The fastest and furious Malaysia – thnxz to @redbullracing


Worldwide · infiniti-redbullracing.com //

Malaysian Pit Stop.jpg

Red Bull la Marca mejor trabajada en todos medios. Un 360 absoluto. Experiencia y puntos de contacto con el usuario… extremos!. INMHO @gabrielcatalano


Car data recorded the following stationary pit stop times (Malaysian Grand Prix 2013):

Sebastian Vettel Stop 1 (Lap 5): 2.13 seconds
Mark Webber Stop 1 (Lap 7): 2.13 seconds
Mark Webber Stop 2 (Lap 19): 2.05 seconds 
Mark Webber Stop 3 (Lap 31): 2.21 seconds
Mark Webber Stop 4 (Lap 43): 2.26 seconds

Red Bull F1 en Jujuy // “RB la mejor marca 360 del mundo” (@gabrielcatalano)


 

El piloto australiano Daniel Ricciardo condujo el monoplaza RB 7 en las Salinas Grandes, cercanas a Purmamarca.

Una simple debilidad.
No consumo su bebida. Soy Fan de la marca y el cuidadoso tratamiento logrado en todos los aspectos, realmente, Red Bull es una experiencia * Gabriel Catalano

Luego de la pasada temporada de la Fórmula 1, el equipo Red Bull Racing decidió llevar su monoplaza campeón de 2011 –el que fue piloteado por Sebastian Vettel- a las Salinas Grandes de Jujuy, a más e 3.500 metros sobre el nivel del mar. Hasta allí llegó el piloto australiano Daniel Ricciardo, de la escudería Toro Rosso. “El desafío de la sal” fue el nombre que llevó toda esta movida.

“Fue increíble manejar el auto sobre la sal….la sensación fue un poco diferente con respecto al agarre del auto, fue extraño manejar sobre una superficie resbaladiza y despareja. Pero lo importante fue que pude controlar el auto, incluso logré una muy buena velocidad. Fue una experiencia increíble en este lugar único… en el medio de la nada”, declaró con emoción Ricciardo.

Entre las dificultades para manejar en las Salinas se destacan

Leer más “Red Bull F1 en Jujuy // “RB la mejor marca 360 del mundo” (@gabrielcatalano)”

Coca Cola desafía a Red Bull en la Fórmula 1


A través de su marca de bebida energética Burn, competirá con el equipo austríaco tras firmar un contrato para auspiciar a Lotus. La escudería inglesa anunció el acuerdo para 2013

La bebida energética Burn, del grupo Coca-Cola, será patrocinador del equipo Lotusde Fórmula 1 a partir de 2013 y rivalizará con el otro sponsor de bebidas energizantes,Red Bull. Leer más “Coca Cola desafía a Red Bull en la Fórmula 1”

Turning a Minor Innovation into a Major Innovation

John Sipe worked in an abattoir in the US in the 1920s. Like other workers there he found that he kept slipping on the wet and bloody floors. His shoes were too slippery, so he took his knife and cut thin slits across the rubber soles. He found that the shoes now gave a much better grip. In 1923 he took out a patent on the process and called it Siping with the slits called Sipes. He thought it could improve the grips of car tyres and he was right but unfortunately for him Siping was not adopted by the motor industry until the 1950s when superior tread compounds were developed that could stand up to the process.


How a Minor Innovation in One Field Can Become a Major Innovation in Another

by Paul Sloane

Turning a Minor Innovation into a Major InnovationOr, how a small idea for shoes became a big idea for cars.

Often a minor innovation in one field can become a major innovation in another field. An example is Siping.

John Sipe worked in an abattoir in the US in the 1920s. Like other workers there he found that he kept slipping on the wet and bloody floors. His shoes were too slippery, so he took his knife and cut thin slits across the rubber soles. He found that the shoes now gave a much better grip. In 1923 he took out a patent on the process and called it Siping with the slits called Sipes. He thought it could improve the grips of car tyres and he was right but unfortunately for him Siping was not adopted by the motor industry until the 1950s when superior tread compounds were developed that could stand up to the process.

On roads covered with snow, ice or water Sipes in tires significantly improve traction. A 1978 study by the US National Safety Council found that on ice Siping improved stopping distances by 22 % and rolling traction by 28%. Leer más “Turning a Minor Innovation into a Major Innovation”

F1 sponsors join global forces to enhance global deals

The F100 organisation will promote the interests of leading global brands, including Diageo, Puma, and Vodafone, by communicating directly with F1’s ruling bodies.

The first meeting is set to take place in London on 1 September, with sponsors LG, SAP and Shell setting the agenda. F1 teams will also be in attendance, including delegates from McLaren, Red Bull, Williams and Lotus.

The alliance, organised by industry publication Formula Money, event organisers Motorsport Business Forum and sponsorship consultancy Right Formula, will represent brands’ interests, as the Formula 1 Teams Association does for the sport’s constructors.


by Ed Kemp

The top 100 Formula 1 sponsors have clubbed together to form an alliance aimed at maximising their return on the £458m they invest in the sport each year.

Vodafone: F100 will promote the interests of F1 sponsors
Vodafone: F100 will promote the interests of F1 sponsors

The F100 organisation will promote the interests of leading global brands, including Diageo, Puma, and Vodafone, by communicating directly with F1’s ruling bodies.

The first meeting is set to take place in London on 1 September, with sponsors LG, SAP and Shell setting the agenda. F1 teams will also be in attendance, including delegates from McLaren, Red Bull, Williams and Lotus.

The alliance, organised by industry publication Formula Money, event organisers Motorsport Business Forum and sponsorship consultancy Right Formula, will represent brands’ interests, as the Formula 1 Teams Association does for the sport’s constructors. Leer más “F1 sponsors join global forces to enhance global deals”

McLaren to build high-performing sports cars


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Formula One car maker McLaren unveiled plans on Thursday to build a range of commercial sports cars, using race technology to take on other high-end European manufacturers such as Ferrari and Porsche on the highways.

McLaren is banking on renewed spending after the global economic downturn to bolster demand for its first offering, the MP4-12C, which will go on sale in late 2011 with a hefty price tag of between  £125,000 and  £150,000 ($207,434-$248,921).

“Following any recession, there’s a resurgence,” McLaren Automotive Chairman Ron Dennis said. “We intend to catch that wave.”

The new Mclaren MP4-12C road car is unveiled at the Mclaren  Technology Centre in Woking, England.The new Mclaren MP4-12C road car is unveiled at the Mclaren Technology Centre in Woking, England. Photo: AP PHoto

“Our volumes are very much linked to how we see the recovery,” he added.

The company aims to make up to 1000 of the 12C cars next year, with up to 40 per cent being sold in North America.

It will compete with the Ferrari 458 Italia, priced at around  £170,000 ($A282,110), and Mercedes SLS AMG at around  £145,000 ($A240,624). Leer más “McLaren to build high-performing sports cars”