Peek inside the mind of a community manager – prdaily.com


By Michael Sebastian

Have you thanked your community manager today? After all, it is the fourth Monday in January, which means it’s Community Manager Appreciation Day. 


Analyst Jeremiah Owyang created the holiday in 2010 to “recognize, and celebrate the efforts community managers around the world to improve customer experiences.” 

Leer más “Peek inside the mind of a community manager – prdaily.com”

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Sparrow for Mac Simplifies Gmail for the Better

Quick Pitch: Sparrow is a minimalist mail application for Mac. It was designed to keep things simple and efficient. No fancy stuff here — just your mail and nothing else.

Genius Idea: E-mail has become such a large part of our lives that everyone from Google (Google) to individual developers are looking to build the best solution for faster, better e-mail management. Yet all of the bright new features sometimes make our e-mail inboxes more complex (and sometimes slower) than ever. But not Sparrow.

The free Mac desktop client for Gmail (Gmail) approaches e-mail with Tweetie (tweetie)-like finesse and simplicity. If anything, Sparrow feels like a mobile e-mail client optimized for your desktop, which means it eliminates the chaff to focus on the wheat: exchanging e-mail.


Jennifer Van Grove
Jennifer Van Grove
http://mashable.com/2010/10/08/sparrow/

Name: Sparrow

Quick Pitch: Sparrow is a minimalist mail application for Mac. It was designed to keep things simple and efficient. No fancy stuff here — just your mail and nothing else.

Genius Idea: E-mail has become such a large part of our lives that everyone from Google (Google) to individual developers are looking to build the best solution for faster, better e-mail management. Yet all of the bright new features sometimes make our e-mail inboxes more complex (and sometimes slower) than ever. But not Sparrow.

The free Mac desktop client for Gmail (Gmail) approaches e-mail with Tweetie (tweetie)-like finesse and simplicity. If anything, Sparrow feels like a mobile e-mail client optimized for your desktop, which means it eliminates the chaff to focus on the wheat: exchanging e-mail. Leer más “Sparrow for Mac Simplifies Gmail for the Better”

Cómo la tecnología social puede integrarse con el marketing tradicional

Aunque las tecnologías sociales han cautivado a los responsables de marketing durante los últimos años, estas acciones se han estado realizando sobretodo como algo experimental, o separadas de las acciones de marketing tradicional.

Para alcanzar al cliente fragmentado, es necesario realizar un enfoque integrado. La industria del marketing tiene que borrar la idea de que el social marketing y sus herramientas tienen que utilizarse de forma aislada. Hay que situarlas horizontalmente en la organización de marketing, porque repercuten en muchas formas distintas de tácticas de marketing, enfoques y modos de pensar. Además, esto tiene un impacto considerable a medida que las organizaciones en los social media están fundadas y dirigidas para ofrecer una variedad de clientes internos y la posibilidad de conectar con ellos en tiempo real.


Aunque las tecnologías sociales han cautivado a los responsables de marketing durante los últimos años, estas acciones se han estado realizando sobretodo como algo experimental, o separadas de las acciones de marketing tradicional.

Para alcanzar al cliente fragmentado, es necesario realizar un enfoque integrado. La industria del marketing tiene que borrar la idea de que el social marketing y sus herramientas tienen que utilizarse de forma aislada. Hay que situarlas horizontalmente en la organización de marketing, porque repercuten en muchas formas distintas de tácticas de marketing, enfoques y modos de pensar. Además, esto tiene un impacto considerable a medida que las organizaciones en los social media están fundadas y dirigidas para ofrecer una variedad de clientes internos y la posibilidad de conectar con ellos en tiempo real.

Web strategist ha publicado algunas tácticas para la integración del marketing social y tradicional: Leer más “Cómo la tecnología social puede integrarse con el marketing tradicional”

Moderation – Mandatory for Crowdsourcing Success

Out at the GROW2010 conference in Vancouver (not to be confused with grow events of the horticulture variety), we got to hear from Lane Becker, Co-founder and VP Strategy of Get Satisfaction talked about “well that didn’t work – startup lessons learned.”

He talked about Adaptive Path, MeasureMap (acquired by Google … Inspired GoogleAnalytics), and Get Satisfaction all with cheery cynicism.

Get Satisfaction is a peer to us – as Lane described they offer “Customer service communities online – getting customers to engage with and support each other.” Chaordix has a different focus on innovation and insight communities. Our members through crowdsourcing are collaborating with each other, but also with the company personally and via our moderation team. We generate innovation and insight for companies, where Get Satisfaction offloads work from companies, reducing customer support costs.


Claudia Moore

Chaordix at Grow  2010

Out at the GROW2010 conference in Vancouver (not to be confused with grow events of the horticulture variety), we got to hear from Lane Becker, Co-founder and VP Strategy of Get Satisfaction talked about “well that didn’t work – startup lessons learned.”

He talked about Adaptive Path, MeasureMap (acquired by Google … Inspired GoogleAnalytics), and Get Satisfaction all with cheery cynicism.

Get Satisfaction is a peer to us – as Lane described they offer “Customer service communities online – getting customers to engage with and support each other.” Chaordix has a different focus on innovation and insight communities. Our members through crowdsourcing are collaborating with each other, but also with the company personally and via our moderation team. We generate innovation and insight for companies, where Get Satisfaction offloads work from companies, reducing customer support costs. Leer más “Moderation – Mandatory for Crowdsourcing Success”