Coca-Cola replaces Football League title sponsorship with new deals

Coca-Cola will become an official partner of both The Football League and The Scottish Premier League (SPL) and will be able to use the affiliation across advertising.

It will also use the sponsorship to further develop its online engagement strategy and will launch a series of schemes to allow fans to connect with their clubs and the wider community.

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By Joe Thomas

LONDON – Coca-Cola Great Britain has struck two three-year partnerships with The Football League and The Scottish Premier League, following the end of its title sponsorship of the Football League competitions across England and Wales.

npower replaces Coca-Cola as the title sponsor of The Football  League
npower replaces Coca-Cola as the title sponsor of The Football League

The soft drinks company had been title sponsor of the Football League since 2004 and created promotional campaigns such as ‘Win a Player’ and ‘Club Colours’. Leer más “Coca-Cola replaces Football League title sponsorship with new deals”