“La mesa de Lucas”, pre-estreno de Ogilvy para Tang – @DossierNet


Agencia: Ogilvy & Mather Argentina

Anunciante: Mondelez

Producto: Tang

Tema: La Mesa de Lucas

Director General creativo: Maximiliano Maddalena / Javier Mentasti

Head Of art: Diego Grandi

Director creativo: Patricio Elfi / Juan Pablo Carrizo

Directora de arte: Micaela Gallino

Redactor: Alejandro Juli

Directora de Ctas: Mariela Seijo

Asistente de Ctas: Micaela Matheos

Jefe audiovisual agencia: Valeria Pinto (Parson)

Productor agencia: Viviana Simone (Parson)

Compañía Productora: LANDIA

Director: Lucas Shannon

Edición: Andrés Boero

Productor Ejecutivo: Nico Cabuche

Jefe de Producción: Leonardo Muriel

Compañía Post-Productora: La Posta

Post-productor: Luciano Taccone

Dirección Postproducción: Juani Libonatti

Director de Fotografía: El mex

Cámara Utilizada: Alexa

Productora Musical: Supercharango

Responsable por el cliente: María Eugenia Krismancich / Andrés Guaragna / Federico Andino / Paula Bruni

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The Growing Face of Advertising on YouTube 2012


thinkwithgoogle.com

As YouTube’s global audience hit 800 million users in 2012, YouTube’s content inventory has kept pace and has grown to 160 channels of original programming. Google looked at audience reach and brand metrics across 448 campaigns in 6 countries (U.K., U.S., France, Germany, Japan, and Italy) over the last 12 months. This infographic captures the efficiency and effectiveness of advertising on YouTube in 2012.

noupe.com | Latest post


JavaScript-Turbo: Head.js Speeds Up Your Website
By Denis PotschienPosted in Javascript

Complex websites would not work well without JavaScript. Often there are several scripts residing in the head of your HTML document. The more you embed, the slower your website, potentially. Head.js is a JavaScript tool that calls itself the only script you need. We have put it to the test and found out that Head.js can really boost the performance on websites with several scripts. The more scripts you call in the head the higher the effect Head.js can provide.

Read more

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Endless Icons & Iconmonstr – Loads Of Free PNG-Icons And Growing Fast
By Dieter PetereitPosted in Freebie 

There is a fresh repository in town and it deals with icons. We all know everybody loves icons. That’s understandable as icons are necessary replacements or at least additions to traditional navigation concepts in the wake of the mobile era. Today we introduce to you a project by name of Endless Icons, created and maintained by web developer Min Kim, based in Orange County, as well as a slightly more established project from Germany. Alexander Kahlkopf has already gathered almost 900 symbols, while Endless Icons is still working towards its first 100 icons. Both projects are subject to continuous and steady growth.

Read more


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BookBlock And Windy: 2 jQuery-Plugins Provide Exceptional Content Navigation
By Denis PotschienPosted in jQuery 

Chances are, you are not looking for sliders, you have to watch your steps to avoid not trampling on them. There are more sliders on this planet than content for them to take care of. As this is the case, why do we introduce two more variants to our readership? It’s simple. BookBlock and Windy, the new jquery-plugins by Codrops, are extraordinary, totally fresh and new in their approach. They offer a variety of exciting effects to have you present your content in ways not seen before. I am impressed.

Read more

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Pixabay: More Than 40,000 Completely Free Photos And Illustrations
By Dieter PetereitPosted in Freebie

As designers we are always on the hunt for good pictures. Noupe certainly needs fitting imagery now and then and even more often. That’s where photo-services, stock image providers and the like come into play. There are big marketplaces, offering you high-grade imagery at more or less affordable rates. Then we find repositories with free usage policies but varying licenses, which at times are not easily comprehensible. I have certainly been in trouble with this kind of mine-seeking. Pixabay, a fresh repository with a quickly growing selection of excellent imagery, is different, dead-simple. All the pictures are free, no license conditions apply. Pixabay delivers pure public domain photos.

Read more

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[Infographic]: International Cloud Computing Policies

Small businesses are learning how to leverage the power of cloud computing, and loving it. With the decreasing costs of cloud computing, and its rising capabilities, it’s no wonder business owners are flocking to this new software. However, some businesses are still skeptical about integrating cloud computing, due to uncertainties in privacy and data protection. This is especially true If you’re considering supporting a widespread field service population that crosses geographic boundaries. Do you know the various privacy and data security laws for Germany, for example?

Well, you could hire a bunch of lawyers, but you could also check out our infographic that summarizes the best and worst places to have a cloud-based business.


By David Strom |  readwriteweb.com

Small businesses are learning how to leverage the power of cloud computing, and loving it. With the decreasing costs of cloud computing, and its rising capabilities, it’s no wonder business owners are flocking to this new software. However, some businesses are still skeptical about integrating cloud computing, due to uncertainties in privacy and data protection. This is especially true If you’re considering supporting a widespread field service population that crosses geographic boundaries. Do you know the various privacy and data security laws for Germany, for example?

Well, you could hire a bunch of lawyers, but you could also check out our infographic that summarizes the best and worst places to have a cloud-based business.

Thanks to ClickSoftware for preparing this infographic.

clicksave.png

 

Invisible material can link offline print to digital content

While the introduction of QR codes may have made it easy for publishers to link their offline and online content, we’re now seeing efforts that offer the same functionality without the need for visible markings. Similar in some ways to Blippar, Touchcode has now developed a way to integrate tags into print without affecting its design. What’s more, unlike most innovations we’ve seen in this field, the technology doesn’t require the user to scan the print with a camera in order to access the digital content.

Using a printable conductive material which is invisible to the human eye but can read by smartphones and tablets, Touchcode is designed to emulate the abilities of QR codes without the need to dedicate space on a page or product label for a visual symbol.


Via Joan Jimenez
http://www.springwise.com/media_publishing/invisible-material-store-digital-files-print/
Touchcode uses an invisible, printable, material to link offline print to digital content.

alttext

While the introduction of QR codes may have made it easy for publishers to link their offline and online content, we’re now seeing efforts that offer the same functionality without the need for visible markings. Similar in some ways to BlipparTouchcode has now developed a way to integrate tags into print without affecting its design. What’s more, unlike most innovations we’ve seen in this field, the technology doesn’t require the user to scan the print with a camera in order to access the digital content.

Using a printable conductive material which is invisible to the human eye but can read by smartphones and tablets, Touchcode is designed to emulate the abilities of QR codes without the need to dedicate space on a page or product label for a visual symbol. Leer más “Invisible material can link offline print to digital content”

Facebook Statistics: Top growing countries in January

Get unique inside into the top countries with the fastest user growth on Facebook – brought to you by Socialbakers.

Socialbakers brings you social media statistics for all platforms, and especially the most important, our hottest Facebook statistics. Socialbakers measures the fastest user growth on Facebook in different countries. In January 2012, Colombia moves to the top while strong countries from previous months, such as United Kingdom and Turkey didn’t make it to the list of top 15 by growth this time.

Often times, Socialbakers social media country statistics point out on Brazil, Indiaand Indonesia as top Facebook countries to watch. An astonishing absolute growth of ~1–3 million new users in January confirms these countries will remain among the world growth winners.


 

http://www.socialbakers.com/blog/369-facebook-statistics-top-growing-countries-in-january/

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Facebook Statistics: Top growing countries in January imageGet unique inside into the top countries with the fastest user growth on Facebook – brought to you by Socialbakers.

Socialbakers brings you social media statistics for all platforms, and especially the most important, our hottest Facebook statistics. Socialbakers measures the fastest user growth on Facebook in different countries. In January 2012, Colombia moves to the top while strong countries from previous months, such as United Kingdom and Turkey didn’t make it to the list of top 15 by growth this time.

Often times, Socialbakers social media country statistics point out on BrazilIndiaand Indonesia as top Facebook countries to watch. An astonishing absolute growth of ~1–3 million new users in January confirms these countries will remain among the world growth winners. Leer más “Facebook Statistics: Top growing countries in January”

Maradona como metáfora argentina [no te va a gustar…, o sí, pero no hay términos 1/2s]

¿Hay alguna relación entre el futbolista y el peronismo? Sí, cuando se eligen entrenadores, presidentes o sistemas de características populistas, autoritarias y con pocos pies sobre la tierra, el resultado es el fracaso

JOHN CARLIN Y CARLOS PIERINI

Se dice con frecuencia que la solución a los problemas de la África subsahariana es la educación; que los recursos naturales abundan y si solo se pudiera proporcionar un buen nivel educativo a la gente el continente despegaría. No necesariamente. Miren el caso de Argentina. Todos los recursos naturales que quieran, una bajísima densidad de población y, a lo largo de la mayor parte del siglo XX, índices escolares que no han tenido nada que envidiar a Europa occidental. Pero hoy, en un país que hace 100 años era uno de los 10 más ricos del mundo, la tercera parte de los recién nacidos están condenados a crecer en la pobreza, si es que logran crecer.

Ocho niños menores de cinco años mueren al día debido a la desnutrición en un país que debería ser, como hace tiempo fue, el granero del mundo. Semejante aberración florece en un contexto político en el que a lo largo de más de medio siglo juntas militares han alternado el poder con Gobiernos populistas, corruptos o incompetentes. El actual Gobierno peronista de la presidenta Cristina Fernández de Kirchner (como el anterior, de su marido Néstor Kirchner) es más afín al de Hugo Chávez en Venezuela o al de Daniel Ortega en Nicaragua que a los Gobiernos pragmáticos y serios de Brasil, Chile o el vecino Uruguay donde, por cierto, hoy se consume más carne per cápita que en Argentina. ¿Dónde ha quedado la famosa Justicia Social proclamada hasta el cansancio por el peronismo que ha gobernado la mayor parte del período democrático instaurado en 1983? ¿Cuál es el problema?

El punto de partida es la negación de la realidad. Este es el terreno en el que opera Maradona


¿Hay alguna relación entre el futbolista y el peronismo? Sí, cuando se eligen entrenadores, presidentes o sistemas de características populistas, autoritarias y con pocos pies sobre la tierra, el resultado es el fracaso

JOHN CARLIN Y CARLOS PIERINI

Se dice con frecuencia que la solución a los problemas de la África subsahariana es la educación; que los recursos naturales abundan y si solo se pudiera proporcionar un buen nivel educativo a la gente el continente despegaría. No necesariamente. Miren el caso de Argentina. Todos los recursos naturales que quieran, una bajísima densidad de población y, a lo largo de la mayor parte del siglo XX, índices escolares que no han tenido nada que envidiar a Europa occidental. Pero hoy, en un país que hace 100 años era uno de los 10 más ricos del mundo, la tercera parte de los recién nacidos están condenados a crecer en la pobreza, si es que logran crecer.

Ocho niños menores de cinco años mueren al día debido a la desnutrición en un país que debería ser, como hace tiempo fue, el granero del mundo. Semejante aberración florece en un contexto político en el que a lo largo de más de medio siglo juntas militares han alternado el poder con Gobiernos populistas, corruptos o incompetentes. El actual Gobierno peronista de la presidenta Cristina Fernández de Kirchner (como el anterior, de su marido Néstor Kirchner) es más afín al de Hugo Chávez en Venezuela o al de Daniel Ortega en Nicaragua que a los Gobiernos pragmáticos y serios de Brasil, Chile o el vecino Uruguay donde, por cierto, hoy se consume más carne per cápita que en Argentina. ¿Dónde ha quedado la famosa Justicia Social proclamada hasta el cansancio por el peronismo que ha gobernado la mayor parte del período democrático instaurado en 1983? ¿Cuál es el problema?

El punto de partida es la negación de la realidad. Este es el terreno en el que opera Maradona Leer más “Maradona como metáfora argentina [no te va a gustar…, o sí, pero no hay términos 1/2s]”