Google Losing Ground As Users Spend More Time on Facebook and Yahoo

However, Google may be feeling some heat with these new numbers. ComScore tracks traffic for Google sites, not just Google.com, which includes YouTube – and Facebook is now the third largest video site.

Right now, users can increase the amount of time they spend on Google and Facebook; they just have to start spending more total time online. But at some point, total time spent on the Internet will max out (we hope, although in theory you could be on mobile and wireline connections all day and then hook yourself up to the Internet of Things at night to track your snoring). When that happens, minutes spent where will become a zero sum game – if Facebook gains share of users’ time, it will mean time not spent on other sites. That’s when the competition will really get fierce.

What do you think? Should Google feel threatened by Facebook or Yahoo?


google150.jpgAmericans spent more time socializing on Facebook than searching with Google for the first time in August, and Yahoo edged out the search giant in monthly traffic, according to new data from marketing research firm comScore.

Users spent 41.1 billion minutes on Facebook in August, 39.8 billion minutes on Google, and 37.7 billion on Yahoo. Yahoo beat out Google in monthly traffic, with 179 million unique visitors to Google’s 178.8 million. Microsoft came in third with 165.3 million.

It’s not as devastating as it sounds. As a search engine, Google is a gateway to the Web. As Yahoo pointed out in the ad that slyly bashed Google.com, “you come to this place so you can leave.” Google strives to direct users somewhere else in milliseconds. Facebook and Yahoo would love for you to linger for hours, reading the news, liking things and generating ad impressions.

You could take this data point as another unfavorable juxtaposition between the massive, institutional corporation and the spunky hacker-centric newcomer. But Facebook and Google have had similarly rapid growth in time spent since 2006 as AOL sites declined dramatically and Microsoft sites declined slightly, suggesting they have more similarities than differences.

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Google cambia las reglas para las marcas en AdWords

Google cambió las reglas para las marcas que se anuncien en AdWords ya que implementará una interfaz intuitiva y predictiva llamada Google Instant, que arrojará resultados a medida que los usuarios escriben el término que desean encontrar.

Google definió los cambios como “la dirección asistida en los coches, una vez que la usas te acostumbras a ella”, lo que constituye un paso fundamental en el futuro de la tecnología de los motores de búsqueda, según afirmó la vicepresidenta de búsquedas de la empresa, Marissa Mayer.

“Si bien Google Instant no modifica la forma en que se publican los anuncios, ahora los anuncios y los resultados de búsqueda se mostrarán de acuerdo con la “búsqueda predicha.” Por ejemplo, si alguien escribe “orqu” en Google.com, nuestros algoritmos pueden predecir que el usuario está buscando “orquídea” (búsqueda predicha) y, por consiguiente, se mostrarían los resultados de búsqueda y los anuncios para la consulta “orquídea””, dijo la Google en su blog.

“En cambio, si el usuario añade la letra “e” a la consulta, nuestros algoritmos podrían predecir que está buscando “orquesta”, con lo que se le mostrarían los resultados naturales y de pago para “orquesta”, explicó el buscador.


Google cambió las reglas para las marcas que se anuncien en AdWords ya que implementará una interfaz intuitiva y predictiva llamada Google Instant, que arrojará resultados a medida que los usuarios escriben el término que desean encontrar.

Google definió los cambios como “la dirección asistida en los coches, una vez que la usas te acostumbras a ella”, lo que constituye un paso fundamental en el futuro de la tecnología de los motores de búsqueda, según afirmó la vicepresidenta de búsquedas de la empresa, Marissa Mayer.

“Si bien Google Instant no modifica la forma en que se publican los anuncios, ahora los anuncios y los resultados de búsqueda se mostrarán de acuerdo con la “búsqueda predicha.” Por ejemplo, si alguien escribe “orqu” en Google.com, nuestros algoritmos pueden predecir que el usuario está buscando “orquídea” (búsqueda predicha) y, por consiguiente, se mostrarían los resultados de búsqueda y los anuncios para la consulta “orquídea””, dijo la Google en su blog.

“En cambio, si el usuario añade la letra “e” a la consulta, nuestros algoritmos podrían predecir que está buscando “orquesta”, con lo que se le mostrarían los resultados naturales y de pago para “orquesta”, explicó el buscador. Leer más “Google cambia las reglas para las marcas en AdWords”

Google CEO: The Next Great Stage of Search is Automatic

That sounds pretty interesting, as long as you can turn it off and exercise some control over what’s being sent. “What’s that ping notification you just received,” your mother in law might ask as you travel through town together. “Oh nothing,” you might reply, “just Google telling me there is a business establishment nearby related to some of my recent search queries.”

Seriously though, my long-term mobile search dream is this: dear phone, please tell me about the history, ownership, news coverage and other information about the building I am looking at in front of me. Make that automatic and ambient and I’m going to be one happy Google Mobile Search user.


Typing a search query into Google.com is such old news. Google CEO Eric Schmidt gave a much-hyped keynote talk at Berlin‘s IFA home electronics event today and said that his vision for the future of search looks very, very different.

Schmidt says he believes that in the future, your mobile phone will quickly and automatically deliver personalized information to you based on your physical location and interests. “Since you are in location X right now, and have interest Y, Google thinks you’d like to know information Z,” the search giant will effectively say to your phone.

Here’s the key quote, as captured by web industry publication PaidContent:
shmidtpic

“Ultimately, search is not just the web but literally all of your information – your email, the things you care about, with your permission – this is personal search, for you and only for you.”The next step of search is doing this automatically. When I walk down the street, I want my smartphone to be doing searches constantly – ‘did you know?’, ‘did you know?’, ‘did you know?’, ‘did you know?’.

This notion of autonomous search – to tell me things I didn’t know but am probably interested in, is the next great stage – in my view – of search.” Leer más “Google CEO: The Next Great Stage of Search is Automatic”

Google To Show Bazaarvoice Reviews In Search Results


Bazaarvoice product reviews coming to Google

Social commerce applications provider Bazaarvoice has partnered with Google to share product reviews in Google searches and advertisements.

Retailers and manufacturers using Bazaarvoice can use their product review content to drive more traffic from Google as well as provide brand exposure to shoppers.

Consumers will be able to access opinions from other customers as they research and complete purchases, adding more relevance to the process. Google says the program will feature full-length product reviews and user ratings from retailers and manufacturers to help with the shopping experience.
Brett-Hurt-Bazaarvoice
“In the past four years, there has been a tremendous change in consumer shopping behavior as people increasingly rely on information from their friends and peers to make purchase decisions,” said Brett Hurt, founder and CEO of Bazaarvoice.

“Our clients’ innovative use of the voice of the customer has helped Bazaarvoice become one of the fastest growing technology companies today. Now, Google is affirming the power of social commerce with this partnership to integrate Bazaarvoice reviews content into Google.com – the heart of its business – as well as throughout product search and advertising vehicles. It is a big honor to be Google’s partner in this industry first, and this will be transformational for our retail clients and their suppliers.”

On Google Product Search, Google will feature a brands logo beside reviews from the brands website with the goal of increasing both exposure and conversions.

Some of Bazaarvoice’s clients include Best Buy, Costco, Dell, Macy’s, Proctor & Gamble and QVC.

http://www.webpronews.com/topnews/2010/04/21/google-to-show-bazaarvoice-reviews-in-search-results?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+webpronews%2Fall+%28WebProNews%3A+Index+Feed%29

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Google Brings Twitter Search Results to China


Written by Mike Melanson

It’s been nearly a year since China first shutdown access to Twitter in preparation for the 20th anniversary of the Tiananmen Square Massacre, but today Google has opened up the doors again, in a way.

According to an article this morning in the Los Angeles Times, Google has added Twitter search results to its search engine there, “in effect, lifting a nine-month blackout of the microblogging service in China.”

Earlier this week, Google announced that it would stop censoring search results and would redirect visitors from mainland China to Google.com.hk from Google.cn. Already, China has worked to censor search results provided on Google.com.hk.

This latest move by Google is sure to further aggravate an already tense situation, but we have to wonder, as we have before, if it really matters or if we’re looking at it from an ethnocentric point of view. Twitter may have been blocked, but China has several of its own Chinese Twitter clones. So now China can see tweets, which are predominantly not in Mandarin, in Google search results.

Then again, the Los Angeles Times points out that the search results are already bringing sensitive topics into view of Chinese citizens:

The tweets do not show up for all searches, but only for terms that appear to be popular on Twitter. On Thursday morning, that included discussions on such taboo subjects as how to circumvent China’s Internet firewall, why Google decided to exit China and a vaccine scandal unfolding in central China.

The move seems more like a principled slap in the face than anything else. But then again, so does much of this situation.

http://www.readwriteweb.com/archives/google_brings_twitter_search_results_to_china.php#more

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Facebook > Google


Last week, Facebook ended a year of remarkable growth by overtaking Google’s popularity among US internet users. Last week’s industry data shows Facebook scored more visits on its home page than the search engine’s homepage.

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