Google Adwords is an advertising program which allows you to create ads and have them run alongside searches at http://www.google.com. Google thankfully allows free use of the tool that advertisers use to determine their best keywords. That tool is what we will be talking about today. It is very powerful and can give you more than enough information to determine which keywords to target for your website or blog.
- Computer with Internet Connection
- List of Keyword Phrases you want to research
Step 1: Navigate to the tool in your browser
If you plan to use Google’s Adwords tool very often, you’ll probably want to bookmark it. You can always find it by going to Google and typing Google Adwords Keyword tool. It will most likely be #1. :o) The URL is https://adwords.google.com/select/KeywordToolExternal.
Step 2: Conduct your keyword search.
When doing keyword research, I recommend you start with at least 10 keyword phrases that you want to research. These would be keyword phrases you believe apply (or will apply) to your business website. If you already have a website, you can review your stats to see which phrases are already bringing you traffic. If you haven’t optimized for the phrase and you are already getting some traffic, imagine how much more you can get if you create a page or post and optimize it specifically for that phrase. Please avoid one-word keywords (i.e. gluten) as it is usually very hard to rank for these. Do a good enough job with your keyword phrases though and you may end up ranking for a few one-word keywords.
Ok, let’s get started. In the box that says “Word of phrase (one per line)”, enter your keyword phrase and then click on the Search button. (If needed, change the Location.)
Step 3: Evaluate your results.
After you click on the Search button, wait a few seconds for your results to appear.
Below is just the top 6 results. If you do not see the competition column, click on the “Columns” button (top right of the screen) and choose which columns you want then search again. You will want to play around with the settings to see which ones work best for you. Given screen print limitations, I am only showing the first few columns here. The other columns give you some very helpful information so do not be afraid to experiment. Continuar leyendo «Google Keyword Tool»