Google’s algorithmic approach challenged by social curation?


See on Scoop.itGabriel Catalano human being | #INperfeccion® a way to find new insight & perspectives

GdeCugis: Interesting take by Hamish McKenzie on Pandodaily. In his opinion, the reason Media Publishers feel bold enough to attack Google and feel entitled to have a revenue share is that Google News is a declining service.

He lists Mobile Agregation but also Human Curation as two trends that make its algorithmic filtering less relevant.

So interestingly, while many have attributed to Google’s own algorithm changes the demise of services like Wikio, it seems that now Google’s own algorithmic approach is challenged by social curation.

(…)

Why so bold? One possibility is that Google News is in decline because of converging digital trends that are lessening its influence. The Web’s big shift to mobile coupled with the explosion of social sharing, the increasing importance of human-powered curation, and tougher competition may be making the now old-school aggregator less potent. After all, when those Brazilian newspapers cut out Google News, they suffered only a 5 percent drop in traffic. Leer más “Google’s algorithmic approach challenged by social curation?”

Anuncios

90% of Marketers Know the Importance of Content, but only 38% Have a Strategy


Author: Ally | http://blog.scoop.it
http://goo.gl/xHbP7

According to a recent survey conducted by Econsultancy, 90% of respondents (1,300 marketing professionals) believe that content marketing will continue becoming increasingly important within the next year, but a surprisingly low 38% of them actually have a content strategy in place.

It’s hard to say that a day goes by for marketers without hearing, talking, or reading about some type of content marketing strategy. This is clearly demonstrated by the 73% of respondents who believe that brands are becoming publishers. Why is it, then, that only 38% of companies currently have a defined content marketing strategy and only 55-58% say that they are planning one?

After seeing these numbers, I thought of a few reasons why companies wouldn’t have a content marketing strategy, and why those reasons are not acceptable excuses.

1. We don’t have time to create our own content…     Leer más “90% of Marketers Know the Importance of Content, but only 38% Have a Strategy”

Google crea un sistema para titulares creativos en su agregador de noticias


  • Google News priorizaba ahora las noticias con encabezamientos descriptivos
  • Las metáforas no lograban un buen puesto en su resultado de búsqueda

elmundo.es

Europa Press | Madrid

Las metáforas o titulares imaginativos no suelen ser bien tratados porGoogle News, que suele beneficiar a la hora de presentar resultados de búsquedas aquellas noticias con titulares descriptivos que el buscador puede entender, sin embargo, esto puede cambiar a partir de ahora, ya que el gigante de las búsquedas estadounidense ha presentado una nueva herramienta para permitir titulares creativos.
Se trata de una nueva metaetiqueta que los editores y blogueros pueden incluir en el código HTML de sus informaciones con palabras clave sobre el contenido de su artículo y que Google leerá para valorar en qué búsquedas debe aparecer la información, así como en qué posición, según ha informado Google News en su blog oficial.

De esta forma, el buscador permite una mayor libertad creativa a los periodistas, que podrán titular sus informaciones con frases con metáforas u otras figuras literarias que sean atractivas para el lector y luego incluir palabras clave que describan el contenido del artículo en la metaetiqueta, que los lectores no verán, pero Google sí.

Interés y calidad      Leer más “Google crea un sistema para titulares creativos en su agregador de noticias”

Las páginas de inicio pierden fuerza | via madrimasd.org


 

La página de inicio, la conocida como ‘portada’ en los medios on-line, está perdiendo importancia. Ya no es el conductor principal del tráfico web, como lo fue antaño. Esa es la reflexión que hace Amy Hadfield en un artículo publicado en Wan-Ifra, en el que destaca la gran velocidad a la que llegan los cambios en la “revolución digital”.

FUENTE | media-tics


____________________________________________________
La autora recuerda que hace año y medio, el 
Pew Research Center publicó un informe en el que analizaba la importancia de las páginas de inicio. Según ese documento, aunque los usuarios cada vez accedían más a las noticias a través de los medios sociales, la portada “seguía siendo vital” para las web los medios. Para 21 de los 25 sitios de noticias analizados, la homepage era, de hecho, la que acumulaba más visitas: el 79% en Reuters.com y el 69% en Google News.

“Menos de 18 meses después, todo eso ha cambiado, dado que los usuarios de Internet tienen ahora más posibilidades de acceder a los sitios de noticias a través de ‘puertas laterales'”, explica Hadfield. Se refiere a los enlaces de Facebook o Twitter, a los boletines de correo electrónico y a los motores de búsqueda. Según explica Adrienne LaFrance del Nieman Journalism Lab, “el abandono de la página principal es claro, incluso en marcas conocidas como Wall Street Journal”. En The Atlantic, por ejemplo, el 88% de su tráfico entra por otros lados.  Leer más “Las páginas de inicio pierden fuerza | via madrimasd.org”

Los medios como “guías de contenido”


media-tics.com 

La reflexiones de Krishna Bharat, fundador de Google News

Por Rodrigo Carretero

Los medios ya no tienen el monopolio de la información y, en una sociedad inundada por las noticias, han pasado a ser “guías de contenido” para el lector. Eso es al menos lo que aseguró Krishna Bharat, fundador de Google News, durante la Cumbre Mundial de Prensa que se celebra en París, según recoge el portal Journalism.

“La explosión de las fuentes de noticias en Internet ha causado un déficit de atención en los lectores. Por eso, las empresas de noticias deben ser guías de contenidos para ellos y no únicamente productores”. Ahora, dice Bharat, los medios deben ser capaces de subir a la “cima” de esa “cadena informativa” y ser capaces de decir a los usuarios: “Estoy aquí para ayudarle”. Leer más “Los medios como “guías de contenido””

In-depth Guide To Content Creation [With Infographic]


Posted by  to Content & Blogging
SEOmoz | http://mz.cm/JO9NOz

It doesn’t matter whether you’re an on-site SEO consultant, a link-building specialist or an all-round ‘internet marketer’, content creation should be particularly high on your list of priorities. We’ve been hearing the phrase ‘content is king’ for years now, but given Google’s recent de-indexation of low-quality blog networks, the Panda updates and the new algorithm burning across the horizon, it seems it’s never been more true than in 2012.

It’s not difficult to understand the importance of high quality, unique and relevant content in the modern SEO industry; content of this type published on your own site can do wonders when it comes to link magnetism and social media metrics and similarly, can help you obtain extremely powerful links from high authority domains that might otherwise be out of your reach. But creating this content is easier said than done, particularly if you’re trying to compete in a crowded industry. Sure, if you’re working on behalf of a client in a fairly dull field it can be relatively easy to produce content that will attract attention, but competing in content-heavy industries like SEO, gaming and entertainment (for example) can be very, very difficult.

So how can you make creating high quality, shareable content easier? What processes can you follow to minimise the time you spend researching and thinking and maximise the time you spend creating and sharing your content?

To try and answer these questions I’ve put together the following article and infographic (a large chunk of my time working for Designbysoap is spent designing infographics) that aims to give you a structure for content creation, as well as some useful tips and tools. I hope you enjoy it and, more importantly, I hope it helps when it comes to creating high quality content for your own campaigns.

Guide To Content Creation Infographic

Click for a full size version if you’d like to print it.

Research

Typically, this is often the most time-intensive element of content creation, whilst annoyingly yielding the fewest results. I’ve spent numerous hours reading posts and analysing data that ultimately comes to nothing. Sure, it can be enjoyable and often rewarding in terms of learning about an industry, but it’s not always permissible to spend huge chunks of your time (or a clients’ for that matter) reading and searching only to end up with nothing to show for it.

Having said that, the research portion of your content creation process can often be one of the most important – delivering content based on flawed, incorrect, irrelevant or (perhaps worst of all) boring information will get you nowhere and will essentially nullify all your efforts in the latter stages.

Ultimately, you need to find out what’s popular in the area you’re working in. Your research needs to be around a topic that’s current, relevant to your industry, popular and, most importantly, likely to gain traction (whether that be via social media platforms, inbound links or attention from high profile sites).

To help you identify this kind of content, there are several excellent tools at your disposal;

Google News – helps you highlight areas of interest and current news

Google Trends – helps you hone into specific topics in any given area of interest

Google Insights – helps you discover what people are searching for around an area of interest. Great if you’re writing blog posts

Digg, Twitter, Reddit – helps you find out what’s popular with the readers, what kinds of topics are receiving the highest level of sharing

These are the platforms I turn to first, but there are plenty of others (Cracked, AllThingsNow, Bing News, Fark, etc.), all of which will add to your level of insight around any given topic. Now, these can certainly help you find up to date, reliable and current information and can be invaluable when it comes to highlighting the most popular topics, but they don’t solve the problem of minimising the time you’re spending on research.

This is where a phenomenal tool from SEOGadget comes in, that makes ingenious use of Excel and Google Docs. I hugely recommend you follow the link and save a copy of the document to your own Google Docs (when you’ve finished reading this post of course), as it will save you a massive amount of time and effort during the research stage. The tool allows you to add a search query within the excel document, after which it will pull in invaluable data from Google News, Google Insights, Twitter, Bing News, Digg and numerous other platforms. You can not only quickly and easily find out what’s hot, but you can see the most popular topics on a range of social media platforms and highlight the top and rising searches around any given topic. There’s a fair bit more to it, but I’ll leave you to discover all it has to offer – suffice it to say it’s a perfect tool for the content creation research stage.

Screenshot of the SEOGadget Content Generation Tool

 

Ideas

Once you’ve got a solid set of data and a firm grip on the type of information likely to be shared, you need to start brainstorming some ideas on how you’re going to present the information.

The first thing you need to decide is the angle from which you’re going to approach the information. It’s no good just re-formatting a post or piece of content that already exists (you see this a huge amount when it comes to content creation, particularly in the SEO industry), you need to add something new or interesting to what you’ve already got. Can you come at the information in a new way? Or add something new to the story? Can you produce something unique to the industry? Leer más “In-depth Guide To Content Creation [With Infographic]”

 Merrick Lozano of PRLeap Gives Tips About Press Releases

This is the third time we’re speaking with Merrick Lozano of PRLeap, so let’s dive right in. The last time we talked here was 2007 when we spoke about local search. What’s new in the area of press releases that people should know about?

Thank you for having me back Michael.

When we last spoke in 2007 the press release had just celebrated its 100th birthday. It had evolved into an effective tool for increasing a brand’s search visibility. You can use an online press release to reach customers and writers who are searching for the type of information you are writing about.

With the emergence of social networks, the press release has continued to evolve – showing its flexibility – as it becomes a tool for sparking conversations and engaging customers and influencers. The social media press release, also known as the social media release (SMR), bundles together videos, pictures, links, and other social objects into a story ready to be distributed via online press release services like PR Leap. [Más…]

This summer we upgraded our social media release template with the Facebook Like button and the Tweet button from Twitter – to make it easy to spark a conversation in those respective communities. The impact was immediate: with only a few Likes and Tweets, a news release not only gets an increase in visitors from Facebook and Twitter, but it also gets a spike in search traffic.
… socializing a press release into a social media release makes it easier to spark conversations on communities where your audience is participating. You’ll get much better results if you help get the conversation started by liking, tweeting and submitting the social media release to target niche sites…

The benefits of socializing a press release are clear, but not all social media releases are equal. Traditionally, a press release was written for the press. This meant writing a news story in the third person. Giving the social media release the flexibility to be written in conversational tone for most audiences makes it more engaging. But most press release services and newswires will not distribute or publish a release unless it’s free of direct address.


Post image for Merrick Lozano of PRLeap Gives Tips About Press Releases

Michael Gray
By Michael Gray
http://www.wolf-howl.com/featured/tips-press-releases/

This is the third time we’re speaking with Merrick Lozano of PRLeap, so let’s dive right in. The last time we talked here was 2007 when we spoke about local search. What’s new in the area of press releases that people should know about?

Thank you for having me back Michael.

When we last spoke in 2007 the press release had just celebrated its 100th birthday. It had evolved into an effective tool for increasing a brand’s search visibility. You can use an online press release to reach customers and writers who are searching for the type of information you are writing about.

With the emergence of social networks, the press release has continued to evolve – showing its flexibility – as it becomes a tool for sparking conversations and engaging customers and influencers. The social media press release, also known as the social media release (SMR), bundles together videos, pictures, links, and other social objects into a story ready to be distributed via online press release services like PR Leap. Leer más “ Merrick Lozano of PRLeap Gives Tips About Press Releases”