Google Search Algorithm Update: Your Domain to the Nth Power?

Historically, a Google keyword search (brand or non brand) would only result in a single subdomain such as ‘www.yourdomain.com’ appearing one or two times within the natural rankings. But today, the number of ranking opportunities for a single subdomain (and consequently a portfolio of subdomains) has expanded to an unknown limit. Therefore, if a given domain according to Google’s judgment (algorithm) provides multiple results across unique URLs, the domain might rank numerous times. This update shakes up the natural rankings and potential domination strategies for certain types of search queries, those with a “brand plus” combination.


Google has rolled out a significant change in their natural search algorithm, announced last Friday.  According to industry bloggers, the new change might be connected to a Google’s patent submitted last May: Query rewriting with entity detection (U.S. Patent 7,536,382).

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Historically, a Google keyword search (brand or non brand) would only result in a single subdomain such as ‘www.yourdomain.com’ appearing one or two times within the natural rankings.  But today, the number of ranking opportunities for a single subdomain (and consequently a portfolio of subdomains) has expanded to an unknown limit. Therefore, if a given domain according to Google’s judgment (algorithm) provides multiple results across unique URLs, the domain might rank numerous times. This update shakes up the natural rankings and potential domination strategies for certain types of search queries, those with a “brand plus” combination. Leer más “Google Search Algorithm Update: Your Domain to the Nth Power?”