New York City’s 20 Most InDemand Employers – thnxz @bjshally


Brianne ShallyApril 18, 2013

Our company rankings just got more interesting. Last year, we gave you the world’s Most InDemand Employers, along with sub-lists for specific countries and functions. Now we’re taking our insights down to the city level and just today at Connect in New York, we announced the Big Apple’s rankings.

So where do New Yorkers most want to work? Based on LinkedIn’s massive data set – and the actual actions of over five million professionals residing in the New York area* – here’s a snapshot of the city’s professional landscape and its most desirable employers. Did your company make the list?

Top 20 InDemand Employers NYC

Industry insights:

  • Google’s #1 spot hints at the city’s booming tech industry, but it is still the sole internet company on the list.
  • In the fashion/retail space, larger shops Ralph Lauren and Coach make the list, as does the more petite outfit J. Crew.
  • Despite New York’s reputation as the advertising capital of the world, Ogilvy & Mather is the only ad agency in the top 20.

Other key takeaways:

  • Large companies dominate: over 75% of the companies employ more than 10,000 people, but smaller ones still manage to compete.
  • Headquarters matter: the majority of companies are headquartered in New York while only a quarter of them are based elsewhere.
  • There’s some overlap with the Global Top 20: Google, Apple, PepsiCo, McKinsey & Company, and Ogilvy are the five companies that make both lists, with Google taking the top spot in each.

Working for a sought-after company has a certain cachet. It feels good. It makes you more satisfied and productive. It makes you less likely to leave. And then when you do want to leave, it makes you a more desirable candidate.

For the companies themselves, it’s simple: a good reputation makes recruiting easier, cheaper, and faster, while a bad one does the opposite. That’s why we developed theLinkedIn Talent Brand Index, a powerful tool to help employers measure and improve their talent brand.

At LinkedIn, we love using our data to help members and companies gain a professional edge. Stay tuned for additional InDemand rankings, and much, much more! #inTalent

 *How did we rank the winners? We analyzed billions of data points between members and companies and compared them to thousands of survey responses to determine a company’s familiarity and engagement score. The 5 million+ New York City member actions were factored in, including connecting with employees, viewing employee profiles, visiting Company and Career Pages, and following companies. We then analyzed the same activity for just the five million members residing in the Greater New York area. We excluded LinkedIn from all rankings for the sake of objectivity.

Note: This post originally appeared on our LinkedIn Talent Solutions blog.

By Combing Social Media, LocalResponse Gets Down to Business


Via Scoop.ithuman being in – perfección

Nihal Mehta has started several successful businesses. His most recent venture is LocalResponse, and it just may be something that turns traditional advertising and marketing on their head.

You are fed up with AT&T‘s customer service, so you change your Facebook status, tweet your displeasure or post in another social media forum to let others know just how you feel about AT&T. Seconds later, you receive a message, not from your friends, but from Verizon offering you $100, if you switch.

Think that sounds like something out of the future? Think again. That is an actual campaign being conducted by a new social advertising platform called LocalResponse.

“This is a relatively new phenomenon that people are raising their hand and saying, ‘I’m here,'” said Nihal Mehta, CEO and co-founder of LocalResponse. “They are broadcasting their location and what they are doing.” Mehta said his company analyzes that data and helps marketers respond with relevant offers. Leer más “By Combing Social Media, LocalResponse Gets Down to Business”

Loaded with cash, Facebook may take on Google

Computerworld – With Facebook now flush with cash, the social networking phenom has the muscle to better duke it out with tech industry heavy-weight Google.

But while the investment of $500 million from Goldman Sachs and a Russian investor could do a lot to validate the business behind social networking, the question remains as to what Facebook CEO Mark Zuckerberg should do with this new financial muscle and industry clout.

While opinions vary as to what Zuckerberg’s next step will be, most agree that the 26-year-old entrepreneur and billionaire shouldn’t lose focus.

“Facebook needs to avoid the dangers that come from being big and having a lot of cash,” said Augie Ray, an analyst with Forrester. “There can be the temptation to throw a lot of money around exploring different ideas, but Facebook needs to continue to focus on the unique core value drivers it has around personal sharing, relationships and communications.”


Analysts warn CEO Mark Zuckerberg not to lose focus

Computerworld – With Facebook now flush with cash, the social networking phenom has the muscle to better duke it out with tech industry heavy-weight Google.

But while the investment of $500 million from Goldman Sachs and a Russian investor could do a lot to validate the business behind social networking, the question remains as to what Facebook CEO Mark Zuckerberg should do with this new financial muscle and industry clout.

While opinions vary as to what Zuckerberg’s next step will be, most agree that the 26-year-old entrepreneur and billionaire shouldn’t lose focus.

“Facebook needs to avoid the dangers that come from being big and having a lot of cash,” said Augie Ray, an analyst with Forrester. “There can be the temptation to throw a lot of money around exploring different ideas, but Facebook needs to continue to focus on the unique core value drivers it has around personal sharing, relationships and communications.”

Leer más “Loaded with cash, Facebook may take on Google”

[Plain text] BRAND REPUBLIC DAILY NEWS BULLETIN [txet nialP]

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BRAND REPUBLIC DAILY NEWS BULLETIN
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========================================================================
Latest news
===========
Impulse calls UK review
———————–
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/
1031962/impulse-calls-uk-review/
30 September 2010, 08:00AM
Unilever is holding a review of the UK advertising account for its
Impulse body spray range.
Santo scoops global Diesel ad account
————————————-
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031968/
santo-scoops-global-diesel-ad-account/
30 September 2010, 08:00AM
Diesel, the Italian fashion brand, has appointed Santo to its global
advertising account after a head-to-head pitch against Saatchi &
Saatchi.
Uefa seeks agency for advertising task
————————————–
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031974/
uefa-seeks-agency-advertising-task/

30 September 2010, 08:00AM
Uefa, the governing body of football in Europe, is approaching agencies
about a pan-European advertising brief.
Air France propositions women in hair salons
——————————————–
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031978/
air-france-propositions-women-hair-salons/

30 September 2010, 09:12AM
French carrier Air France has turned to nationwide hair salon Toni & Guy
in a bid to promote its offering under the positioning of “stylish
travel”.
M&C Saatchi profits rise 17%
—————————-
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031984/
m-c-saatchi-profits-rise-17/

30 September 2010, 09:25AM
M&C Saatchi’s pre-tax profits for the six months to 30 June increased
17% to £6.3m year on year, according the company’s interim results
published today.
MediaCom retains Digital UK business
————————————
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031972/
mediacom-retains-digital-uk-business/

30 September 2010, 08:00AM
MediaCom has retained the Digital UK media planning and buying account.
Walter Campbell to lead creative at Anomaly
——————————————-
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031967/
walter-campbell-lead-creative-anomaly/

30 September 2010, 08:00AM
Walter Campbell, the creator of the Guinness “surfer” ad, has been named
a creative partner at Anomaly.
£650m in sponsorship money already raised for London 2012
———————————————————
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031977/
650m-sponsorship-money-already-raised-london-2012/

30 September 2010, 09:25AM
Over £650m has been raised in domestic sponsorship revenue for the
London Olympic Games, two years before the start date.
Goldman Sachs banks on global campaign to restore tarnished image
—————————————————————–
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031986/
goldman-sachs-banks-global-campaign-restore-tarnished-image/

30 September 2010, 09:03AM
NEW YORK – Four months after being accused of defrauding investors
investment bank Goldman Sachs has launched a global ad campaign to boost
its battered image.
Paddy Power forced to take down Ryder Cup sign
———————————————-
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031990/
paddy-power-forced-down-ryder-cup-sign/

30 September 2010, 09:54AM
Publicity-driven Irish bookmaker Paddy Power has been ordered by Cardiff
County Court to remove a 270ft-long promotional sign, set up near the
venue of the Ryder Cup golf tournament.
Intelligence
============
Moody Britain 2010: Putting the pieces back together
—————————————————-
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1028634/
moody-britain-2010-putting-pieces-back-together/

29 September 2010, 10:15AM
An in-depth look at the findings of the fourth wave of Pulse @ McCann
London’s state of the nation barometer, Moody Britain.
How creativity in TV advertising impacts the brain
————————————————–
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1028747/
how-creativity-tv-advertising-impacts-brain/

29 September 2010, 09:28AM
Thinkbox’s first foray into neuroscience research reveals that in terms
of ad creative, it’s the little things that can make all the difference.
Also in the news


========================================================================
------------------------------------------------------------------------
BRAND REPUBLIC DAILY NEWS BULLETIN
------------------------------------------------------------------------
========================================================================
Latest news
===========
Impulse calls UK review
-----------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/
1031962/impulse-calls-uk-review/
30 September 2010, 08:00AM
Unilever is holding a review of the UK advertising account for its
Impulse body spray range.
Santo scoops global Diesel ad account
-------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031968/
santo-scoops-global-diesel-ad-account/
30 September 2010, 08:00AM
Diesel, the Italian fashion brand, has appointed Santo to its global
advertising account after a head-to-head pitch against Saatchi &
Saatchi.
Uefa seeks agency for advertising task
--------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031974/
uefa-seeks-agency-advertising-task/

30 September 2010, 08:00AM
Uefa, the governing body of football in Europe, is approaching agencies
about a pan-European advertising brief.
Air France propositions women in hair salons
--------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031978/
air-france-propositions-women-hair-salons/

30 September 2010, 09:12AM
French carrier Air France has turned to nationwide hair salon Toni & Guy
in a bid to promote its offering under the positioning of "stylish
travel".
M&C Saatchi profits rise 17%
----------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031984/
m-c-saatchi-profits-rise-17/

30 September 2010, 09:25AM
M&C Saatchi's pre-tax profits for the six months to 30 June increased
17% to £6.3m year on year, according the company's interim results
published today.
MediaCom retains Digital UK business
------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031972/
mediacom-retains-digital-uk-business/

30 September 2010, 08:00AM
MediaCom has retained the Digital UK media planning and buying account.
Walter Campbell to lead creative at Anomaly
-------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031967/
walter-campbell-lead-creative-anomaly/

30 September 2010, 08:00AM
Walter Campbell, the creator of the Guinness "surfer" ad, has been named
a creative partner at Anomaly.
£650m in sponsorship money already raised for London 2012
---------------------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031977/
650m-sponsorship-money-already-raised-london-2012/

30 September 2010, 09:25AM
Over £650m has been raised in domestic sponsorship revenue for the
London Olympic Games, two years before the start date.
Goldman Sachs banks on global campaign to restore tarnished image
-----------------------------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031986/
goldman-sachs-banks-global-campaign-restore-tarnished-image/

30 September 2010, 09:03AM
NEW YORK - Four months after being accused of defrauding investors
investment bank Goldman Sachs has launched a global ad campaign to boost
its battered image.
Paddy Power forced to take down Ryder Cup sign
----------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031990/
paddy-power-forced-down-ryder-cup-sign/

30 September 2010, 09:54AM
Publicity-driven Irish bookmaker Paddy Power has been ordered by Cardiff
County Court to remove a 270ft-long promotional sign, set up near the
venue of the Ryder Cup golf tournament.
Intelligence
============
Moody Britain 2010: Putting the pieces back together
----------------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1028634/
moody-britain-2010-putting-pieces-back-together/

29 September 2010, 10:15AM
An in-depth look at the findings of the fourth wave of Pulse @ McCann
London's state of the nation barometer, Moody Britain.
How creativity in TV advertising impacts the brain
--------------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1028747/
how-creativity-tv-advertising-impacts-brain/

29 September 2010, 09:28AM
Thinkbox's first foray into neuroscience research reveals that in terms
of ad creative, it's the little things that can make all the difference.
Also in the news

A G.O.P. Leader Tightly Bound to Lobbyists

Representative John A. Boehner arriving for a fund-raiser for Ann Marie Buerkle, a House candidate from New York.

The bill’s passage in the House already seemed inevitable. But Mr. Boehner and his deputies told the Wall Street lobbyists and trade association leaders that by teaming up, they could still perhaps block its final passage or at least water it down.

“We need you to get out there and speak up against this,” Mr. Boehner said that December afternoon, according to three people familiar with his remarks, while also warning against cutting side deals with Democrats.

That sort of alliance — they won a few skirmishes, though they lost the war on the regulatory bill — is business as usual for Mr. Boehner, the House minority leader and would-be speaker if Republicans win the House in November. He maintains especially tight ties with a circle of lobbyists and former aides representing some of the nation’s biggest businesses, including Goldman Sachs, Google, Citigroup, R. J. Reynolds, MillerCoors and UPS.

They have contributed hundreds of thousands of dollars to his campaigns, provided him with rides on their corporate jets, socialized with him at luxury golf resorts and waterfront bashes and are now leading fund-raising efforts for his Boehner for Speaker campaign, which is soliciting checks of up to $37,800 each, the maximum allowed.

Some of the lobbyists readily acknowledge routinely seeking his office’s help — calling the congressman and his aides as often as several times a week — to advance their agenda in Washington. And in many cases, Mr. Boehner has helped them out.


David Lassman/ Post-Standard

Representative John A. Boehner of Ohio, center, has used his business ties to become a leading fund-raiser for Republicans.

By ERIC LIPTON

WASHINGTON — House Democrats were preparing late last year for the first floor vote on the financial regulatory overhaul when Representative John A. Boehner of Ohio and other Republican leaders summoned more than 100 industry lobbyists and conservative political activists to Capitol Hill for a private strategy session.

Representative John A. Boehner arriving for a fund-raiser for Ann Marie Buerkle, a House candidate from New York.

The bill’s passage in the House already seemed inevitable. But Mr. Boehner and his deputies told the Wall Street lobbyists and trade association leaders that by teaming up, they could still perhaps block its final passage or at least water it down.

“We need you to get out there and speak up against this,” Mr. Boehner said that December afternoon, according to three people familiar with his remarks, while also warning against cutting side deals with Democrats.

That sort of alliance — they won a few skirmishes, though they lost the war on the regulatory bill — is business as usual for Mr. Boehner, the House minority leader and would-be speaker if Republicans win the House in November. He maintains especially tight ties with a circle of lobbyists and former aides representing some of the nation’s biggest businesses, including Goldman Sachs, Google, Citigroup, R. J. Reynolds, MillerCoors and UPS.

They have contributed hundreds of thousands of dollars to his campaigns, provided him with rides on their corporate jets, socialized with him at luxury golf resorts and waterfront bashes and are now leading fund-raising efforts for his Boehner for Speaker campaign, which is soliciting checks of up to $37,800 each, the maximum allowed. Leer más “A G.O.P. Leader Tightly Bound to Lobbyists”

The Challenges Facing Burger King Buyer 3G Capital

Burger King has had a turbulent history. Under Diageo, a former chain executive says, it was largely left alone and milked for cash, with the unit treated as an outpost for leaders in training. Once it moved into private equity’s hands, the focus switched to differentiating the brand from McDonald’s, with a focus on young men, for whom high-calorie burgers and ads with dancing chickens or a creepy-looking king seemed cool. The investors also focused quickly on returns: They initially kicked in $325 million of their own money, collecting more than that in special dividends. With added fees, funds from the initial public offering, and proceeds from the current sale, Burger King has been an investment winner even as its sales lagged behind rivals.


A Burger King restaurant in Leicester Square, ...

The investment outfit and its Brazilian backers will need to do more than just cut costs at the troubled burger chain

By Diane Brady
When it comes to the pitfalls of operating a fast-food chain, Burger King (BKC) has experienced them all: falling profits and sales, angry franchise owners, mediocre innovation, growing competition, and a razorlike focus on the very customers who have been hardest hit during the recession. So when a little-known investment outfit called 3G Capital said it would buy the Miami-based chain for about $4 billion on Sept. 2, an obvious question was: why?

Burger King may be the world’s No. 2 hamburger chain, but it’s a distant runner-up, with 12,174 restaurants worldwide vs. 32,466 for McDonald’s (MCD). McDonald’s averages about twice the sales volume per U.S. outlet, and its stock has far outperformed that of its rival on the strength of new products such as coffee drinks and smoothies. Burger King, in contrast, has seemed fixated on hawking a $1 double cheeseburger—now $1.29 following a bitter lawsuit with franchisees who claim it’s a money loser. The chain has also narrowed its target audience, chasing young men with cheeky ads, while McDonald’s has gone for broad family appeal. Leer más “The Challenges Facing Burger King Buyer 3G Capital”

Toyota, BP y GS, tres casos de reputación mal manejada

Eric Dezenhall, ex asesor comunicacional bajo George W.Bush, afirma que
“las estrategias convencionales son inútiles si las circunstancias resultan muy desagradables. Cuando eso ocurre, la mejor opción en RR.PP. será sencillamente absorber el golpe y volver a la normalidad. Sin duda, cosas como la hipocresía y el ridículo son arduas de superar”.

Todos esos analistas coinciden en que British Petroleum marcha al frente en materia de papelones. “Fue una de las peores políticas de RR.PP. que he visto en 56 años de actividad”, señala Rubinstein. Anthony Hayward, hoy ex director ejecutivo, apeló a todas las excusas disponibles para no admitir una catástrofe que empezó con once muertos”.


Dale Carnegie dictaminó que “toda publicidad es buena”. Pero los desastres sucedidos a Toyota, British Petroleum o Goldman Sachs, firmas que “cuidaban al extremo cada imagen institucional, desmienten terminantemente el aserto”, apunta Peter Goodman.

Los tres constituyeron “veras implosiones de reputación”, sostiene Howard Rubinstein, un prestigioso experto en relaciones públicas. A su criterio, la banca y las dos empresas “sufrieron ataques de características similares, dañinos para sus marcas o identidades. Examinarlos será fuente de análisis y sacará a luz errores que deberán ponerse en evidencia y luego evitarse”.

Varios expertos opinan que las tres firmas agravaron problemas prexistentes por no respetar una regla de oro: “cuando las cosas van mal, debe exponérselas de inmediato pues, de lo contrario –apunta Goodman- y se ingresa a una fase de deterioro en credibilidad difícil de revertir”. Leer más “Toyota, BP y GS, tres casos de reputación mal manejada”