A Brief History Of YouTube [INFOGRAPHIC] // shortymedia.co.uk


It’s been eight years (as of February 14th) since the creators of YouTube officially founded the site and if you’re anything like us, you probably can’t remember what the world was like without it (and nor would you want to).

a-brief-history-of-youtube-infographic-shortymedia

Keupi, red social que permite ‘comprar’ hombres | #redesparatodo !


Keupi_sin_slogan_grande


¿Has pensado en buscar pareja online? Entre la variedad de buscadores que prometen encontrar el mejor resultado, la persona adecuada o simplemente a alguien igual de atractivo que tú, nace 
una startup española llamada Keupi que propone algo más peculiar: encontrar novio como si fuese un producto de supermercado. Los chicos ‘producto’ están en modo estantería para ser escogidos o no por las usuarias del servicio.

En esta red social, las mujeres tienen el poder de elegir en esta plataforma de ligues y los hombres se convierten en productos que deben saber destacar para atraer a la compradora. Ya han anunciado una amplia gama de “chicos-producto” exclusivos de esta temporada.

Las chicas toman la iniciativa al elegir entre los morenos en oferta, los roqueros al 50% o los rubios en 2×1, y agregar los productos a sus cestas a través del innovador concepto men-shopping, “sin convertirlo en una idea feminista sino 100% femenina, y lo mejor es que a ellos les encanta”, apunta Daniel Medina, CEO de Keupi.com. La comunidad nace como un espacio donde conocer a los chicos y chicas más atractivas de la red disfrutando a la vez de un ambiente cool y divertido. “El objetivo del portal no es encontrar el amor eterno, si no pasar un buen rato con gente divertida”, añade.

by Clickefectivo

Una nota de prensa de la red social apunta que “ofrece solo chicos-producto High Quality en un ambiente sin moscardones revoloteando, para asegurar una  comunidad 100% exclusiva con gente a la última moda”.
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Sony lanza un concurso que te pregunta Cómo es tu Estado Play (#estadoplay)


Sony  lanzó “¿Como es tu Estado Play?”, un concurso online para América Latina centralizado en su fanpage en Facebook. Para participar por premios de Sony, los fans deben cumplir con la consigna de contarnos “Como es tu Estado Play”. La fecha límite para participar es el 29 de marzo de 2013.

Via sitemarca.com

El objetivo principal del concurso es acumular la mayor cantidad de puntos posible para obtener premios. Los fans deben buscar los códigos ocultos en publicaciones de Twitter y Facebook, videos de YouTube y materiales promocionales.

Cada mes, los primeros 30 participantes de América Latina con mayor cantidad de puntos serán seleccionados como los ganadores. Podrán ganar excelentes premios como PlayStation 3 , PlayStationVita y juegos para PS3.

Cómo participar:

Para ser parte de la experiencia, los participantes deben visitar www.vive.playstation.com, registrarse y comenzar a buscar códigos y ganar puntos. El objetivo es acumular la mayor cantidad de puntos posible.

Cómo ganar puntos



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The Most Socially Devoted Industries on Twitter


Finance, Airlines and Telecom - The Most Socially Devoted Industries on Twitter image

Since we launched Socially Devoted as an industry standard of social media customer care, we have been pleased to see brands making an extra effort to improve their Response Rates and Response Times – especially on Facebook.
Via socialbakers.com

But How Does Twitter Measure Up?

We’ve seen some improvement over the last three quarters in the Response Rates, especially in the Electronics and Alcohol industries. But once again, the top 3 in the ranking are dominated by the Finance, Airlines, and Telecom industries. This is great, considering that they are all service companies and should, therefore, be responsive to all kinds of inquiries from their customers.

sociallydevoted-q4-twitter-final

Socially Devoted is a key measurement that can help brands to improve their success in social customer care. Even brands with high Engagement Rates should not ignore it; after all who can afford not to improve on customer satisfaction?

+ Full article

Content marketing deserves a prominent place in your business operations


 

We know how important it is for small businesses to create killer content. For many small business owners, however, the idea of content creation is a daunting one. And why not? Blogging isn’t always easy, especially if you don’t have the manpower or in-house talent to help craft your content. When times are tough for small businesses and money is tight, allocating resources to content creation doesn’t necessarily seem like the smartest move, does it?
With this sort of mentality, it’s easy to let content marketing slide on your list of priorities. It may be more appropriate to think of a business’ content as an entity that does most of its work “behind the scenes.” While an article or two every few months won’t rake in the dough for the average small business, a steady stream of blogs and articles will develop a flux of new visitors and increased web traffic; such traffic ultimately leads to, well, leads.
Still, many skeptics continue to see the benefits of content marketing as somewhat of a fairytale. Where’s the proof? What’s the point? Where are the numbers?
The numbers do indeed exist, and here are some points for starters: 
  • 91% of business-to-business marketers are now using content marketing.
  • Businesses that blog actively generate 67% more leads per month versus those that don’t.
  • 79% of businesses are using content marketing for brand awareness, 74% for customer acquisition and 71% for lead generation.
What can we take away from such statistics?
  • Nearly every business today is taking part in some form of business blogging or content creation.
  • The more a business blogs, the more likely they are to create new leads.
  • Businesses are creating content for multiple purposes, not just to draw in leads or sell a product.
In short, most businesses are blogging and they’re seeing results. If your business isn’t blogging, chances are that you’re part of the minority. Furthermore, there’s a good chance that your competitors are creating content and therefore leaving your business a step behind.
There’s plenty we can take away from 2012 in terms of content marketing that will put small businesses on the right foot heading into 2013. Whether your business has already developed a content marketing strategy or you’re just getting started, take the following four tips into consideration. The marketing world is one which changes rapidly; staying ahead of the curve will help maximize your returns in terms of content creation.
Diversify Your Content