Google Tips & Tricks – google.about.com


By , About.com Guide

Google has a very large portfolio of services. While it’s easy to get started, it’s often hard to figure out those hidden tricks. Did you know you can create a to-do list in Gmail or make your own map with Google Maps? Did you know you could create drawings in Google Docs and edit them simultaneously with someone else? Here’s some help with those hidden features and more in depth tricks.
  1. Things You Didn’t Know Google Did
  2. Search Engine Optimization
  3. Making Money With Google
  4. Google Apps for Your Domain
  5. Google Games

Search Engine Optimization

Search engine optimization, or SEO, is the art of making your Web pages easier to find in search engines. If you are creating any sort of content for the Web, you need to know at least a few Google basics. Otherwise, your content may never be found in the most popular search engine in the world.

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Microsoft’s cloud service SkyDrive is great, and no one has noticed


 

http://venturebeat.com

Microsoft’s cloud service SkyDrive is great, and no one has noticed

This is a guest post, written by investor Brad Feld.

In July I wrote a post where I was Searching For A Collaborative Writing Tool. I got a bunch of suggestions – some people suggested their startups, some suggested Google Docs, and one person (a friend who works for Microsoft) suggested  Microsoft SkyDrive. Amy Batchelor and I were deep in working on Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur. We were trying to use Scrivener but that wasn’t working for two writers so I moved us to Google Docs. But I knew that wouldn’t be great because I’ve struggled with long documents in Google Docs in the past, especially since eventually we had to move to Microsoft Word for our publisher (Wiley) anyway. Leer más “Microsoft’s cloud service SkyDrive is great, and no one has noticed”

Wasting Time on Productivity


brasstackthinking.com

Wasting Time On Productivity - Brass Tack ThinkingFor the most part, we all really think we’re busy, and that our work is important.Ask anyone you know how they are, and their likely response: “Busy!” I’ve been guilty myself.We talk about slaying the inbox dragon and achieving “inbox zero” (which is a terrible objective, incidentally, but that’s a different discussion). We scramble for the latest productivity apps, shortcuts, or new-shiny methods, lamenting how over-communicated and over-connected we are all the time and hungry for something, anything to help us feel less overwhelmed. We tweet about it and Facebook about it, sharing our busy with everyone so they know we’redoing a lot of stuff.To an extent our overwhelm is a product of our environment, but mostly it’s a monster of our own making. Too often, what we’re really doing is focusing on our “busyness” because we feel desperately powerless over the actual things we need to achieve or get done, or we’ve no idea where to start and we think that being more “efficient” is the answer. Leer más “Wasting Time on Productivity”

Online Dictation, ‘webapp’ gratuita que transcribe lo que le dictemos


 

recursosenweb.com

Online Dictation

Hay que ver la cantidad de herramientas que he encontrado estos días afinando un poco la búsqueda. Por supuesto que pienso compartirlas con todos vosotros, empezando por una aplicación web gratuita llamada Online Dictation. Esta práctica herramienta puede ser de gran utilidad a la hora de transcribir textos sin tener que aporrear el teclado a toda prisa. Se basa en el atributo x-webkit-speech de HTML 5 que sólo está implementado en Chrome, por lo que no será posible utilizar otro navegador. Leer más “Online Dictation, ‘webapp’ gratuita que transcribe lo que le dictemos”

In-depth Guide To Content Creation [With Infographic]


Posted by  to Content & Blogging
SEOmoz | http://mz.cm/JO9NOz

It doesn’t matter whether you’re an on-site SEO consultant, a link-building specialist or an all-round ‘internet marketer’, content creation should be particularly high on your list of priorities. We’ve been hearing the phrase ‘content is king’ for years now, but given Google’s recent de-indexation of low-quality blog networks, the Panda updates and the new algorithm burning across the horizon, it seems it’s never been more true than in 2012.

It’s not difficult to understand the importance of high quality, unique and relevant content in the modern SEO industry; content of this type published on your own site can do wonders when it comes to link magnetism and social media metrics and similarly, can help you obtain extremely powerful links from high authority domains that might otherwise be out of your reach. But creating this content is easier said than done, particularly if you’re trying to compete in a crowded industry. Sure, if you’re working on behalf of a client in a fairly dull field it can be relatively easy to produce content that will attract attention, but competing in content-heavy industries like SEO, gaming and entertainment (for example) can be very, very difficult.

So how can you make creating high quality, shareable content easier? What processes can you follow to minimise the time you spend researching and thinking and maximise the time you spend creating and sharing your content?

To try and answer these questions I’ve put together the following article and infographic (a large chunk of my time working for Designbysoap is spent designing infographics) that aims to give you a structure for content creation, as well as some useful tips and tools. I hope you enjoy it and, more importantly, I hope it helps when it comes to creating high quality content for your own campaigns.

Guide To Content Creation Infographic

Click for a full size version if you’d like to print it.

Research

Typically, this is often the most time-intensive element of content creation, whilst annoyingly yielding the fewest results. I’ve spent numerous hours reading posts and analysing data that ultimately comes to nothing. Sure, it can be enjoyable and often rewarding in terms of learning about an industry, but it’s not always permissible to spend huge chunks of your time (or a clients’ for that matter) reading and searching only to end up with nothing to show for it.

Having said that, the research portion of your content creation process can often be one of the most important – delivering content based on flawed, incorrect, irrelevant or (perhaps worst of all) boring information will get you nowhere and will essentially nullify all your efforts in the latter stages.

Ultimately, you need to find out what’s popular in the area you’re working in. Your research needs to be around a topic that’s current, relevant to your industry, popular and, most importantly, likely to gain traction (whether that be via social media platforms, inbound links or attention from high profile sites).

To help you identify this kind of content, there are several excellent tools at your disposal;

Google News – helps you highlight areas of interest and current news

Google Trends – helps you hone into specific topics in any given area of interest

Google Insights – helps you discover what people are searching for around an area of interest. Great if you’re writing blog posts

Digg, Twitter, Reddit – helps you find out what’s popular with the readers, what kinds of topics are receiving the highest level of sharing

These are the platforms I turn to first, but there are plenty of others (Cracked, AllThingsNow, Bing News, Fark, etc.), all of which will add to your level of insight around any given topic. Now, these can certainly help you find up to date, reliable and current information and can be invaluable when it comes to highlighting the most popular topics, but they don’t solve the problem of minimising the time you’re spending on research.

This is where a phenomenal tool from SEOGadget comes in, that makes ingenious use of Excel and Google Docs. I hugely recommend you follow the link and save a copy of the document to your own Google Docs (when you’ve finished reading this post of course), as it will save you a massive amount of time and effort during the research stage. The tool allows you to add a search query within the excel document, after which it will pull in invaluable data from Google News, Google Insights, Twitter, Bing News, Digg and numerous other platforms. You can not only quickly and easily find out what’s hot, but you can see the most popular topics on a range of social media platforms and highlight the top and rising searches around any given topic. There’s a fair bit more to it, but I’ll leave you to discover all it has to offer – suffice it to say it’s a perfect tool for the content creation research stage.

Screenshot of the SEOGadget Content Generation Tool

 

Ideas

Once you’ve got a solid set of data and a firm grip on the type of information likely to be shared, you need to start brainstorming some ideas on how you’re going to present the information.

The first thing you need to decide is the angle from which you’re going to approach the information. It’s no good just re-formatting a post or piece of content that already exists (you see this a huge amount when it comes to content creation, particularly in the SEO industry), you need to add something new or interesting to what you’ve already got. Can you come at the information in a new way? Or add something new to the story? Can you produce something unique to the industry? Leer más “In-depth Guide To Content Creation [With Infographic]”

Google+ muestra “Una vida compartida y vivida” en su último spot


marketingdirecto.com
Las campañas publicitarias para televisión de Google son cada vez mejores. Una de las últimas que se han realizado para Google+ , “A life lived and shared” (“Una vida vivida y compartida”) en el Reino Unido, narra la vida de un hombre que llega al corazón de los espectadores y muestra el producto en acción.

Sin lugar a dudas, Apple es una de las más conocidas por sus anuncios de televisión, pero Google parece estar poniendo mucho esfuerzo y dinero en lograr llegar a causar un gran impacto en aquellos que todavía no han probado sus servicios sociales.

El anuncio cuenta la historia de un hombre llamado Tom, que utiliza Google +para compartir todos los momentos de su vida. Un anuncio que muestra bastante bien los puntos fuertes de la capa social de Google. Una de las grandes bazas del anuncio es su música de fondo, la compañía utiliza la banda sonora de la película de Tom Hanks, “Cast Away”.

Mirá en video… Leer más “Google+ muestra “Una vida compartida y vivida” en su último spot”

Google lanza corrección de textos inteligente en Google Docs


 | http://wwwhatsnew.com

Informan en el blog de Google Docs  que el sistema de corrección de textos usado en el buscador se aplica ahora también dentro de los documentos y presentaciones de Google Docs.

En la nota informan que las sugerencias consiguen entender el contexto, corrigiendo frases como la mostrada en la imagen superior “Icland is an icland.”, donde supo diferenciar las dos palabras (escritas de la misma forma). Leer más “Google lanza corrección de textos inteligente en Google Docs”