4+ Recommendations To Enhance B2B SEO Initiatives

The start of the new year is the ideal time for B2B search engine marketers to reassess website strategy and determine where enhancements could be made to benefit SEO visibility.

With budgets still in review and benchmarks being set, focusing on site enhancements first could help maximize the benefits of all ongoing SEO initiatives, that are realized over the course of the year.

Marketingsherpa just released its 2012 B2B Marketing Benchmark Report and two points helped shape this column. First, B2B marketers experienced severe declines in the tactical effectiveness of two top initiatives, website strategy and SEO.


The start of the new year is the ideal time for B2B search engine marketers to reassess website strategy and determine where enhancements could be made to benefit SEO visibility.

With budgets still in review and benchmarks being set, focusing on site enhancements first could help maximize the benefits of all ongoing SEO initiatives, that are realized over the course of the year.

Marketingsherpa just released its 2012 B2B Marketing Benchmark Report and two points helped shape this column. First, B2B marketers experienced severe declines in the tactical effectiveness of two top initiatives, website strategy and SEO.

B2B marketing effectiveness

Second, while the B2B marketing role has not really changed, leading “cutting edge” initiatives and creating buzz continue to grow in priority, along with lead generation initiatives as a whole. Continuar leyendo «4+ Recommendations To Enhance B2B SEO Initiatives»

Google launches Hotpot for social place recommendations

You can also add friends on Hotpot (again, via their Google Profiles). Adding friends is easy, as Hotpot can find friends through your Gmail address book. Once you’ve added friends, their ratings will get a little extra weight in recommending places for you.

As for the site itself, Hotpot has a pretty slick grid-based UI, with each place in a box featuring a photo and a star rating. Up top, you’ve got counters tallying your ratings and reviews. You can quickly access your history, your previously rated places, or your friends’ recent ratings from a sidebar. The whole thing is quite user-friendly, and oriented toward browsing versus searching, which makes it ideal for finding somewhere to go out to dinner.


by Jay Hathaway
http://www.downloadsquad.com/2010/11/16/google-launches-hotpot-for-social-place-recommendations/

Google Hotpot is new a social place recommendation engine built on Google’s existing Place pages. Up until now, Places have been rated and reviewed based on outside sources like Yelp, but Hotpot lets users rate local establishments using their Google Profiles. After you’ve entered a few ratings, Hotpot will use your tastes to recommend other places you might like, sort of like a Netflix for restaurants. Continuar leyendo «Google launches Hotpot for social place recommendations»

5 Google Buzz Tips for the Advanced User


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Image via CrunchBase

Yesterday, after spending some time with Google‘s latest social networking service, Google Buzz, we posted a handful of buzz tips and tricks for those wanting to better manage the buzz, play with its APIs or banish it altogether from their Gmail inbox.

Today, we’ve come across more even more tips for working with Buzz, including how to add Buzz extensions to your web browser, new ways to subscribe to others’ Buzz, and even ways to update Buzz via email. If you’re becoming a regular Buzz user, then you’ll want to read through this latest collection of tips to take your Buzz skills up another notch. Continuar leyendo «5 Google Buzz Tips for the Advanced User»

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