5 Steps to a Stronger Social Media Presence


Social media and social networking sites present tremendous opportunities to all kinds of business, including web design. If you’re not currently active with social media you are missing out on one of the best methods for networking and for free or low-cost marketing.

Many designers who are using social media are not getting the most out of it. In this post we’ll look at 5 simple steps that you can take to improve your effectiveness with social media, regardless of whether you are already a user or if you have not yet gotten started with social media.

Step 1: Identify Your Goals and Priorities

It’s important to set a solid foundation for your efforts with social media by first defining what you hope to get out of it. This is a critical step that many designers and freelancers overlook. Yes, social media can have a significant impact on your business, but you need to have some direction or else you will be wasting your time.

Some common goals or priorities for designers who are using social media include finding new clients, networking with other designers, increasing traffic to their website or blog, improving name recognition and branding, finding a new job, and simply enjoying activity with the community of users. It’s possible to improve your business or career in any number of ways with social media, but you need to be aware of what is important to you because it should shape the way in which you use social media.

Step 2: Target a Few Specific Social Media Sites… Seguir leyendo “5 Steps to a Stronger Social Media Presence”

5 Steps to a Stronger Social Media Presence

http://bit.ly/bxpV2J Business, Social Media

Social media and social networking sites present tremendous opportunities to all kinds of business, including web design. If you’re not currently active with social media you are missing out on one of the best methods for networking and for free or low-cost marketing.

Many designers who are using social media are not getting the most out of it. In this post we’ll look at 5 simple steps that you can take to improve your effectiveness with social media, regardless of whether you are already a user or if you have not yet gotten started with social media.

Step 1: Identify Your Goals and Priorities… Seguir leyendo “5 Steps to a Stronger Social Media Presence”

Finding a Niche as a Freelancer

Freelancing can be one of the most rewarding career paths in this technology-dependent age we live in. Earning your own money based on your own sweat and hours laboriously poured into your work – there’s just no better feeling!

What many beginners get caught up in are the details of their enterprise. Freelancing is a very general term and there are so many routes to take. You may ask yourself, how do I find a niche that’s right for me? How do I know what skills I will excel at?

Locating your Inner Passions

The most popular career path among freelancers is web design. It’s a skill that doesn’t take too much effort to learn and can be picked up in just a few short weeks of intense study. The pay isn’t too bad (if you know where to look) and the work can be very entertaining. Plus there’s always new things to learn and it’s an ever-changing industry.

However, this isn’t your only choice. There are many web developers/programmers and even writers who work freelance. You shouldn’t box yourself into the “norm” of the freelancing community – review what skills you have and can perform, then look for your market.

Another interesting career path may be into freelance Internet marketing. It’s a job which can be done from home or any place with an Internet connection, and once you know how to market articles and bring in traffic to blogs you’re practically a hot commodity!

Marketing Yourself and your Skills… Seguir leyendo “Finding a Niche as a Freelancer”

TweetDeck Adds Posterous Pics, T.co Support & More

Multi-column, multi-platform social network client TweetDeck has issued an update that fixes a few bugs and adds “some small, but important, new features”. We’re talking support for Twitter’s t.co URL shortener, uploading pics to Posterous and even sending out tweets that are longer than the 140 character limit.

The update is just for the standard desktop client, not the “super-swanky User Streams Preview version”, but TweetDeck promises an upgrade for that is also on the way soon.

The first feature you might notice in the new TweetDeck is the “Trending Topics” column, which shows Twitter trending topics – or popular topics being discussed on Twitter – and explains the trends using WhatTheTrend.com. Seguir leyendo “TweetDeck Adds Posterous Pics, T.co Support & More”

¿Google Me nos obligaría a cambiar de identidad?

Una entrevista concedida por el consejero delegado de Google, Eric Schmidt reveló que el directivo piensa que en el futuro muchos adultos querrán cambiar su identidad, tras haber sido etiquetados en borracheras y juergas interminables en varias redes sociales, lo que incluiría al poryecto de Google Me.

“Algún día cualquier persona joven podrá cambiar su nombre de forma automática al llegar a la vida adulta para poder renegar de juergas juveniles almacenadas en las páginas de medios sociales de sus amigos”, dijo el directivo de Google.

Sin embargo, si se tiene en cuenta la cantidad actual de información que Google almacena de sus usuarios a través de las IP y sus búsquedas y el proyecto de lanzar finalmente una red social que funcione, Google Me, es como para tomarse en serio lo que diga Schmidt. Seguir leyendo “¿Google Me nos obligaría a cambiar de identidad?”

Facebook Launching Official Live Streaming Channel: Facebook Live

By Sarah Perez <!– –>

Today at 3 PM PST (6 EST), Facebook will unveil its new official live video streaming channel, Facebook Live. To kick off the launch, actress America Ferrera will stop by Facebook’s headquarters in Palo Alto, California and use Facebook Live to announce details of her new movie, “The Dry Land,” a Sundance Film Festival entry.

Facebook says that, in addition to special celebrity-oriented videos like today’s, the live video channel will also be used for official Facebook announcements, press events, live chats with Facebook engineers and live streaming of its developer conference, f8.

Live Video, Live Feed, Live Q&A

The new Facebook Live channel will incorporate Facebook’s real-time Live Feed technology to facilitate interactions between the viewing audience and the speaker. Facebook Live offers a feature similar to CNN Live’s use of Facebook Connect, which streams Facebook status updates in a sidebar to the right of the live video of a news event, most notably used for President Barack Obama’s inauguration.

The same Live Feed technology will also be in place within the new Channel, creating a “viral News Feed” story, says Facebook. Also included will be an “Ask a Question” feature, which lets viewers submit their questions to a moderator. We believe this latter aspect of the new service is brand-new and exclusive to Facebook, but we’re awaiting official confirmation on that.

We do know, however, that Facebook Live is the same technology Facebook used to stream the most recent f8 developer conference earlier this year – this is just the more formal launch of technology as an app.

Seguir leyendo “Facebook Launching Official Live Streaming Channel: Facebook Live”

XKCD-Inspired Cartoon Maps the World’s Social Networks [PIC]

Samuel Axon

This cartoon map shows the relative sizes of social networks based on real 2010 user data, and does so in a quirky and amusing way.

The quirky and amusing aspect is hardly surprising, because this map — titled the “2010 Social Networking Map” — was inspired by geeky-yet-popular web comic XKCD’s once sort-of-viral “Map of Online Communities.”

The original was made based on the whims of XKCD’s author, but marketing firm Flowtown took the idea and ran with it for this 2010 variation, sizing the various regions (each named after a social network) based on info collected or published by USA Today, Alexa, Compete and other sources. Seguir leyendo “XKCD-Inspired Cartoon Maps the World’s Social Networks [PIC]”

Google TV Gets A New Logo – What Do You Think?

This post is part of our ReadWriteCloud channel, which is dedicated to covering virtualization and cloud computing. The channel is sponsored by Intel and VMware. How one services provider provides first-class service to its agency clients. Learn more in this ReadWriteWeb special report, made possible by Intel and VMware: Opus: A Marketing Agency That Gets the Most out of Virtualization.

tv_logo.gifGoogle TV unveiled its logo this week. We’re more than a bit interested as we are curious how a cloud-based, high-definition, mobile network will fare.

Google TV holds lots of promise but those first days out of the gate will be instrumental in how people view the service. The logo does matter. It won’t make or break how it does. But it has to be memorable and identify it as a Google brand for both developers and viewers.

Here it is. What do you think? Seguir leyendo “Google TV Gets A New Logo – What Do You Think?”

Google Opens Places API With Initial Focus On Check-In Apps

At Google I/O in May, the search giant indicated that they were about to take their commitment to location to the next level. Sure, Latitude had been around for a while, but everyone knew that Google could do more in the space. The announcement of some new location APIs seemed to a big part of the solution. And now comes the fun part.

Today on their Geo blog, Google is announcing that they’re beginning to open the Places API for business. The first developers getting access? Those working on check-in services.

Here’s what Google has to say:

We are going to focus initially on check-in applications. These are the applications that we feel the API currently caters to well, and we are excited to work with developers building these applications to understand their requirements, and ensure that we are offering them the best possible experience. Seguir leyendo “Google Opens Places API With Initial Focus On Check-In Apps”

New Google Chrome Extension Will Translate Your Tweets and Facebook Updates

The social web is increasingly multi-lingual. About half the updates on Twitter are in a language other than English, according to a study released in February. Facebook has been translated into more than 50 languages for its 500 million users are all over the world. The day when English is no longer the dominant language on social networks may not be far off.

Social Translate is a new open source extension for Google‘s Chrome browser that translates updates on social networking sites into your native language using Google Translate.

You can choose between “reliable,” which appears to attempt fewer translations, or “aggressive,” which is less accurate but attempts to guess at more words. Seguir leyendo “New Google Chrome Extension Will Translate Your Tweets and Facebook Updates”

Why Flipboard Matters

We were the first big media source to cover Flipboard, and ever since that moment the iPad application has taken over the technology scene leaving many scratching their heads: what about this application is so special? Let’s take a moment to break down just what Flipboard is, why it is a big deal, and what it means for future media applications.

To begin, Flipboard is not finished or perfect. It has annoying  feature holes, but like an unfinished painting you can see the bigger picture in the gaps. Flipboard needs, among other things, offline access, stronger posting capabilities for Facebook and Twitter, more pages per section, a ban button, and better controls to prevent repeat content. All that will be solved over the next several releases, it’s just a matter of time, so let’s put that aside. Seguir leyendo “Why Flipboard Matters”

Google Launches Buzz Firehose

Today, Google has announced the launch of the Google Buzz firehose, which will give developers access to all public activity published on Buzz via a single feed with real-time PubSubHubBub syndication.

Google (Google) said the firehose was their most-requested features from developers. We’re also guessing that Google’s been eating its own dogfood, since they just launched Buzz results in Google Social Search a couple weeks ago.

In the announcement post, Google highlighted the pretty and mostly useless We Feel Fine-esque Buzz Mood, an app that parses Buzz updates for emotion-related verbs then relays them to the viewer with snappy, slide-y animations. Seguir leyendo “Google Launches Buzz Firehose”

Microsoft lanza integración de redes sociales en Outlook

David Garcia

Social  Connector

En un mundo en el que las redes sociales se están convirtiendo en el paradigma de la comunicación entre personas, el viejo correo electrónico se resiste a morir. Microsoft ha anunciado hoy que implementará algunas características para la integración de contenidos de varias redes sociales en la creación de emails en Outlook.

El email continúa, a pesar del ligero descenso registrado en su uso, siendo de utilización habitual en el día a día de todo usuario de internet. Por ello, Microsoft no se ha olvidado de darle un pequeño empujón para que su uso integre contenidos redes sociales. Esta integración permitirá a Outlook extraer imágenes, actualizaciones de estado o fotos de perfil de Facebook, MySpace, LinkedIn, y Windows Live Messenger en un intento de hacer la experiencia del correo electrónico algo más social. En el caso de Facebook, la propia red social ha trabajado directamente con Microsoft para desarrollar de manera correcta el Outlook Social Connector. El próximo paso es, según la compañía de Redmond, conseguir que el flujo de contenido circule también el sentido opuesto y que desde Outlook se pueda hacer llegar contenido a redes sociales de manera eficiente. Seguir leyendo “Microsoft lanza integración de redes sociales en Outlook”

5 Key Trends of 2010: Half-Year Report for The Web

Written by Richard MacManus

It’s now a little over 6 months into 2010, so a good time to reflect on the highlights of the year so far. At the beginning of the year, we identified some key trends to track: (in alphabetical order) Augmented Reality, Internet of Things, Mobile, Real-Time Web, Structured Data.

Mobile and Real-Time Web have been particularly eventful in 2010, as you’ll see below. Augmented Reality and Internet of Things are both early stage trends, but have continued to edge towards the mainstream this year. The movement towards Structured Data has made significant progress in 2010, primarily thanks to RDFa and the adoption of that Semantic Web format by Facebook, Google and other big companies. Seguir leyendo “5 Key Trends of 2010: Half-Year Report for The Web”