10 Reasons Business Blogging is Better than Facebook [Infographic] | ***POST DESTACADO***


Posted by:Patricia Redsicker
http://socialmediatoday.com
This Friday’s infographic compares business blogging with Facebook and builds a case as to why blogging is the better marketing strategy.
Now I’m a HUGE Facebook fan myself (especially with the new Timeline!) but if you’re not blogging, you’re missing out on some important business benefits! In addition trying to build your own brand on someone else’s territory is always risky.

Going by my own experience, here are 10 reasons why business blogging is better than Facebook… Continuar leyendo «10 Reasons Business Blogging is Better than Facebook [Infographic] | ***POST DESTACADO***»

Apple Sells 3 Million New iPads in First Weekend

The new iPad, which was released on Friday in about a dozen countries, has a starting price of $500. Its main new features include an improved display, a better camera, a faster processor and support for AT&T’s and Verizon’s fourth-generation LTE cellular networks.

Apple last year did not disclose sales numbers for the debut of the iPad 2. However, analysts estimated that Apple sold one million over its first weekend. The first iPad took 28 days to hit one million sales, according to Apple.

The new iPad’s opening weekend sales still don’t top the performance of the iPhone. Apple said it sold four million of its iPhone 4S smartphones on its first weekend.


By BRIAN X. CHEN
 http://bits.blogs.nytimes.com/

Apple said on Monday that it had already sold more than three million new iPads during the product’s first weekend on the market, including preorders. That’s triple the number of iPad 2 tablets that analysts

iPad 2 wordmark, by Apple Inc.estimated the company sold during that product’s opening weekend last year, though the company did not take advance orders for the iPad 2. Continuar leyendo «Apple Sells 3 Million New iPads in First Weekend»

Six approaches for future-proof email marketing

So in a terrifying moment of weakness I found myself saying:

“It would be nice to get 3000 Twitter followers by the end of the year”

Oh dear.

Why 3000? Why by the end of the year? Why focus on THAT metric? Why, Mark, why?

I’m only human. The seductive appeal of using a random number of followers, likes, +1’s or subscribers as your measure of success is a tricky one to resist.

But the mistake led me to ask whether I’ve learned anything over the past 13+ years of online and email marketing.

Cue a brief period of panic…followed by a longer period of reflection.

Here’s what popped out: six approaches and principles that have stood the test of time.
1. Understand the true meaning of value

Well, it didn’t take me long to come up with the principle of “delivering value” as an email must.

You have to give to get: give value and it comes back in return…as opens, clicks, conversions, loyalty, word of mouth etc.

But there are three traps we commonly fall into.

Avoid one-way value

It’s important to ask how different email approaches, content and offers might address business needs.

But the result depends on the recipients reacting the right way.

And their reaction depends on how these different email approaches, content and offers contribute to their needs.

So the real question to ask is how email can help our subscribers, and in doing so help us.

Don’t over-estimate value

We’re all (probably) passionate about our products and services. Readers usually aren’t quite so excited.

Our enthusiasm can blind us to the true value of what we offer through email, leading to unrealistic expectations of response and sending email to people who maybe shouldn’t be getting it.

Don’t misunderstand value

So what is “value” anyway?

Yep, for a lot of people it’s discounts, coupons, savings, free shipping, or a bonus lollipop if you register by Friday.

But it’s also helpful information, feeling appreciated, feeling understood, a story, entertainment, humor, a sense of community or just a simple reminder that the sender is still open for business…

I’m not a psychologist, but the potential value you might deliver via an email message covers a lot more than “20% off your next purchase”.


learningemail-marketing-reports.com

So in a terrifying moment of weakness I found myself saying:

“It would be nice to get 3000 Twitter followers by the end of the year”

Oh dear.

Why 3000? Why by the end of the year? Why focus on THAT metric? Why, Mark, why?

I’m only human. The seductive appeal of using a random number of followers, likes, +1’s or subscribers as your measure of success is a tricky one to resist.

But the mistake led me to ask whether I’ve learned anything over the past 13+ years of online and email marketing.

Cue a brief period of panic…followed by a longer period of reflection.

Here’s what popped out: six approaches and principles that have stood the test of time.

1. Understand the true meaning of value

Well, it didn’t take me long to come up with the principle of “delivering value” as an email must.

You have to give to get: give value and it comes back in return…as opens, clicks, conversions, loyalty, word of mouth etc.

But there are three traps we commonly fall into.

Avoid one-way value

It’s important to ask how different email approaches, content and offers might address business needs.

But the result depends on the recipients reacting the right way.

And their reaction depends on how these different email approaches, content and offers contribute to their needs.

So the real question to ask is how email can help our subscribers, and in doing so help us.

Don’t over-estimate value

We’re all (probably) passionate about our products and services. Readers usually aren’t quite so excited.

Our enthusiasm can blind us to the true value of what we offer through email, leading to unrealistic expectations of response and sending email to people who maybe shouldn’t be getting it.

Don’t misunderstand value

So what is “value” anyway?

Yep, for a lot of people it’s discounts, coupons, savings, free shipping, or a bonus lollipop if you register by Friday.

But it’s also helpful information, feeling appreciated, feeling understood, a story, entertainment, humor, a sense of community or just a simple reminder that the sender is still open for business…

I’m not a psychologist, but the potential value you might deliver via an email message covers a lot more than “20% off your next purchase”. Continuar leyendo «Six approaches for future-proof email marketing»

Secrets to Phone Pitching

There are times when a pitch is so straight forward that a succinct email to the right person warrants an immediate response. An interview is set, images are sent and a placement is made. Done.
But more often than not, it’s not that easy.

Usually, a pitch that’s going to warrant a great in-depth story is going to require a great, in-depth pitch and email just isn’t always the way to go. So when email isn’t cutting it, here are a few tips I’ve learned to help garner results by phone.

First ask yourself this: Is a phone conversation even going to do it? If not, then ask the media person to drinks, coffee, lunch, or a deskside appointment. Face-to-face time is wildly more valuable and wildly more productive. Just recently, Katie Levien and I set up a meeting with the new editor of San Diego’s Downtown News. The result was an ongoing series dedicated solely to our client, Seaport Village, highlighting a different tenant each month. Had we requested that by email, she may have thought us absurd but our face-to-face conversation led us to this great result.


Lizzie | http://www.dontdrinkthekoolaidblog.com/

There are times when a pitch is so straight forward that a succinct email to the right person warrants an immediate response. An interview is set, images are sent and a placement is made. Done.

But more often than not, it’s not that easy.

Usually, a pitch that’s going to warrant a great in-depth story is going to require a great, in-depth pitch and email just isn’t always the way to go. So when email isn’t cutting it, here are a few tips I’ve learned to help garner results by phone.

First ask yourself this: Is a phone conversation even going to do it? If not, then ask the media person to drinks, coffee, lunch, or a deskside appointment. Face-to-face time is wildly more valuable and wildly more productive. Just recently, Katie Levien and I set up a meeting with the new editor of San Diego’s Downtown News. The result was an ongoing series dedicated solely to our client, Seaport Village, highlighting a different tenant each month. Had we requested that by email, she may have thought us absurd but our face-to-face conversation led us to this great result.

If a phone call will do, make your call wisely. Is your list of media to call seven pages long? Treat those seven pages one call at a time.  Research the pub and the person to make sure you have a fit and that you know just the way to propose it to the person on the other end.

PR secrets to phone pitching

Then when you do pick up the phone keep the following tips in mind: Continuar leyendo «Secrets to Phone Pitching»

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