Google Tips & Tricks – google.about.com


By , About.com Guide

Google has a very large portfolio of services. While it’s easy to get started, it’s often hard to figure out those hidden tricks. Did you know you can create a to-do list in Gmail or make your own map with Google Maps? Did you know you could create drawings in Google Docs and edit them simultaneously with someone else? Here’s some help with those hidden features and more in depth tricks.
  1. Things You Didn’t Know Google Did
  2. Search Engine Optimization
  3. Making Money With Google
  4. Google Apps for Your Domain
  5. Google Games

Search Engine Optimization

Search engine optimization, or SEO, is the art of making your Web pages easier to find in search engines. If you are creating any sort of content for the Web, you need to know at least a few Google basics. Otherwise, your content may never be found in the most popular search engine in the world.

Microsoft’s cloud service SkyDrive is great, and no one has noticed


 

http://venturebeat.com

Microsoft’s cloud service SkyDrive is great, and no one has noticed

This is a guest post, written by investor Brad Feld.

In July I wrote a post where I was Searching For A Collaborative Writing Tool. I got a bunch of suggestions – some people suggested their startups, some suggested Google Docs, and one person (a friend who works for Microsoft) suggested  Microsoft SkyDrive. Amy Batchelor and I were deep in working on Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur. We were trying to use Scrivener but that wasn’t working for two writers so I moved us to Google Docs. But I knew that wouldn’t be great because I’ve struggled with long documents in Google Docs in the past, especially since eventually we had to move to Microsoft Word for our publisher (Wiley) anyway. Leer más “Microsoft’s cloud service SkyDrive is great, and no one has noticed”

Wasting Time on Productivity


brasstackthinking.com

Wasting Time On Productivity - Brass Tack ThinkingFor the most part, we all really think we’re busy, and that our work is important.Ask anyone you know how they are, and their likely response: “Busy!” I’ve been guilty myself.We talk about slaying the inbox dragon and achieving “inbox zero” (which is a terrible objective, incidentally, but that’s a different discussion). We scramble for the latest productivity apps, shortcuts, or new-shiny methods, lamenting how over-communicated and over-connected we are all the time and hungry for something, anything to help us feel less overwhelmed. We tweet about it and Facebook about it, sharing our busy with everyone so they know we’redoing a lot of stuff.To an extent our overwhelm is a product of our environment, but mostly it’s a monster of our own making. Too often, what we’re really doing is focusing on our “busyness” because we feel desperately powerless over the actual things we need to achieve or get done, or we’ve no idea where to start and we think that being more “efficient” is the answer. Leer más “Wasting Time on Productivity”

Online Dictation, ‘webapp’ gratuita que transcribe lo que le dictemos


 

recursosenweb.com

Online Dictation

Hay que ver la cantidad de herramientas que he encontrado estos días afinando un poco la búsqueda. Por supuesto que pienso compartirlas con todos vosotros, empezando por una aplicación web gratuita llamada Online Dictation. Esta práctica herramienta puede ser de gran utilidad a la hora de transcribir textos sin tener que aporrear el teclado a toda prisa. Se basa en el atributo x-webkit-speech de HTML 5 que sólo está implementado en Chrome, por lo que no será posible utilizar otro navegador. Leer más “Online Dictation, ‘webapp’ gratuita que transcribe lo que le dictemos”

In-depth Guide To Content Creation [With Infographic]


Posted by  to Content & Blogging
SEOmoz | http://mz.cm/JO9NOz

It doesn’t matter whether you’re an on-site SEO consultant, a link-building specialist or an all-round ‘internet marketer’, content creation should be particularly high on your list of priorities. We’ve been hearing the phrase ‘content is king’ for years now, but given Google’s recent de-indexation of low-quality blog networks, the Panda updates and the new algorithm burning across the horizon, it seems it’s never been more true than in 2012.

It’s not difficult to understand the importance of high quality, unique and relevant content in the modern SEO industry; content of this type published on your own site can do wonders when it comes to link magnetism and social media metrics and similarly, can help you obtain extremely powerful links from high authority domains that might otherwise be out of your reach. But creating this content is easier said than done, particularly if you’re trying to compete in a crowded industry. Sure, if you’re working on behalf of a client in a fairly dull field it can be relatively easy to produce content that will attract attention, but competing in content-heavy industries like SEO, gaming and entertainment (for example) can be very, very difficult.

So how can you make creating high quality, shareable content easier? What processes can you follow to minimise the time you spend researching and thinking and maximise the time you spend creating and sharing your content?

To try and answer these questions I’ve put together the following article and infographic (a large chunk of my time working for Designbysoap is spent designing infographics) that aims to give you a structure for content creation, as well as some useful tips and tools. I hope you enjoy it and, more importantly, I hope it helps when it comes to creating high quality content for your own campaigns.

Guide To Content Creation Infographic

Click for a full size version if you’d like to print it.

Research

Typically, this is often the most time-intensive element of content creation, whilst annoyingly yielding the fewest results. I’ve spent numerous hours reading posts and analysing data that ultimately comes to nothing. Sure, it can be enjoyable and often rewarding in terms of learning about an industry, but it’s not always permissible to spend huge chunks of your time (or a clients’ for that matter) reading and searching only to end up with nothing to show for it.

Having said that, the research portion of your content creation process can often be one of the most important – delivering content based on flawed, incorrect, irrelevant or (perhaps worst of all) boring information will get you nowhere and will essentially nullify all your efforts in the latter stages.

Ultimately, you need to find out what’s popular in the area you’re working in. Your research needs to be around a topic that’s current, relevant to your industry, popular and, most importantly, likely to gain traction (whether that be via social media platforms, inbound links or attention from high profile sites).

To help you identify this kind of content, there are several excellent tools at your disposal;

Google News – helps you highlight areas of interest and current news

Google Trends – helps you hone into specific topics in any given area of interest

Google Insights – helps you discover what people are searching for around an area of interest. Great if you’re writing blog posts

Digg, Twitter, Reddit – helps you find out what’s popular with the readers, what kinds of topics are receiving the highest level of sharing

These are the platforms I turn to first, but there are plenty of others (Cracked, AllThingsNow, Bing News, Fark, etc.), all of which will add to your level of insight around any given topic. Now, these can certainly help you find up to date, reliable and current information and can be invaluable when it comes to highlighting the most popular topics, but they don’t solve the problem of minimising the time you’re spending on research.

This is where a phenomenal tool from SEOGadget comes in, that makes ingenious use of Excel and Google Docs. I hugely recommend you follow the link and save a copy of the document to your own Google Docs (when you’ve finished reading this post of course), as it will save you a massive amount of time and effort during the research stage. The tool allows you to add a search query within the excel document, after which it will pull in invaluable data from Google News, Google Insights, Twitter, Bing News, Digg and numerous other platforms. You can not only quickly and easily find out what’s hot, but you can see the most popular topics on a range of social media platforms and highlight the top and rising searches around any given topic. There’s a fair bit more to it, but I’ll leave you to discover all it has to offer – suffice it to say it’s a perfect tool for the content creation research stage.

Screenshot of the SEOGadget Content Generation Tool

 

Ideas

Once you’ve got a solid set of data and a firm grip on the type of information likely to be shared, you need to start brainstorming some ideas on how you’re going to present the information.

The first thing you need to decide is the angle from which you’re going to approach the information. It’s no good just re-formatting a post or piece of content that already exists (you see this a huge amount when it comes to content creation, particularly in the SEO industry), you need to add something new or interesting to what you’ve already got. Can you come at the information in a new way? Or add something new to the story? Can you produce something unique to the industry? Leer más “In-depth Guide To Content Creation [With Infographic]”

Google+ muestra “Una vida compartida y vivida” en su último spot


marketingdirecto.com
Las campañas publicitarias para televisión de Google son cada vez mejores. Una de las últimas que se han realizado para Google+ , “A life lived and shared” (“Una vida vivida y compartida”) en el Reino Unido, narra la vida de un hombre que llega al corazón de los espectadores y muestra el producto en acción.

Sin lugar a dudas, Apple es una de las más conocidas por sus anuncios de televisión, pero Google parece estar poniendo mucho esfuerzo y dinero en lograr llegar a causar un gran impacto en aquellos que todavía no han probado sus servicios sociales.

El anuncio cuenta la historia de un hombre llamado Tom, que utiliza Google +para compartir todos los momentos de su vida. Un anuncio que muestra bastante bien los puntos fuertes de la capa social de Google. Una de las grandes bazas del anuncio es su música de fondo, la compañía utiliza la banda sonora de la película de Tom Hanks, “Cast Away”.

Mirá en video… Leer más “Google+ muestra “Una vida compartida y vivida” en su último spot”

Google lanza corrección de textos inteligente en Google Docs


 | http://wwwhatsnew.com

Informan en el blog de Google Docs  que el sistema de corrección de textos usado en el buscador se aplica ahora también dentro de los documentos y presentaciones de Google Docs.

En la nota informan que las sugerencias consiguen entender el contexto, corrigiendo frases como la mostrada en la imagen superior “Icland is an icland.”, donde supo diferenciar las dos palabras (escritas de la misma forma). Leer más “Google lanza corrección de textos inteligente en Google Docs”

How to Go Paperless: 8 Ways

Let’s assume that you’re over the whole ‘go green’ initiative since recycling placates your conscience and the whales are safe, thanks to Drew Barrymore and that guy from The Office. The environmental effects of going paperless will be secondary to the impact on your bottom line. The more important and better question is: How much can you save by going paperless?

Consider these stats from industry experts:

Paper not only costs the environment, but using paper over digital records can really hurt your wallet: The associated cost of printing, copying, postage, storing, and recycling can be as much as 31 times the purchase price of paper.
The average office worker uses way too much paper – around 10,000 sheets in a year. To put that into context 10,000 sheets of paper weighs about 100 pounds and stacked would stand just over 4 feet.
Like your filing cabinet? After you read this you probably won’t anymore: A 4-drawer filing cabinet costs about $25,000 to fill and $2,000 per year to maintain.


http://workawesome.com/office-life/paperless/
PaperlessWhy should you go paperless? Is it even possible? The short answer, yes but it’s very difficult. With some diligence and flexibility to change your old ways, you can have a pretty big impact.

Let’s assume that you’re over the whole ‘go green’ initiative since recycling placates your conscience and the whales are safe, thanks to Drew Barrymore and that guy from The Office.  The environmental effects of going paperless will be secondary to the impact on your bottom line.  The more important and better question is: How much can you save by going paperless?

Consider these stats from industry experts:

  • Paper not only costs the environment, but using paper over digital records can really hurt your wallet: The associated cost of printing, copying, postage, storing, and recycling can be as much as 31 times the purchase price of paper.
  • The average office worker uses way too much paper – around 10,000 sheets in a year. To put that into context 10,000 sheets of paper weighs about 100 pounds and stacked would stand just over 4 feet.
  • Like your filing cabinet? After you read this you probably won’t anymore: A 4-drawer filing cabinet costs about $25,000 to fill and $2,000 per year to maintain. Leer más “How to Go Paperless: 8 Ways”

Ten Digital Trends Set to Go Mass-Market In 2012

As a global digital agency, one of our top priorities is keeping our collective finger on the pulse of consumer appetites and behavior in digital media. Below, our take on the top 10 digital trends for 2012 that will go mass.

1. Your inner circle
We seek to mirror our social personals in the digital world. But so far, digital has forced us to bring together not only our social selves, but also our professional and familial ones, and present a single persona to everyone we keep in contact with online. The average Facebook user has 130 friends, from BFFs to new acquaintances. Thanks to new filters on social networks, we can at last separate more easily and filter the people we know and decide with each post we share what portion of our friends will access it. Look for greater sophistication in filtering techniques on social networks over the next 12 months.
Examples: Google circles, Facebook Groups, Twitter Lists

2. Personalized news
We currently create more information in a year than we ever have historically. Understandably, overwhelmed by the plethora of information online, people need ways to navigate relevant information and choose what to read. Already, RSS feeds and social networks facilitate the process through integration with news sites that allow users to generate passive status updates by posting content to the wall. Now, applications that sort content based on digital friendship are emerging. The result: social reading is the new standard in online content consumption.
Examples: Percolate, News.me, Counterparties, Flipboard, Zite


Google Circles, News.me, Facebook Credits, Foursquare Radar, Little Printer and More

As a global digital agency, one of our top priorities is keeping our collective finger on the pulse of consumer appetites and behavior in digital media. Below, our take on the top 10 digital trends for 2012 that will go mass.

1. Your inner circle
We seek to mirror our social personals in the digital world. But so far, digital has forced us to bring together not only our social selves, but also our professional and familial ones, and present a single persona to everyone we keep in contact with online. The average Facebook user has 130 friends, from BFFs to new acquaintances. Thanks to new filters on social networks, we can at last separate more easily and filter the people we know and decide with each post we share what portion of our friends will access it. Look for greater sophistication in filtering techniques on social networks over the next 12 months.
Examples: Google circles, Facebook Groups, Twitter Lists

2. Personalized news
We currently create more information in a year than we ever have historically. Understandably, overwhelmed by the plethora of information online, people need ways to navigate relevant information and choose what to read. Already, RSS feeds and social networks facilitate the process through integration with news sites that allow users to generate passive status updates by posting content to the wall. Now, applications that sort content based on digital friendship are emerging. The result: social reading is the new standard in online content consumption.
Examples: Percolate, News.me, Counterparties, Flipboard, Zite

3. Rent, don’t own
Today we can get more entertainment for less. The average Netflix user spends over 11 hours per month watching movies. Digital has changed our sense of ownership and the behavior of renting is extending into categories beyond media and car rental where we realize that our use for certain products is limited and therefore do not warrant a purchase – think of infant clothes or art for home or office interiors.
Examples: Plumgear.com, Artsicle.com

4. Seamless transactions
We’re always demanding that our processes become more efficient, quicker and safer, especially when it comes to our bank account. We now carry at least one screen with us at all times. Forty percent of US consumers own a Smartphone, which has becomes so much more than a phone. Transactions are quickly becoming fully integrated with our screens in multiple ways, from paying with our phones to executing financial transactions. Expect to see additional shifts in how we conduct our banking and financial matters.
Examples: Bitcoins, Google Wallet, Monitise, Square Card, Facebook Credits

5. Home, body, web
Technology is fast reaching a tipping point where it is both sufficiently small and affordable (well,…almost) to allow us to monitor our bodies and adapt to our environment automatically. In San Francisco, over 1700 members of “Quantified Self,” a MeetUp group focused on personal measurement – whether through geotracking, life-logging or personal DNA sequencing. Our interest in leading healthier lifestyles, and automating the process through technology and sharing our results and experience, is increasing dramatically. NikePlus was only the beginning.
Examples: Nest.com, Jawbone Up Leer más “Ten Digital Trends Set to Go Mass-Market In 2012”

Google New Tells You What’s New…At Google Itself

Google has long needed a central repository of updates, and Google New will fill that niche. Google New, which went live two days ago, is basically a grid of all of Google’s new updates, spanning products like Maps, Search, Android, Gmail, AdSense, Blogger, YouTube, and Chrome, among so very many others. There’s a nice easy way to filter the updates either by specific product or by a general area of interest, so you can check out either all the recent Google Docs updates or everything related to business.

This also gives Google a rare opportunity to advertise itself, outside of the standard Google blogs. Right now, for instance, Google has put Instant, its new search function, up front and center.


BY Dan Nosowitz | http://www.fastcompany.com

Google New

Though Google is at heart (provided the “heart” of a company is its wallet) an advertising company, Google sometimes has a hard time advertising its new products. That’s partly due to the pace of releases and the massive scope of all of Google’s projects–just following, say, Android requires near-constant monitoring. Factor in dozens of different projects, all releasing new features and updates, plus the stream of new announcements, and it can get pretty hairy.

That can be a problem both for Google and for its users. If you’re not checking the tech blogs every five minutes, you could very easily miss a great new product or feature. Hell, even tech writers like myself, who really are checking the tech blogs every five minutes, can miss some of that stuff. Leer más “Google New Tells You What’s New…At Google Itself”

Finding a Niche as a Freelancer

Freelancing can be one of the most rewarding career paths in this technology-dependent age we live in. Earning your own money based on your own sweat and hours laboriously poured into your work – there’s just no better feeling!

What many beginners get caught up in are the details of their enterprise. Freelancing is a very general term and there are so many routes to take. You may ask yourself, how do I find a niche that’s right for me? How do I know what skills I will excel at?
Locating your Inner Passions

The most popular career path among freelancers is web design. It’s a skill that doesn’t take too much effort to learn and can be picked up in just a few short weeks of intense study. The pay isn’t too bad (if you know where to look) and the work can be very entertaining. Plus there’s always new things to learn and it’s an ever-changing industry.

However, this isn’t your only choice. There are many web developers/programmers and even writers who work freelance. You shouldn’t box yourself into the “norm” of the freelancing community – review what skills you have and can perform, then look for your market.

Another interesting career path may be into freelance Internet marketing. It’s a job which can be done from home or any place with an Internet connection, and once you know how to market articles and bring in traffic to blogs you’re practically a hot commodity!


Freelancing can be one of the most rewarding career paths in this technology-dependent age we live in. Earning your own money based on your own sweat and hours laboriously poured into your work – there’s just no better feeling!

What many beginners get caught up in are the details of their enterprise. Freelancing is a very general term and there are so many routes to take. You may ask yourself, how do I find a niche that’s right for me? How do I know what skills I will excel at?

Locating your Inner Passions

The most popular career path among freelancers is web design. It’s a skill that doesn’t take too much effort to learn and can be picked up in just a few short weeks of intense study. The pay isn’t too bad (if you know where to look) and the work can be very entertaining. Plus there’s always new things to learn and it’s an ever-changing industry.

However, this isn’t your only choice. There are many web developers/programmers and even writers who work freelance. You shouldn’t box yourself into the “norm” of the freelancing community – review what skills you have and can perform, then look for your market.

Another interesting career path may be into freelance Internet marketing. It’s a job which can be done from home or any place with an Internet connection, and once you know how to market articles and bring in traffic to blogs you’re practically a hot commodity!

Marketing Yourself and your Skills… Leer más “Finding a Niche as a Freelancer”

The Best OCR Tools for Converting Images to Text

OCR software let you easily convert images, such as digital photographs, scanned documents, printed books, etc. into text. Once you perform OCR on an image, you’ll be able to copy-paste or edit the text content of that image without any retyping and it also becomes more searchable.
The Best Web-based OCR Services

Most scanners ship with some sort of OCR software but if you don’t have a scanner, you can simply capture a photograph of the printed text with your digital camera or even your mobile phone and then use an online OCR utility to extract text out of that image.

Meet the best online OCR services that can help you convert images into text.


OCROCR software let you easily convert images, such as digital photographs, scanned documents, printed books, etc. into text. Once you perform OCR on an image, you’ll be able to copy-paste or edit the text content of that image without any retyping and it also becomes more searchable.

The Best Web-based OCR Services

Most scanners ship with some sort of OCR software but if you don’t have a scanner, you can simply capture a photograph of the printed text with your digital camera or even your mobile phone and then use an online OCR utility to extract text out of that image.

Meet the best online OCR services that can help you convert images into text. Leer más “The Best OCR Tools for Converting Images to Text”

Sync and Manage Google Docs with Memeo Connect 2.0

Memeo Connect, an app for managing and sycing Google Docs across multiple devices, got a significant upgrade earlier this week.

The app is targeted at small and medium-sized businesses as a means to create, share, edit and manage Google Docs both online and offline.

Version 2.0, which was in beta for eight weeks, features advanced document filtering, Google-powered document search, among other updates to the app’s UI and functionality. One major addition to the product is GDrive, a Dropbox-esque virtual disk drive for exchanging and storing large files in the cloud.


By John Paul Titlow

memeo-logo.png Memeo Connect, an app for managing and sycing Google Docs across multiple devices, got a significant upgrade earlier this week.

The app is targeted at small and medium-sized businesses as a means to create, share, edit and manage Google Docs both online and offline.

Version 2.0, which was in beta for eight weeks, features advanced document filtering, Google-powered document search, among other updates to the app’s UI and functionality. One major addition to the product is GDrive, a Dropbox-esque virtual disk drive for exchanging and storing large files in the cloud. Leer más “Sync and Manage Google Docs with Memeo Connect 2.0”

The New Hotmail Looks Great – And It’s 3X as Popular as Twitter

Written by Marshall Kirkpatrick

As of tonight, every one of Microsoft Hotmail’s 350 million users now has access to the newest version of the webmail service. And you know what? It looks great. Early adopter snobs have long mocked anyone still using Hotmail, but the service has three times as many people using it as Twitter does (100m+). Why does that matter? Because Hotmail deserves some more respect when it innovates and does things well.

It looks really good these days, too. It’s fast, it’s really clean looking, it has cool features that Gmail doesn’t have. It’s worth a look. Your friends might make fun of you if they find out you’re using Hotmail, but who really needs friends like that, anyway? [Más…]

What does the new Hotmail offer? According to an announcement tonight by Mike Schackwitz on the Inside Windows Live blog, the biggest changes in the new version are speed, performance, one-click filtering and “active views” (inline display of multimedia like photos and videos).

I’m impressed by the inbox links to view emails that contain documents or links to documents, a filter for just messages from your trusted content and a filter that automatically pulls aside maintenance messages from social networks like Twitter and Facebook. The integration of Microsoft’s online document creation and collaboration tools are really nice too. It’s more tightly integrated that Gmail and Google Docs are.


As of tonight, every one of Microsoft Hotmail’s 350 million users now has access to the newest version of the webmail service. And you know what? It looks great. Early adopter snobs have long mocked anyone still using Hotmail, but the service has three times as many people using it as Twitter does (100m+). Why does that matter? Because Hotmail deserves some more respect when it innovates and does things well.

It looks really good these days, too. It’s fast, it’s really clean looking, it has cool features that Gmail doesn’t have. It’s worth a look. Your friends might make fun of you if they find out you’re using Hotmail, but who really needs friends like that, anyway? Leer más “The New Hotmail Looks Great – And It’s 3X as Popular as Twitter”

Coming Soon: Sign Into Multiple Google Accounts in the Same Browser

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If you use several Google accounts on a daily basis, you probably want to be logged into all of them at the same time, but to achieve that, you have to use several different browsers.

Now, according to Google Operating System, Google (Google) is testing a feature that will let users be logged into multiple Google accounts in the same web browser. Personally, I have at least four different Gmail (Gmail) accounts opened at all times, and this feature is very high on my wish list.

Judging from the screenshot below, Google services that are currently supported are Gmail, Reader, Sites, Calendar, Code and Docs. There is also one limitation: if you turn on multiple sign-in, you cannot use Gmail’s offline mode.


Stan Schroeder

If you use several Google accounts on a daily basis, you probably want to be logged into all of them at the same time, but to achieve that, you have to use several different browsers.

Now, according to Google Operating System, Google (Google) is testing a feature that will let users be logged into multiple Google accounts in the same web browser. Personally, I have at least four different Gmail (Gmail) accounts opened at all times, and this feature is very high on my wish list.

Judging from the screenshot below, Google services that are currently supported are Gmail, Reader, Sites, Calendar, Code and Docs. There is also one limitation: if you turn on multiple sign-in, you cannot use Gmail’s offline mode. Leer más “Coming Soon: Sign Into Multiple Google Accounts in the Same Browser”