Branding Your Freelancing Business: Personal Name vs Business Name

When you build your freelancing business, at some point the question of branding will come up. What do you want to call your business, and what image do you want to project?

This is when you’ll want to think hard about your freelancing business’ name and identity.

You have two choices: either use your personal name or come up with a “formal” business name.

Either one has advantages and disadvantages, which you’ll see below.

Using Your Personal Name: Pros and Cons

Using your personal name as your business name is, of course, the easiest and fastest way to come up with a brand.

In some areas, if you use your own name and conduct business as a single proprietorship, you don’t need to register it. (Please double-check the laws in your location to make sure this applies.)

If you’re just starting out and don’t have the resources to formally register a business name, or are not sure if you’re into freelancing for the long haul, this may be the best option for you. (However, if you have a common name, it’s a good idea to register your personal name anyway, to avoid duplication.)

On the other hand, using your personal name as your business name does have its disadvantages too.

For one thing, your business may be perceived as less professional, less serious and even less credible than if you had a “real” business name.

Secondly, it may be much harder to sell your business later. Investors in general would be unwilling to purchase an existing business that’s tied too much to a specific person–unless you become rich and famous, of course.

It’s also impossible to communicate your Unique Selling Proposition by using your personal name, instead of a punchy but meaningful business name.

Finally, in some countries, markets, and cultures, your name may be inappropriate to use. For example, if it is difficult to pronounce, spell or remember, then you’d be harming your business by using your personal name. This can be a big issue if you want to work with clients in different countries and cultures.

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Branding Your Freelancing Business When you build your freelancing business, at some point the question of branding will come up. What do you want to call your business, and what image do you want to project?

This is when you’ll want to think hard about your freelancing business’ name and identity.

You have two choices: either use your personal name or come up with a “formal” business name.

Either one has advantages and disadvantages, which you’ll see below.

Using Your Personal Name: Pros and Cons

Using your personal name as your business name is, of course, the easiest and fastest way to come up with a brand.

In some areas, if you use your own name and conduct business as a single proprietorship, you don’t need to register it. (Please double-check the laws in your location to make sure this applies.)

If you’re just starting out and don’t have the resources to formally register a business name, or are not sure if you’re into freelancing for the long haul, this may be the best option for you. (However, if you have a common name, it’s a good idea to register your personal name anyway, to avoid duplication.)

On the other hand, using your personal name as your business name does have its disadvantages too.

For one thing, your business may be perceived as less professional, less serious and even less credible than if you had a “real” business name.

Secondly, it may be much harder to sell your business later. Investors in general would be unwilling to purchase an existing business that’s tied too much to a specific person–unless you become rich and famous, of course.

It’s also impossible to communicate your Unique Selling Proposition by using your personal name, instead of a punchy but meaningful business name.

Finally, in some countries, markets, and cultures, your name may be inappropriate to use. For example, if it is difficult to pronounce, spell or remember, then you’d be harming your business by using your personal name. This can be a big issue if you want to work with clients in different countries and cultures. Leer más “Branding Your Freelancing Business: Personal Name vs Business Name”

Managing Your Client Schedule

Having lots of clients is the goal for any freelancer who’s serious about business. The money is always flowing, your clients are happy and you’re working hard to maintain your reputation. The problem though, is the fact you haven’t seen the outside of your office for weeks, you dream about the next email you’re going to send to your clients, and you’re constantly checking your phone for client replies when you’re supposed to be like, doing other things.

Being a busy freelancer is much better than being a bored freelancer, but like with everything, it comes with its own set of problems. How do you deal when you have several projects going on at one time, and several more potential projects in the works? Most importantly, how do you keep your sanity?


http://freelancefolder.com/managing-your-client-schedule/

Having lots of clients is the goal for any freelancer who’s serious about business. The money is always flowing, your clients are happy and you’re working hard to maintain your reputation. The problem though, is the fact you haven’t seen the outside of your office for weeks, you dream about the next email you’re going to send to your clients, and you’re constantly checking your phone for client replies when you’re supposed to be like, doing other things.

Being a busy freelancer is much better than being a bored freelancer, but like with everything, it comes with its own set of problems. How do you deal when you have several projects going on at one time, and several more potential projects in the works? Most importantly, how do you keep your sanity?

Learning To Schedule

Learning to schedule both your daily, weekly and monthly time slots is probably one of the most important business tasks you’ll ever need to do. It’s yet another skill you have to learn as you go along in day-to-day business. Mishandling this can cause late projects, late payments, no personal life–and the worst of all–angry clients.

Here are some tips that have helped me get a handle on scheduling: Leer más “Managing Your Client Schedule”

How to Get More Done and Have More Fun

Have you ever thought that by simply rearranging your daily tasks you could increase your productivity, get more done and enjoy yourself more? The biggest asset of freelancers worldwide is that they usually do what they love, and love what they do. But, what happens when you get stressed with deadlines, long working hours and lots of clients and you don’t have any more time for yourself, your family or your personal projects?

Most of you are probably organized to some extent. Most of you probably have a to-do list where you add tasks that need to be done and tick them off once they’re completed. However, have you ever thought that by simply rearranging that to-do list you can rediscover that working is fun, pleasant and enjoyable? By simply rearranging to-dos you can give yourself daily boosts.

How? You may ask. In this post, I’ll answer that question and show you how to get more from your work and more time for yourself.


//freelancefolder.com | Bogdan Pop

Have you ever thought that by simply rearranging your daily tasks you could increase your productivity, get more done and enjoy yourself more? The biggest asset of freelancers worldwide is that they usually do what they love, and love what they do. But, what happens when you get stressed with deadlines, long working hours and lots of clients and you don’t have any more time for yourself, your family or your personal projects?

Most of you are probably organized to some extent. Most of you probably have a to-do list where you add tasks that need to be done and tick them off once they’re completed. However, have you ever thought that by simply rearranging that to-do list you can rediscover that working is fun, pleasant and enjoyable? By simply rearranging to-dos you can give yourself daily boosts.

How? You may ask. In this post, I’ll answer that question and show you how to get more from your work and more time for yourself.

Leer más “How to Get More Done and Have More Fun”

10 Essential Pages in Your Freelance Site

I saw something interesting on my Twitter stream the other day: “Your blog is the new resume.”

How true! Everyone is so web savvy nowadays that we know we can get the dish on anybody by Googling their name.

Even if your prospects don’t have online businesses, they know that they can easily find out more about you on the Internet.

And, what are they likely to find? Embarrassing photos in Facebook? Less than flattering remarks you make on Twitter? Or, posts in which you complain about clients on your blog?
Why Your Blog Is So Important

One way to make sure your freelance site or blog projects you at your best is to have the following essential pages. These pages will help your prospects to:

* Find out what you do best and how you can help them
* Discover how good you are
* Determine if they can afford you or not
* Get to know, like and trust you
* Connect with you to explore working together

A good freelance site has one sole purpose: to compel the visitor to get to know you better, either by contacting you directly or by giving you their contact information so you can keep sending them more content.

The ten essential pages for your freelance site are…


//freelancefolder.com
Lexi Rodrigo

I saw something interesting on my Twitter stream the other day: “Your blog is the new resume.”

How true! Everyone is so web savvy nowadays that we know we can get the dish on anybody by Googling their name.

Even if your prospects don’t have online businesses, they know that they can easily find out more about you on the Internet.

And, what are they likely to find? Embarrassing photos in Facebook? Less than flattering remarks you make on Twitter? Or, posts in which you complain about clients on your blog?

Why Your Blog Is So Important

One way to make sure your freelance site or blog projects you at your best is to have the following essential pages. These pages will help your prospects to:

  • Find out what you do best and how you can help them
  • Discover how good you are
  • Determine if they can afford you or not
  • Get to know, like and trust you
  • Connect with you to explore working together

A good freelance site has one sole purpose: to compel the visitor to get to know you better, either by contacting you directly or by giving you their contact information so you can keep sending them more content.

The ten essential pages for your freelance site are… Leer más “10 Essential Pages in Your Freelance Site”

6 Ways to Increase Your Visibility on Twitter

I’ve found that one of the fastest ways of getting your name out there is to use Twitter. Without it, I think I’d still be struggling to find work and other freelancers who I’ve come to depend on for sharing work.

I know some of you are still skeptics as to how social media can do anything for your business.

I assure you the few minutes spent on Twitter throughout the day are well worth it. Thanks to the site, I’ve been able to get my personal blog read, which lead to lots of paid guest writing positions, I’ve gained several clients who’ve heard of me on Twitter, as well as several other freelancers who share work with me.

It’s still not easy to get heard on Twitter though, as there are millions of accounts and it can seem like you’re screaming in a crowd to make yourself heard. However, most of the people who are successful on Twitter are so for a few good reasons.

So how can you get yourself heard? Here are six tips:


1. Share Your Knowledge

People enjoy following other freelancers, not because they want to hear what you’re eating for lunch, but because they want to learn from you. Make it a habit to share things you’ve learned in small tweets.

For example, when I finally figure out a tough CSS issue, I tweet about it how I fixed it and what it was. While it can sound difficult to try and explain problems in 140 characters or less, it actually ends up making you a better writer in the long run, since you’re forced to get to the point.

2. Share Links

One of the ways I gained my initial thousand followers was by tweeting about a lot of interesting articles every hour or so. Of course, this was done when I first started out freelancing and didn’t have much client work, so I had the time to invest in reading, commenting and tweeting blogs.

I don’t do this much now since I’m busy, but other freelancers, and even clients, like to follow an industry expert, and you can come off as an expert by staying on top of the latest trends, events and articles.

Don’t spam your followers though, keep it to once or twice an hour and only tweet high quality article. No one wants to follow someone who tweets about “30 Coffee Shop Designs” all the time. Leer más “6 Ways to Increase Your Visibility on Twitter”

25 Free SEO Add-ons for Mozilla Firefox

If you use the popular web browser Firefox and are interested in building up your freelancing business by using search engine optimization techniques, you’re in luck. There are many free SEO add-ons available for Firefox.

In this post, I’ll share 25 SEO add-ons and explain why freelancers might wish to download SEO tools to their browser.

# SEO Toolbar–This toolbar is fully customizable. There are several different views available, including icons and text, icons only or page ranks only (PageRank, Alexa Rank and PI Rank).
# SEO Professional Toolbar–Offers many SEO-related tools in one place. Display PageRank, S-Rank and the number of backlinks for visited pages. This toolbar also stores the history of ranks for selected sites. Highlight words, links, view number of words and more.
# SEOpen–Includes tools for Google backlinks, Yahoo backlinks, PageRank checker, and http header viewer.
# Swoosty SEO Tools–A tool that automatically shows the Google PageRank and Alexa ranking of all the sites you visit, and provides other essential tools for complete analysis. You can also activate and deactivate it without having to restart Firefox.


If you use the popular web browser Firefox and are interested in building up your freelancing business by using search engine optimization techniques, you’re in luck. There are many free SEO add-ons available for Firefox.

In this post, I’ll share 25 SEO add-ons and explain why freelancers might wish to download SEO tools to their browser.

25 Firefox SEO Add-ons

Here are 25 free search engine optimization add-ons that you can add to Firefox. (Note: although all of these tools are available free of charge, some tools do have a suggested donation to cover development costs.) Leer más “25 Free SEO Add-ons for Mozilla Firefox”

How to Find Your First Client

Once you become better known in your profession, clients will constantly come to you instead of you looking for them. You’ll often be so busy with work and won’t need to market yourself as often.

But, what do you do when you’re just starting out or not well known? Before you begin getting clients, it can be tough to figure out what to do all day. That’s the perfect time to make yourself well known.

Finding clients is different for everyone and what works for some doesn’t always for others. However, I’d like to share several of the ways I got work in the beginning.
Don’t Focus on Bidding Sites

When you don’t have anything to do all day, it can be tempting to check out bidding sites like eLance, Guru or Freelancer. I mean, there are a ton of clients asking for work right there, right?

In reality, bidding sites can be a lot of trouble for freelancers, and so should be approached with caution. The hours you spend going through the site, making bids, and the low (sometimes criminal) pay you often receive is rarely worth it. You’re usually much better off spending that time marketing yourself.


Once you become better known in your profession, clients will constantly come to you instead of you looking for them. You’ll often be so busy with work and won’t need to market yourself as often.

But, what do you do when you’re just starting out or not well known? Before you begin getting clients, it can be tough to figure out what to do all day. That’s the perfect time to make yourself well known.

Finding clients is different for everyone and what works for some doesn’t always for others. However, I’d like to share several of the ways I got work in the beginning.

Don’t Focus on Bidding Sites

When you don’t have anything to do all day, it can be tempting to check out bidding sites like eLance, Guru or Freelancer. I mean, there are a ton of clients asking for work right there, right?

In reality, bidding sites can be a lot of trouble for freelancers, and so should be approached with caution. The hours you spend going through the site, making bids, and the low (sometimes criminal) pay you often receive is rarely worth it. You’re usually much better off spending that time marketing yourself. Leer más “How to Find Your First Client”