Are You Dating Your Client?

The other day I realized that the relationships that I have been developing with my clients are similar to what I remember of the dating world. Of course, it’s been over 20 years since I was allowed to date anyone other than my wife, but from what I can recall, the similarities are there. Curse her and her “no dating” rule!

What kind of relationship are you in with your clients?

Flirting – You’re interested in each other, but haven’t made a commitment to do anything yet. Perhaps they are currently committed to another, but that relationship is struggling and you have an opportunity to provide this client with something fresh. You are regularly searching for a reason to call them, to get their attention, in hopes of creating that first date project.

Dating – You’ve been working with a new client and you are still trying to impress them at every opportunity. You aren’t exclusive yet, but you both like the work that has been produced and don’t see any reason to stray. You are looking forward to their calls, and they readily answer yours.

Married – You know what your client likes and dislikes, and you know how to ask in order to meet your creative or budgetary needs. You are mutually exclusive – you don’t do any work for their competitors, and they only use you for projects within your skill set. You might have had a few fights, but the relationship is strong, and you are fiercely protective of their business. You are seeing your creative projects grow over time, and the affect they are having on the business is positive.


The other day I realized that the relationships that I have been developing with my clients are similar to what I remember of the dating world.  Of course, it’s been over 20 years since I was allowed to date anyone other than my wife, but from what I can recall, the similarities are there.  Curse her and her “no dating” rule!

What kind of relationship are you in with your clients?

Flirting – You’re interested in each other, but haven’t made a commitment to do anything yet.  Perhaps they are currently committed to another, but that relationship is struggling and you have an opportunity to provide this client with something fresh.  You are regularly searching for a reason to call them, to get their attention, in hopes of creating that first date project.

Dating – You’ve been working with a new client and you are still trying to impress them at every opportunity.  You aren’t exclusive yet, but you both like the work that has been produced and don’t see any reason to stray.  You are looking forward to their calls, and they readily answer yours.

Married – You know what your client likes and dislikes, and you know how to ask in order to meet your creative or budgetary needs.  You are mutually exclusive – you don’t do any work for their competitors, and they only use you for projects within your skill set.  You might have had a few fights, but the relationship is strong, and you are fiercely protective of their business.  You are seeing your creative projects grow over time, and the affect they are having on the business is positive. Leer más “Are You Dating Your Client?”