Remove the associative barriers that hinder new ideas

For example if I say ‘car’ someone might say ‘tire’ because our minds make that connection automatically because we know it exists. But how about if I say ‘granola’ and someone else says ‘water’, which makes no sense to some of us but if you put the two together that person might see ‘river’.

So in other words when someone sees something different out of the unknown it’s because that person has very low associative barriers.

One of the reasons why most of us can’t make insightful new connections between dissimilar things is because we have ‘high associative barriers’. A person with high associative barriers will quickly arrive at conclusions when confronted with a problem since their thinking is more focused. He or she will recall how the problem has been handled in the past or how others in similar situations solved it. A person with low associative barriers, on the other hand, may think to connect ideas or concepts that have very little basis in past experience, or that cannot easily be traced logically.

The question then is how do we remove these barriers?


Image via Wikipedia

Model of hydogen bonds in water in English.

Last week I mentioned that the is the ability to free associate, to make connections between dissimilar things. I just stumbled into  Ellen Di Resta’s post on the where she probes further into the concept to which I left a comment:

(…)
I think it comes down to people’s ‘associative barriers’, or the ability to make new connection between dissimilar things.

For example if I say ‘car’ someone might say ‘tire’ because our minds make that connection automatically because we know it exists. But how about if I say ‘granola’ and someone else says ‘water’, which makes no sense to some of us but if you put the two together that person might see ‘river’.

So in other words when someone sees something different out of the unknown it’s because that person has very low associative barriers.

One of the reasons why most of us can’t make insightful new connections between dissimilar things is because we have ‘high associative barriers’. A person with high associative barriers will quickly arrive at conclusions when confronted with a problem since their thinking is more focused. He or she will recall how the problem has been handled in the past or how others in similar situations solved it. A person with low associative barriers, on the other hand, may think to connect ideas or concepts that have very little basis in past experience, or that cannot easily be traced logically.

The question then is how do we remove these barriers? Leer más “Remove the associative barriers that hinder new ideas”

5 Ways to Help Your Clients Network

Another great thing about being a freelancer is the number and diversity of clients you can have. By introducing them to each other, you are creating valuable connections that will likely result in more work for you. If you can help your clients be successful, it’s almost a sure bet that you will benefit, too.

Here are 5 ways to introduce clients to each other:

Drink More – Ok, maybe not alcohol, but schedule a coffee meeting between two or three clients that share a similar industry (but not direct competitors). Introduce them to each other, and see how the conversation goes.


Another great thing about being a freelancer is the number and diversity of clients you can have.  By introducing them to each other, you are creating valuable connections that will likely result in more work for you.  If you can help your clients be successful, it’s almost a sure bet that you will benefit, too.

Here are 5 ways to introduce clients to each other:

Drink More – Ok, maybe not alcohol, but schedule a coffee meeting between two or three clients that share a similar industry (but not direct competitors).  Introduce them to each other, and see how the conversation goes.

Eat More – Host a BBQ and invite a few of the clients that you enjoy working with.  Don’t have a place to have a BBQ?  Plan a picnic in a local park or at the beach.  It doesn’t have to be a large expense, just tell them that you’ve reserved a spot, and they are welcome to bring their own picnic lunch and have a relaxing day. Leer más “5 Ways to Help Your Clients Network”