«La mesa de Lucas», pre-estreno de Ogilvy para Tang – @DossierNet

Agencia: Ogilvy & Mather Argentina

Anunciante: Mondelez

Producto: Tang

Tema: La Mesa de Lucas

Director General creativo: Maximiliano Maddalena / Javier Mentasti

Head Of art: Diego Grandi

Director creativo: Patricio Elfi / Juan Pablo Carrizo

Directora de arte: Micaela Gallino

Redactor: Alejandro Juli

Directora de Ctas: Mariela Seijo

Asistente de Ctas: Micaela Matheos

Jefe audiovisual agencia: Valeria Pinto (Parson)

Productor agencia: Viviana Simone (Parson)

Compañía Productora: LANDIA

Director: Lucas Shannon

Edición: Andrés Boero

Productor Ejecutivo: Nico Cabuche

Jefe de Producción: Leonardo Muriel

Compañía Post-Productora: La Posta

Post-productor: Luciano Taccone

Dirección Postproducción: Juani Libonatti

Director de Fotografía: El mex

Cámara Utilizada: Alexa

Productora Musical: Supercharango

Responsable por el cliente: María Eugenia Krismancich / Andrés Guaragna / Federico Andino / Paula Bruni

The Growing Face of Advertising on YouTube 2012

thinkwithgoogle.com

As YouTube’s global audience hit 800 million users in 2012, YouTube’s content inventory has kept pace and has grown to 160 channels of original programming. Google looked at audience reach and brand metrics across 448 campaigns in 6 countries (U.K., U.S., France, Germany, Japan, and Italy) over the last 12 months. This infographic captures the efficiency and effectiveness of advertising on YouTube in 2012.

+ view larger

noupe.com | Latest post

JavaScript-Turbo: Head.js Speeds Up Your Website
By Denis PotschienPosted in Javascript

Complex websites would not work well without JavaScript. Often there are several scripts residing in the head of your HTML document. The more you embed, the slower your website, potentially. Head.js is a JavaScript tool that calls itself the only script you need. We have put it to the test and found out that Head.js can really boost the performance on websites with several scripts. The more scripts you call in the head the higher the effect Head.js can provide.

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Endless Icons & Iconmonstr – Loads Of Free PNG-Icons And Growing Fast
By Dieter PetereitPosted in Freebie

There is a fresh repository in town and it deals with icons. We all know everybody loves icons. That’s understandable as icons are necessary replacements or at least additions to traditional navigation concepts in the wake of the mobile era. Today we introduce to you a project by name of Endless Icons, created and maintained by web developer Min Kim, based in Orange County, as well as a slightly more established project from Germany. Alexander Kahlkopf has already gathered almost 900 symbols, while Endless Icons is still working towards its first 100 icons. Both projects are subject to continuous and steady growth.

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BookBlock And Windy: 2 jQuery-Plugins Provide Exceptional Content Navigation
By Denis PotschienPosted in jQuery

Chances are, you are not looking for sliders, you have to watch your steps to avoid not trampling on them. There are more sliders on this planet than content for them to take care of. As this is the case, why do we introduce two more variants to our readership? It’s simple. BookBlock and Windy, the new jquery-plugins by Codrops, are extraordinary, totally fresh and new in their approach. They offer a variety of exciting effects to have you present your content in ways not seen before. I am impressed.

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Pixabay: More Than 40,000 Completely Free Photos And Illustrations
By Dieter PetereitPosted in Freebie

As designers we are always on the hunt for good pictures. Noupe certainly needs fitting imagery now and then and even more often. That’s where photo-services, stock image providers and the like come into play. There are big marketplaces, offering you high-grade imagery at more or less affordable rates. Then we find repositories with free usage policies but varying licenses, which at times are not easily comprehensible. I have certainly been in trouble with this kind of mine-seeking. Pixabay, a fresh repository with a quickly growing selection of excellent imagery, is different, dead-simple. All the pictures are free, no license conditions apply. Pixabay delivers pure public domain photos.

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[Infographic]: International Cloud Computing Policies

Small businesses are learning how to leverage the power of cloud computing, and loving it. With the decreasing costs of cloud computing, and its rising capabilities, it’s no wonder business owners are flocking to this new software. However, some businesses are still skeptical about integrating cloud computing, due to uncertainties in privacy and data protection. This is especially true If you’re considering supporting a widespread field service population that crosses geographic boundaries. Do you know the various privacy and data security laws for Germany, for example?

Well, you could hire a bunch of lawyers, but you could also check out our infographic that summarizes the best and worst places to have a cloud-based business.

By David Strom | readwriteweb.com

Small businesses are learning how to leverage the power of cloud computing, and loving it. With the decreasing costs of cloud computing, and its rising capabilities, it’s no wonder business owners are flocking to this new software. However, some businesses are still skeptical about integrating cloud computing, due to uncertainties in privacy and data protection. This is especially true If you’re considering supporting a widespread field service population that crosses geographic boundaries. Do you know the various privacy and data security laws for Germany, for example?

Well, you could hire a bunch of lawyers, but you could also check out our infographic that summarizes the best and worst places to have a cloud-based business.

Thanks to ClickSoftware for preparing this infographic.

Invisible material can link offline print to digital content

While the introduction of QR codes may have made it easy for publishers to link their offline and online content, we’re now seeing efforts that offer the same functionality without the need for visible markings. Similar in some ways to Blippar, Touchcode has now developed a way to integrate tags into print without affecting its design. What’s more, unlike most innovations we’ve seen in this field, the technology doesn’t require the user to scan the print with a camera in order to access the digital content.

Using a printable conductive material which is invisible to the human eye but can read by smartphones and tablets, Touchcode is designed to emulate the abilities of QR codes without the need to dedicate space on a page or product label for a visual symbol.

Via Joan Jimenez
http://www.springwise.com/media_publishing/invisible-material-store-digital-files-print/
Touchcode uses an invisible, printable, material to link offline print to digital content.

alttext

Facebook Statistics: Top growing countries in January

Get unique inside into the top countries with the fastest user growth on Facebook – brought to you by Socialbakers.

Socialbakers brings you social media statistics for all platforms, and especially the most important, our hottest Facebook statistics. Socialbakers measures the fastest user growth on Facebook in different countries. In January 2012, Colombia moves to the top while strong countries from previous months, such as United Kingdom and Turkey didn’t make it to the list of top 15 by growth this time.

Often times, Socialbakers social media country statistics point out on Brazil, Indiaand Indonesia as top Facebook countries to watch. An astonishing absolute growth of ~1–3 million new users in January confirms these countries will remain among the world growth winners.

http://www.socialbakers.com/blog/369-facebook-statistics-top-growing-countries-in-january/

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Get unique inside into the top countries with the fastest user growth on Facebook – brought to you by Socialbakers.

Maradona como metáfora argentina [no te va a gustar…, o sí, pero no hay términos 1/2s]

¿Hay alguna relación entre el futbolista y el peronismo? Sí, cuando se eligen entrenadores, presidentes o sistemas de características populistas, autoritarias y con pocos pies sobre la tierra, el resultado es el fracaso

JOHN CARLIN Y CARLOS PIERINI

Se dice con frecuencia que la solución a los problemas de la África subsahariana es la educación; que los recursos naturales abundan y si solo se pudiera proporcionar un buen nivel educativo a la gente el continente despegaría. No necesariamente. Miren el caso de Argentina. Todos los recursos naturales que quieran, una bajísima densidad de población y, a lo largo de la mayor parte del siglo XX, índices escolares que no han tenido nada que envidiar a Europa occidental. Pero hoy, en un país que hace 100 años era uno de los 10 más ricos del mundo, la tercera parte de los recién nacidos están condenados a crecer en la pobreza, si es que logran crecer.

Ocho niños menores de cinco años mueren al día debido a la desnutrición en un país que debería ser, como hace tiempo fue, el granero del mundo. Semejante aberración florece en un contexto político en el que a lo largo de más de medio siglo juntas militares han alternado el poder con Gobiernos populistas, corruptos o incompetentes. El actual Gobierno peronista de la presidenta Cristina Fernández de Kirchner (como el anterior, de su marido Néstor Kirchner) es más afín al de Hugo Chávez en Venezuela o al de Daniel Ortega en Nicaragua que a los Gobiernos pragmáticos y serios de Brasil, Chile o el vecino Uruguay donde, por cierto, hoy se consume más carne per cápita que en Argentina. ¿Dónde ha quedado la famosa Justicia Social proclamada hasta el cansancio por el peronismo que ha gobernado la mayor parte del período democrático instaurado en 1983? ¿Cuál es el problema?

El punto de partida es la negación de la realidad. Este es el terreno en el que opera Maradona

¿Hay alguna relación entre el futbolista y el peronismo? Sí, cuando se eligen entrenadores, presidentes o sistemas de características populistas, autoritarias y con pocos pies sobre la tierra, el resultado es el fracaso

JOHN CARLIN Y CARLOS PIERINI

Se dice con frecuencia que la solución a los problemas de la África subsahariana es la educación; que los recursos naturales abundan y si solo se pudiera proporcionar un buen nivel educativo a la gente el continente despegaría. No necesariamente. Miren el caso de Argentina. Todos los recursos naturales que quieran, una bajísima densidad de población y, a lo largo de la mayor parte del siglo XX, índices escolares que no han tenido nada que envidiar a Europa occidental. Pero hoy, en un país que hace 100 años era uno de los 10 más ricos del mundo, la tercera parte de los recién nacidos están condenados a crecer en la pobreza, si es que logran crecer.

Ocho niños menores de cinco años mueren al día debido a la desnutrición en un país que debería ser, como hace tiempo fue, el granero del mundo. Semejante aberración florece en un contexto político en el que a lo largo de más de medio siglo juntas militares han alternado el poder con Gobiernos populistas, corruptos o incompetentes. El actual Gobierno peronista de la presidenta Cristina Fernández de Kirchner (como el anterior, de su marido Néstor Kirchner) es más afín al de Hugo Chávez en Venezuela o al de Daniel Ortega en Nicaragua que a los Gobiernos pragmáticos y serios de Brasil, Chile o el vecino Uruguay donde, por cierto, hoy se consume más carne per cápita que en Argentina. ¿Dónde ha quedado la famosa Justicia Social proclamada hasta el cansancio por el peronismo que ha gobernado la mayor parte del período democrático instaurado en 1983? ¿Cuál es el problema?

El punto de partida es la negación de la realidad. Este es el terreno en el que opera Maradona Continuar leyendo «Maradona como metáfora argentina [no te va a gustar…, o sí, pero no hay términos 1/2s]»

Wine Corks Fight Off Alternative Stoppers

The radical reinvention of the once-humble cork.

Synthetic corks can require Herculean strength to get out. Easy-opening screw caps — about 10% of the market — have all the romance of parking-lot drinking. Glass stoppers «will not give you taint,» says Kyle Rossler, a VP at Encore Glass, which distributes Vino-Seal glass closures. But glass is pricey, and it’s «popular in Germany,» making it the David Hasselhoff of wine closures.

Each wine cork tells a story: A weekend in Maine, a silly party, a proposal served up with Champagne. But nothing ruins a night like wine tainted by rotten cork. Some 300 million bottles a year — about 2% of all wine — are «corked,» leading the industry to experiment with alternatives.

By: David Lidsky

The radical reinvention of the once-humble cork.

Synthetic corks can require Herculean strength to get out. Easy-opening screw caps — about 10% of the market — have all the romance of parking-lot drinking. Glass stoppers «will not give you taint,» says Kyle Rossler, a VP at Encore Glass, which distributes Vino-Seal glass closures. But glass is pricey, and it’s «popular in Germany,» making it the David Hasselhoff of wine closures.

Each wine cork tells a story: A weekend in Maine, a silly party, a proposal served up with Champagne. But nothing ruins a night like wine tainted by rotten cork. Some 300 million bottles a year — about 2% of all wine — are «corked,» leading the industry to experiment with alternatives. Continuar leyendo «Wine Corks Fight Off Alternative Stoppers»

Hijo de Puta! Spain Goes for Google on the Privacy Front

Spain is the latest country to become grand inquisitor of Google–and again, it’s the privacy issue that’s rearing its ugly head. Back in June, Apedanica, a private Internet watchdog and tech consultancy filed a complaint that the firm was violating people’s privacy while compiling data for its Street View service.

BY Addy Dugdale

Appreciating the Genius of Everyday Objects

A new exhibition of the objects we take for granted highlights their miraculous design.

The star in Vitra Design Museum’s upcoming exhibition is the kind of design that might awe even Dieter Rams or Naoto Fukusawa: proven functionality, unfrivolous forms stripped to its basics–not easily improved and in such widespread use as to go unnoticed. Yet, take these things away, and we’d be lost.

“Hidden Heroes: The Genius of Everyday Things” opens next week at the Vitra campus in Weil am Rheim, Germany. It presents 35 design classics from the closet hanger to the paper clip. The idea was sparked by an earlier exhibit, “The Essence of Things,» which looked at minimalism in art, design and architecture. Curator Jochen Eisenbrand says he wanted to further explore a response to the fickleness of design.

“There’s a new fashion trend called out every year, sometimes every season. If you were to follow that, you’d get a bit tired. You rarely see something invented today that remains constant over time,” he says.

One reason is that there’s not much modern society needs that hasn’t already been invented. That wasn’t the case a century ago at the birth of the industrial age, which dramatically changed people’s lives. Those everyday inventions also serve as clues into how society transformed: graphite sticks used by farmers to mark sheep evolved into the common pencil to educate and empower the masses; the basic pin morphed to a paperclip with the rise of office culture, clothing snap closures ushered in a new era of casual dressing.

A new exhibition of the objects we take for granted highlights their miraculous design.

The star in Vitra Design Museum’s upcoming exhibition is the kind of design that might awe even Dieter Rams or Naoto Fukusawa: proven functionality, unfrivolous forms stripped to its basics–not easily improved and in such widespread use as to go unnoticed. Yet, take these things away, and we’d be lost.

Desktop Wallpaper Calendar: August 2010

Desktop wallpapers can serve as an excellent source of inspiration. However, if you use some specific wallpaper for a long period of time, it becomes harder to draw inspiration out of it. That’s why we have decided to supply you with smashing wallpapers over 12 months. And to make them a little bit more distinctive from the usual crowd, we’ve decided to embed calendars for the upcoming month. So if you need to look up some date, isn’t it better to show off a nice wallpaper with a nice calendar instead of launching some default time application?

This post features 50 free desktop wallpapers, created by designers across the globe. Both versions with a calendar and without a calendar can be downloaded for free.

Please notice:

* all images can be clicked and lead to the preview of the wallpaper;
* you can feature your work in our magazine by taking part in our desktop wallpaper calendar series. We are regularly looking for creative designers and artists to be featured on Smashing Magazine. Are you one of them?

So what wallpapers have we received for August 2010?

[Offtopic: by the way, did you know that we are publishing a Smashing eBook Series? The brand new eBook #3 is Mastering Photoshop For Web Design, written by our Photoshop-expert Thomas Giannattasio.]

By Smashing Editorial

Desktop wallpapers can serve as an excellent source of inspiration. However, if you use some specific wallpaper for a long period of time, it becomes harder to draw inspiration out of it. That’s why we have decided to supply you with smashing wallpapers over 12 months. And to make them a little bit more distinctive from the usual crowd, we’ve decided to embed calendars for the upcoming month. So if you need to look up some date, isn’t it better to show off a nice wallpaper with a nice calendar instead of launching some default time application?

This post features 50 free desktop wallpapers, created by designers across the globe. Both versions with a calendar and without a calendar can be downloaded for free.

Please notice:

all images can be clicked and lead to the preview of the wallpaper;
you can feature your work in our magazine by taking part in our desktop wallpaper calendar series. We are regularly looking for creative designers and artists to be featured on Smashing Magazine. Are you one of them?

So what wallpapers have we received for August 2010?

[Offtopic: by the way, did you know that we are publishing a Smashing eBook Series? The brand new eBook #3 is Mastering Photoshop For Web Design, written by our Photoshop-expert Thomas Giannattasio.]

Superstar

«Has “the man” got you down? Feel like nobody sees what a superstar you are? Well keep on shining all day long with this retro-tastic wallpaper!» Designed by Brennan Gilbert from USA.

preview
with calendar: 1024×768, 1280×800, 1280×1024, 1680×1050, 1920×1200
without calendar: 1024×768, 1280×800, 1280×1024, 1680×1050, 1920×1200 Continuar leyendo «Desktop Wallpaper Calendar: August 2010»

Apple to confront iPhone4 reception complaints

The move comes after the new iPhone 4 was beset by complaints since its June launch, which claim reception can be affected by the way the handset is held.

This week influential US buyers guide Consumer Reports dealt Apple a blow by saying it could not recommend the phone because of the antenna problems.

The company sold 1.7 million iPhone 4 handsets in the countries where the phone is available (the US, UK, France, Germany and Japan) in the first three days, so should tomorrow’s press announcement include even a partial recall of the product it would create a logistical and public relations disaster for the firm.

Apple has triggered speculation it may recall iPhone 4 handsets or offer a fix to its reception problems after calling an unprecedented short-notice press conference at its California headquarters tomorrow.

IPhone 4: Apple calls press conference

The move comes after the new iPhone 4 was beset by complaints since its June launch, which claim reception can be affected by the way the handset is held.

This week influential US buyers guide Consumer Reports dealt Apple a blow by saying it could not recommend the phone because of the antenna problems.

Brands capitalise on England defeat

Simon Hetherington, Kia Motors UK marketing director, said: «We know the result we want to see, but placing advertising in advance means being ready for anything – so our advertising agency Inocean came up with two alternative treatments.

«This is all part of our World Cup tie-up with News International that has seen Kia working closely with The Sun, The Times, the News of the World and Sky on a variety of projects, to maximise our involvement as official partners with the FIFA 2010 World Cup.»

Nissan meanwhile has run an ad in The Sun showcasing its Nissan GT-R brand. The ad, created by TBWA, runs with the headline «One match the Germans didn’t win».

Separately, supermarket giant Asda is also capitalising on England’s defeat, by offering anyone with a Uruguayan passport a free eye test.

The supermarket issued the offer after the linesman, who was from Uruguay, disallowed Frank Lampard’s second goal in yesterday’s (Sunday) match.

Car brands Kia and Nissan have both run ads in national newspapers today (Monday), paying tongue-in-cheek reference to England’s World Cup defeat by Germany.

Kia: press ad capitalises on England’s defeat by Germany

Kia has run an ad in The Times, created by Inocean, which promotes Kia’s seven-year warranty under the headline «Oh well, at least our warranty beats the Germans».

Had England won the game, the ad placed in the paper would have read «Our warranty beats the Germans too». Continuar leyendo «Brands capitalise on England defeat»

Cash is king?

All Men are Liars

cashisking.jpg

Some of you may remember the ’80s cop show Hill Street Blues in which the role call Sergeant Phil Esterhaus used to tell his officers at the end of their morning briefing «Let’s be careful out there.»

I know next to nothing about the financial world, but I imagine that the trading bosses at most of the big brokerage firms, hedge funds and investment banks are saying the same thing to their pot-bellied orcs employees as the Global Financial Cackfight deepens.

What I do know is when a website as conservative and venal as Forbes is publishing front page specials about the economic sky falling, some very rich people are getting worried about the way the dice are rolling …

What seems to be a common theme in many learned financial types’ judgments is «we know not what we do» because there are so many serious, intertwined global problems having unintended consequences on each other.

All Men are Liars

Some of you may remember the ’80s cop show Hill Street Blues in which the role call Sergeant Phil Esterhaus used to tell his officers at the end of their morning briefing «Let’s be careful out there.»

What I do know is when a website as conservative and venal as Forbes is publishing front page specials about the economic sky falling, some very rich people are getting worried about the way the dice are rolling …

Weyoose: Una tienda online que entrega tu pedido en 24 horas

Moda por Marcus Hurst

Hacer un pedido a la hora de comer y recibirlo a tu llegada a la oficina la mañana siguiente. Este es el objetivo de Weyoose, una tienda online de reciente creación, que sitúa como prioridad entregar una compra en 24 horas con un margen de hasta 48. La iniciativa es de Xavier Güell, fundador de Tendencias TV, y la oferta inicial se ha centrado en dos artículos: zapatos y cava. “Hay tiendas online de moda que tardan hasta 30 días en entregarte el producto. Por eso pensamos que había una necesidad de entregar el producto lo más rápido posible”.

Entre otros productos que se encuentran en la tienda están las zapatillas de las marcas Munich, Gola y Diesel. Los precios de Munich son más competitivos que en las tienda, pero el verdadero descuento se aplica en marcas como Gola o Diesel. Algunos de los modelos de esas enseñas tienen hasta un 70% de descuento.

“Esto se consigue debido a que la empresa matriz es Ahora Moda, una compañia que se dedica a comprar stocks para tiendas en todo el mundo. Esto nos da acceso a productos con precios muy competitivos. La mercancía pasa por nuestros almacenes y esto hace que podamos entregar con tanta rapidez porque no estamos vendiendo productos que tenemos que encargar”.

Según Güell, una de las grandes ventajas de entregar el pedido rápido es que se eliminan la mayor parte de quejas que se producen normalmente en el departamento de servicio al cliente:

“El 70% de las llamadas se producen unas semanas después del pedido por clientes interesados en saber cómo va su compra. Con la rapidez de entrega, liberas recursos para dar una atención más personalizada a aquellos que necesitan ayuda”. La empresa, además, utiliza Twitter para solventar muchas dudas de sus clientes.

El precio del porte es de 8 euros por cada pedido, por compras de más de 80 euros el envío es gratuito. Para desvirtualizar la tienda, Weyoose organizará tiendas pop-up en diversas ciudades de España, con el objetivo de poner cara a sus clientes: Continuar leyendo «Weyoose: Una tienda online que entrega tu pedido en 24 horas»