The Internet Is Still Not For Everyone

In countries like the Democratic Republic of Congo, Liberia and Burundi, the percentage of population connected is around 0.5%. Mozambique with its 22 million inhabitants barely reaches 2.8%.

In Asia the situation is no better. Out of a total of 3.8 billion people, slightly more than 21% of them have access to the Internet. The reasons are manifold and lie in part in the geography of the area, characterized by open rural areas with average population density, in which the diffusion of the Internet is almost absent, in part in the boost of some repressive governments which imposed, through censorship, a substantial degree of control and access blocking.

In China the number of users connected to the network is around 420 million on an estimated population of about 1.3 billion people (approximately 31%). For other countries in the Far East such as Bangladesh, the rate of Internet penetration is around 0.4% for 158 million people, while it reaches only 0.2% for Myanmar (one of the countries with the highest degrees of on-line censorship) that has 53 million inhabitants.

Far more encouraging are the data coming from Europe and North America where the percentages of users connected to the network, respectively, are around 58% and 77% of the population. In these areas, in macroscopic terms, the best economic conditions combined with higher levels of education and the widespread dissemination of the network are the key factors behind the reduced gap compared to other countries.

For Europe, in absolute terms, Germany is the country with the highest number of users connected to the Internet, over 65 million, or 79% of the population, while the regions at the bottom of the list are located in the Eastern Europe, especially Bosnia-Herzegovina (31 %) and Kosovo (20.8%) which are still paying the heavy legacy of being struck by the Balkans war, during the first half of 1990.

In Russia, just under 43% of the population uses the Internet while in the U.S. and Canada the figure is over 77%.
Lastly, in Latin America and the Caribbean the number of users of the network stops at 34% of the total population. Even in these areas, the lack of infrastructure in a spread throughout the territory and it is one of the main reasons for the limited diffusion.

Argentina is the country with the highest rate of users connected to the network with about 64%. Brazil and Mexico, respectively 201 million and 112 million inhabitants, reached only 38% and 27%. Last places for Bolivia (11%), Cuba (% 14) and Nicaragua (10%).

Anuncios

By Antonio Lupetti @woork
It radically changed the way we all interact and it has become the main medium of mass communication of our (if not all) time. Nevertheless it is used by just a few. How and why the Internet is still a technology available to less than 29% of the global population.

Full article:
http://woorkup.com/2010/10/05/the-internet-is-still-not-for-everyone/

Five things you need to know about how people make decisions

To engage today’s consumers, we must embrace unfamiliar ways of understanding and communicating with them.
Jon Wright, regional director of analytics and insight at MEC Asia-Pacific, tells us five things about reaching consumers.

The digital era has brought about two major changes. First, consumer behaviour is more irrational than we used to think. Second, changes in the immediacy of media, use of the internet and the availability of data mean we can get closer to consumer decisions than ever before.


To engage today’s consumers, we must embrace unfamiliar ways of understanding and communicating with them.
Jon Wright, regional director of analytics and insight at MEC Asia-Pacific, tells us five things about reaching consumers.

Five things you need to know about how people make decisions

Jon Wright, MEC

The digital era has brought about two major changes. First, consumer behaviour is more irrational than we used to think. Second, changes in the immediacy of media, use of the internet and the availability of data mean we can get closer to consumer decisions than ever before. Leer más “Five things you need to know about how people make decisions”

WPP scoops global Bombay Sapphire account

Bombay Sapphire has recently placed greater emphasis on its digital marketing activity and, last month, rolled out a social media campaign that asked consumers to create an image of themselves as a mosaic, compiled from pictures that reflected their lifestyle.

The campaign, which was created by the US agency Shift Global, could be accessed through Bombay Sapphire’s website, as well as via its Facebook fan page.

Earlier this year, Bacardi appointed Silvia Lagnado as chief marketing officer of Bacardi Limited and the president of Bacardi Global Brands. Lagnado starts at the company in September.


GLOBAL – Bombay Sapphire, the Bacardi-owned premium gin brand, has appointed a group of WPP agencies to handle its global communications account.

WPP scoops global Bombay Sapphire account

The network won the business after a pitch against a selection of undisclosed Bacardi roster networks. It will handle all of the brand’s integrated advertising on a global level, including TV, digital and experiential work.

The move marks the first time that Bombay Sapphire has worked with agencies on a retained global basis.

The brand has previously used an in-house marketing team to create the majority of its campaigns – however, it has also worked with some US and UK-based agencies on projects. Leer más “WPP scoops global Bombay Sapphire account”

Playboy launches ‘nudity-free’ website The Smoking Jacket

“Cube dwellers and office drones alike shall rejoice at this fun, sexy, satirical antidote to the drudgery of the work day,” said Playboy editorial director Jimmy Jellinek in a statement.

The Smoking Jacket is geared toward the blogosphere, with short posts and links to viral content from other sites.

The site bills itself as ‘Your safe for work source for sexy and funny videos, lifestyles articles, dating advice, celebrity gossip and more’. Articles featured on the site include ‘How to get laid at work’ and ‘Sexiest, sloppiest and funniest viral moments from the 2010 World Cup’. The content is categorised into Girls, Entertainment, Sex, Videos and Lifestyle.


Playboy debuted its new ‘safe for work’ nudity free website The Smoking Jacket on Tuesday in a bid to remain competitive online following two years of less than stellar financial performance.
Playboy launches 'nudity-free' website The Smoking Jacket

“Cube dwellers and office drones alike shall rejoice at this fun, sexy, satirical antidote to the drudgery of the work day,” said Playboy editorial director Jimmy Jellinek in a statement.

The Smoking Jacket is geared toward the blogosphere, with short posts and links to viral content from other sites.

The site bills itself as ‘Your safe for work source for sexy and funny videos, lifestyles articles, dating advice, celebrity gossip and more’. Articles featured on the site include ‘How to get laid at work’ and ‘Sexiest, sloppiest and funniest viral moments from the 2010 World Cup‘. The content is categorised into Girls, Entertainment, Sex, Videos and Lifestyle. Leer más “Playboy launches ‘nudity-free’ website The Smoking Jacket”

Report: India, Mexico, Spain Have the Most Businesses Profiting Through Social Media

The Regus survey asked business leaders not only whether they had achieved any customer wins using social networking, but also whether they believed the channel was effective enough to be awarded its own portion of marketing budget. Proving the faith businesses have in the social networking medium is seen in the revelation that more than a quarter of businesses worldwide (27%) have set aside a proportion of marketing budget specifically devoted to social networking activities…


Posted by Neil Glassman

logo200A new survey [pdf] commissioned by workplace solutions provider Regus revealed that 40% of businesses globally have successfully leveraged social media tools for business development. For US companies, that figure is 35%, below the level of many nations with significantly smaller overall economies and placing it 9th overall.

The Regus survey asked business leaders not only whether they had achieved any customer wins using social networking, but also whether they believed the channel was effective enough to be awarded its own portion of marketing budget. Proving the faith businesses have in the social networking medium is seen in the revelation that more than a quarter of businesses worldwide (27%) have set aside a proportion of marketing budget specifically devoted to social networking activities… Leer más “Report: India, Mexico, Spain Have the Most Businesses Profiting Through Social Media”