Social Search’s Algorithm


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Mark  Jackson

In May 2009, I wrote a column about the talk at the time that Twitter could be a “Google killer.” Fast forward a few months (OK, almost a year) and now we have Google partnered with Twitter.

At the time of my initial writing, I mentioned that until Twitter cleaned up the potential for spam, I didn’t see that Twitter could possibly be a Google killer. I spoke about the fact that Google rose in popularity, years ago, because it had figured out how to deliver higher quality search results (certainly not entirely “spam free,” but much better than we had seen before).

On January 13, 2010, Technology Review interviewed Amit Singhal, a Google Fellow, who led development of real-time search. In this article, Amit shares how Google ranks tweets. Leer más “Social Search’s Algorithm”

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