Rich Snippets (fragmentos enriquecidos) de Google // gracias @iCrossingLatam


http://latam.icrossing.com

En la actualidad, si realizamos una búsqueda,  como por ejemplo “ecuador”,  en Google o cualquier otro buscador, posiblemente nos entregase resultados de “Ecuador (País)”, pero puede ser muy posible que un universitario este realizando una búsqueda interesado por un  “viaje de ecuador”, u otra persona que esté buscando información sobre “el ecuador (de la Tierra), siendo en casos así que la búsqueda no resultara atractiva para el usuario y estaría obligado a realizar una nueva búsqueda más precisa.

Como es de esperar, todavía estos datos adicionales no están visibles para todos los resultados por falta de implementación de los rich snippets en las webs, y como ocurre en todo lo tecnológico, durante muchos años ha existido discrepancias en la forma de etiquetar los contenidos enriquecidos, haciendo que cada empresa interesada en dominar las búsquedas en la web, haya intentado que su opción prevalezca por encima de los demás.  Hace un tiempo, los grandes buscadores (Google, Yahoo y Bing) llegaron al acuerdo que establece la forma estándar en la que las web de nuestras empresas deben ser etiquetadas, para que los buscadores puedan ofrecer más información relevante acerca de las mismas, allanando así el camino a la implantación de la web semántica en las empresas.

Entre otras consideraciones, hay que preocuparse de que Google está realizando cambios en la estructura de su buscador, desplazando los resultados de la derecha (antes resultados de Adwords) al final de la búsqueda, otorgando este espacio a la búsqueda semántica, que de momento solo está activa búsquedas muy concretas, o con suficiente información enriquecida como para aportar valor a la búsqueda del usuario. Actualmente, los resultados que más información muestran en este lugar, son aquellos que hacen referencia a búsquedas culturales, pero las empresas ya empiezan a tener presencia gracias a Google Plus y Google Places.

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El Social Media y la sabiduría del nuevo “Rey SOLOMO” | puromarketing.com


 

El panorama mediático tiene un nuevo rey, que gobierna con sabiduría y equidad entre sus tres principales áreas de influencia: social, móvil y local, se trata del nuevo “Rey SOLOMO”. Su poder radica en saber aprovechar lo mejor de cada una de ellas, en beneficio de la marca, y ofrecer al pueblo aquello que desea, en el momento en que lo necesita y allá donde se encuentre.

Los usuarios cada vez son más sociales.Facebook ya tiene más de mil doscientos millones de usuarios registrados, de los cuales más de la mitad son usuarios activos, donde dedican aproximadamente 7 horas al mes. Una práctica que se ha visto reforzada por el desarrollo de la tecnología móvil. Según Socialbakers, el 54% de sus usuarios de Facebook accede a sus perfiles sociales a través del móvil.

 

La movilidad da nuevas alas a los usuarios: El 80% de la población mundial tiene un móvil. Estados Unidos es el segundo país con mayor número de móviles, con 172 millones; solo superado por China, con 270 millones. Se espera que este año la cifra de usuarios americanos de smartphone supere los 93 millones.

Quienes están permanentemente conectados. Según Nielsen, se ha duplicado el tiempo de permanencia en las redes sociales a través de los dispositivos móviles. 8 de cada 10 usuarios en España ya accede a las redes sociales a través de sus dispositivos móviles, así lo refleja el último informe del IAB. La mayoría de los usuarios utilizan las apps para acceder a sus perfiles, lo que ha supuesto un aumento del 76% respecto al año anterior. Leer más “El Social Media y la sabiduría del nuevo “Rey SOLOMO” | puromarketing.com”

Local Search Insights: What Are Consumers Searching For Locally? | provenseo.com


provenseo.com

According to the 2012 third quarter Local Insights Digital Report from YP.com, financial services, restaurants and beauty service establishments are among the top categories of business that local searchers search for online.

YP.com’s research includes 2 billion searches yearly made by approximately 11 million unique users each month. These local search insights give us invaluable clues on what we should be doing when it comes to local search campaigns. Basically, you can learn which businesses, industries and verticals people are searching for locally.

Top Searches

Financial services, restaurants and beauty service establishments have consistently topped searches for three consecutive quarters. Another popular business categories are auto repair and services, physicians and surgeons, real estate and building contractors. For a unique view and accurate local search insights, YP.com segmented the business categories they use into fourteen verticals. They concluded that local searches are usually looking for professional and business services, shopping, and dining information.

What Does this Mean? Leer más “Local Search Insights: What Are Consumers Searching For Locally? | provenseo.com”

How to Turn Complaints Into Compliments & Compliments Into Brand Advocates

One of the things that many businesses fear about being online is that they will open the door to people publicly criticizing them, their products, or their services. But it doesn’t matter whether your business is online or not – if your customers are online, then people will still be talking about you!

I have seen businesses who didn’t have a Facebook page of their own discover that they had a Facebook presence in the form of either brand advocates who had created a group about how they loved the business, or brand haters who had created a group about how they hated the business. This post will teach you how to monitor your online brand mentions, turn complaints into compliments, and turn those with compliments into brand advocates.


http://blog.kissmetrics.com/brand-advocates/
Twitter Meta Moo! too far?

How to Monitor Your Mentions Across the Web

The first thing to do to keep your online reputation in check is to monitor any talk about your brand or business online. Here are some ways to do this.

Start With Your Own Online Properties

Do you have a blog that allows comments, social media accounts, or local business directory listings? If so, then you already have several online properties that need to be monitored constantly as all of these allow people to post their thoughts about your brand in a public arena. If you are not already, here is what you should be doing.

The Power of Local Search: Create Awareness & Increase Customer Base

Often small, local businesses face the question of how to grow visits to their websites, and ultimately, to their businesses. SEO and PPC are the traditional, proven ways that can boost site traffic and leads to all sites; but, for small and local businesses it makes great sense to start with local search optimization. Local search has been around for some time, but very few people know how to take advantage of this free Google feature.


Often small, local businesses face the question of how to grow visits to their websites, and ultimately, to their businesses. SEO and PPC are the traditional, proven ways that can boost site traffic and leads to all sites; but, for small and local businesses it makes great sense to start with local search optimization. Local search has been around for some time, but very few people know how to take advantage of this free Google feature.


Leer más “The Power of Local Search: Create Awareness & Increase Customer Base”

Google Makes Finding Places Easier on Android’s Google Maps App

With nearly 1.5 billion mobile users estimated to be using location-based search and information services by 2014, it’s no secret that the race is on to take the lead in serving up local search results on mobile platforms. To that end, search engine giant Google has made efforts on multiple fronts, including its latest aggregation of mapping and business information, Google Places.

Today, the company announced an update to Google Maps for Android users that it says will offer “an even better way to find places nearby”.

android-google-maps-update-1.JPG

As Michael Siliski, the product manager for the Google Mobile Team, writes on the Google Mobile Blog, providing local search results has been a “continued focus” for the company and the addition of Google Places to the Android version of Google Maps is its latest offering.

On Android-powered phones with Google Maps 4.4, you’ll find the new Places icon in the app launcher with the rest of your apps. Press and drag it right onto your home screen to use it when you’re looking for a restaurant, shoe store, movie theater or any other type of local business. You’ll get a detailed list of all the nearest places and can choose one to learn more about it on its Place Page.


Written by Mike Melanson

With nearly 1.5 billion mobile users estimated to be using location-based search and information services by 2014, it’s no secret that the race is on to take the lead in serving up local search results on mobile platforms. To that end, search engine giant Google has made efforts on multiple fronts, including its latest aggregation of mapping and business information, Google Places.

Today, the company announced an update to Google Maps for Android users that it says will offer “an even better way to find places nearby”.

android-google-maps-update-1.JPG

As Michael Siliski, the product manager for the Google Mobile Team, writes on the Google Mobile Blog, providing local search results has been a “continued focus” for the company and the addition of Google Places to the Android version of Google Maps is its latest offering.

On Android-powered phones with Google Maps 4.4, you’ll find the new Places icon in the app launcher with the rest of your apps. Press and drag it right onto your home screen to use it when you’re looking for a restaurant, shoe store, movie theater or any other type of local business. You’ll get a detailed list of all the nearest places and can choose one to learn more about it on its Place Page. Leer más “Google Makes Finding Places Easier on Android’s Google Maps App”