprint. This is the second in a series of seven posts on running your own design sprint. Now that you know…

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The product design sprint: understand (day 1)

Jake Knapp

At the Google Ventures Design Studio, we have a five-day process for taking a product or feature from design through prototyping and testing. We call it a product design sprint. This is the third in a series of seven posts on running your own design sprint. Now that you know…

Read more… 

The product design sprint: diverge (day 2)

Jake Knapp

At the Google Ventures Design Studio, we have a five-day process for taking a product or feature from design through prototyping and testing. We call it a product design sprint. This is the third in a series of seven posts on running your own design sprint. In the first two…

 

 

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With 12M+ Downloads, Scan Launches Scan-to-gram, A New Way To Follow People On Instagram


Screen shot 2012-05-10 at 4.29.24 PM

RIP EMPSON | http://techcrunch.com

Three guys from Provo, Utah set out on a mission to make QR codes, those boring pixellated, black-and-white squares come alive — in other words, to extend their functionality by turning them into realworld “like,” “follow,” and “buy” buttons. And it’s been working. In February, Scan announced a seed funding round from Shervin Pishevar, Google Ventures, CRV, Start Fund, Social + Capital, Ludlow Ventures, and more. The company moved their operations from Utah to San Francisco, and is currently sitting at just over 12 million downloads across iOS devices.

How did it become one of the top downloaded QR code scanner in just over a year? Because, beyond the basic scanning functionality offered by a host of iOS and Android apps, Scan offers a variety of services and features that let SMBs and enterprise companies create mobile optimized QR code, NFC, and other tech experiences to let users can QR codes with their phone and immediately “like” products or businesses on Facebook, follow on Twitter, check in on Foursquare, etc. Check out how businesses are using it here.

As Scan is in the business of creating apps that extend the potential application of QR code tech, Scan is today leveraging the buzz around Instagram to let businesses, organizations, etc. build their Instagram user base via QR codes. The new app, appropriately called Scan-to-gram, lets users scan QR codes and instantly follow a company and its employees.

The company has already lined up a bunch of notable Instagrammers to be part of its initial launch, including Warby ParkerZooey DeschanelNikeMarc JacobsGQVevoAudiNat Geo, and the L.A. Lakers — to name a few.

With Instagram’s acquisition by Facebook, the platform is becoming increasingly appealing — beyond what it already had. Brands are excited because it provides early adopter-types and mobile enthusiasts with a simple way to boost their followers, which gives them access to another social media channel and potential branding opportunities.

On top of that… Leer más “With 12M+ Downloads, Scan Launches Scan-to-gram, A New Way To Follow People On Instagram”

Google Teams Up With CIA, Invests in Analytics Firm

Describing its analytics as “the ultimate tool for open-source intelligence,” Recorded Future markets itself towards corporations and brands, but it’s also got one very large foot in the counter-terrorism field–which is what makes it so attractive to In-Q-Tel. The firm’s CEO is an ex Swedish Army Ranger who holds a PhD in Computer Science, and he says that what sets Recorded Future apart from other analytics firms is “you can actually predict the curve, in many cases.”

As well as the “business intelligence” side to the firm, there’s a real feeling of Minority Report, here. It sounds like the kind of tool that will be used to predict crimes and terrorist activity as well. Analytics are already being used by the Memphis Police Department, whose Operation Blue CRUSH uses predictive analytics by IBM.



BY Addy Dugdale

Wired‘s defense dude, Noah Schachtman, has a fascinating story about Google and the CIA being joint investors in a web monitoring firm. Both Google Ventures and In-Q-Tel, the CIA’s investment arm, have injected sums (less than $10 million each) into Recorded Future, a company that goes through “tens of thousands” of websites and looks for related actions and conversations between, for example, Twitter accounts, blogs and websites, and analyzes them in order to spot events and trends as early on as possible.

Leer más “Google Teams Up With CIA, Invests in Analytics Firm”