Judging what’s best for an audience is never far from the web designer’s mind. The ability to predict whether a web design will soar like an eagle or sink like the Titanic is among the most subjective and complex measurements you will encounter.
While resources that explain best practices exist, and your visitors contacting you about serious issues and offering you feedback relating to your site will occur if you have the proper mechanisms in place — it’s ultimately your responsibility to be proactive and research, investigate, and determine the what, why and how to ensure widespread usability.
Designing by Numbers
Before we examine the types of statistical information you should be looking at — and the relevance they have to your web design projects — we first need to go over the 3 single-word questions that relate directly to all the design decisions you will make.
These 3 questions are ultimately at the heart of your research, analytics and motivation behind designing by the numbers.
What, why, and how is a simple design process that:
- Defines what the issue is
- Proves why it is an issue
- Determines how to fix the issue with the optimal solution (if it is an issue)
Of all the questions that may enter the mind of a web designer, “What?” is probably the word that relates to the task at hand. The process of understanding relevance and the usefulness of information explicitly relates to the decisions we undertake.
- What do site users need?
- What things frustrate site users?
- What can I do in this design to accomplish the site’s objectives?
- What’s wrong with the site?
- What’s right about the site?
- What can be made better? Leer más “Designing By Numbers: Data Analysis for Web Designers”