Foursquare Launches “Personalized Search For The Real World”

Foursquare is introducing what it calls “personalized search for the real world” on its recently redesigned website. What that means as a practical matter is the introduction of the “Explore” feature, better keyword search and several new filters that enable users to drill down in search results. We can now, without hesitation, now call Foursquare a “local search engine.”

You’ll now see an Explore button or tab in the upper right on the website. It’s obviously been on the mobile app for some time but not on the site until today. Because I was so used to seeing Explore on the mobile client I didn’t remember it wasn’t previously available on the website until Foursquare pointed that fact out.


http://searchengineland.com/foursquare-launches-personalized-search-for-the-real-world-107500
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Foursquare is introducing what it calls “personalized search for the real world” on its recently redesigned website. What that means as a practical matter is the introduction of the “Explore” feature, better keyword search and several new filters that enable users to drill down in search results. We can now, without hesitation, now call Foursquare a “local search engine.”

You’ll now see an Explore button or tab in the upper right on the website. It’s obviously been on the mobile app for some time but not on the site until today. Because I was so used to seeing Explore on the mobile client I didn’t remember it wasn’t previously available on the website until Foursquare pointed that fact out.

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New Test Results: Google Rewires Search with Personal Touches

For some, it is a question about whether Google serves “the same Web” for the millions of users who rely on Google as their principal portal. For others, it is a matter of relevance, and whether the infusion of data gleaned from the personal interests of one’s friends impedes the visibility of material those friends might never have seen. At any rate, Google’s swift response this week to negative reviews of its first trials of personally adjusted search results, including Jon Mitchell’s fiery indictment, clearly demonstrate that it’s at least as sensitive as its own users.

It’s now extremely easy for any Google+ user to turn on and off personalized search results (called “Search + Your World”) at will, with a toggle switch in the upper right corner – part of Google’s rollout of changes today. Now, as a follow-up to our first tests of personalized search prior to the rollout, RWW looks into whether leaving the feature turns on necessarily improves the relevance of search results in various categories. At issue: Does Google elevate links to discussions about what you’re looking for on its own services, above what you’re looking for?


For some, it is a question about whether Google serves “the same Web” for the millions of users who rely on Google as their principal portal. For others, it is a matter of relevance, and whether the infusion of data gleaned from the personal interests of one’s friends impedes the visibility of material those friends might never have seen. At any rate, Google’s swift response this week to negative reviews of its first trials of personally adjusted search results, including Jon Mitchell’s fiery indictment, clearly demonstrate that it’s at least as sensitive as its own users.

It’s now extremely easy for any Google+ user to turn on and off personalized search results (called “Search + Your World”) at will, with a toggle switch in the upper right corner – part of Google’s rollout of changes today. Now, as a follow-up to our first tests of personalized search prior to the rollout, RWW looks into whether leaving the feature turns on necessarily improves the relevance of search results in various categories. At issue: Does Google elevate links to discussions about what you’re looking for on its own services, above what you’re looking for? Leer más “New Test Results: Google Rewires Search with Personal Touches”