How to Build a Smart Powerful Keyword List

Keyword research can be a daunting task, but it forms the basis for paid and non-paid campaigns. Many people make the mistake of:

* Only targeting their product names as keywords;
* Using only a handful of keywords in optimization and PPC; or,
* Targeting the wrong keywords altogether!

It is necessary to target the right keywords from the very beginning of your search marketing strategy, in order to get more clicks for your paid ads and to rank higher in SERPs.

The process of research begins with brainstorming. Try to think what customers or potential clients would actually type in to find your products/services. Sit down with your friends, colleagues or customers to come up with some terms. Try to avoid very generic terms, like ‘jeans’ for example, if you are not a very well established website with very high domain authority. These extremely competitive phrases are very difficult to rank well organically if you are just in the beginning phases of website development/website optimization, and are often very expensive in pay-per-click. During this stage, you might want to check your competitors’ websites and ads just to get an idea of what they are banking on. After this initial stage, you should have a list of at least 15-20 relevant keywords.

There are many keyword tools available in the market, but would suggest using“The Google Keyword Tool”. As of this week, this tool (which replaces the former Google keyword tools) is out of beta testing. Enter your shortlisted keywords in the keyword tool to find out different variations of the keywords you came up with during your brainstorming and research. Along with finding keyword variations, you will get an idea of how often the keyword is searched for, as well as how many other online advertisers are trying to get traffic on the phrase. After this stage, you will have a better idea of which keywords you should and shouldn’t be targeting.


http://451heat.com/2010/10/04/how-to-build-a-smart-powerful-keyword-list/

Keyword research can be a daunting task, but it forms the basis for paid and non-paid campaigns. Many people make the mistake of:

  • Only targeting their product names as keywords;
  • Using only a handful of keywords in optimization and PPC; or,
  • Targeting the wrong keywords altogether!

It is necessary to target the right keywords from the very beginning of your search marketing strategy, in order to get more clicks for your paid ads and to rank higher in SERPs.

The process of research begins with brainstorming. Try to think what customers or potential clients would actually type in to find your products/services. Sit down with your friends, colleagues or customers to come up with some terms. Try to avoid very generic terms, like ‘jeans’ for example, if you are not a very well established website with very high domain authority.  These extremely competitive phrases are very difficult to rank well organically if you are just in the beginning phases of website development/website optimization, and are often very expensive in pay-per-click.  During this stage, you might want to check your competitors’ websites and ads just to get an idea of what they are banking on. After this initial stage, you should have a list of at least 15-20 relevant keywords.

There are many keyword tools available in the market, but would suggest using“The Google Keyword Tool”.  As of this week, this tool (which replaces the former Google keyword tools) is out of beta testing.  Enter your shortlisted keywords in the keyword tool to find out different variations of the keywords you came up with during your brainstorming and research. Along with finding keyword variations, you will get an idea of how often the keyword is searched for, as well as how many other online advertisers are trying to get traffic on the phrase.  After this stage, you will have a better idea of which keywords you should and shouldn’t be targeting. Leer más “How to Build a Smart Powerful Keyword List”